How Viral Marketing is Changing How Companies Communicate with Broad Mass Markets
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How Viral Marketing is Changing How Companies Communicate with Broad Mass Markets The best way to communicate with broad mass markets is to tune into the realm of internet. This is one of the best media to seek new opportunities and to communicate messages related to a brand, company, promotion or to simply increase brand retention. While the internet is currently being used in a number of different ways in order to achieve the various aims of marketing communications; viral marketing is by far one of the most highly recommended media which will allow companies to directly tap into their core customer base. Viral marketing allows marketers to connect instantly to their markets and to attract a greater number of customers. It may in fact be termed as a communication boom which is powered by sophisticated web tools. The most powerful impact of viral marketing is that it allows customers to use it as an expression tool through which they share their own experiences and thus feel empowered. For the company, these activities create an exponential impact which may either result in enhanced brand awareness or a meliorated brand image. This fact suggests the true power of viral marketing and how companies can make use of the same in order to create a buzz about their new products and services without making tremendous efforts. It is however worth mentioning that viral marketing is not a play area where the brand can be left alone. The process requires efficient tracking and assessment in order to reap the maximum benefits. Viral marketing is cost effective and given its massive impact, one needs to understand the intricacies involved in the process before fully aligning the learning into their action plans. Companies can make use of these viral marketing tools in order to create a positive “buzz� for their products. These efforts may capitalize on the interests of the customers, thus influencing them into trial. For marketers, the core challenge lies in identifying such opinion leaders so that the message is delivered to the maximum number of people. Companies can also make use of other techniques in order to encourage good word of mouth marketing. For instance, it has been found that marketers who are able to develop positive relations are able to influence their customers to a greater extent. A simple way to achieve this is by encouraging CRM initiatives and venturing into bolder and newer opportunities while at the same time ensuring that the gate keepers are informed regarding the new product, its developments and other necessary details and updates. The opportunities and options provided by viral marketing are many and successful companies have indeed tapped into these domains to reap good benefits. http://www.researchomatic.com/Viral-Marketing-117550.html
How Viral Marketing is Changing How Companies Communicate with Broad Mass Markets
Page 1