Business Marketing, Retail and Communications 2008

Routledge Business

New Titles and Key Backlist

Marketing, Retail and Communications

2008

www.routledgebusiness.com

Highlights

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CONTENTS Marketing . . . . . . . . . . . . . . . . . . . . .1 Retail/Advertising . . . . . . . . . . . . . . . .7 Brand Management . . . . . . . . . . . .13 Corporate Communication . . . . . . .15 Public Relations . . . . . . . . . . . . . . . .17 Research Methods . . . . . . . . . . . . . .20 General Business Management . . . .21 Related Journals . . . . . . . . . . . . . . .22 Index . . . . . . . . . . . . . . . . . . . . . . . .23 Order Form . . . . . . . . . . .Center pages

Trade customers’ representatives, agents and distribution For a list of all trade customers’ representatives, agents and distributors for UK, Rest of World, North America and South America visit: http://www.routledge.com/representatives

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e-Updates Register your e-mail address at www.tandf.co.uk/eupdates to receive information on books, journals and other news within your area of interest.

CONTACT DETAILS Page 13

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EDITORIAL Simon Alexander Commissioning Editor simon.alexander@tandf.co.uk

MARKETING Victoria Lincoln Senior Marketing Executive victoria.lincoln@tandf.co.uk

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www.routledgebusiness.com

Gemma Anderson Senior Marketing Coordinator gemma.anderson@tandf.co.uk

BSNS080

MARKETING TEXTBOOK 5TH EDITION

TEXTBOOK

NEW

NEW

2ND EDITION

International Marketing

Strategic Marketing

Strategy and Theory

An Introduction

Sak Onkvisit, San Jose State University, USA and John Shaw, Providence College, USA

Tony Proctor, University College Chester, UK Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.

Praise for the previous edition: 'The authors have worked hard to update their book and have placed considerable emphasis on incorporating perspectives and examples from a wide variety of countries. I have used this book and found it to be very cohesive; students will find the text comprehensive and easy to follow.' - Henny Darroch, University of Otago, Canada 'This fourth edition is a comprehensive and highly readable international marketing text that will work very well in both undergraduate and graduate classes… this is an excellent text that keeps getting better with each new edition.' - Dana L. Alden, University of Hawaii, USA The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than soley an anecodotal or descriptive. A companion website provides additional material for lecturers and students alike.

Selected Contents: 1. Nature of International Marketing: Challenges and Opportunities 2. Trade Theories and Economic Cooperation 3. Trade Distortions and Marketing Barriers 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behavior in the International Context: Psychological and Social Dimensions 8. Marketing Research and Information System 9. Foreign Market Entry Strategies 10. Product Strategies: Basic Decisions and Product Planning 11. Product Strategies: Branding and Packaging Decisions 12. Channels of Distribution 13. Physical Distribution and Documentation 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion 15. Promotion Strategies: Advertising 16. Pricing Strategies: Basic Decisions 17. Pricing Strategies: Countertrade and Terms of Sale/Payment 18. Financial Strategies: Financing and Currencies July 2008: 246x189: 560pp Hb: 978-0-415-77261-7: £90.00 US $180.00 Pb: 978-0-415-77262-4: £31.99 US $63.95 • AVAILABLE AS AN INSPECTION COPY

1

From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: • marketing strategy • analyzing the business environment • the customer in the market place • targeting and positioning • marketing mix strategy.

This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates.

Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.

Selected Contents: 1. Marketing Strategy: Introduction and Overview 2. Portfolio Analysis 3. Analysis of the Business Enterprise 4. Industry Analysis 5. Market Analysis 6. Analysing Competition 7. Analysing the Business Environment 8. Analysing the Customer in the Market Place 9. Sustainable Competitive Advantage and Generic Strategies 10. Segmentation, Targeting and Positioning 11. Marketing Mix Strategy 12. Growth Strategies: Product-Market Expansion 13. Facilitating the Implementation of Strategies 14. Planning and Implementing Marketing Strategies July 2008: 246x174: 384pp Hb: 978-0-415-45816-0: £90.00 US $180.00 Pb: 978-0-415-45817-7: £31.99 US $63.95 • AVAILABLE AS AN INSPECTION COPY

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2

MARKETING

TEXTBOOK

Marketing: The Basics

Fundamentals of Marketing

Karl Moore, McGill University, Quebec, Canada and Niketh Pareek, McGill University, Quebec, Canada

Marilyn A. Stone, Heriot-Watt University, Edinburgh, UK and John Desmond, St Andrews University, UK Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors, this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.

The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of marketing information systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.

Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.

Selected Contents: 1. Marketing: Development and Scope of the Subject 2. Strategic Marketing and the Planning Process 3. Consumer Buyer Behaviour 4. Industrial Buyer Behaviour 5. Marketing Research 6. Segmentation, Targeting and Positioning 7. Branding 8. Product 9. Pricing 10. Promotion 11. Place 12. Virtual Marketing 10. Planning and Implementation

Series: The Basics Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.

Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East.

Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, the key areas explored include: • What is marketing?

• marketing as part of the firm’s corporate strategy • the marketing mix • STP - segmentation, targeting and positioning • market research • culture.

A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

2006: 198x129: 232pp Hb: 978-0-415-38080-5: £55.00 US $100.00 Pb: 978-0-415-38079-9: £9.99 US $17.95 eBook: 978-0-203-96751-5 • AVAILABLE AS AN INSPECTION COPY

Visit the Companion website at www.routledge.com/textbooks/9780415370974 2006: 246x189: 480pp Hb: 978-0-415-37096-7: £90.00 US $180.00 Pb: 978-0-415-37097-4: £29.99 US $59.95 eBook: 978-0-203-03078-3 • AVAILABLE AS AN INSPECTION COPY

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MARKETING TEXTBOOK

Worldwide Cases in Marketing Management

NEW

for 2009

3

TEXTBOOK

NEW

Marketing the Sports Organization Building Networks and Relationships

Luiz Moutinho, University of Glasgow, UK, Lazlo Jozsa, Szechenyi Istvan University, Hungary, Enrique Bigne, University of Valencia, Spain and Kun-Huang Huang, Feng Chai University, Taiwan

Alain Ferrand, University of Lyon, France and Scott McCarthy, The British Judo Association, UK

The case-study method has been one of the most important ’backbones’ and teaching tools in business management education for many decades, particularly since the generalization of its use at Harvard Business School in 1908.

