guidelines_GEDA logo

Gujarat Energy Development Agency

guidelines for using the symbol december 2011

guidelines for using the symbol

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Š 2011. gujarat enerGy development agency VISUAL IDENTITY AND GUIDELINES DESIGNED BY NATIONAL INSTITUTE OF DESIGN, AHMEDABAD. FOR, GEDA.

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Throughout this document trademarked names are used.

Rather than put a trademark symbol in every occurrence of a trademarked name, it is stated that the names are used only in an editorial manner and to the benefit of the trademark

printed on 250 & 130 gsm matt stock

holder with no intention of infringement of the trademark.

December 2011

All photographs used in this document are sourced from the

Gujarat energy development agency.

web and are used only for representational purposes.

why these guidelines?

For any symbol to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the symbol, it’s colour and the typography. This ensures that the audience experiences the symbol in the same manner across all media.

These guidelines have been developed to significantly improve and standardise the visual presentation and application of the symbol for ‘GEDA’.

who should use this?

This set of guidelines is for the use of personnel responsible for communication or graphic designers or professional printers, who may use the symbol. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of the symbol. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the symbol appears correctly and consistently in every communication.

As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.

guidelines for using the symbol

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what is visual identity?

Any organisation, big or small, or an event, a campaign or a programme in the public domain, needs to have its own distinct visual identity in the communication era. A visual or an image which can transcend all borders of the written and read text across different languages – a visual which is distinct and represents the organisation’s objectives, purpose or philosophy and activities. This visual identity is the one with which, people associate the movement.

On one hand, there is the tangible, physical, recordable appearance of the organisation, represented by the visual – shape & form, colour, typography and a general relationship of elements unique to the design of its visual identity.

On the other hand, there is the intangible visible feel which associates with elusive ideas such as stability, transparency, growth etc., as well as evokes emotions related to the nature of activities carried out by the organisation.

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Gujarat energy development agency.

A symbol is only a part of the overall visual identity. A visual symbol is designed but an identity is created by consistent use of the symbol and various design elements over a period of time across several applications related to the event or campaign.

The visual identity representing the organisation translates on to several planes of visual interface with its target users. These include the basic stationery, business cards, envelopes, promotional material such as brochures, flyers, advertisements, posters hoardings etc; forms, in-house printed stationery such as vouchers and bills, environmental design such as interiors and signage systems, vehicles and uniforms, exhibitions and all promotional material in the visual media.

need for a visual identity

Components of a visual identity

The identity of an organisation or campaign is like its face. It is something that conveys through visuals, the distinctive character of the campaign and its intentions.

The visual identity for any organisation broadly comprises of three critical components:

The visual identity performs certain vital functions for the organisation, both internally as well as externally. Within the organisation, the identity provides a common umbrella for its employees.

It is a symbol for association and developing a feeling of camaraderie and of team spirit. This helps reinforce a group identity and loyalty towards the organisation.

For its public face, the visual identity is the most important and handy tool for an organisation. It is the one means of communication that can provide instant recognition in the public mind. It also establishes a distinct character that identifies the organisation and helps it stand out in a competitive information age.

• the logo/symbol • the colour scheme • type style (fonts) The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organisation.

A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognised and associated with the organisation.

Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organisation can build up a very unique image in the public mind.

The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organisation.

guidelines for using the symbol

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Gujarat energy development agency.

Gujarat Energy Development Agency

guidelines for using the symbol december 2011

contents section 1 1.1. The Symbol 1.2. Visual Identity–Variations 1.3. Visual Identity–Minimum Sizes 1.4. Colour 1.5. Safe Zone / Clearance Space 1.6. Usage with other Logos 1.7. Incorrect Usage: Do Not Do These 1.8. Typography & Fonts

section 2 2. Examples of Applications

section 3 3.1. Logo File Formats in CD 3.2. Colour Swatches

10 12 14 16 18 20 22 24

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42 45

guidelines for using the symbol

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section 1 –

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Gujarat energy development agency.

basic guidelines for using the symbol – This section explains the idea behind the symbol, and spells out the basic set of guidelines on how to use it. It also specifies certain do’s and don’ts pertaining to the usage of the ‘GEDA’ symbol. This is to ensure that the identity is used in a consistent manner across all media, without diluting its essence.

guidelines for using the symbol

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1.1. the symbol

GEDA – the Gujarat Energy Development Agency, works to promote and popularize renewable energy technologies and energy conservation measures. The new logo for GEDA epitomises this very aspect of renewable energy.

