Logo for GEDA~alternatives presented

re-design of a logo for

Gujarat Energy Development Agency Chairman, Gujarat Energy Development Agency.

Government of Gujarat

1st Presentation } alternative concepts

22 July 2011

Tarun Deep Girdher Associate Sr. Faculty, Graphic Design Head, Printing Labs National Institute of Design, Paldi Ahmedabad 380 007. India T. 079.2662 3692 -95. extn 1062 E. tarundg@nid.edu

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

The Gujarat Energy Development Agency is a state nodal agency established by the Government of Gujarat in 1979 to promote and popularize renewable energy technologies and energy conservation measures.

The agency’s mandate is focused on:

THE DESIGN BRIEF

it should be a symbol, with the acronym of _Fostering development of sustainable, equitable and

the organisation, in English.

resilient energy systems.

The key adjectives which the symbol should _Initiation of change from energy deprivation and

represent are,

dependence to energy autonomy through use of renewable technologies and conservation measures.

Energy non-renewable/natural resources (sun, wind, biomass)

_Create energy literate citizenry, capable of making wise energy choices.

Spreading Awareness on the issue

_Research, development, demonstration and popularization

Gujarati-ness

of renewable energy and energy efficient technologies.

The organisation is engaged in the following activities,

Easy to remember & Simple to replicate

Education through workshops, energy audits etc.

Awareness through public media, school network and other means Promotion & Facilitation through model units and demo centres Production of power

© TARUN DEEP GIRDHER & NID • JULY 2011

CONCEPT 1 • THE CONTINUUM

The continuum is based on the fact that energy is never destroyed. It just changes the forms – from potential energy to kinetic energy and so on...

This is represented by a spiral transforming into a sun, which is contained inside the ‘waves’ of wind.

The leaves encircling the form indicate awareness.

The colours are inspired by the Indian tricolour and lends vibrancy. Overall the form is very dynamic, engaging and easy to reproduce in single colour across various applications.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Gujarat Energy Development Agency

Jignesh Shah Designation M +91 98981 77789 E john@geda.org.in

324 7086 /89 /90 324 7097 geda.org.in

da.org.in

ment Agency

11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E info@geda.org.in www.geda.org.in

Gujarat Energy Development Agency

t Energy pment Agency

Bhavan, 4th Floor, -12, Sector 11, nagar 382 011.

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

Jignesh Shah Designation M +91 98981 77789 E john@geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E info@geda.org.in www.geda.org.in

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in Website: www.geda.org.in

Gujarat Energy Development Agency Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

Jignesh Shah Designation M +91 98981 77789 E john@geda.org.in

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E info@geda.org.in www.geda.org.in

Gujarat Energy Development Agency

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in Website: www.geda.org.in

Š TARUN DEEP GIRDHER & NID • JULY 2011

CONCEPT 2 • THE SYNERGY

The synergy is inspired by, “the whole is greater than the sum of parts” The solid circular form in the centre, surrounded by the dynamic leaves and dots, lend a strong radiance to the form. Set in a strong, maroon colour, it evokes confidence and maturity.

A very bold and distinct symbol, it represents the various alternatives of energy – generation, consumption and conservation. An eye-catchy visual, it is easy to represent across various applications and media.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

GEDA

P 0 79. 2324 7086 /89 /90

Udyog Bhavan, 4th Floor,

F 0 79. 2324 7097

Block 11-12, Sector 11,

E i nfo@geda.o rg.in

Gandhinaga r 382 011. India

ww w.geda.org.i n

....................................................

GEDA

P 0 79. 2324 7086 /89 /90

Udyog Bhavan, 4th Floor,

F 0 79. 2324 7097

Block 11-12, Sector 11,

E i nfo@geda.org.in

Gandhinagar 382 011. India

ww w.geda.org.i n

GEDA

P 0 79. 2324 7086 /89 /90

Udyog Bhavan, 4th Floor,

F 0 79. 2324 7097

Block 11-12, Sector 11,

E i nfo@geda.o rg.in

Gandhinaga r 382 011. India

ww w.geda.org.i n

....................................................