This breakthrough text moves away from the Anglo-centric tradition which has sometimes undermined this tradition to provide a truly global perspective, exploring the different realities of marketing management in a range of environments.

This book illuminates the commercial context that has evolved from a number of important political developments in recent years. It will prove engaging reading to all students of marketing and international business January 2009: 246x174: 352pp Hb: 978-0-415-45888-7: £80.00 US $160.00 Pb: 978-0-415-45889-4: £27.99 US $55.95

This text sets out the theory and practice of relationship marketing in comprehensive detail and explores ways in which different types of sports organizations can benefit from recognising their role at the hub of a market and social network.

Selected Contents: Introduction 1. Sports Organisation Marketing: A Review 2. Relationship Marketing in the World of Sport 3. Strategic Analysis for Relationship Marketing 4. Implementing the Relationship Marketing Strategy 5. Conclusion and Perspectives July 2008: 234x156:288pp Hb: 978-0-415-45329-5: £85.00 US $170.00 Pb: 978-0-415-45330-1: £24.99 US $47.95 • AVAILABLE AS AN INSPECTION COPY

The Routledge Companion to Nonprofit Marketing Edited by Adrian Sargeant, Indiana University, USA and Walter Wymer Jr, The Joseph W. Lutter III School of Business, Virginia, USA This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector.

Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.

Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.

Marketing and Consumption in Japan

NEW

for 2009

Kazuo Usui, Saitama University, Japan This book explores the development of marketing, consumption and marketing thought in Japan throughout the twentieth century.

Selected Contents: Introduction: Modern Japan, the Ambiguous - The Basis for Macromarketing Analysis Part 1: The Interwar Period 1. Emergence of Modern Western Marketing and Consumption 2. The Distribution System as a Social Problem Part 2: The Latter Half of the 20th Century 3. The Revolution of Distribution 4. Manufacturer-Led Marketing of Consumer Goods Part 3: Post-Industrial Japan 5. Service Economy as the Japanese Way 6. Globalisation and Japaneseness June 2009: 234x156: 256pp Hb: 978-0-415-32313-0: £75.00 US $150.00

2007: 246x174: 448pp Hb: 978-0-415-41727-3: £95.00

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4

MARKETING

2ND EDITION

Higher Education Marketing

Marketing eBusiness

A Professional’s Guide to Strategic Theory and Practice

Lisa Harris, University of Southampton, UK Charles Dennis, Brunel University, UK E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by appropriate technology, process and structure.

Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

This updated edition features coverage of such emerging topics as: • mobile marketing

Edited by David Roberts, The Knowledge Partnership, UK Effective marketing, recruitment and retention of students is imperative for university funding. This is the first book to provide practical strategic guidance for those implementing and managing higher education marketing.

Built upon original research this informative book provides practical guidance to marketers and senior managers who have responsibility for developing and then executing marketing strategies. Higher Education Marketing challenges the uncritical adoption of mainstream marketing theories and tools, questioning their ready application in education and introduces a range of new tools, models and concepts that have been specifically developed for education; some are adaptations of mainstream approaches (based on lessons from consulting and contributors in senior management roles), others based on original research of both an academic and professional nature.

Illustrated by useful case studies this book covers all aspects of design, implementation and management of HE marketing. Key topics include: • creating the marketing strategy

• social networking and blogging • E-segmentation

• internal analysis and competitor (and collaborator) analysis

• customer relationship marketing online.

• internal marketing and communications

Providing a new approach to the subject matter, this book analyzes the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, this book is ideal for use by students.

• reputation, branding and positioning

Selected Contents: 1. History, Definitions and Frameworks 2. The e-Business Environment 3. e-Marketing Research 4. e-Marketing Strategy 5. Consumer Behaviour and e-Segmentation 6. Customer Relationship Marketing 7. Multi-channel Marketing 8. Online Branding 9. Online Marketing Communications 10. e-Retailing: from ‘Clicks’ To ‘Clicks And Bricks’? 11. Strategic Planning for e-Marketing 12. The Future of e-Marketing 2007: 234x156: 378pp Hb: 978-0-415-96500-2: £90.00 Pb: 978-0-415-96501-9: £24.99 • AVAILABLE AS AN INSPECTION COPY

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• how to position a university, department or course • retention and relationship marketing • new course development • costing and pricing • marketing academic research.

Selected Contents: Section 1: Evolution of Education Market and Marketing Section 2: Creating the Marketing Strategy Section 3: Internal Marketing and Communications Section 4: Reputation, Branding and Positioning Part 4: Managing the Product and Service Portfolio Section 5: Pushing the Boundaries April 2009: 234x156: 272pp Hb: 978-0-415-42051-8: £75.00 US $135.00 Pb: 978-0-415-42052-5: £26.99 US $48.95

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MARKETING TEXTBOOK

Cross-Cultural Marketing

NEW

Theory, Practice and Relevance Dawn Burton, Queen Mary, University of London, UK Cross-Cultural Marketing provides a concise and insightful approach to a complex and important subject. In an era of increasing ethnic diversity within individual countries, national boundaries are no longer the only cultural barriers that marketers need to consider. A cross cultural perspective is required if companies are to maximize the potential revenue from ethnic groups with rising levels of expenditure.

In the UK, for example, the ’ethnic’ market is estimated to be worth around twelve billion each year.

Written in an accessible manner, each chapter begins with learning objectives and ends with questions for discussion.

