M.E.C. 'eating fashion' (Hong Kong 2013)

H

NGK N E A T I N F AS H I 2 1

G G N 3

Copyright ÂŠ 2012 Paradise Holiday & Tours CO. LTD. For educational use only.

a NATURE

SIGNIFICANT

IDEA

SCALE

LAUNCH TIMING

TARGET TOURISM MARKET MERIT

TARGET AUDIENCE

IMPLEMENTATION

PLAN

MARKETIN& PROMOTION STRATEGY

DESCRIPTION OF PRODUCT DELIVERABLES

MARKETIN& MARKETIN& EVALUATION PROMOTION PROMOTION METHODS

DETAILS

BUDGET

PROJECT MANAGEMENT

KEY IMPLEMENTATION

COLLATERALS

STAGES

B2B

AD B2C

PRODUCT TRADE ACTIVITIES

N

A

T

NAME

SLOGAN

R

P H Y S I O L O G Y O F TA S T E EXCLUSIVE TOUR

LAUNCH TIMING

01 JANUARY 2013 RUSSIA & CIS

M.

E

M U S T E AT C O L L E C T I O N [ M . E . C . ]

N AT U R E

TA R G E T M A R K E T

U

PROJECT FOR NEW MARKETS

TA Fashionmongers Innovators Discoverers Experimenters Gourmets

E.

C.

FIT Couples (age of 25-45) Women (age of 35-50) Single discoverers (age of 30-47) Business Travelers (age of 30-47)

Copyright ÂŠ 2012 Paradise Holiday & Tours CO. LTD. For educational use only.

I

D

E

M.

A

E.

C.

SIGNIFICANT IDEA TO CAUSE A PERSON’S GUT FEELING ABOUT MORE-THAN-TOUR PRODUCT

aI

D

E

M.

A

E.

C.

WHAT IS

HONG KONG FOR A FOREIGNER?

aI

D

E

M.

A

E.

C.

WHAT IS

HONG KONG FOR A FOREIGNER

F

ASHION?

aI

D

E

M.

A

WHAT IS

HONG KONG FOR A FOREIGNER

E

ATING?

E.

C.

aI

D

E

EMOTION DOES THE SAME FOREIGNER HAVE NOW WHAT

M.

A

E.

C.

HONGKONG EATING FASHION

PEOPLE have TOO MANY CHOICES TOO LITTLE TIME to think OFFERINGS have similar FEATURES & QUALITY

I

D

E

M.

A

E.

C.

SIGNIFICANT IDEA TO CAUSE A PERSON’S

aI

D

E

EMOTION

M.

A

E.

C.

a

1

2 0 3 Copyright ÂŠ 2012 Paradise Holiday & Tours CO. LTD. For educational use only.

1

2 0 3 Copyright ÂŠ 2012 Paradise Holiday & Tours CO. LTD. For educational use only.

1 8 17 7 3 6 11 15 44 4

99 N Copyright ÂŠ 2012 Paradise Holiday & Tours CO. LTD. For educational use only.

a

FEEL IT?

SEXY

MEC

2013

HONG

KONG

I N S P I R AT I O N

SOUNDTRACKS

co. 958

co. 99

co. 513

Copyright ÂŠ 2012 Paradise Holiday & Tours CO. LTD. For educational use only.

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M.E.C. 'eating fashion' (Hong Kong 2013)

Published on Aug 21, 2014

Tatiana Belova

*MUST-EAT COLLECTION - exclusively for Western garments. It is hard to have a conversation in Hong Kong without mentioning food, especially when many still greet each other by asking, ‘Lay sik-jo faan may?’ (Have you eaten yet?). Dim Sum brunch on Sunday is still the way of life for many families. The term ‘Dim Sum’ literally means ‘to touch the heart’, the meaning - quite special to remember… ___ *The Pride - of Cantonese cuisine *The Heritage - like the old imperial tram *The Gastronomic Symbol - Dim Sum is a subject of the considerable part of colony religion *The Idea – to Touch the Heart *The Strict Code - Hong Kong has its own genuine Dim Sum recipe *The Creative Touch – from Classics to Michelin starred Inventors *The Shape - dictated by the main ingredient: from vegetables, prawns and pork meat to chicken, beef and scallops *The Emotion – the sensation to share *The Icon – that inspires you *FASHION - fashions make an era and are a fascination to many