....................................................

Jignesh Shah Designation M +91 98981 77789 E john@geda.org.in

GEDA

P 0 79. 2324 7086 /89 /90

Udyog Bhavan, 4th Floor,

F 0 79. 2324 7097

Block 11-12, Sector 11,

E i nfo@geda.org.in

Gandhinagar 382 011. India

ww w.geda.org.i n

....................................................

GEDA

P 0 79. 2324 7086 /89 /90

Udyog Bhavan, 4th Floor,

F 0 79. 2324 7097

Block 11-12, Sector 11,

E i nfo@geda.o rg.in

Gandhinaga r 382 011. India

ww w.geda.org.i n

....................................................

GEDA

P 0 79. 2324 7086 /89 /90

Udyog Bhavan, 4th Floor,

F 0 79. 2324 7097

Block 11-12, Sector 11,

E i nfo@geda.o rg.in

Gandhinaga r 382 011. India

ww w.geda.org.i n

....................................................

© TARUN DEEP GIRDHER & NID • JULY 2011

CONCEPT 3 • THE BUILDING BLOCKS

The building blocks is based on a very simple and straightforward idea.

Energy has many manifestations, but GEDA is focussing on solar energy, biomass and wind energy. This core focus is represented visually in the form of simple icons, which combined with typography create a very smart and stable configuration. The colours are direct and easy to recall. The brown colour denotes earth & sustainability.

Easy to represent in one colour without losing the essence of the idea.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Jignesh Shah Designation Cell Phone: +91 98981 77789 Email: john@geda.org.in Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India • Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: info@geda.org.in • Website: www.geda.org.in

Jignesh Shah Designation Cell Phone: +91 98981 77789 Email: john@geda.org.in Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India • Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: info@geda.org.in • Website: www.geda.org.in

h Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

lefax: 079. 2324 7097 • Email: info@geda.org.in • Website: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: info@geda.org.in • Website: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: info@geda.org.in • Website: www.geda.org.in

Udyog Bhavan, Floor, © TARUN DEEP GIRDHER & 4th NID • Block JULY11-12, 2011Sector 11, Gandhinagar 38

Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: info@geda.org

CONCEPT 4 • THE QUADRANTS

The quadrants, a variation of the building blocks, is anchored on the idea of energy all around us.

The plus sign indicates, working together and working in all directions. It also denotes a positive attitude towards energy sources and conservation.

The modularity and iconic representation of this configuration allows a flexible identity for various programs of GEDA. The symbol is easy to reproduce in single colour.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

GUJARAT ENE RGY DEVELOPMENT AGENCY

Jignes h Shah Designatio n M +91 98981 77789 E john@geda .org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India P 079. 2324 7086 /89 /90 F 0 79. 2324 7097 E i nfo@geda.org.in W www.geda.org.in

GUJARAT ENER GY DEVELOPMENT AGENCY Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E i nfo@geda.org.in W www.geda.org.in

Jignes h Shah Designatio n M +91 98981 77789 E john@geda .org.in

GUJARAT ENER GY DEVELOPMENT AGENCY Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E i nfo@geda.org.in W www.geda.org.in

GUJARAT ENE RGY DEVELOPM ENT AGENCY Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India P 079. 2324 7086 /89 /90 F 0 79. 2324 7097 E i nfo@geda.org.in W www.geda.org.in

© TARUN DEEP GIRDHER & NID • JULY 2011

CONCEPT 5 • THE URJA-CHAKRA

The urja chakra, as the name denotes is the ring of energy – solid, bold and emphatic, spreading the energy (and awareness) in all directions.

Set in a solid warm maroon, it evokes stability and leadership. The two white rings at the centre denote autonomy of energy.