Case studies are integrated throughout to illustrate theory drawn from the latest academic research with practical examples.

Written from a critical theoretical perspective drawing on multidisciplinary insights from across the social sciences and humanities, this is an interesting and thought provoking read for all students interested in the realities in contemporary marketing.

Selected Contents: Introduction 1. Cross-Cultural and Multicultural Marketing: Integrated or Parallel Discourses?

2. Defining the Cross-Cultural Market 3. Theoretical Approaches to Cross-Cultural Marketing 4. Ethics and Social Responsibility in Cross-Cultural Marketing 5. Cross-Cultural Consumer Behaviour 6. Cross-Cultural Marketing Research 7. Intercultural Marketing Communications 8. Space and Place in Cross-Cultural Marketing 9. Cross-Cultural Product Policy 10. Cross-Cultural Pricing Policies 11. Cross-Cultural Aspects of Relationship Marketing December 2008: 246x174: 264pp Hb: 978-0-415-44892-5: £80.00 US $160.00 Pb: 978-0-415-44893-2: £24.99 US $49.95 • AVAILABLE AS AN INSPECTION COPY

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Visual Marketing From Attention to Action Edited by Michel Wedel, University of Maryland, College Park, USA and Rik Pieters, Tilburg University, the Netherlands This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer, in many cases, a more speculative and visionary account of the directions that visual marketing research could and should take.

Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

2007: 6x9: 328pp Hb: 978-0-8058-6292-8: £44.95 US $79.95

Marketing Discourse A Critical Perspective Per Skålén, Stanford University, USA, Martin Fougère, Swedish School of Economics and Business Administration, Finland and Markus Fellesson, Swedish School of Economics and Business Administration, Helsinki, Finland Series: Routledge Interpretive Marketing Research This book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Selected Contents: Introduction 1. Previous Research and Analytical Framework 2. Method 3. The Chronology of Marketing Discourse 4. Early Marketing Thought (c. 1900-1960) 5. Marketing Management (c. 1950-1985) 6. Service Management 7. Discussion: Customer Orientation, ’Depth’ and Self-Regulation 2007: 234x156: 208pp Hb: 978-0-415-41669-6: £65.00 US $130.00

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6

MARKETING

Flagship Marketing

NEW

Learning From Winners

Edited by the late Reva Brown, Oxford Brookes University, UK and Tony Kent, University of the Arts, London, UK

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

Series: Routledge Advances in Management and Business Studies

’Nowhere has there ever been such a thorough and thoughtful review and explication of the best of the best in advertising research.’ - Dee Alsop, Group President, Harris Interactive

This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.

Selected Contents: Introduction Tony Kent and Reva Brown Part 1: Concepts 1. Concepts of Flagships Tony Kent 2. Classifying Flagships Bill Webb 3. Concepts from an Ethnic Perspective Zubin Sethna Part 2: Places 4. Space and Identity: Flagship Design Hilary Collins 5. Hub and Halo: Value of Flagship to other Stores Emilio Foxell 6. Flagship Designer Stores Chris Moore 7. Simpsons: A Flagship Department Store Bronwen Edwards 8. Flagship Shopping Centres Charles Dennis 9. Flagship Cultural Quarters Simon Roodhouse 10. Flagship Hotels Nicky Ryan 11. Flagship Futures Richard Coyne 12. What is a Flagship Supermarket Building? Audrey Kirby 13. Cultural Places as Flagships Debi Hayes. Afterword Tony Kent and Reva Brown July 2008: 234x156: 288pp Hb: 978-0-415-43602-1: £65.00 US $130.00

MAJOR WORK 4-VOLUME SET

NEW

Marketing Research

for 2009

Edited by David F. Birks University of Southampton, UK and Tim Macer University of Southampton, UK

Raymond Pettit, Wirthlin Worldwide, New York, USA

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers.

Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

Selected Contents: Introduction: Prologue Part 1: The Winners. Seizing a New Business Opportunity. Creating a New Business Model Where None Existed Before. Smashing Category Traditions. Scaling the Ladder of Insight.

Implementing the ‘Big Idea’ for Everyday Consumer Products.

Reaching Multiple Customer Segments With a Powerful Idea Part 2: Great Research is a Hidden Asset. The David Ogilvy Research Excellence Awards. Great Research is a Hidden Asset. Where Are We Headed? Appendices: Ken Roman, Personal Essay – ‘Learning From Winners: Look Before You Leap’. Description of Attached CD ROM 2007: 6x9: 200pp Hb: 978-0-8058-5653-8: £32.95 US $39.95

Series: Critical Perspectives on Business and Management A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a fourvolume collection of cutting-edge and canonical research on marketing research.

Selected Contents: Part 1: The Nature and Scope of Marketing Research Part 2: The Grounding and Applications of Marketing Research Part 3: Qualitative Marketing Research – Approaches and Techniques Part 4: Quantitative Marketing Research – Approaches and Techniques Part 5: Quantitative Data Analysis and the Generation of Insight February 2009: 234x156: 1600pp Hb: 978-0-415-44912-0: £595.00 US $1,043.00

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RETAIL/ADVERTISING TEXTBOOK

The Retailing Reader

2ND EDITION

Edited by John Dawson, University of Edinburgh Anne Findlay, University of Stirling, UK and Leigh Sparks, University of Stirling, UK

Retail Product Management Buying and Merchandising

This revised and updated second edition blends theory with practice, citing examples from a variety of sectors to give a clear and concise introduction to the retail product management process.

Selected Contents: 1. Introduction to Retail Product Management: Scope and Concepts 2. The Role of Retail Product Managers 3. Category Management 4. Product Range Planning and Selection 5. Supply Sources 6. Ordering Quantities and Stock Control 7. Managing the Response to Sales 8. Allocating Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Product Management in Non-Store Retailing 14. International Retail Product Management 2005: 246x174: 296pp Hb: 978-0-415-32714-5: £90.00 US $180.00 Pb: 978-0-415-32715-2: £27.99 US $55.95 • AVAILABLE AS AN INSPECTION COPY

NEW

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been fundamentally transformed over the last thirty years, both economically and culturally.