The continuum represents the fact that, ‘energy is never destroyed’. It just changes its form. This is portrayed by a spiral transforming into a sun, which is contained inside the ‘waves’ of wind (or water). The leaves encircling the form, in a continuous circular pattern indicate biomass, nature and awareness.

The cardinal orange, breezy blue and blooming green also represent the Indian tricolour, visually communicating that it is an Indian organisation.

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Gujarat energy development agency. the symbol

guidelines for using the symbol the symbol

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1.2. the visual identity ~ variations

A Government of Gujarat Organisation s ym b o l

suffix / tagline full name – bilingual text/identifier in english

visual identity

The complete signature for ‘GEDA’ comprises of the logo, the identifier acronym, the full name - in gujarati and english scripts, and the suffix or tagline.

Depending on the context and the need of using the visual identity, three alternative configurations are created, as shown on the facing page.

For more details on typography and font styles, please refer page 24.

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Gujarat energy development agency. the visual identity ~ variations

A Government of Gujarat Organisation

the full signature > to be used on all official applications

the bilingual signature > alternative version for use on official applications

the logo-symbol > for use on promotional material

guidelines for using the symbol the visual identity ~ variations

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1.3. the visual identity ~ minimum sizes

The GEDA signature identity is designed with two variations– 1) a standard, full signature (with the full name and tag line), as shown on this page, and 2) the logo symbol configuration with only the short name (GEDA), useful for all promotional applications where there is less space

A Government of Gujarat Organisation standard full signature

The full signature of the GEDA identity can be used upto a smallest size of 20 mm height, as shown alongside. For optimum visibility of the identity, it is advisable to not use this configuration smaller than 20 mm height.

In situations where there is less space, it is advisable to use the shorter configuration of the identity, as shown on the facing page.

A Government of Gujarat Organisation

20 mm height.

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Gujarat energy development agency. the visual identity ~ minimum sizes

logo symbol configuration

The logo symbol (shorter) configuration of the GEDA identity can be used upto a smallest size of 10 mm height, as shown alongside.

It is to be used for situations where there is less horizontal space. For optimum visibility of the identity, it is advisable to not use this configuration smaller than 10 mm height.

There may be situations where, the horizontal space may not be enough for optimum visibility or composition. In such cases, the vertical short alternate configuration of the logo symbol may be used, as shown alongside.

10 mm height

10 mm width

guidelines for using the symbol the visual identity ~ minimum sizes

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1.4. the colour

Colour plays a very important role in establishing the visual identity in the consciousness of people, and is chosen very carefully.

The house colour identified for the GEDA identity is Cardinal Orange, Breezy Blue and Blooming Green, with Cardinal Orange being the primary colour for typography as well. It is recommended that the symbol be used on a white or a lighter background to enhance its visibility and recall value.

Cardinal Orange: for offset printing> C 0. M 60. Y 100. K 0 for screen printing> Pantone 165 C for on-screen applications> R 239, G 125, B 0 web safe colour> EF7D00 outdoor application> Asian Paints - Goldfish 7973 Pantone 165 C

Breezy Blue for offset printing> C 50. M 0. Y 0. K 0 for screen printing> Pantone 2985 C for on-screen applications> R 131, G 208, B 245 web safe colour> 83D0F5 outdoor application> Asian Paints - Magic Blue 7441 Pantone 2985 C

Pantone 7489 C

Blooming Green for offset printing> C 70. M 20. Y 100. K 0 for screen printing> Pantone 7489 C for on-screen applications> R 92, G 152, B 51 web safe colour> 5C9833 outdoor application> Asian Paints - Fresh Olive 7725 or Asian Paints - Chatreuse 7709

Please Note: The colours shown throughout this booklet may not be the correct colour due to difference in printing process and pigments used for producing this booklet. For matching the exact shade of colours, always use the specifications or refer to the colour swatches provided with this document. PANTONE速 is a registered trademark of Pantone Inc.

