TehranLand

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TEHRANLAND concept master plan



TEHRANLAND concept master plan


TEHRANLAND: Concept Master Plan Copyright Š 2010 by Forrec Ltd. Designed and Printed by Forrec Ltd. 219 Dufferin Street, Suite 100C Toronto, Ontario, M6K 3J1, Canada All rights reserved. Copyright under International and PanCanadian Copyright Conventions. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission of Forrec Ltd. While Forrec Ltd. makes every effort possible to caption full and correct credits for each image and work included in this document, sometimes errors of omission or commission may occur. For this we are most regretful, but hereby must disclaim any liability.


TABLE OF CONTENTS

BACKGROUND Team Context Vision Concept

MASTER PLANNING Overall Master Plan Land Use Circulation Landscape Aerial View

ARRIVAL & RETAIL Arrival Plaza Entertainment Street Retail Mall

THEME PARK Entry Palace Children’s Zone Family Zone Teen Zone Modern Zone Water Park

RECREATION ZONE Sports Academy Health Centre

HOTELS Family Resort Hotel Themed Eco-Resort Hotel Luxury Resort Hotel

CULTURAL ZONE Science Centre Mosque



BACKGROUND


Ezam Investment Corporation was established in 1995. Ezam applies a fundamental, valuedriven investment methodology to industries that generate stable, growing income streams and offer the opportunity for long term growth. National Role To be a responsible corporate citizen, and contribute to the nation’s aspiration for economic development and to be sensible to the environment and cultural needs. Company Structure • Ezam Investments • Industry • Construction • Energy • Finance • Trade & Services • Charity Ezam Industry • EZAM Automotive Parts Group • EZAM Oil-Gas and Petrochemical • EZAM Tools and Machinery Group • EZAM A.M Group • EZAM D.D.P Group

Location of Affiliated Companies Around the Country


Ezam Financial • •

Ezam Trade & Services

Sarmaye Gozari Afza International: Offers international portfolio management and brokerage services

Deltamix: Offers general trade services in China

AVA International: International manufacturer, trader, and industrial supporting company in China specializing in electrmotors, industrial bearings, and auto parts

Tahlil Garan Golshan: Develops financial reporting systems and consulting services •

Chatre Abi Insurance Company: Offers a wide range of insurance services in Iran

Ezam Construction

Ezam Investment Corporation Headquarters

Oraman Panjareh: The premium manufacturer of UPVC windows in Iran

Shahabe Sagheb Transportation Company: International transportation company

Pan Asa: Manufacturer of composite frame technology for doors and windows

Annahita Travel Agency: Offers travel advice and booking services for domestic and international flights

Saman Tosei Sakht: Designs and constructs buildings used for industrial purposes

Tose Honar Alvand: Promotes, trades, and auctions fine art in the domestic and international market

IMAX shopping center and cinema complex

Dana Energy Group Headquarters

Saramad (Fanavari Etelaat): Trades computer hardware equipment

Arad Pajohan Pishro: General trading company in Iran

Harrington General Trading: Offers trade services in Dubai

Piston Trading: Trades automobile parts in Dubai.

Middle East & Europe General Trading: General trading company specialized in European and M.E. trade

Ariya Alove: Develops motorway highway rest areas across Iran for the tourism industry

Ezam Investment Corporation Headquarters

Ezam Energy: Dana Group Dana Energy Group is a leading private holding company targeting the oil and gas upstream business.

Dana Energy Group Headquarters

Management of offshore/onshore drilling operation

Petropol Enterprises: Trades energy related equipment

Geophysical exploration of oil/gas fields

Manufacturing of drilling mud additives, under the license of Lamberti SPA of Italy

Apex World General Trading: Specialized in the international real estate industry based in Dubai

Ezam Charities •

Asr Noor: Charity supporting orphaned and abandoned children across Iran through education, housing, and financial assistance.

Hodatol Abrar: Charity committed to poverty reduction through education and health care in Iran.

IMAX shopping center and cinema complex

Saman Tosei Sakht


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Our professional, on-staff designers bring more than three decades of frontline experience in theme, urban, architectural, landscape and interior design to every project. Their expertise results in innovative concepts that reflect our client’s economic, geographic and demographic realities. This combination of design creativity and fiscal practicality ensures that our ideas will work, not just on paper, but also in real life. Our services include every aspect, every discipline, every stage of theme design, planning and implementation – from concept to completion.

Forrec is a global leader in the planning and design of themed attractions, entertainment facilities and themed environments. Our depth of expertise, range of services and track record of accomplishment – built projects in over 20 countries – is unparalleled.

Included in this package of services is: Concept Design Master Planning Themed Architectural Design Façade Design Themed Interior Design Attraction Design Graphic Design Exhibit Design Landscape Architecture Ride Theming Programme Development Capacity Analysis We are accustomed to working with tight schedules and budgets and know how to immediately produce effective results that satisfy both.

Downtown at Uniworld, Kolkata, India


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Worldwide Success

Forrec Strengths

Our work history includes projects on every continent but Antarctica. Among the more than 30 countries where we have projects completed or underway are: North America, South America, Europe, Middle East, Asia, Africa, and Oceana.

• More completed (built and operating) Theme Park projects than any other design firm;

The geographic diversity of Forrec’s client list demonstrates our ability to understand and work effectively in cultures and climates different from our own. We have acted as the lead consultant in major entertainment projects of varied types: Theme Parks Retail Entertainment Centres Urban Entertainment Centres Themed Attractions Resorts and Lifestyle Communities Water Parks Qualifications Forrec brings to each project a unique ability to translate a client’s individual dreams and ideas for a project into a comprehensive, exciting guest experience that maximizes the value of the investment, and results in a functional, viable and operable business. Our track record is second to none in the industry.

• The largest full time staff of multi disciplinary skilled design professionals in the industry. All work is conducted by this core of in-house design staff, not by free-lancers brought in on a project by project basis. This in house team includes architects, landscape architects, illustrators, graphic designers and interior designers. • Demonstrated ability to take projects from initial concept to opening day; • Proven track record as lead design consultant on large scale projects coordinating a diverse team of professionals from start to finish; • Proven track record of bringing projects in on time and on budget • Professional, respected working relationships with the leading manufacturers and suppliers to the entertainment industry

Dollywood Mystery Mine, USA

• Team approach to entertainment planning, to ensure a critical balance between design creativity, master planning, technical details and market research and economic evaluation • In depth knowledge and understanding of comparable facilities and precedent studies for both themed attractions and tourism based attractions • Clear understanding and experience in the importance of local cultural aspects and market considerations

Everland Aesop’s Village, Korea


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MASTER PLANNING No project – no matter what size – can exist without it. A master plan sorts out areas and relationships before three-dimensional design begins. A good Master Plan will resolve immediate needs and continue to provide a working document far into the future.

