Logo options for UP State Organic Certification Agency

Design of logo for U.P. State Organic Certification Agency (UPSOCA) Principal Secretary, Agriculture U.P. Government Chairman, Uttar Pradesh State Organic Certification Agency Government of Uttar Pradesh, INDIA

alternative concepts

05 July 2013

Tarun Deep Girdher Sr. Faculty, Graphic Design Head, Printing Labs National Institute of Design, Paldi Ahmedabad 380 007. India T. 079.2662 9647 E. tarundg@nid.edu

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

The U.P. State Organic Certification Agency (UPSOCA) is an autonomous certification agency under the Uttar

The key adjectives which the symbol

Pradesh Government. It has been established in January

should represent are,

2013 and registered under the societies Act 1860.

Furthering the mandate of the National Programme for Organic Production (NPOP), under the aegis of APEDA, the UP State Certification Agency would certifying processes and products which meet the NPOP standards under the following

seal of authority, in harmony with nature and simple and appealing

domains – Agriculture, Horticulture,

easy to remember & simple to replicate

Forests, Animal Husbandry and Fisheries.

© TARUN DEEP GIRDHER & NID • JULY 2013

CONCEPT 1

RECOGNISE THE BEST

The very graphic and simple form in this approach

A very simple and bold symbol, in one colour, it

represents the gestural action of ‘selecting the

is easy to replicate across different media and also

best’. The human hand is carefully endorsing the

in black-and-white without diluting the essence

best – product and/or process. The counter-form

of the idea.

inside the hand is reminiscent of geo-tagging, as if UPSOCA is identifying the best practices in Organic

The aquamarine green colour relates to nature –

production & processes and certifying it. The

water – that is the source of all life. It’s authorita-

outer form looks like two leaves, symbolising the

tive tone is unique and stands out from other

harmonious relationship with nature.

symbols set in bright green or deep blue.

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

© TARUN DEEP GIRDHER & NID • JULY 2013

CONCEPT 2

THE PRIDE OF U.P.

The graphic and simple form in this approach

A very graphic yet bold symbol, in one colour, it is

highlights the letter – ‘U’ of Uttar Pradesh, making

easy to replicate across different media and also

the Organic Certification unique to the state.

in black-and-white without diluting the essence

Inside this form (Uttar Pradesh), is the graphical

of the idea. Even at smaller sizes, it is easy to

representation of a leaf and the wheat stalk

recognize.

indicating the relationship with natural products and processes – representing both agriculture,

The sharp indian red colour relates to soil which

horticulture and forests. The overall form also

is the base of all production, lending the logo an

looks like the profile of a container relating to the

authoritative tone.

aspect of processing.

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

© TARUN DEEP GIRDHER & NID • JULY 2013

CONCEPT 3

UNITY IN DIVERSITY

This logo is a narrative in itself. The popular

A very graphic symbol, it is appealing and has

mangoes from Uttar Pradesh set the tone. Within

a high recall value. In one colour, it is easy to

it, the pea pod and the leaf are symbolically

replicate across different media and also in black-

representing the harmonious relationship between

and-white without diluting the essence of the idea.

humans and nature. The almost symmetrical form represents analysis and process. The dynamically

The subtle sap green colour represents the

placed seeds on the top represent growth and

diversity in nature, lending the logo a unique and

progress. The white counter-form around the pea-

authoritative tone.

pod and the leaf appears to be the English letter ‘U’ representing the state.

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

© TARUN DEEP GIRDHER & NID • JULY 2013

CONCEPT 4

MARK OF APPROVAL

This unique and self-explanatory logo in circular

A very graphic symbol, with a strong message, it

form represents the seal of authority. The leaves

has high recall value. In one colour, it is easy to

in both the directions are symbolic of natural

replicate across different media and also in black-

processes and natural products. The seeds

and-white without diluting the essence of the idea.

portray the basic essence of life and growth.

The counter form of the two leaves – the midrib

The aquamarine green colour relates to nature

becomes the symbol of approval – a tick mark,

– water – that is the source of all life. It’s

making the overall symbol a sign of approval.

authoritative tone is unique and stands out from other symbols set in bright green or deep blue.

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

© TARUN DEEP GIRDHER & NID • JULY 2013

Design of Logo for UPSOCA - alternative concepts 05 July 2013

www.nid.edu

Client U.P. State Organic Certification Agency, Government of Uttar Pradesh, INDIA Design Firm National Institute of Design, India Design Team Tarun Deep Girdher & Snehal Rana

Š 2013. NID & Tarun Deep Girdher