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Gujarat energy development agency. the colour

However, in situations where the colour version cannot be used due to limitations of reproduction processes, such as photocopy etc, it is recommended to use the entire visual identity (logo and the masthead) in black colour as shown on this page. Please note, that this a separate artwork.

An attempt should be made to maintain maximum contrast with the background colour.

In case of single colour screen printing or hand painted applications, it is advised to use the identity in white reversed out of a solid box of colour (only Cardinal Orange and Blooming Green), for maximum impact.

guidelines for using the symbol the colour

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1.5. safe zone / clearance space

To ensure maximum visibility of the basic identifier in any identity, it is very important that the symbol be used in such a manner that it gets it’s due importance.

To ensure its integrity and visibility, the GEDA visual identity should be kept clear of competing text, images other graphic elements. There must be adequate clear space surrounding the identity on all four sides – a space equal to height of the letter ‘E’ as it is used in the logotype.

All three variations with the safe zones are shown on this page. The artworks are created with the safe zones.

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Gujarat energy development agency. safe zone / clearance space

guidelines for using the symbol safe zone / clearance space

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1.6. useage with other logos There may be situations where the GEDA identity is placed along with symbols/ logos of other organisations. In such a scenario first attempt should be made to give more importance to the identity of GEDA, however it depends on the relationship with the other organisation and their own branding guidelines.

Preferred combinations are shown on this page as suggestions and are purely indicative. An attempt should be made to keep the GEDA logo towards the left during horizontal layouts, and on the top during vertical layouts, as shown here.

Please ensure that the specifications for the safe zones are followed properly.

vertical layouts

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Gujarat energy development agency. useage with other logos

horizontal layouts

guidelines for using the symbol useage with other logos

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1.7. incorrect usage > do not do these

To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type, and colour. The use of the symbol should be consistent and should not be distorted or changed in relative proportion, colour etc.

The symbol and logotype has been designed with a certain logic. It is very critical to maintain the relative proportions and colour across applications to ensure a robust and consistent identity.

Please use the files which are provided in the accompanying CD. For details of the file formats, please refer to page 42-43. Please do not attempt to recreate/redraw the logo.

A few examples are shown on this page, which should not be done in any situation or for any kind of purpose.

§ Do not stretch or condense.

Use the logo in the original proportions. use the electronic file provided. Don’t use a web download for a printed publication. use the specified colour. § Do not redraw the logo. It will be difficult to match the official specifications.

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Gujarat energy development agency. do not do these

§ Do not add more colours.

§ Do not add outline of any colour to the logo.

§ Do not rotate the logo.

§ Do not use the colour logo against a background other than specified

§ Do not make the logo hollow.

§ Do not add drop shadow to the logo.

§ Do not use the logo against any kind of texture.

§ Do not add special effects such as bevel or emboss to the logo.

guidelines for using the symbol do not do these

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1.8. typography & fonts

Like human beings, typography and fonts also have distinct visual characters. The selection of a house font is imperative for creating an exclusive and distinct identity of an organisation.

The logo and Masthead have been designed as a singular unit and the artworks of different configurations are available in the accompanying CD as image and vector files.

Please do not attempt to recreate these.

House Font For the purpose of address line in basic stationery items such as letterhead, visiting cards and envelopes, the typeface – ‘Fedra Sans’ is used (for English) along with typeface ‘GJ-TT Mohan’ (for Gujarati). It is advised that GEDA purchase a licensed version of these typefaces for maintaining consistency across all communication material such as, newsletters, signage etc, The font, ‘Helvetica’ may be used for general correspondence (body of the letters, text of reports, publications etc). For web based applications, the Font Arial may be used if Helvetica is not available..