Jaipur Tourism City, India

Zhou Hai Ecosystem Community, Shanghai, China

Alam Sutera, Jakarta, Indonesia


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Kapuk Landing, Jakarta, Indonesia

Sports City Master Plan, Dubai, UAE


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THEME PARKS Over 40 years of global theme park design, we’ve honed our ability to build big fun into parks that work smarter, last longer and evolve over the years. As lead design partner on major parks for Universal, LEGO, Everland, and more, Forrec has defined the successful theme park in the Americas, Asia, the Middle East and Europe. The following selected list of Forrec projects are major large-scale theme parks each with over $75 million dollars in construction costs representing more than $5 billion dollars in total development. The experience of the firm lies in the experience of the individuals within the firm. Forrec has a proud record of retaining that experience, and the key personnel involved with all of the noted projects continue to apply that knowledge to current and ongoing projects. Theme Parks In Operation or Under Construction •

Universal Studios Florida, U.S.A.

Universal Studios Islands of Adventure, Orlando, U.S.A.

Universal Studios Dubai, U.A.E.

LEGOLAND Malaysia

Everland Theme Park, Korea

Canada’s Wonderland, Canada

Fiesta Texas, San Antonio, Texas , U.S.A.

Dreamland Cairo, Egypt

Discovery World Theme Park, Taiwan

LEGOLAND Deutschland, Germany

OCT Peak Town, Shenzhen

Chimelong Amusement Park, China

Noida Theme Park, India

Formula 1 Theme Park, Dubai, U.A.E.

Aqua Dunya Theme Park, Dubai, U.A.E.

Universal Studios Dubai, UAE

Nickelodeon Universe, Mall of America, USA

Formula 1 Theme Park, Dubai, UAE


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Universal Studios Islands of Adventure Port of Entry, USA

LEGOLAND Deutschland, Germany

Universal Studios Islands of Adventure Port of Entry, USA

Everland Aesop’s Village, Korea


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CONTEXT The site for Tehranland is a unique opportunity for the creation of a world class entertainment, cultural, recreation and retail destination. Tehran Hemmat Highway

Mehrabad Intl. Airport

Iran

Site location in Tehran

City Centre

Site boundary for Tehranland

Location The site is situated on the outskirts of Tehran at the extension of the Hemmat Highway. It is only 45 minutes (22 kilometres) by car from the city center and is 13 kilometres from Mehrabad International Airport. This prime highway location also makes it an ideal location for regional traffic including Karaj. Within 1 hour of the site is more than 12 million residents. Within 3 hours of the site is more than 16 million residents. Geography The site comprises more than 136 hectares and is located at the base of the Alborz Mountains, giving this unique collection of activities a spectacular backdrop with magnificent views of the peaks. The site rises more than 160 metres from the south entrance to the back of the theme park and luxury resort. The special areas rising up the mountain have been preserved for the most spectacular elements. The other advantage of this position is that additional development north of the site is near impossible, ensuring the views and landscape will remain uninterrupted. To the south and east of the site is a mix of commercial and residential areas that help in tying the project back into the city of Tehran and ensure a constant flow of traffic to the site. We believe this site, due to its strategic advantages, provides the best location available within Tehran to create a premier world-class destination.

Site Photos (OPPOSITE PAGE)


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VISION

Ezam’s vision is to create the most unique entertainment, cultural and resort destination in Iran. This destination will offer a variety of experiences that cater to a broad mix of lifestyles and interests. It will be a national treasure and an international leisure destination.

This goal will be accomplished by celebrating all aspects of Persian life—past and present. The rich Persian history of stories, architecture, landscapes, motifs, music and art all infuse the project to create something that can be appreciated by all Iranians. These ideas will be represented in a contemporary and exciting manner that creates an exciting vision for the future. The design vision is integrated with the spectacular natural environment. By focusing on the dramatic landscape, we are striving to create a unique place that celebrates the natural environment. The striking physical features of the site also provide the inspiration for the architecture of the project.


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CONCEPT

Goals

Program

Tehranland has many goals. They include:

To accomplish these goals we have proposed a program that includes the following amenities:

• Offer experiences that cater to all lifestyles and interests across a broad demographic. These experiences satisfy needs to be entertained, to play, to learn, to pray, to rest, to eat, to drink, to enjoy nature, to shop and to revel in the company of others. • Create a program that offers a unique experience for various durations of visit, such as a day trip, a weekend or an entire week. • Allow guests to leave the business and congestion of urban life, to allow them to get out of their vehicles early and enjoy most activities by foot.

• Create designs for the Architecture, Landscape and Public Spaces that are unique to this specific location with a strong emphasis on Persian culture. • Create a design that is ecologically friendly and sustainable. • Establish clear hierarchy of circulation, programs and built forms so that the guest can easily understand and enjoy the space . • Create a layout that provides surprises along every route, so each visit is different and equally enjoyable.

Entertain • Adventures in Persia Theme Park • Sinbad’s Water Park • Live Shows (Entertainment Street) • Cinemas (Retail Mall) Play • Sports Academy Learn • Science Centre Pray • Tehranland Mosque (and throughout) Rest • Water Park/Mall Family Resort Hotel • Themed Eco-Resort Hotel • Luxury Resort Hotel • Health Centre Enjoy Nature • Gondola Ride • Mountain Trails Shop, eat and drink • Entertainment Street • Retail Mall


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MASTER PLANNING


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Overall Master Plan

LEGEND 1 2 3 4 5

Based upon the various ways we can imagine a guest enjoying the site and the proposed program, we have divided the site into five zones. This zone configuration allows for immediate adjacency for various activities that guests would likely participate in during their visits. The five zones are:

• The Arrival Zone

• The Retail Zone

• The Park Zone

• The Recreation Zone

• The Cultural Zone

Arrival Zone Retail Zone Park Zone Recreation Zone Cultural Zone

6 Parking Structure 7 Gondola

Each zone flows naturally into the next so that experiences and services are a natural extension of the last. Within each major activity zone is a hotel and a diverse offering of restaurants and rest spaces.

