Design of logo for U.P. State Organic Certification Agency (UPSOCA) Principal Secretary, Agriculture U.P. Government Chairman, Uttar Pradesh State Organic Certification Agency Government of Uttar Pradesh, INDIA
alternative concepts
05 July 2013
Tarun Deep Girdher Sr. Faculty, Graphic Design Head, Printing Labs National Institute of Design, Paldi Ahmedabad 380 007. India T. 079.2662 9647 E. tarundg@nid.edu
DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION
The U.P. State Organic Certification Agency (UPSOCA) is an autonomous certification agency under the Uttar
The key adjectives which the symbol
Pradesh Government. It has been established in January
should represent are,
2013 and registered under the societies Act 1860.
Furthering the mandate of the National Programme for Organic Production (NPOP), under the aegis of APEDA, the UP State Certification Agency would certifying processes and products which meet the NPOP standards under the following
seal of authority, in harmony with nature and simple and appealing
domains – Agriculture, Horticulture,
easy to remember & simple to replicate
Forests, Animal Husbandry and Fisheries.
© TARUN DEEP GIRDHER & NID • JULY 2013
CONCEPT 1
RECOGNISE THE BEST
The very graphic and simple form in this approach
A very simple and bold symbol, in one colour, it
represents the gestural action of ‘selecting the
is easy to replicate across different media and also
best’. The human hand is carefully endorsing the
in black-and-white without diluting the essence
best – product and/or process. The counter-form
of the idea.
inside the hand is reminiscent of geo-tagging, as if UPSOCA is identifying the best practices in Organic
The aquamarine green colour relates to nature –
production & processes and certifying it. The
water – that is the source of all life. It’s authorita-
outer form looks like two leaves, symbolising the
tive tone is unique and stands out from other
harmonious relationship with nature.
symbols set in bright green or deep blue.
DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION
© TARUN DEEP GIRDHER & NID • JULY 2013
CONCEPT 2
THE PRIDE OF U.P.
The graphic and simple form in this approach
A very graphic yet bold symbol, in one colour, it is
highlights the letter – ‘U’ of Uttar Pradesh, making
easy to replicate across different media and also
the Organic Certification unique to the state.
in black-and-white without diluting the essence
Inside this form (Uttar Pradesh), is the graphical
of the idea. Even at smaller sizes, it is easy to
representation of a leaf and the wheat stalk
recognize.
indicating the relationship with natural products and processes – representing both agriculture,
The sharp indian red colour relates to soil which
horticulture and forests. The overall form also
is the base of all production, lending the logo an
looks like the profile of a container relating to the
authoritative tone.
aspect of processing.
DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION
© TARUN DEEP GIRDHER & NID • JULY 2013
CONCEPT 3
UNITY IN DIVERSITY
This logo is a narrative in itself. The popular
A very graphic symbol, it is appealing and has
mangoes from Uttar Pradesh set the tone. Within
a high recall value. In one colour, it is easy to
it, the pea pod and the leaf are symbolically
replicate across different media and also in black-
representing the harmonious relationship between
and-white without diluting the essence of the idea.
humans and nature. The almost symmetrical form represents analysis and process. The dynamically
The subtle sap green colour represents the
placed seeds on the top represent growth and
diversity in nature, lending the logo a unique and
progress. The white counter-form around the pea-
authoritative tone.
pod and the leaf appears to be the English letter ‘U’ representing the state.
DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION
© TARUN DEEP GIRDHER & NID • JULY 2013
CONCEPT 4
MARK OF APPROVAL
This unique and self-explanatory logo in circular
A very graphic symbol, with a strong message, it
form represents the seal of authority. The leaves
has high recall value. In one colour, it is easy to
in both the directions are symbolic of natural
replicate across different media and also in black-
processes and natural products. The seeds
and-white without diluting the essence of the idea.
portray the basic essence of life and growth. The counter form of the two leaves – the midrib
The aquamarine green colour relates to nature
becomes the symbol of approval – a tick mark,
– water – that is the source of all life. It’s
making the overall symbol a sign of approval.
authoritative tone is unique and stands out from other symbols set in bright green or deep blue.
DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION
© TARUN DEEP GIRDHER & NID • JULY 2013
Design of Logo for UPSOCA - alternative concepts 05 July 2013
www.nid.edu
Client U.P. State Organic Certification Agency, Government of Uttar Pradesh, INDIA Design Firm National Institute of Design, India Design Team Tarun Deep Girdher & Snehal Rana
Š 2013. NID & Tarun Deep Girdher