Rosemary Varley ’This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This ’must-buy, essential reading’, is eminently accessible.’ - Journal of Fashion Marketing and Management

7

Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: • consumers and shoppers • retail branding and marketing • merchandising and buying • strategy, power and policy • international retailing.

Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.

The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

Selected Contents: Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing

Visual Consumption Jonathan E. Schroeder Series: Routledge Interpretive Marketing Research Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today’s market.

April 2008: 246x174: 488pp Hb: 978-0-415-35638-1: £105.00 US $210.00 Pb: 978-0-415-35639-8: £35.00 US $70.00 • AVAILABLE AS AN INSPECTION COPY

2005: 234x156: 208pp Pb: 978-0-415-36625-0: £27.99 US $55.9

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8

RETAIL/ADVERTISING

TEXTBOOK

Strategic Issues in International Retailing

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Edited by John Dawson, University of Edinburgh, UK, Roy Larke, UMDS University, Kobe, Japan and Masao Mukoyama, UMDS University, Kobe, Japan

John O’Shaughnessy, Columbia University, USA and Nicholas O’Shaughnessy, Queen Mary, University of London, UK

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

2006: 234x156 Hb: 978-0-415-34370-1: £80.00 US $160.00 Pb: 978-0-415-34371-8: £23.99 US $47.95 eBook: 978-0-203-63962-7 • AVAILABLE AS AN INSPECTION COPY

Retail Supply Chain Management James B. Ayers, CGR Management Consultants, Playa del Rey, California, USA and Mary Ann Odegaard, UW Business School, Seattle, USA

Series: Routledge Interpretive Marketing Research This book examines modern consumption, focusing on concepts of autonomy and rationality.

The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

Selected Contents: Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress Report for Marketing 1. The Relegation of Free Choice and Free Will 2. The Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on all Aspects of Modernity and Rationality 3. The Claims Made by Postmodernists 4. Central Philosophical Assertions of Postmodernism 2007: 234x156: 160pp Hb: 978-0-415-77323-2: £65.00 US $130.00 eBook: 978-0-203-93583-5

Most retail industry managers focus on products instead of operations. Retail Supply Chain Management demonstrates the connection between products, market and strategies. This book provides an understanding of each facet of the supply chain to show how each component is related and can be manipulated for maximum return.

Selected Contents: Retail Supply Chain Management.

Types of Supply Chains in Retail. Retail Strategy & Supply Chains. Supply Chain Performance Management. Delivering Supply Chain Service. Achieving Financial Success in the Retail Supply Chain 2007: 6x9: 448pp Hb: 978-0-8493-9052-4: £48.99 US $89.95

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RETAIL/ADVERTISING The Law and Consumer Credit Information in the European Community

NEW

Brick & Mortar Shopping in the 21st Century Edited by Tina Lowrey, University of Texas-San Antonio, USA

The Regulation of Credit Information Systems Federico Ferretti, Brunel University, Bristol, UK This book examines the legal framework and compliance in the EC of consumer credit reporting and credit information sharing arrangements. It also looks at the issue of human rights, and the extent to which the right to privacy of consumers should be balanced against the aims of consumer credit reporting.

Selected Contents: 1. Introduction 2. Consumer Credit Reporting in the Economy 3. The Lack of a Legal Perspective 4. Historical Background: The Cultural Framework 5. The Institutional and Legal Standing in the EC 6. Reputation, Privacy, and the Law 7. Legal Compliance 8. Conclusions May 2008: 234x156: 256pp Hb: 978-0-415-46073-6: £70.00 US $140.00

TEXTBOOK 3RD EDITION

9

NEW

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit ’physical’ shopping?

Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. Topics include:

The Advertising Handbook

• experiential retail

Sarah Hawkins, Helen Powell, Jonathan Hardy and Iain MacRury

• mood and cognition effects during shopping

Series: Media Practice

• methodological innovations for studying shopping

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the advertising industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

• social identity variables that impact shopping

The Advertising Handbook, Third Edition, offers new material and a new organizing framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students. This new edition includes:

• new findings relevant to retail strategy

• third party influences on shopping decisions • synergies between brick and mortar retailers and their electronic counterparts.

This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

2007: 6x9: 312pp Hb: 978-0-8058-6394-9: £33.95 US $59.95 Pb: 978-0-8058-6364-2: £24.50 US $39.95

• fresh industry case studies • detailed profiles of and from advertising agencies and new media players • new and detailed workshop exercises to accompany each chapter • supplementary input from a range of commissioned contributors November 2008: 234x156: 320pp Hb: 978-0-415-42312-0: £65.00 US $120.00 Pb: 978-0-415-42311-3: £18.99 US $31.95 • AVAILABLE AS AN INSPECTION COPY

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Inside Consumption

TEXTBOOK

Consumer Motives, Goals, and Desires

Consumer Law

Edited by S. Ratneshwar, University of Missouri, USA and David Glen Mick, University of Virginia,USA

Keith Owens, University of Northampton, UK

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

Selected Contents: Section 1: Introduction Section 2: Consumer Approach and Avoidance Behaviors Section 3: Rules, Variety, and Flexibility in Consumer Choice Section 4: Sense and Sensibility in Consumption Decisions Section 5: Consumer Identity: History and Virtuality Section 6: Community and Culture in Valuing Brands Section 7: Consuming Authenticity vs. Triviality Section 8: Commentaries 2005: 234x156: 384pp Hb: 978-0-415-34193-6: £85.00 US $170.00 Pb: 978-0-415-34194-3: £28.99 US $57.95

NEW

for 2009

Covering the main principles of law which directly affect the consumer, this new textbook provides a clear exposition of the law alongside a critical analysis of existing law and proposals for reform.

