EST.
.Face of Frutiger.
face of frutiger
THE BES TYP 08
E ST PEFACE The best typeface is the one that impinges least on the reader’s consciousness, becoming the sole tool that communicates the meaning of the writer to the understanding of the reader.
frutiger
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Frutiger Fr Uu Tt Ii Gg Ee Rr
Frutiger is considered the best choice for legibility in pretty much any situation. It has 14 weights and is of course not just for signs and large type. Frutiger can be seen all over the world in headlines and body texts in magazines and books.
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Bold
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The second you grasped the written text, is the moment you are unaware of the shape of the letters that make up the words you are reading as a sentence. You might consider the form and appearance of the letters as banal, insignificant, or even trivial. And, that’s exactly how it should be. Type must be recognizable within fractions of a second for it to effectively convey the writer’s intention.
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a
Before you interpret the rest of the text on this page, tilt this book around and look at the words from various angles. Notice that even towards the extreme ends, the letters were recognizable. The negative spaces inside the letters are wide. The letters are prominent in shape. It allows the words to appear confident in their meaning. This clarity and absence of artistic additions resulted in a typeface that is straightforward and legible, yet friendly and casual.
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Frutiger was created with the intention of characters and words being recognizable; even in poor light conditions or when the reader is moving. Frutiger is used for wayfinding signage at airports, including John F. Kennedy International Airport and Charles de Gaulle Airport. It is also the standard typeface for road signage in Switzerland. Frutiger is clear and highly legible at a distance or at small text sizes.