Concept diagram


LEGEND Arrival Zone 1 Arrival Plaza

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Retail Zone 2 Entertainment Street 3 Retail Mall 4 Family Resort Hotel

5 6 7 8

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5

9 10 11 12

Park Zone Theme Park Water Park Indoor Water Park Themed Eco-Resort Hotel Recreation Zone Sports Fields Sports Academy Health Centre Luxury Resort Hotel

Cultural Zone 13 Science Centre 14 Mosque

15 8

15 Gondola 16 Parking Structure

7

9 10

1

6

11 2 4 16 3 13

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LEGEND Arrival & Retail Zones 1 Arrival Plaza & Entertainment Street 2 Retail Mall

Land Use The Tehranland project combines the influences of Persian Folklore, Environmental stewardship and sustainable design. The very nature of the project—and one of the goals of the development team—is to preserve and enhance the sites existing natural beauty. Tehranland is located along the south western slope of the Alborz Mountains. The development site is rich with natural beauty with spectacular mountain views and epic vistas of Tehran and the expansive western plains. The overall developable area of the site is approximately 136 hectares and has been divided into 5 Development Zones. Each Zone is strategically located to take advantage of the site’s unique characteristics.

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120,000

30,000 15,000 80,000

30,000 15,000 15,000

Recreation Zone 6 Recreation Zone 7 Luxury Resort Hotel

19.50 9.40

35,000 127,500

25,000 27,679

14.50 2.10 8.40 17.45

42,000 2,500 100,000

42,000 2,500 33,333

153.0

817,000

335,512

Cultural Zone Cultural Zone Gondola Station Parking Structure Roads & Buffer Back of House Subtotal

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1

360,000

38.50 10.40 2.75

5

6

24.00

Park Zone 3 Theme Park 4 Water Park 5 Themed Eco-Resort

8 9 10 11 12

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7

Land Indoor Built-Up Area (Ha) Area (m2) Area (m2) 6.00 25,000 25,000

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10 2 11 8

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio Parking Density Parking Area

817,000 m2 335,512 m2 0.63:1 41.31 Ha 111.69 Ha 2.7:1 300 cars/Ha 8.4 Ha


Arrival Zone & Entertainment Street Program Entertainment Street

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

25,000 m2 25,000 m2 0.42:1 4.5 Ha 1.5 Ha 0.333:1

Arrival Zone The arrival zone is the first impression visitors will get of the spectacular Tehranland Resort Complex. Beautifully landscaped roadways and iconic architectural monuments create a Grand Entry that is unmistakable and easily Hemmat Highway. The Arrival Zone is located on the lowest part of the property and directly along the highway. Upon arrival, guests drive into a new world with grand views the Persian resort rising up into the mountain in front of them.

Retail Mall Program Retail Mall Family Resort Hotel Parking Structure Approx. # of Cars @ 300/Ha

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 24.00 360,000 3 80,000 6 400 90,000 3 2700 cars 530,000 m2 153,333 m2 0.64:1 20.4 Ha 3.6 Ha 0.18:1

Theme Park Program Theme Park

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

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Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 6.00 25,000 1

Land Indoor Number of Number of Rooms Area (Ha) Area (m2) Floors 38.50 30,000 1

30,000 m2 30,000 m2 0.08:1 15.4 Ha 23.1 Ha 1.5:1

The main arrival road brings guests into the heart of the development and establishes a clear and intuitive circulation network with simple and direct routes to all of the various resort destinations. The circulation had been designed in such a way as to minimize any potential for congestion by placing the parking for the day visitor directly off the main entrance. This strategy separates the majority of the day visitor traffic from the internal circulation of the lodging guests. Retail Zone The Entertainment Street creates a vibrant and active street scene that acts as the ‘Back Bone’ of the entire development. Located at the centre of the Tehranland project, this street winds through the property connecting each of the distinct zones. The street is over a kilometre in length connecting the Theme Park on one end and the Retail Mall the other. Park Zone The Park Zone is centrally located on the most spectacular piece of the property. This location offers amazing views of the Theme Park from the highway and other parts of the resort clearly establishing it as the center piece of the entire project. The Theme Park design takes full advantage of the dynamic topography rising up into the hills with its Iconic Persian Architecture creating a vibrant and distinct skyline. This skyline will be a beacon to all who pass establishing this is a place of distinction.


Water Park

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Program Water Park

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

Recreation Zone Located on the southwest corner of the property, the Recreation Zones has a landscape character of varied topography, open vistas and secluded valleys. This location offers a variety of advantages for the Sports Academy and the Luxury Resort Hotel. The Sports Academy is located closest to the highway to take advantage of the exposure while also providing a buffer for the Luxury Resort Hotel. Nestled between the mountains and the fields, the Luxury Resort Hotel is located on one of the most secluded areas of the property. This seclusion offers the Luxury guest a quiet setting to relax and enjoy the scenery. The Sports Academy and Luxury Resort Hotel share the direct connection with the mountain recreation amenities. An expansive network of hiking and biking trails link visitors to the natural wonders found in the Alborz Mountains.

Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 5.45 15,000 1

15,000 m2 15,000 m2 0.14:1 4.16 Ha 6.24 Ha 1.5:1

Recreation Zone Program Sports Academy Health Centre

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 16.50 20,000 1 3.00 15,000 1

35,000 m2 35,000 m2 0.18:1 7.8 Ha 11.7 Ha 1.5:1

Luxury Resort Hotel Program Luxury Resort Hotel Conference Centre

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

Land Indoor Number of Number of Rooms Area (Ha) Area (m2) Floors 9.40 107,500 14 500 20,000

127,500 m2 27,679 m2 0.29:1 3.76 Ha 5.64 Ha 1.5:1


Themed Eco-Resort Hotel Program Themed Eco-Resort Hotel

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

80,000 m2 8,000 m2 0.29:1 1.1 Ha 1.65 Ha 1.5:1

Cultural Zone Program Science Centre Mosque

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 6.7 15,000 1 7.8 12,000 1

27,000 m2 27,000 m2 0.29:1 5.8 Ha 8.7 Ha 1.5:1

Gondola Station Program Gondola Station

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

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Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 2.75 80,000 10 400

Land Indoor Number of Number of Rooms Area (Ha) Area (m2) Floors 2.10 1,500 1

1,500 m2 1,500 m2 0.12:1 0.84 Ha 1.26 Ha 1.5:1

Cultural Zone The Cultural Zone is located on the eastern-most parcel of the property closest to the adjacent neighbourhoods and downtown Tehran. As the majority of Tehranland’s visitors will be arriving from the east, this zone is used to mark the entry and establish the identity of the project. The Cultural Zone is comprised of quiet indoor amenities like the Mosque and Science Center to create a soft separation from the existing neighbourhoods and the louder outdoor zones of the project.