Explaining the practical influences under which the law has been formed, it encourages students to understand why the law has developed in the way that it has and gives a large number of examples of how the law works in practice.

Written in a clear and readable style, the text offers: • in-depth analysis of important cases and decisions • aspects of contract law, unfair contracts and sale of goods • criminal and civil liability for goods and services • remedies and consumer credit • food, advertising and promotions • title to goods and passing of property • definitions and critical analysis of a ’consumer’ and ’consumer protection’ • a European perspective on consumer law.

Ideal for law students taking an option in consumer law, this textbook is also useful for non-law students studying law within business studies or a related discipline.

Imaging in Advertising Verbal and Visual Codes of Commerce Fern L. Johnson, Clark University, USA While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or ’verbal images’ of the advertisement tend to be downplayed, providing a truncated analysis.

Imaging in Advertising explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

Selected Contents: 1. Background and Introduction 2. General Contractual Perspective 3. Unfair Contract Terms Including Exemption Clauses 4. Civil Liability for Statements 5. Criminal Liability for Statements 6. Civil Liability for Quality of Goods 7. Civil Liability for Defective Services 8. Unfair Contract Terms including Exemption Clauses 9. Remedies for Civil Liability 10. Criminal Liability for Quality and Safety of Goods 11. Food 12. Advertising and Promotions 13. Consumer Credit 14. Title to Goods and Passing of Property January 2009: 234x156: 500pp Pb: 978-1-84568-036-7: £27.95 US $53.95 • AVAILABLE AS AN INSPECTION COPY

2007: 6x9: 272pp Hb: 978-0-415-97881-1: £60.00 US $95.00 Pb: 978-0-415-97882-8: £16.99 US $29.95

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RETAIL/ADVERTISING TEXTBOOK

Consuming Books

2ND EDITION

The Marketing and Consumption of Literature

Consumer Sales Law The Law Relating to Consumer Sales and Financing of Goods

Edited by Stephen Brown, University of Ulster, UK

John Macleod, Liverpool Law School, UK

A key text containing something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.

Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and equips them with a view of how this fast-changing subject has, and will continue to develop through the inclusion of new reform proposals.

This book analyzes the interaction of consumer sales law with politics, the appeal of consumer protection to politicians and the influence of the European Union and the EU Directives. It also discusses the removal of consumer sales law from its traditional realm of legal professionals to consumer and debt advisors and public officials with the power to seek injunctions to protect consumers. In addition to this, it:

Series: Routledge Interpretive Marketing Research

2006: 234x156: 240pp Hb: 978-0-415-36767-7: £70.00 US $140.00 eBook: 978-0-203-02012-8

Consuming Experience Edited by Antonella Caru, University of Bocconi, Italy and Bernard Cova, European School of Management, Paris, France This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book.

It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation.

• fully integrates both the Unfair Commercial Practices Directive 2005 and the Consumer Credit Act 2006 into the basic 1974 Act • explains how the Sale of Goods Act 1979 has been modified by the 1999 Directive • combines the public protection of consumers under the Enterprise Act 2002 (e.g. Office of Fair Trading) • is supported by a Companion Website with regular e-updates, keeping the content current between editions.

Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:

Written by an author with forty years experience of teaching sales and finance law to undergraduates, this textbook is an essential tool for all undergraduates studying commercial and consumer sales law.

• those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations

Visit the Companion Website at www.routledgecavendish.com/textbooks/97804154156 68 2006: 234x156: 1152pp Pb: 978-0-415-41566-8: £32.99 US $65.95 • AVAILABLE AS AN INSPECTION COPY

• those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events • those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

2006: 234x156: 224pp Hb: 978-0-415-38243-4: £80.00 US $160.00 Pb: 978-0-415-38244-1: £27.99 US $55.95

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Consuming Symbolic Goods Identity and Commitment, Values and Economics Edited by Wilfred Dolfsma, Utrecht School of Economics, the Netherlands The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have, up to recently, generally ignored the topic.

This book brings together a range of different perspectives on the topic of consumption that will finally shed the necessary light on a largely neglected theme.

Selected Contents: Introduction Wilfred Dolfsma. Lauding the Leisure Class: Symbolic Content and Conspicuous Consumption Alan Shipman. Consumption, Identity, and the Sociocultural Constitution of ‘Preferences’: Reading Women's Magazines Martha A. Starr. You are What You Eat: The Social Economy of the Slow Food Movement Bruce Pietrykowski.

Consuming Values and Contested Cultures: A Critical Analysis of the UK Strategy for Sustainable Consumption and Production Gill Seyfang. Religious Identity and Consumption Metin M. Cogel and Lanse Minkler. Paradoxes of Modernist Consumption: Reading Fashions Wilfred Dolfsma. Are Unpreferred Preferences Weak in Symbolic Content? David George. The Gift Paradox: Complex Selves and Symbolic Good Elias L. Khalil. Deriving the Engel Curve: Pierre Bourdieu and the Social Critique of Maslow's Hierarchy of Needs Andrew B. Trigg. The Post Affluent Society Amitai Etzioni 2007: 234x156: 168pp Hb: 978-0-415-45636-4: £70.00 US $140.00

Handbook of Consumer Psychology

NEW

Edited by Curtis P. Haugtvedt, Ohio State University, USA, Paul M. Herr, University of Colorado at Boulder, USA and Frank R. Kardes, University of Cincinnati, USA This Handbook contains a unique collection of chapters written by the world’s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. This Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

January 2008: 7x10: 2560pp Hb: 978-0-8058-5603-3: £49.95 US $90.00

Credit and Consumer Society Dawn Burton, Queen Mary, University of London, UK The language of credit and debt is almost ubiquitous in daily life. This groundbreaking book argues that we have entered an era in which credit and debt are sanctioned, delivered and collected through new cultural and economic mechanisms.

