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.Face of Avenir.
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The whole point type is for you n be aware it is th 04
with ot to ere. If you remember the shape of your spoon at lunch, it has to be the wrong shape. Spoons and letters are tools.
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If you thin that the le tters are p urely geom etric, you
This paragraph is no coincidence. These letters were intentionally grouped together to form specific words. As you take information from this page, keep in mind that these words were arranged into meaningful sentences on purpose. The purpose is to make you aware how easy it is to overlook type. Type is the unsung hero of expression.
Avenir Avenir has a young and
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modern feel. The bold and extra bold weights of Avenir are often used to emphasize the light, book, and medium weights.
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Black
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As your eyes continue to glide over these words, take note of the shape of each letter. If you think that the letters are purely geometric, you are mistaken. The vertical strokes are thicker than the horizontal strokes. Now, look at the ‘o’ for example. The outer edge appears circular. Now, look even closer. Notice the optical correction on the inner edge. You can’t see it, right? Tiny details like these weren’t created for you to perceive, but to feel. These nuances aid its legibility and make it a modern (yet humane) typeface.
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The name, Avenir, means ‘future’ in French. It was designed to be a more organic version of traditional geometric typefaces. Avenir is highly acclaimed for its simplicity and a balanced approach.
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It has six weights that are similar, but each is designed for a different purpose. For example, the Light and Book weights are similar, but Book is most appropriate for long body copy, while Light is better for adding contrast to a heavy headline. Many organisations, including the city of Amsterdam, BBC, and Snapchat, use Avenir as the main typeface in their corporate identity. Avenir is a clear and clean representation of modern typographical trends and a versatile font.