The form of the sun, of course represents the supreme source of renewable energy.

It is easy to remember, describe and reproduce across various applications.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

hah ion

91 98981 77789 shah@geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in

ww w.geda.o rg.in

www.geda.org.in Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Jignesh Shah Designation Mobile: +91 98981 77789 Email: j.shah@geda.org.in

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in www.geda.org.in

© TARUN DEEP GIRDHER & NID • JULY 2011

CONCEPT 6 • KINETICS OF CHANGE

Inspired from the pithora paintings of Gujarat, the kinetics of change represents the windmills and power generation (electricity). The circular form represents the sun with rays of awareness, emanating in all directions.

Overall a very dynamic form, it denotes the movement of renewable energy and conservation of energy.

Even in one colour representation, the form is very strong and has movement. Easy to draw and replicate across various media.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Jignesh Shah Designation cell: +91 98981 77789 email: john@geda.org.in Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel:

079. 2324 7086 /89 /90

fax:

079. 2324 7097

email: info@geda.org.in web:

www.geda.org.in

Jignesh Shah Designation cell: +91 98981 77789 email: john@geda.org.in Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel:

079. 2324 7086 /89 /90

fax:

079. 2324 7097

email: info@geda.org.in web:

www.geda.org.in

hinagar 382 011. : info@geda.org.in web: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel: 079. 2324 7086 /89 /90 fax: 079. 2324 7097 email: info@geda.org.in web: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel: 079. 2324 7086 /89 /90 fax: 079. 2324 7097 email: info@geda.org.in web: www.geda.org.in

Š TARUN DEEP GIRDHER & NID • JULY 20114th Floor, Block 11-12, S Udyog Bhavan,

tel: 079. 2324 7086 /89 /90 fax: 079. 23 email: info@geda.org.in web: www.g

CONCEPT 7 • INPUT – OUTPUT

Inspired from the embroidery techniques typical of Gujarat, this option portrays the collaboration of producer and consumer of renewable energy.

The smaller components join together moving towards the central core of energy creating a negative space which represents the output of energy.

The overall circular form is also reminiscent of the sun, and is easy to identify and reproduce across various media.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in

nesh Shah signation

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in

www.geda.org.in

l: +91 98981 77789 ail: john@geda.org.in

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India Jignesh Shah Designation

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in

Cell: +91 98981 77789 Email: john@geda.org.in

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097 Email: info@geda.org.in www.geda.org.in

© TARUN DEEP GIRDHER & NID • JULY 2011

CONCEPT 8 • RADIANCE

This approach is inspired from the mirror-work embroidery technique which is very peculiar and found commonly in Gujarat. This option portrays the core of energy and rays of awareness and action radiating from the core.

The advantage of this symbol is that the people are more familiar with it in day to day lives and therefore has high recall value.

The overall circular form is also reminiscent of the sun, and is easy to identify and reproduce across various media.

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

Udyog Bhavan, 4th Floor,

P 079. 2324 7086 /89 /90

Block 11-12, Sector 11,

F 079. 2324 7097

Gandhinagar 382 011.

E info@geda.org.in

P 079. 2324 7086 /89 /90

www.geda.org.in

F 079. 2324 7097

Jignesh Shah Designation

E info@geda.org.in

M +91 98981 77789 E john@geda.org.in

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097

Jignesh Shah Designation

E info@geda.org.in

M +91 98981 77789 E john@geda.org.in

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E info@geda.org.in www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097 E info@geda.org.in www.geda.org.in

© TARUN DEEP GIRDHER & NID • JULY 2011

re-design of a logo for Gujarat Energy Development Agency • alternatives presented

www.nid.edu

Client Gujarat Energy Development Agency.

Government of Gujarat Design Firm National Institute of Design, India Design Team Tarun Deep Girdher & Mona Gonsai Š 2011. NID & Tarun Deep Girdher