Selected Contents: Introduction 1. History of Consumer Credit 2. Credit, Consumption and Consumer Society 3. Organisation of the Credit Industry 4. Credit, Surveillance and Developments in Risk Based Pricing 5. The Marketing of Credit 6. Dealing with Default 7. Consumerism and Credit 8. Future Developments 2007: 234x156: 176pp Hb: 978-0-415-40521-8: £75.00 US $150.00 Pb: 978-0-415-40522-5: £23.99 US $47.95 eBook: 978-0-203-93598-9

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BRAND MANAGEMENT

13

TEXTBOOK

Brand Culture

Design Management

Edited by Jonathan Schroeder, University of Exeter, UK and Miriam Salzer Morling, University of Stockholm, Sweden

Exploring Fieldwork and Applications Edited by Robert Jerrard, University of Central England, UK and David Hands, Staffordshire University, UK Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinizing it against a new set of auditing principles which illuminates its true value in a contemporary context.

Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.

This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

Selected Contents: 1. Design and the Organization 2. Design Management, Urban Regeneration and the Organization of Culture 3. The Italian Furniture Industry and the Kartell Case Study 4. The Long-Term Impacts of Investment in Design: The Non-Economic Effects of Subsidised Design Programmes in the UK 5. Researching Risk in Design 6. Design for the Strategic Re-Positioning of a Sub Supplier 7. Adopting a User-Centred Approach to Designing Against Crime 8. Customer Experience-Based Brand Strategy at the Lenovo Group: Exploring the Potential for Lenovo in the UK PC Market 2007: 234x156: 224pp Hb: 978-0-415-39333-1: £90.00 US $180.00 Pb: 978-0-415-39334-8: £27.99 US $55.95 eBook: 978-0-203-08954-5 • AVAILABLE AS AN INSPECTION COPY

’An impressive book that does much to reconcile the glaring disconnect between the revealed cultural lives of brands and dominant views of how branding works. Positioned squarely at the intersection of theory and practice, and informed by a wide array of perspectives and disciplines, the book is invaluable for practitioners and researchers who have struggled with the contextual, mutable, and co-created realities of the brand. This necessary and useful counterpoint truly advances our understanding of the why and how of brands.’ - Susan Fournier, author, brand consultant, and Boston University, USA Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

2005: 234x156: 240pp Hb: 978-0-415-35598-8: £85.00 US $170.00 Pb: 978-0-415-35599-5: £27.99 US $55.95

MAJOR WORK 4-VOLUME SET

Brands and Brand Management

NEW

Edited by Richard Elliott, University of Bath, UK Series: Critical Perspectives on Business and Management A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a fourvolume collection of cutting-edge and canonical research on brands and brand management.

Selected Contents: Volume 1: The Evolution of Brands - From Signals of Quality to Storehouses of Trust Volume 2: Measuring and Managing Brands Volume 3: Corporate Brands and Corporate Reputation Volume 4: Cross-Cultural and Critical Perspectives on Brands October 2008: 234x156: 1600pp Hb: 978-0-415-43324-2: £595.00 US $1190.00

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BRAND MANAGEMENT

Brand Management

NEW

Theory and Practice

Charlotte Knudtzen, Sigma, Copenhagen, Denmark, Tilde Heding, Copenhagen Business School, Denmark and Mogens Bjerre, Copenhagen Business School, Denmark This comprehensive textbook provides the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years, giving a thorough understanding of the managerial implications of these different approaches to the management of the brand.

The authors also provide an understanding of how the nature of brand and the idea of the consumer differ in these approaches, giving an in-depth understanding of the opening question of almost each brand management class and lecture: ’What is a brand?’.

Selected Contents: 1. Introduction: Brand Management as Phenomenon 2. Uncovering Brand Management Scientifically 3. The Product Approach 4. The Projective Approach 5. The Adaptive Approach 6. The Personality Approach 7. The Relational Approach 8. The Community Approach 9. Chronology July 2008: 234x156: 252pp Hb: 978-0-415-44326-5: £80.00 US $160.00 Pb: 978-0-415-44327-2: £24.99 US $49.95

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Brand Meaning

NEW

Mark Batey, Sr. Vice President, Draftfcb Latin America How a company ’positions’ a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands.

Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands.

Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean.

A thorough and compelling analysis of the multiple ways people find and create meaning in brands this book is as a supplement for all graduate and undergraduate courses on brand management in marketing, consumer psychology, advertising and business.

Selected Contents: Introduction 1. About Brands 2. Human Motivation: How and Why We Seek Meaning 3. Perception 4. The Meaning of Things 5. Brand Meaning: Definition and Directions 6. Brand Meaning and Brand Strategy 7. The Evolution of Brand Meaning 8. Brand Communication February 2008: 6x9: 280pp Hb: 978-0-8058-6454-0: £40.00 US $59.95 Pb: 978-0-8058-6455-7: £21.99 US $29.95

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CORPORATE COMMUNICATION

15

TEXTBOOK

Essentials of Corporate Communication

A Reader in Marketing Communications

Implementing Practices for Effective Reputation Management Cees B.M. van Riel, Erasmus University, Rotterdam, the Netherlands and Charles J. Fombrun, The Reputation Institute, New York, USA This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego.

Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Selected Contents: Introduction: The Communication System 1. What is Corporate Communication?

2. From Communication to Reputation 3. Building Identity and Identification 4. Measuring Corporate Identity 5. Communicating with the Corporate Brand 6. Developing a Reputation Platform 7. Expressing the Company 8. Communicating with Key Stakeholder Groups 9. Assessing the Effectiveness of Corporate Communication 10. Applied Reputation Research 11. Organizing Corporate Communication

Edited by Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle and Don E. Schultz ’A Reader in Marketing Communications fills a longstanding void in the IMC literature. It does so by providing an excellent overview of the key literature, helpful chapter introductions, important readings in all of the major areas within marketing communication, discussion questions, and case scenarios. This is a much-welcomed book for university students as well as for professionals who want an insightful overview of this important field.’ - Charles H. Patti, Queensland University of Technology, Australia Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

2005: 246x174 Hb: 978-0-415-35648-0: £95.00 US $190.00 Pb: 978-0-415-35649-7: £26.99 US $53.95 • AVAILABLE AS AN INSPECTION COPY

Psycholinguistic Phenomena in Marketing Communications Edited by Tina M. Lowrey, University of Texas at San Antonio, USA Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.

