Type Hype March 5, 2011

Page 1

Typography Day 2011 started

our outlook towards typogra-

identity that describes us com-

with extreme energy and a huge

phy across Nations. The student

pletely. A lot of work showcased

amount of excitement as students,

speakers built an inspiring atmos-

typeface and letter designs in-

visitors, delegates and the media

phere for all the students in the

spired by a very local context and

amalgamated at the auditorium of

crowd who dream of becoming

a few took inspiration from his-

National Institute of Design, Paldi

future typographers.

tory. It was also very interesting

campus to eagerly await the opening of the conference.

, Turkey

The creation of this newsletter

in scripts other than their own

‘Type Hype’ was exciting, with

native languages, how they found

The happiness, joy and passion

mind boggling deadlines and live

their own ways to adapt them-

shared by typographers which

content generation throughout

selves to scripts that were new

included students as well as stal-

the event. The challenge of the

to them, and how they looked at

warts in the field of typography

newsletter to be printed over-

the visual appeal of letter forms

found expression at the beginning

night and available for distribu-

which are merely a set of shapes

of the conference. The typo team

tion next morning was made pos-

put together. A new concept of

2011 from NID were up early and

sible by the staff of printing labs

3D typography and anaglyph ty-

ready to assist all the visitors with

at NID who worked extra hard

pography interested everyone.

their queries, passing them con-

to make this happen. Also, live

ference kits filled with goodies

video screening of the conference

A warm thank you to all the peo-

and guiding them to the venue of

across all the NID campuses in-

ple who helped in organizing this

the presentations.

cluding Bangalore and Gandhina-

conference which include the

gar added a new dimension to this

faculty, students, and administra-

in-

event where knowledge could be

tion of National Institute of De-

spiring talk and his memories

shared across physical limitations

sign, Ahmedabad and Industrial

of remembering Prof. R.K. Joshi

of a venue.

Design Centre, I. I.T Mumbai.

Professor G.V. Sreekumar’s , India

to see designers design typefaces

gave the conference a warm start.

Also the supporting institutes

His vision of designing a curricu-

An interesting argument that

India Design Association and

lum for the future was appreci-

seems to emerge out of all the

Aksharaya teams for keeping our

ated by the design educators om-

gripping discussions is whether

energies running. We sincerely

nipresent in the crowd. Enriching

designers must design for a more

thank Font Lab for sponsoring the

panel discussions and inquisitive

general platform or whether

event and helping students redis-

students asking their doubts and

the design must cater to the lo-

cover their love for typography.

queries added a rich flavor to the

cal context. For multi-cultural

conference and made it more in-

countries, with a vast variety of

Today 11 exciting workshops are

teractive. Professor Mahendra

cultures, subcultures and various

being offered. It is time to explore

Patel’s constant inputs generated

influences, it is an issue to form a

all our thinking, learnings and

lots of energy among the visi-

single identity. We, in India have

skills. Hoping the last day of this

tors. The international speakers

at some point or the other faced

conference is as memorable for

shared their unique experiences

a situation where we have been

all of you as it has been for Team

with type design and broadened

unable to form a single ‘ Indian’

Typo at NID.


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