Ph: 079 23257250, 23247093 Fax: +91 79 23257255

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Udyog Bhavan, 4th Floor, Block 11-12, Sector 11,

E: info@geda.org.in

Gandhinagar 382 017. India

www.geda.gujarat.gov.in

Gujarat energy development agency. typography & fonts

Example of ‘Fedra Sans - Light’ typeface, designed by Typotheque, recommended for stationery of GEDA Example of ‘Fedra Sans - Light Italics’ typeface, designed by Typotheque, recommended for stationery of GEDA

The font family, ‘Fedra Sans’ is available from various type foundries such as MyFonts and Typotheque

Example of ‘Fedra Sans - Book’ typeface, designed by Typotheque, recommended for stationery of GEDA Example of ‘Fedra Sans - Book Italics’ typeface, designed

by Typotheque, recommended for stationery of GEDA

http://new.myfonts.com/fonts/ typotheque/fedra-sans/ http://www.typotheque.com/ fonts/fedra_sans

Example of ‘Fedra Sans - Normal’ typeface, designed by Typotheque, recommended for station Example of ‘Fedra Sans - Normal Italics’ typeface, designed by Typotheque, recommended for stationery of

ISFOC Gujarati Type Face

GJ-Manasi * of ‘Fedra Sans - Medium’ typeface, Example 24 pt. Bold & Bold Italic available designed

by Typotheque, recommended WÖðqöÒö WÖðqöÒ X‡lÉ+Éà ƒÉÉÅ, WÖðqöÉ WÖforðqöÉstatio qàö„ÉHíɱɃÉÉÅ Example of ‘Fedra Sans Medium Italics’ typeface, yɃÉÇ WÖðqöÉ WÖðqöÉ °÷~Éà ¡ÉlÉÒlÉ oÉÉ«É Uïà. designed by Typotheque, recommended for stationery

+ + +ISFOC Gujarati Type Face + + 72 pt. Bold

Example GJ-Mangal of ‘Fedra Sans - Bold’ typeface, 24 pt. Normal, Bold, Italicby Typotheque, recommended for designed & Bold Italic available WÖðqöÒö WÖðqöÒ X‡lÉ+ÉàƒÉÉÅ, WÖðqöÉ WÖðqöÉ qàö„ÉHíɱɃÉÉÅ Example of ‘Fedra Sans - Bold Italics’ typeface, yɃÉÇ WÖðqöÉ recommended WÖðqöÉ °÷~Éà ¡ÉlÉÒlÉforoÉÉ«É Uïà. designed by Typotheque, stationery 72 pt. Bold

GJ-Mira *

22 pt. Bold & Bold Italic available

WÖ qÒ WÖ qÒ X‡lÉ+ÉàƒÉÉÅ, WÖ qÉ WÖ qÉ qà„ÉH ɱɃÉÉÅ yɃÉÇ WÖ qÉ WÖ qÉ °~Éà ¡ÉlÉÒlÉ oÉÉ«É U à.

72 pt. Bold

GJ-M anasi * -Mohan GJ

24 pt. Normal, Bold & Bold Bold,Italic Italic available & Bold Italic available

WÖðqqööÒö WÖðqqööÒ X‡lÉ+ÉàƒƒÉÉÅÉÉÅ,, WÖWÖðqðqööÉÉ WÖððqqööÉ qàqàö„ö ÉHíɱɃÉÉÅ ÉHíɱɃÉÉÅ yɃÉÇ WÖðqöÉ WÖWÖððqöqöÉÉ °÷°÷~~ÉàÉà ¡ÉlÉÒlÉ ¡ÉlÉÒlÉ oÉÉ«É oÉÉ«É UïàUï.à.

72 pt. Bold

GJ-Mangal GJ-Mukul *

24 pt. Normal, Bold, Italic Bold available & Bold Italic available

WÖðqð öÒö WÖðqöÒ X‡lÉ+ÉàƒÉÉÅÉÉÅ,, WÖ ÉHíÉɱɃÉÉÅ ±ÉƒÉÉÅ WÖ WÖðqðqöÉ WÖ WÖðqðqöÉ qàö„„ÉHí yɃÉÇ WÖðqöÉ WÖðqöÉ °÷°÷~Éà ~Éà ¡ÉlÉÒlÉ ¡ÉlÉÒlÉ oÉÉ«É Uïà Uï.à

72 pt. Bold

GJ-Mira *

22 pt. Bold & Bold Italic available

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The font, GJ-Mohan is available from CDAC, the Centre for Development of Advance Computing, Pune, and works with ISM software. http://pune.cdac.in/html/ gist/price/price.aspx

guidelines for using the symbol

WÖ qÒ WÖ qÒ X‡lÉ+ÉàƒÉÉÅ, WÖ qÉ WÖ qÉ qà„ÉH ɱɃÉÉÅ

typography & fonts

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section 2 –

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Gujarat energy development agency.

how the symbol can be used – This section provides suggestions on how the identity of GEDA may be used for creating awareness across various media – both outdoors, and inhouse stationery.