2006: 6x9: 312pp Hb: 978-0-8058-5690-3: £39.95 US $75.00

2007: 234x156: 328pp Hb: 978-0-415-32826-5: £26.99 US $53.95 eBook: 978-0-203-39093-1 • AVAILABLE AS AN INSPECTION COPY

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CORPORATE COMMUNICATION

TEXTBOOK

Facets of Corporate Identity, Communication and Reputation

NEW

Edited by T.C. Melewar, Brunel University, London, UK Corporate branding and communication is big business.

Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?

Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments.

This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

TEXTBOOK

Strategic Reputation Management

NEW

Towards Company of Good Pekka Aula and Saku Mantere Strategic Reputation Management examines the ways in which organizations achieve ’goodness’ through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.

This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing.

Professionals working in PR, business, management and marketing will also find much of interest in this volume.

May 2008: 6x9: 296pp Hb: 978-0-8058-6425-0: £56.00 US $100.00 Pb: 978-0-8058-6426-7: £19.99 US $34.95

Selected Contents: Part 1: 1. Introduction 2. Tracing the History of Corporate Identity 3. Non-Traditional Expressions of Corporate Identity 4. The Management of Corporate and Visual Identity Part 2: Corporate Communication 5. Corporate Communication in the New Millenium 6. How Specific Should Corporate Communication Be?: The Role of Advertising Language in Establishing a Corporate Reputation for CSR 7. Corporate Communication: Mass Communication in the Corporate Age 8. The Role of Corporate Communication in Public Affairs and Public Relations Part 3: Corporate Reputation 9. Corporate Reputation in the Service Industry: An Institutional Perspective 10. Corporate Reputation: A Strategic Approach 11. An Attitudinal Operationalization of Corporate Reputation 12. Corporate Reputation: Their Creation, Usefulness and Management March 2008: 234x156: 256pp Hb: 978-0-415-40527-0: £85.00 US $170.00 Pb: 978-0-415-40528-7: £24.99 US $49.95 eBook: 978-0-203-93194-3 • AVAILABLE AS AN INSPECTION COPY

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CORPORATE COMMUNICATION

PUBLIC RELATIONS

17

TEXTBOOK

2ND EDITION

Revealing the Corporation

NEW

Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing Edited by John Balmer, University of Bradford, UK and Stephen Greyser, Harvard Business School, USA

Global Public Relations Spanning Borders, Spanning Cultures

Alan Freitag, University of North Carolina, USA and Ashli Stokes, University of North Carolina, USA This groundbreaking text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross – cultural settings.

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.

Fully revised and updated with the original contributions contextualized by the editors’ analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations.

This new edition features • a new introductory section to branding and public relations, contextualizing the rest of the volume • new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined • new readings and an updated Harvard style case study • revised and updated commentary and analysis from the editors.

Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this volume is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

November 2008: 246x174: 352pp Hb: 978-0-415-77345-4: £100.00 Pb: 978-0-415-77346-1: £27.99 eBook: 978-0-203-42278-6 • AVAILABLE AS AN INSPECTION COPY

NEW

Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company’s own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. This book shows how skilled public relations professionals negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for.

Offering a truly global perspective on the subject, this innovative text is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professionals working in the field.

Selected Contents: Section 1: 1. Common Ground 2. Evolution of PR Profession 3. Relevant Theories and Constructs: Methodological Approaches to Research Section 2: 4. Cultural Syndromes 5. Structural Comparisons 6. The State of the PR Profession Section 3: 7. Developing Asia, especially Malaysia, Indonesia, Thailand, Vietnam 8. China, Japan, Republic of Korea 9. Middle East, especially Israel, Saudi Arabia, Jordan, Egypt, Lebanon, Iraq, North Africa 10. Sub-Saharan Africa 11. Latin America and the Caribbean 12. Southern and Eastern Europe 13. Western Europe 14. Australia, New Zealand and Canada 15. Emerging Global Trends Likely to Influence Development of the International Public Relations Discipline September 2008: 246x174: 432pp Hb: 978-0-415-44814-7: £85.00 US $170.00 Pb: 978-0-415-44815-4: £27.99 US $55.95 • AVAILABLE AS AN INSPECTION COPY

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PUBLIC RELATIONS

2ND EDITION

Public Relations Metrics

Rethinking Public Relations

Research and Evaluation

PR Propaganda and Democracy

Edited by Betteke van Ruler, University of Amsterdam, Netherlands, Ana Tkalac Vercic, University of Zagreb, Croatia and Dejan Vercic

Kevin Moloney, Bournemouth University, UK 'Moloney's book is colourful and polemic, positioned as a project of 'PR watch'. He conveys something of a 'Niagara of spin' in his fast moving prose which makes extensive references to US sources on propaganda and public relations.' - Jacquie L’Etang, University of Stirling, UK '…Kevin Moloney’s thoughtful, balanced book deserves a large readership, certainly inside and, even more importantly, outside the public relations community… the author is extremely lucid; he does what many scholars should do but too often do not: proposes realistic solutions as well as identify core problems and questions. Some of those solutions are far-reaching: all of them should be heard.' - Simon Moore, Bentley College, Massachusetts, USA

Series: LEA’s Communication Series Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Apirl 2008: 6x9: 344pp Hb: 978-0-8058-6272-0: £62.00 US $110.00 Pb: 978-0-8058-6273-7: £22.99 US $39.95

3RD EDITION

Becoming a Public Relations Writer A Writing Process Workbook for the Profession Ronald D. Smith, Buffalo State College, USA Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers.