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Parking Structure Land Indoor Number of Number of Area (Ha) Area (m2) Floors Rooms 8.40 100,000 3

Program Parking Structure Approx. # of Cars @ 300/Ha

3,000 cars

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

100,000 m2 33,333 m2 0.40:1 7.14 Ha 1.26 Ha 0.18:1

Roads & Buffer Land Area (Ha)

Program International Roadway Right of Way Highway 102 50m Buffer Actual Road Surface Area Median & Landscape Area

Infields & Extra Green Space

16.94 3.00 75,984 m2 7.60 Ha 66,512 m2 6.6512 Ha 14.2496 Ha 2.69 Ha

Approximate GFA Approximate Built-Up Area Estimated Plot Ratio Estimated Hardscape & Built-Up Area Estimated Softscape & Garden Area Approximate Greenery Ratio

35,000 m2 35,000 m2 0.18:1 7.8 Ha 11.7 Ha 1.5:1


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Circulation

LEGEND External Circulation

We understand that the efficient planning of circulation is essential to creating an enjoyable and safe experience. This planning is also vital to sustaining resources, reducing energy consumption and improving air quality.

Internal Circulation Pedestrian Circulation Service Circulation

Pedestrians With this in mind our goal is to provide clear access to the site for all vehicles and to get guests out of these vehicles as quickly as possible. Once they are out of their vehicles they can feasibly remain a pedestrian for the rest of their time on the site—be it a day, a weekend, or a whole week. This pedestrian-oriented environment creates a strong social atmosphere that can be enjoyed by all without the interruptions and negative effects of car and truck traffic. Vehicles To accomplish our goal, all vehicles share two common parking structures to minimize their footprints. Even the roofs of these structures are considered an opportunity for gardens and additional programs so that the impact of the vehicles is even further reduced.

Multi-story car park

Multi-story car park

Service Service vehicles access the site from the west and northeast, so that they have minimal visual impact. We use the existing grades so that these vehicles drive in under the primary public spaces. No service vehicle will enter the site on the same primary routes as the visitors.

Highway signage icon

Highway signage icon

Highway signage icon

We look forward to the extension of the Metro system to the site as it furthers our goals and improves the visitor experience even more.


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Landscape Persia’s landscape is dominated by rugged mountain ranges and expansive desert plains. The Tehranland site is ideally located on the dividing line between the Alborz Mountains and eastern plains. This location offers inspiring views of both the mountains and plains that represent a perfect example of the Persian landscape. Inspiration The Tehranland Development takes the landscape as its principal source of inspiration. In every aspect of the project’s design the layout of each element was closely considered to take advantage of the site’s amazing vistas, sightlines, and enclosures. Sustainable Design The project’s landscape strategy maintains an environmental focus while using traditional planting, paving, and building materials. Sustainable design practices such as low water “xeriscaping” and rooftop planting are used to minimize the site’s carbon footprint and to respond to the emerging trend of environmental stewardship and sustainability. Approach This strategy has manifested a project that achieves a strikingly contemporary appearance by combining organic natural forms, native materials and sustainable building practices. The most obvious and most consistent expression of this principal will be our deft use of curvilinear forms—especially in the architecture—that will see all built forms landscaped into the terrain like natural terraces. The Tehranland Development will become the new model for environmental responsibility and contextual design. Culture Inspired by Persian stories and landscapes this strategy’s purpose is to establish an unmistakably Persian atmosphere that will be enjoyed by future generations and instil pride in their distinct culture.


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Aerial view of Tehranland


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ARRIVAL & RETAIL


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Arrival & Retail keyplan

ARRIVAL & RETAIL

The Arrival and Retail zones include all of the areas through which guests enter and circulate between activities— they are the gates and streets of the project, including the retail areas. The idea is to create these environments so that they enhance the guest experience. They are a place to get organized, pick up some items before entering a park, and possibly enjoy a meal or show at the end of the day. They run extensively through the site, more than 1 kilometre in length, and animate every step.


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Aerial view of Arrival & Retail zones


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Arrival Plaza keyplan 1 2 3 4 5 6 7 8 9 10 11

3 9

Arrival Plaza

5 2

The Arrival Plaza is a grand space that lets you know you’ve arrived. By its scale and unique design it is the icon of the site. It is comprised of two parts: The Vehicular Roundabout declares arrival to the guests coming by vehicle. The roundabout includes a beautiful water feature and soaring 120m towers that announce the park to the City.

5 4

1

5

7

The Theme Park Plaza is a beautiful sweeping space, 80m in diameter that provides all of the required guest services to enjoy a day at the Theme Park.

6 11

5 5

10 5 7

Master Plan

Arrival Plaza reference images

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LEGEND Entry Icon Arrival Plaza Entrance to Theme Park Entertainment Street Retail & Restaurants Entrance to Water Park Bridge from Parking Entrance to Retail Mall Entrance to Eco-Resort Hotel Parking Bus & Taxi Drop-Off


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Arrival Plaza reference images


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Entertainment Street keyplan

Entertainment Street The entertainment street is a 400m long highenergy outdoor mall that runs between the entrances of the Theme Park, the Themed EcoResort Hotel, the Water Park and the Retail Mall. Between these entrances are a unique mix of shops, kiosks and lively public spaces with dynamic facades and flying canopies that provide cover for the guest but also create a stimulating environment. The space opens up into plazas where performers can entertain guests or a poet can stimulate lively thought with an impromptu reading.

Entertainment Street reference images


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View of Entertainment Street


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Retail Mall keyplan

Retail Mall The Retail Mall is a stunning 3-level sun-filled environment comprising over 320,000 m2 of shops, restaurants, cinemas and services. Directly attached to the mall is a 5-level, 4,000 car parking structure so that every visitor is only steps from the building. The mall includes space for over 500 shops including a zone dedicated to fine boutiques that wraps a spectacular 3-level 3,000 m2 atrium water feature. The restaurant zone in the mall is a destination unto itself with over 20,000 m2 of restaurants and cafĂŠs offering every imaginable type of cuisine.

Ground Floor

First Floor

Second Floor

Circulation Anchor Stores Retail Hotel Lobby Atrium Cinema Hyper Market Parking Back of House

Circulation Retail Atrium Food Parking

Circulation Retail Atrium Food Parking

Retail Mall floorplans

Retail Mall reference images


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Retail Mall reference images


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THEME PARK


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Theme Park keyplan

THEME PARK

The rich cultural heritage of Persia is the central inspiration for the theming of the Tehranland Theme Park. It is our goal to create an environment of fun, relaxation and drama while being highly respectful of this cultural heritage. Due to the market demographics, with 50% of the population under the age of 20, population distribution and affluence, the opportunities for a Theme Park resort are unparalleled. Preliminary projections show a first year end attendance in excess of 4.5 million visits. This figure places Tehranland in the upper echelon of parks worldwide.


