Brand Presence Marketing Strategies

Marketing strategies for Fast Moving Consumer Goods in recent times The current economic downfall has been the worst of all times, it has destabilized the economic system prevailing throughout the world. Every industry has faced severe losses, but the most affected sector is Fast Moving Consumer Good Industry (FMCG).

In past there were several fast moving consumer goods that dominated the marketing world, but with current scenario, you won’t be able to see most of these brands pursuing their marketing efforts with the same flair as they once did. Most of the brands have reduced their marketing and promotion budgets.

They have adopted either a global or a regional marketing policy with respect to the areas they operate in, for instance, multinationals operating in Southeast Asia, usually have one regional policy rather than having a separate policy for each country. This is primarily because the language and culture is almost the same in majority of the land. However each country still manages its own separate product portfolio that has smaller local brands whilst the bigger global brands are directed by international marketing teams.

In India FMCG products are now widely promoted through retail marketing, where consumers are directly involved and the retailer takes part in various activities that promote the company’s product.

Apart from that digital marketing has also emerged recently as an effective tool to communicate to the mass market in a very cost effective manner. Every international firm has its social media presence and many of its users follow their favorite brands on social media. This is the marketing of new era, to make its impact measureable, companies have a pay per click advertisement method, where they pay for every click that is made on their links, which is supposed to measure viewership online.

Most of the FMCG’s still rely on conventional marketing methods, such as word of mouth and on site product promotions, whereas brand activations and several related activities serve as a constant reminder of brand presence to its consumers.

The recent economic in slump has indeed been a setback to most of the firms operating in the local and international markets; surely recession is not for the faint hearted. The challenge has spur great leadership skills in marketing managers and with strong marketing campaigns and proper budget allocations, firms are able to retain their market share.

Ref: http://www.researchomatic.com/New-Research/Term-Paper-on-Indian-Fmcg-Market45296.html