The proposed visual language is a very clean, uncluttered look with lot of white space around the logo. This gives importance to the logo and helps enhance the recall value, across all media.

The designs of various items shown in the following pages, are not final designs in terms of factual content, and are purely indicative.

guidelines for using the symbol

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2. 1 examples of applications

MD/Mkt/Urjarakshak dal/2011/3452 September 5, 2011 The Director National Institute of Design Paldi Ahmedabad 380007 Subject: the new letterhead of our esteemed institution Dear Sir, This text is demonstrative of how our new letterhead will appear with text on it. shall always be left aligned and primarily set in the font, Arial, which is freely available on all computers. The letter shall be composed in type size 11 pt with 14.5 line space.

All text shall be left aligned, with a hard enter for space between each paragraph. the details of the addressee shall always be in bold, without increasing the size of the text. Left margin shall be at 30 mm and right margin at 15 mm. The text of the letter (reference number shall always start at 40 mm from the top edge The urja chakra, as the name denotes is the ring of energy – solid, bold and emphatic. Energy of the sun, wind and water grows (power generation) and spreads (awareness) in all directions.

Set in three basic colours of light – the red, green and blue, the dynamic form evokes stability leaves denote dynamism and nature. The form of the sun, of course represents the supreme source of renewable energy.

It is easy to remember, describe and reproduce across various applications. your’s sincerely

Jamalludin Babar

Ph: 079 23257250, 23247093 Fax: +91 79 23257255

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Gujarat energy development agency. letterhead in use

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11,

E: info@geda.org.in

Gandhinagar 382 017. India

www.geda.gujarat.gov.in

A Government of Gujarat Organisation

D. P. Joshi (I A S) Director

Ph: 079 23257250, 23247093 Fax: +91 79 23257255 Udyog Bhavan, 4th Floor, Block 11-12, Sector 11,

E: director@geda.org.in

Gandhinagar 382 017. India

www.geda.gujarat.gov.in

guidelines for using the symbol director’s letterhead

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Ph: 079 23257250, 23247093 Fax: +91 79 23257255 Udyog Bhavan, 4th Floor, Block 11-12, Sector 11,

E: info@geda.org.in

Gandhinagar 382 017. India

www.geda.gujarat.gov.in

Ph: 079 23257250, 23247093 Fax: +91 79 23257255

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Udyog Bhavan, 4th Floor, Block 11-12, Sector 11,

E: info@geda.org.in

Gandhinagar 382 017. India

www.geda.gujarat.gov.in

Gujarat energy development agency. window envelope & regular envelope

guidelines for using the symbol

A4 size envelope

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E: info@geda.org.in www.geda.gujarat.gov.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11,

Gandhinagar 382 017. India

Fax: +91 79 23257255

Ph: 079 23257250, 23247093

A Government of Gujarat Organisation

D. P. Joshi (IAS) Director M: +91 96627 50000 E: director@geda.org.in

A Government of Gujarat Organisation

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Gujarat energy development agency. visiting cards - front and back

guidelines for using the symbol powerpoint presentations - structure

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Gujarat energy development agency. office punch files

guidelines for using the symbol regular plastic folders

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Renewable Energy in India – Future Scenarios

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Gujarat energy development agency. cover page of reports/publications

guidelines for using the symbol cover page of annual report

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Gujarat energy development agency. promotional material - cap, key chain & badge

guidelines for using the symbol rubber stamp/seal & speaker’s podium

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section 3 –

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Gujarat energy development agency.

digital artworks & colour swatches – This section enlists details of the digital files in the accompanying CD. These are broadly divided into two categories – for use on printed material, and for web/on screen applications.