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THEME PARK CONCEPT

References to sites such as Falak-ol-Aflak Castle, Arg-e-Bam and Roodkhan Castle, along with the stories of Rostam and Aladdin, inspire a rich emotional attachment to the park that will last forever. Each zone will have distinct theming, and while aimed at general age groups, will offer something to all ages, allowing everyone to enjoy the entire Theme Park. The park is divided into 5 zones:

•  Arrival Plaza •  Children’s Zone •  Family Zone •  Teen Zone •  Modern Zone

Each zone will have a world-class mix of rides and attractions.


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Teen Zone

Family Zone

Entry Palace

Modern Zone

Children’s Zone


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Entry Palace keyplan 1 2 3 4 5 6 7 8

Entry Palace

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At the park entry and visible from all points will be an iconic palace, the design of which is inspired by the famous Persian castles Falak-ol-Aflak and Arg-e Bam.

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The castle will be one of the park’s most important features and will provide a striking backdrop while offering lookouts across the entire area and the mountains beyond.

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It is here each night that visitors can enjoy an action and light show to highlight their visit. Colour and movement will be added to the natural stone walls, with the use of dramatic lights, decorations and banners. Rostam and Aladdin will be stars of the shows, battling enemies and re-telling their stories along the castle walls. Parades are provided a launching point at the castle, and will go throughout the park regularly. Each day will end with a dramatic fireworks show, set off from the castle.

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4

Visitors can explore the interior of the castle from each zone and be totally immersed in the stories that it tells. The castle also performs a number of other functions. It can act as a meeting point and orientation feature, making circulation within the park easier. Photo opportunities will be available from many locations and will appear unique when seen from the different zones. The castle will also act as protection from extreme weather conditions and provide an indoor attraction containing retail, restaurants and other amenities.

3 1 2

Master Plan

Entry Palace thematic reference images

LEGEND Entry Street Guest Services Retail Restaurant Orientation Plaza Landscape Feature Palace Flume Ride


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Entry Palace thematic reference images


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Children’s Zone keyplan LEGEND 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

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Children’s Zone

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Near the main entrance of the park, visitors will find the first of Tehranland’s many enchanting themed zones, this one dedicated to children.

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4 1 13 18

The Children’s Zone features the mythical character Aladdin and the ancient Persian town where he once played. Children can explore the narrow market streets, which open into larger squares encouraging discovery and adventure.

3 5

The zone will feature a blend of rides, attractions, retail stores and food facilities, all created with children in mind. Parents will appreciate the conveniences placed close at hand for them, as well as the carefree and fun character of this storybook land. Colours and patterns will be bright and cheerful buildings and adjacent tents will be an assortment of simple geometric shapes as found in ancient cities. The scale of the streets will be small and meant to make children feel familiar and happy. Buildings, attractions, retail stores and food facilities will feature aspects of Aladdin’s adventures, such as his magic carpet, the genie and a cave filled with treasures.

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9 17

6

7

11 19 20

Master Plan

Children’s Zone thematic reference images

Flume Ride Animal Show Amphitheatre Story Telling Show Foam Factory Adventure Play Zone Convoy Flying Camels Slide Disk Manual Lift Tower Interactive Dark Ride Kid’s Theatre/Puppet Show Flying Carpet Carousel (2 Floor) Bounce Cars Mini Drop Tower Kite Flyer Dino Dig Teacups Caterpillar Suspended Family Coaster Water Coaster


51

Children’s Zone thematic reference images


52

Practical Capacity

Theoretical Capacity

Turns Per Hour

K1

Flume Ride

12

8

96

10

960

768

K2

Animal Show Amphitheatre

1

1,000

1,000

0.5

500

400

K3

Story Telling Show

n/a

1,500

1,500

0.3

450

360

K4

Foam Factory

n/a

n/a

250

3

750

600

K5

Adventure Play Zone

n/a

n/a

250

3

750

600

K6

Convoy

6

2

12

16

192

154

K7

Flying Camels

14

2

28

16

448

358

K8

Slide Disk

1

36

36

15

540

432

K9

Manual Lift Tower

2

4

8

25

200

160

K10

Interactive Dark Ride

8

4

32

25

800

640

K11

Kid’s Theatre/Puppet Show

1

300

300

2

600

480

K12

Flying Carpet

1

40

40

20

800

640

K13

Carousel (2 Floor)

1

88

88

10

880

704

K14

Bounce Cars

1

36

36

16

576

461

K15

Mini Drop Tower

2

6

12

20

240

192

K16

Kite Flyer

12

2

24

20

480

384

K17

Dino Dig

1

150

150

20

3,000

2,400

K18

Teacups

12

5

60

16

960

768

Seats

Ride Name

Number Subtotal

3,922

Kite Flyer

Interactive Dark Ride

13,126 10,501

#

Ride Name

Instant Capacity

Turns Per Hour

Theoretical Capacity

Practical Capacity

Children’s Zone: Final Buildout Rides & Attractions

Seats

The Children’s Zone will feature characters and animals from ancient Persian tales as themes for rides and attractions, bringing the stories alive. A children’s puppet show will showcase traditional children’s stories such as “The Camel & the Coyote” and “The Lion & the Wolf”, revealing a world where animals take on human qualities and teach valuable lessons in a fun way. Rides such as carousels and teacups will feature key stories and their central characters. Parents will have an opportunity to recite to their children the stories as they appear before them. Other attractions, all based on various stories, will include an amphitheatre, adventure play zone, Slide Disk and interactive dark ride.

#

Number

Children’s Zone Ride & Attraction Program

Instant Capacity

Children’s Zone: Opening Day Rides & Attractions

K19

Red Baron

10

2

20

30

600

480

K20

Caterpillar

20

2

40

20

800

640

1,400

1,120

Subtotal

60

Adventure Play Zone

Animal Show Amphitheatre

Red Baron

Story Telling Show

Carousel (2 Floor)


53

Caterpillar

Teacups

Manual Lift Tower

Flume Ride

Dino Dig

Foam Factory

Slide Disk

Flying Camels

Mini-Drop Tower

Convoy

Bounce Cars

Magic Carpet

Kids Theatre/ Puppet Show


54

Family Zone keyplan LEGEND 1 2 3 4 5 6 7 8 9

2 1

Family Zone

Crazy Castle Walk Through Wave Swinger Acrobat Show Shocker Kiddie Ferris Wheel Antique Cars Panoramic Flight Simulator Garden

4

In the Family Zone, the stories of One Thousand & One Nights will be told through characters and scenes featured at each attraction, making the buildings adventurous and alive.

9

6

7

Sheharezade’s stories immediately bring to mind the ornate Persian palaces were they were first set. Within the rocks and walls of the zone, visitors can discover Ali Baba’s treasure cave and go through his glittering palace. The interiors of the buildings will embody opulence and magic, creating a sense of adventure and discovery. A wide range of clay pots, lamps, sculptures and ornaments will be used throughout to carry on the theme of the zone. This zone is aimed at families with children of all ages. Ancient Persian palaces and historical sites such as Persepolis evoke the romance and splendor of a past age, inspiring the design of this zone. Arches, ornate columns, colours and carvings inspired by old Persia, will surround visitors. The Hanging Gardens of Babylon will come to mind through landscape elements used as a backdrop for the zone and its tales.

