P y h ä j o A.V.I.T.A.E e n K u u l u m i s e t – 6 . 6 . 2 0 15
Spring 2015 sivu 5
A.V.I.T.A.E Dream-society, Blue Ocean Strategy and Creative Man An intense, but quite successful day with branding AVITAE One of our core activities in the AVITAE-project is to work with branding. During the meeting in Denmark the students visited ”The Blue Planet” The National Aquarium of Denmark, where they saw how this tourist attraction has branded itself and how it has succeeded in creating a story about the place and its activities, and in going from red ocean, one of many attractions, to blue ocean, a unique place one must visit. During our recent meeting in Greece the students were given an introduction to some of the theories behind branding, Dream society, Blue Ocean Strategy and Creative Man Strategy. The students had to work with the theories themselves and apply them to the AVITAEproject.
HERMES Read to Rethink!
In their six groups they had to come up with ideas of products, of slogans, of how they could create a dream for the prosumer (an OIKONOMOU ALEXANTRA, PIETRO combination of consumer MEI, SVANDIS RAFNSDOTTIR, KATEand producer) and last but RINA TZIOMAKI, NANTIA DIMITRIOU, not least present their ideas STELIOS ECONOMIDES, VASILIS ZISIS, as unique, so they would be DAVID DEJ, NEFELI NIKOLAOU. in blue ocean. They had one We imagine creating a unique lesson to develop their idea. online magazine with visual efThereafter all groups made fects of the places we visit and a presentation of their pos- of course information about ters to the other groups and the teachers.
NTALLA, ÁNGEL NAVARRO HERNÁNDEZ, GIANNIS VAKKAS, SARA NAJAARAQ WARMING, MARIA KOTSARINI, JONNA RAUTIO, RENIA ANTONIOU, ILDA TABACU, FOTINI SOFOCLEOUS
What is entrepreneurship? Most people don’t understand the whole meaning of the word. We were thinking about that, when we had to create a product and that is why we chose the ”AVITAE phone-covers”. Our dream behind the phonecover project is to open the mind for entrepreneurship to other people. We wanted them to find out that entrepreneurship can be fun and that it is not what people usually think.
“Read to rethink” because we believe that with reading we can open our minds and an open mind is the most powerful weapon and the key to succeed in life. Our magazine doesn’t belong to the red ocean because its content makes it unique due to the mixing of the diffe-
rent cultures that participate in the AVITAE program. The dream is to get young people interested in exploring the world in order for them to become more intelligent, creative and aware of different cultures.
The last activity in the branding session was to turn their presentations of posters into articles about their work with branding. Though the students only had a very short time, we think they did an excellent job on branding. The following articles are the outcome of a very intense and productive day in 2nd General Lykeio of Arta.
ATHENA AVITAE, our key to an entrepreneurial future ”AVITAE phone-covers” KRISTINA CSOLLEIOVA, MARGARITA
our experiences with mixing different cultures in the AVITAE program. Our magazine will include information of innovative discoveries and ideas from young students to inspire other young people, since they are the future. We named our magazine
It is found in simple daily things and we wanted to help people discover this. We think that it would be easy to attract people that are going to buy our product because everybody loves technology and everything connected to it. Cell-phones are a really important part of our lives. We just cannot live without it! Our project’s name represents the whole program in which we participate. Our slogan is ”AVITAE, our key to an entrepreneurial future”. It represents our mentality, the idea that we have to be innovative and believe in our dreams. Phone-covers are something
usual nowadays and everybody wants one. But our product has got something unique. It has the power to share our dreams for a better future, our effort to change the world. So, we think that this is going to help us go to ”the blue ocean”. In conclusion, the ”AVITAE phone-covers” are our way to show everyone around us that you don’t have to be a prestigious and powerful person to be a good businessman or businesswoman. The entrepreneurship is the way that a person sees the world and its opportunities. We want to say loudly to everybody to be creative and don’t be afraid of taking risks!
APOLLO Expand your horizon DAVID K, HEIDI, ELENA, STEFANO, THEODORA, EVA, VASILIKI, LEFTERIS, KATELEEN AND ΜΙΧΆΛΗΣ ΧΡΙΣΤΟΔΟΥΛΙΔΗΣ
Our dream about “Avitae Fly” is to both give people a cultural experience to different countries, but with a mix of courses in innovation and expanding people’s knowledge on entrepreneurship. On the flight and during the trip, we will have activities connected to innovation and entrepreneurship. The name of our product is “Avitae Fly”, we’re taking Avitae to a higher level. The slogan is ”expand your horizon” meaning to both expand your experience in other countries but also to ex-
pand your knowledge throug- people with the same interests. hout your trip. To do this we have an idea of To make our company go from the whole group travelling to a red ocean to a more blue oce- meet before the trip, to disan we must come up with ideas cuss the outcome, purpose and and special stuff to do during destination of the trip. This will the stay to make it more uni- make every trip more unique que, and our company. Stuff and outstanding and also ”once that won’t happen on the next in a lifetime” for everyone. This trip. will make sure that everyone is going to have a trip where they The purpose of our company see and do what they actually is to be different from other want. travelling companies, and to give people who have an interest in entrepreneurship, a chance to have a vacation of their lives while doing what they love, but also of course meeting new