For ensuring that the correct logo is used across all media, please use the digital files from this master CD. Do not attempt to re-create/redraw the logo.

guidelines for using the symbol

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3.1. logo file formats in cd While creating any promotional material where the logo is used, it is important to use the correct file format for getting the correct results. The accompanying CD has the master artworks. These files are categorised as per their intended use: for printing purposes and for online/on-screen usage.

The EPS format is preferred for any printed projects such as publications, reports, posters, signs, booklets, stationery, stickers etc. For on-screen projects such as PowerPoint presentations, websites, blogs, films, television programmes; JPG files (depending on the application) should be used.

EPS files are a special format for printing that allows logos to be printed clearly at any size.

These are scalable / enlarge-able. Although they may appear jagged or discoloured when viewed on screen, eps files will print out clearly. a test print is recommended. although gif, png and jpg files can look fine on your computer monitor, they may print out fuzzy (or pixillated) and often look worse when enlarged. for printing purpose, use scalable vector eps files (or adobe illustrator or corel draw files) whenever possible.

1 colour / black digital files can be used artworks for photocopying or single colour newspaper advertisements. the cmyk files (*.eps/*.ai/*.cdr) can be used for multi-colour offset printing or digital printing. the rgb files (*.png/*.jpg) should be used for on-screen purposes such as web, powerpoint presentations. colour separated Artworks made from the cmyk files should be used for three-colour screen printing on paper/fabric.

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Gujarat energy development agency. file formats of logo

naming of the files in the CD:

GEDA logo_full tagline_color_Print.eps

prefix

configuration: full or short

colour or black

file format: eps/ai/cdr/jpg/png

GEDA logo for Colour Printing GEDA logo_full tagline_color_Print.ai

GEDA logo_short horizontal_color_Print.ai

GEDA_full_tagline.cdr

GEDA_short-horizontal.cdr

GEDA logo_full tagline_color_Print.eps

GEDA logo_short horizontal_color_Print.eps

GEDA logo_full_color_Print.ai

GEDA logo_short vertical_color_Print.ai

GEDA_full.cdr

GEDA-short-vertical.cdr

GEDA logo_full_color_Print.eps

GEDA logo_short vertical_color_Print.eps

GEDA logo for Photocopy GEDA logo_full_black_Print.ai

GEDA logo_short vertical_black_Print.ai

GEDA_full_black.cdr

GEDA_short-vertical_black.cdr

GEDA logo_full_black_Print.eps

GEDA logo_short vertical_black_Print.eps

GEDA logo_full_black_Reverse_Print.ai

GEDA logo_short vertical_black_ReversePrint.ai

GEDA_full_reverse_black.cdr

GEDA_short-vertical_reverse_black.cdr

GEDA logo_full_black_Reverse_Print.eps

GEDA logo_short vertical_black_ReversePrint.eps

GEDA logo_short horizontal_black_Print.ai GEDA_short-horizontal_black.cdr GEDA logo_short horizontal_black_Print.eps

GEDA logo for On Screen applications GEDA logo_full tagline_on screen.jpg GEDA logo_full tagline_on screen.png GEDA logo_full_color_on screen.jpg GEDA logo_full tagline_on screen.png GEDA logo_short horizontal_on screen.jpg GEDA logo_short horizontal_on screen.png GEDA logo_short vertical_on screen.jpg GEDA logo_short vertical_on screen.png guidelines for using the symbol files in the cd of different logo configurations

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Gujarat energy development agency.

3.2. colour swatches

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

Cardinal Orange: Pantone 165 C C 0. M 60. Y 100. K 0.

breezy blue: Pantone 2985 C C 50. M 0. Y 0. K 0.

blooming green: Pantone 7489 C C 70. M 20. Y 100. K 0.

guidelines for using the symbol colour swatches with colour specifications

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Gujarat energy development agency.

guidelines for using the symbol

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Paldi, Ahmedabad 380 007. India Phone +91 79 2662 3692 Fax +91 79 2662 1167 www.nid.edu ids@nid.edu

design team project head Tarun Deep Girdher, Associate Sr. Faculty, Graphic Design tarundg@nid.edu symbol design Tarun Deep Girdher & Mona Gonsai guidelines Tarun Deep Girdher client servicing T G Shaikh tgshaikh@nid.edu

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Gujarat energy development agency.