5

Observation Sky Shuttle

3 8

Master Plan

Family Zone thematic reference images


55

Family Zone thematic reference images


56

Instant Capacity

Turns Per Hour

Theoretical Capacity

1

50

50

20

1,000

800

F2

Suspended Familly Coaster

10

2

20

30

600

480

F3

Crazy Castle Walk Through

n/a

n/a

100

6

600

480

F4

Wave Swinger

1

40

40

30

1,200

960

F5

Acrobat Show

1

1,500

1,500

0.3

450

360

F6

Shocker

3

8

24

25

600

480

F7

Kiddie Ferris Wheel

F8

Antique Cars

F9

Spinning Coaster

F10

Panoramic Flight Simulator

Practical Capacity

Seats

Observation Sky Shuttle

6

3

18

16

288

230

20

4

80

10

800

640

9

4

36

25

900

720

2

36

72

10

720

576

7,158

5,726

Subtotal

1,940

Acrobat Show

#

Ride Name

Instant Capacity

Turns Per Hour

Theoretical Capacity

Practical Capacity

Family Zone: Final Buildout Rides & Attractions

Seats

Featured prominently in the Family Zone is Sinbad’s ship, providing a stage on which to perform an acrobatic re-enactment of one of his many adventures, such as his battles with the Cyclops and Roc. Rides and roller coasters can be themed with exciting tales by adding the elements of motion, light, sound and visual effects. Attractions and rides such as a spinning coaster and Wave Swinger will feature the creatures, magic and adventures of Sheharezade’s stories.

Ride Name

F1

Number

Family Zone Ride & Attraction Program

#

Number

Family Zone: Opening Day Rides & Attractions

F11

Safari Convoy

6

2

12

16

192

154

F12

Water Coaster

8

8

64

15

960

768

1,152

922

Subtotal

76

Kiddie Ferris Wheel

Spinning Coaster

Observation Sky Shuttle


57

Safari Convoy

Crazy Castle Walkthrough

Panoramic Flight Simulator

Shocker

Antique Cars

Water Coaster

Wave Swinger

Suspended Family Coaster

Fire Brigade


58

Teen Zone keyplan LEGEND

5 7

12

4

Teen Zone

8 9

The stories of Rostam have been told for centuries and their messages are universal, reaching across the ages to new generations. These adventures are the basis for theming the Teen Zone.

2 10 14

It is natural that young people will bring their own vision to the stories while being faithful to the original message. Rostam’s world combines ancient urban surroundings but also deserts, meadows and forests. The fortress offers many opportunities to create indoor attractions and circulation throughout the walls. Teens will be highly engaged in the zone because of its twisting passageways, hidden doorways and moody interiors. As the largest zone, the Teen Zone will feature action and adventure throughout, as the visitor experiences ever-changing environments. The use of bold colours and lighting changes will make this zone dramatic, thus appealing to teenagers and young adults. Roodkhan Castle has provided the inspiration for the setting, central to the telling of the stories of this zone. The ancient site is intriguing because of its highly articulated form, which extends purposely up the steep hillside. Tehranland’s topography is ideally suited for staging a dramatic environment that immerses teenagers and young adults.

13 3

Master Plan

Teen Zone thematic reference images

11

6

1

1 2 3 4 5 6 7 8 9 10 13 14 15 16

Bumper Cars eXtreme Sport Show Launch Coaster Power Shot Tower 65m High Break Dance/Flash Dance Giant Frisbee Free-Fall Coaster Jump-2 Thrill Coaster Movie Stunt Show 4D/5D Dark Ride Euro Fighter Custom Coaster Feria Swing Speed Flip


59

Teen Zone thematic reference images


60

Turns Per Hour

Theoretical Capacity

Practical Capacity

1

24

20

480

384

eXtreme Sport Show

1

500

500

0.3

150

120

T3

Launch Coaster

2

24

48

20

960

768

T4

Power Shot Tower 65m High

T5

Break Dance/Flash Dance

T6 T7

Instant Capacity

24

T2

Seats

Bumper Cars

2

16

32

30

960

768

12

2

24

20

480

384

Giant Frisbee

1

50

50

20

1,000

800

Free-Fall Coaster

1

32

32

30

960

768

T8

Jump-2

6

8

48

15

720

576

T9

Thrill Coaster

2

24

48

25

1,200

960

T10

Movie Stunt Show

1

1,000

1,000

1

500

400

7,410

5,928

Subtotal

1,806

Euro Fighter Custom Coaster

#

Ride Name

Instant Capacity

Turns Per Hour

Theoretical Capacity

Practical Capacity

Teen Zone: Final Buildout Rides & Attractions

Seats

The thrilling and daring world-class rides of the Teen Zone will continually tell the stories of Rostam, featuring the good and evil characters that he encounters. Modern roller coasters will help convey stories such as Rostam slaying the dragon, appealing to thrill-seeking young people. Rostam’s battle with the white demon can be depicted within the zone or as a themed, interactive dark ride within the interior of the castle. There are seven distinct tales of Rostam and the program will tie into this in order to recreate the sequence of his adventures.

Ride Name

T1

Number

Teen Zone Ride & Attraction Program

#

Number

Teen Zone: Opening Day Rides & Attractions

T11

Spill Water

3

24

72

20

1,440

1,152

T12

Hammer Swing

1

32

32

25

800

640

T13

4D/5D Dark Ride

1

150

150

3

450

360

T14

Euro Fighter Custom Coaster

8

4

32

30

960

768

T15

Feria Swing

2

20

40

30

1,200

960

T16

Speed Flip

16

2

32

25

800

640

5,650

4,520

Subtotal

358

Power Shot Tower

Hammer Swing

Free-Fall Coaster

Bumper Cars

eXtreme Sport Show


61

Feria Swing

Spill Water

4D/5D Dark Ride

Break Dance/Flash Dance

Launch Coaster

Movie Stunt Show

Thrill Coaster

Giant Frisbee

Speed Flip

Jump-2


62

Modern Zone keyplan LEGEND 1 2 3 4 5 6 7 8

3

2

Modern Zone

1

4 5

Persia’s history and culture enriches the world’s people as they look into the past, but Iran’s future will prove to be equally vast. The youth of today have the fortune of having a solid foundation of history and culture as they go forward into the new age. The Modern Zone will be a celebration of where Iran is today and where it hopes to be in the future. Futuristic architecture will be a common thread throughout the zone Modern media and technologies will be used to inform, delight and entertain visitors. Issues of sustainable energy, transportation and the environment will not be presented as simplistic catchwords but demonstrated with the use of many uniquely Iranian applications. Electronic media such as video, light projection, lasers and touch screens will be used throughout to educate, inform and entertain. High-speed trains, cars, boats and space vehicles will reflect modern Iranian technology, allowing travel within the zone and park and to provide visitors with a thrilling ride experience.

7

Master Plan

Modern Zone thematic reference images

8

4D Theatre Pedal Monorail Telecombat Boat Ride Talking Tree Interactive Maze Trackless Dark Ride

30 Seat Simulator


63

Modern Zone thematic reference images


64

Garden Hotel keyplan

4D Theatre

1

150

150

3

450

360

M2

Pedal Monorail

8

4

32

15

480

384

M3

Telecombat

14

2

28

20

560

448

M4

Boat Ride

6

8

48

10

480

384

M5

Talking Tree

1

150

150

1

150

120

M6

Interactive Maze

n/a

n/a

250

1.5

375

300

M7

Trackless Dark Ride

1

24

24

25

600

480

682

3,095

2,476

Theoretical Capacity

Practical Capacity

Instant Capacity

Theoretical Capacity

Seats

M1

Subtotal

Turns Per Hour

Ride Name

Number

#

Ride Name

Instant Capacity

Turns Per Hour

Practical Capacity

Modern Zone: Final Buildout Rides & Attractions

M8

Dragsters

6

1

6

20

120

96

M9

30 Seat Simulator

1

30

30

12

360

288

480

384

Subtotal

Seats

The Modern Zone’s main attraction will be a 4-D theatre that will give audiences a brand new experience featuring images leaping out of the screen, movement and surround sound. Modern transportation will also be showcased in this zone. The whole family will find entertainment in this zone, with the inclusion of futuristic attractions such as an exciting boat ride, pedal monorail and trackless dark ride. The traditional maze will have a modern twist with the use of glass, mirrors and interactive touch screens.

#

Number

Modern Zone Ride & Attraction Program

Modern Zone: Opening Day Rides & Attractions

36

Dragsters

Trackless Dark Ride

30 Seat Simulator

Boat Ride

Telecombat


65

Pedal Monorail

4D Theatre

Interactive Maze

Talking Tree


66

Water Park keyplan LEGEND

22 18

23 24

19

14

12

9 5 16

8

2 4

7 6

Lazy River Wave Pool Surfing Machines Activity Pool Mini-Tantrum 4-Slide Pipeline Family Boomerango Super Bowl Tornado 8 Lane Mat Races Action River 2 Slide Pipeline Teen Activity Pool Splash Coaster Splash Battle Water Play Structure Lazy River Spa Pools Water Play Structure Activity Pool Plunge Pool Super Bowl Rocket Coaster Play Pool

3

Master Plan

Men will seek out the thrilling water slides that start at the top of a high tower. Flotation rings for single riders, pairs and groups will give the visitor a wide variety for the slides. A large dump bucket will always attract an excited crowd as it fills and empties out in a huge splash regularly throughout the day.

A lazy river is ideal for visitors to take a more relaxed ride around the park, floating calmly in a ring tube. Snacks and refreshments will be close by so that visitors will not need to leave the park to eat.

11

15

Tehranland will feature a world-class Water Park with indoor and outdoor facilities, offering year-round use for up to 750,000 guests annually. Ancient Persian culture will provide many opportunities for theming. The voyages of Sinbad and ancient maritime life are natural subjects for themes that will tie the Water Park to the rest of the Theme Park.

Ride Name

Turns Per Hour

Theoretical Capacity

Practical Capacity

Seats

Instant Capacity

Turns Per Hour

Theoretical Capacity

Practical Capacity

WP1

Lazy River

n/a

n/a

750

2

1,500

1,200

WP17 Lazy River

n/a

n/a

350

3

900

720

WP2

Wave Pool

n/a

n/a

500

3

1,500

1,200

WP18 Spa Pools

n/a

n/a

90

3

270

216

WP3

Surfing Machines

2

1

2

240

480

384

WP19 Water Play Structure

n/a

n/a

200

4

800

640

WP4

Activity Pool

n/a

n/a

200

3

600

480

WP20 Activity Pool

n/a

n/a

200

3

600

480

WP5

Mini-Tantrum

1

2

2

175

350

280

WP21 Plunge Pool

4

1

4

240

960

768

WP6

4-Slide Pipeline

4

2

8

240

1,920

1,536

WP22 2 Slide Pipeline

2

2

4

120

480

384

#

Number

#

Instant Capacity

Women’s Indoor Water Park Rides & Attractions

Seats

Men’s Water Park Rides & Attractions Number

Women and small children will enjoy a comfortable indoor environment, the kid sized pool and splash area featuring pop jets, water toys, sprays and slides. Ample of area will be available for parents to relax around the edge of the pools along with all that they need to care for little ones. A relaxation spa will be available along with change rooms, lockers and washroom facilities. The women’s water park will not be short on thrills however, including an exciting Rocket Coaster slide, Super Bowl, and other extreme water rides. Male and female areas will be completely separate in respect to Iranian cultural traditions.

13

20

Water Park

Centred in the men’s outdoor zone will be the ever-popular wave pool designed for people of all ages.

10

21

17

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Ride Name

WP7

Family Boomerango

1

4

4

180

720

576

WP23 Super Bowl

1

4

4

180

720

576

WP8

Super Bowl

1

4

4

180

720

576

WP24 Rocket Coaster

1

4

4

180

720

576

WP9

Tornado

1

4

4

180

720

576

WP25 Play Pool

n/a

n/a

125

4

500

400

WP10 8 Lane Mat Races

8

1

8

150

1,200

960

n/a

n/a

96

10

960

768

6,100

4,880

2

2

4

120

480

384

n/a

n/a

200

3

600

480

8

4

32

30

960

768

WP11 Action River WP12 2 Slide Pipeline WP13 Teen Activity Pool WP14 Splash Coaster WP15 Splash Battle WP16 Water Play Structure Subtotal

6

4

24

30

720

576

n/a

n/a

450

4

1,800

1,440

2,288

15,230 12,184

Subtotal

981

WATER PARK TOTAL

4,161

27,695 22,156


67

Splash Battle

Wave Pool

Super Bowl

Plunge Pool

Pipelines

Water Play Structure

2 Slide Pipeline

8 Lane Mat Racers

Water Play Structure

Mini Tantrum

Tornado

Family Boomerango

Lazy River

Action River

Teen Activity Pool Men’s Water Park reference images

Spa Pools

Activity

Super Bowl

Rocket Coaster

Lazy River

Splash Coaster

Activity Pool

Surfing Machines

Play Pool Women’s Indoor Water Park reference images


68


69

RECREATION ZONE


70

Sports Academy keyplan

The recreation zone is a unique area of Tehranland. It takes the goal of providing a respite from city life and provides all of the necessary amenities to make this as comprehensive and enjoyable as possible.

Sports Academy The Sports Academy is a tradition that is spreading around the world. It is essentially a fitness club/social club that is associated with a high-performance athletic training centre. It provides a unique opportunity for the common person to exercise side-by-side with their sporting heroes. An association with a top club would only add to the stature of the first-class facility. The Sports Academy will include soccer fields, tennis courts, handball courts, weight rooms, pools, spas, treatment rooms, restaurants and meeting rooms.

Sports Academy reference images


71

Health Centre keyplan

Health Centre The Health Centre completes the entire health package by allowing guests to refresh and restore themselves with a full complement of services. In the spirit of preventative and naturopathic care, the Health Centre is directly adjacent the fitness facilities of the Sports Academy and uses the equipment available there to full effect. The building is comprised of assessment and treatment rooms, diagnostic equipment, a learning centre, a physiotherapy/sports injury clinic and other related medical services.

Health Centre reference images


72


73

HOTELS


74

HOTELS

Tehranland offers a wide variety of accommodation options, from Luxury Resort seclusion to Family Resort fun. The project has over 1,000 rooms in three distinct 5-Star quality hotel experiences—The Luxury Resort Hotel, Family Resort Hotel, and Themed Eco-Resort Hotel—each with its own unique style. Each hotel is located to take advantage of the project’s amazing amenities such as the Retail Mall, Theme Park or Luxury Resort.


75

Family Resort Hotel keyplan

Family Resort Hotel Always maintaining the highest standard of quality, the 400 room Tehranland Family Resort Hotel offers family-oriented accommodation in the heart of the resort. With direct access to shopping, the Theme Park, Water Park and conference facilities, the Tehranland Family Hotel creates a new class of family accommodation.

Location Located inside the fabulous Tehranland Retail Mall, the Family Resort Hotel offers its guests direct access to the most exciting shops and restaurants in Tehran. The hotel has a wide array of room options from standard rooms to family suites with full kitchens.

Amenities Adults can enjoy the hotel’s pools, spas, fitness centers and activity rooms while the kids participate in kid-friendly play groups and amenities.

Family Resort Hotel reference images


76

Themed Eco-Resort Hotel keyplan

Themed EcoResort Hotel Getting its cutting edge design queue from the organic modern themes of the Contemporary Zone, the themed hotel exemplifies “eco-chic� design sophistication. This hotel will be the first truly environmentally responsible hotels in Iran. The hotel will be a modern marvel of sustainable development. Everything from the design principals and building materials to the cleaning products and natural fibre linens will express the importance of environmental awareness.

Location The hotel is located on the west side of the Entertainment Street and next to the Theme Park’s Modern Zone. This location offers fantastic views and easy access to various resort amenities.

Amenities The hotel will have 400 family-oriented rooms with exclusive amenities. This unique hotel showcases the sustainable building techniques in a striking modern context and provides fun for the whole family.

Themed Eco-Resort Hotel reference images


77

Luxury Resort Hotel keyplan

Luxury Resort Hotel The Luxury Resort Hotel will redefine luxury accommodation in Tehran. Located on the west side of the property, the hotel is surrounded by beautifully landscaped gardens and outdoor event spaces.

Location The Luxury Resort Hotel is situated at the base of the mountains in quiet isolation. This location offers spectacular views from each room and the seclusion expected by a luxury resort guest.

Amenities The hotel offers 200 spectacular rooms and executive suites, with exclusive amenities such as spas, pools, and private lounges. A variety of restaurants to suit anyone are included within the hotel, or guests can “dine in� with full menu room service. Catering to the corporate clientele, the hotel includes state of the art conference facilities and meeting rooms. Large banquet rooms and formal gardens will also make the hotel one of the most desirable wedding destinations. The hotel is also adjacent the Sports Academy and Health Centre for the convenience of the guest. With its ideal location and mix of spectacular amenities, the Tehranland Luxury Resort Hotel will stand alone as the best hotel property Tehran.

Luxury Resort Hotel reference images


78


79

CULTURAL ZONE


80

Science Centre keyplan

Science Centre The Science Centre is a perfect complement to the activities offered on the site—the opportunity to be entertained and also learn. This is a place where guest of all ages can be educated about the wonders of science in a fully immersive, interactive environment. The centre will be home to numerous scientists and technicians who will act as special guides. Exhibits Within the 15,000 m2 Science Center are a series of galleries and exhibits that educate the guest on areas of specific concern to all Iranians—energy, space and transportation. The main feature of the entire centre is a 1,200 seat IMAX 3D theatre, featuring films that will awe and inspire.

Aerial view of Science Centre

Location The Science Centre is located at the eastern most edge of the site so that it can stand alone for use by school groups and local residents, as well as being a part of the overall park offering. The spectacular modern architecture also acts as a beacon along the Hemmat highway to mark the Tehranland site.

Science Centre reference images


81

Mosque keyplan

Mosque

Concept by B. Madani (TAWSEAA) The Mosque is a holy place where visitors can receive pure spirituality. In Islamic culture, the concept of shapes and the intersection of two curved lines are a manifestation of the closeness of the Prophet to the Almighty, when He was at the highest part of all the horizons, and received the pure Knowledge from the Lord. The intersection of concave walls form the famous Islamic arches. The Octagon shape, formed by rotating these arched-shaped walls, represents the 8th Successor of the Prophet buried within Iran.

Aerial view of Mosque (TAWSEAA)

The repeatation of this form creates depth and spaces within spaces, representing the unlimited depth of knowledge: from every corner rises another line, representing endless knowledge. The concept behind the shape of these concave walls comes from the chapter 53 (The Star) of the Holy Qoran, verse 9: 1. By the Star when it goes down,2. Your Companion is neither astray nor being misled. 3. Nor does he say (aught) of (his own) Desire. 4. It is no less than inspiration sent down to him: 5. He was taught by one Mighty in Power, 6. Endued with Wisdom: for he appeared (in stately form); 7. While he was in the highest part of the horizon: 8. Then he approached and came closer, 9. And was at a distance of but two bow-lengths or (even) nearer; 10. So did ((Allah)) convey the inspiration to His Servant- (conveyed) what He (meant) to convey.

Mosque reference images

11. The (Prophet’s) (mind and) heart in no way falsified that which he saw. 12. Will ye then dispute with him concerning what he saw?


82


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