In this updated second edition Kevin Moloney challenges conventional public relations thinking, thoroughly investigates topical issues, and expands and updates the arguments put forward in the successful first edition.

Selected Contents: 1. A Great Niagara of PR 2. PR from Top to Bottom 3. A Future with PR 4. PR and Propaganda 5. PR Propaganda in the UK 6. Can PR and Democracy Co-exist? 7. Is PR Damaging Democracy?

8. Ethics, Social Responsibility, Stakeholders 9. Politics, Corporate PR, Campaigning 10. Markets, Branding, Reputation 11. Media Matters 12. The Consequences of PR Propaganda 2006: 234x156: 248pp Hb: 978-0-415-37061-5: £90.00 US $180.00 Pb: 978-0-415-37062-2: £27.99 US $55.95 eBook: 978-0-203-03059-2 • AVAILABLE AS AN INSPECTION COPY

NEW

Updated to reflect the current technologies and practices of today is PR professional, the contents of this third edition; addresses principles of effective writing useful in all disciplines; focuses on news as the bridge an organization builds to its various publics; overviews a variety of writing formats and environments that provide an internal or controlled approach.

Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Selected Contents: Part 1: Principles of Effective Writing Part 2: Public Relations Writing Through Journalistic Media Part 3: Public Relations Writing Through Organizational Media Part 4: Pulling it all Together 2007: 7x9: 456pp Pb: 978-0-8058-6301-7: £30.99 US $55.00 • AVAILABLE AS AN INSPECTION COPY

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PUBLIC RELATIONS Reconfiguring Public Relations

3RD EDITION

Ecology, Equity and Enterprise

The Public Relations Handbook

David McKie, University of Waikato, New Zealand and Debashish Munshi, University of Waikato, New Zealand

Alison Theaker, College of St Mark & St. John, UK Series: Media Practice

Series: Routledge Advances in Management and Business Studies

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

An excellent counterpoint to the existing US-oriented literature on this topic, this innovative and timely PR book is the first to address environmental questions within the context of global business.

Selected Contents: 1. Locating the Project, the Personal and the Geo-Politics of Publishing 2. Signs of the Times: Assessing the Present and Revisiting the Past 3. Pluralising Theory: Academic Empires, Excellence and Global Implications 4. Moving the Settings: Multiple Diversities and Requisite Varieties 5. Not Enough Said: Decolonizing PR Through Postcolonial Frameworks 6. What’s Next (1)?: Empowering Differences, Learning from Leadership and Equity in Management After in Search of Excellence 7. What’s Next (2): Accounting for Value and Returns on the Real 8. Questioning Professionalism: Cover Stories, Disciplines and Identities 9. PR History (Ltd): Postmodernising Empiricism, Selling Stories and Telling Tales 10. Back to Futures: Losing Control and Cultivating Foresight 2007: 234x156: 200pp Hb: 978-0-415-39408-6: £75.00 US $150.00

19

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council’s Don’t Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer’s Society and Emirates Airlines.

The Public Relations Handbook includes: • case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities

TEXTBOOK 3RD EDITION

Crisis Communications

• specialist chapters on financial public relations, internal communications and marketing public relations

A Casebook Approach

• strategic overviews of corporate identity, globalization and evaluation

Kathleen Fearn-Banks, University of Washington, Seattle, USA

• a thorough examination of ethics and professionalism

Series: LEA’s Communication Series

• over twenty illustrations from recent PR campaigns

This volume presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. It is an excellent recourse for students of crisis communication and management, public relations and business/management.

• a new chapter dealing with public relations for charities • a completely revised chapter on dealing with the internet effectively.

2007: 234x156 Hb: 978-0-415-42803-3: £70.00 US $140.00 Pb: 978-0-415-42802-6: £22.99 US $41.95 • AVAILABLE AS AN INSPECTION COPY

2007: 6x9: 408pp Hb: 978-0-8058-5772-6: £56.00 US $99.95 Pb: 978-0-8058-5773-3: £24.99 US $42.50 • AVAILABLE AS AN INSPECTION COPY

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20

PUBLIC RELATIONS

RESEARCH METHODS

3RD EDITION

TEXTBOOK

Crisis Communications Student Workbook

Producing Management Knowledge

Kathleen Fearn-Banks

Edited by Jan Löwstedt, Malardalen University, Sweden and Torbjörn Stjernberg, Gothenburg University, Sweden

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

2007: 8x11: 136pp Pb: 978-0-8058-6257-7: £13.99 US $24.95

Research as Practice

Providing readers with a unique insight into conducting research, this exciting book describes the thought and work processes of researchers as they complete their projects. Engaging and accessible it investigates all the key aspects of this topic and advice on how to conduct interviews, study the everyday life of an organization, and many other standard methods of conducting research.

This thought-provoking text will be invaluable for final year, masters and PhD students.

2006: 234x156: 304pp Hb: 978-0-415-38438-4: £85.00 US $170.00 Pb: 978-0-415-38439-1: £27.99 US $55.95 • AVAILABLE AS AN INSPECTION COPY

TEXTBOOK

Research Concepts for Management Studies Alan Berkeley Thomas, formerly of Manchester Business School, UK By its very nature, management is a multidisciplinary enterprise. Despite this, management research has tended to be organized around a number of discrete management disciplines with their own methodological outlooks. As a result, researchers in different fields often find it difficult to appreciate work outside their own area of specialization, so inhibiting much-needed collaboration across disciplinary boundaries.

This book offers management students a challenging but accessible introduction to research methods and concepts, irrespective of their field of specialization.

Selected Contents: 1. What Does it all Mean? 2. Science in Management Studies 3. Theory in Management Studies 4. Data in Management Studies 5. Validity in Management Studies 6. Significance in Management Studies 2006: 216x138: 224pp Hb: 978-0-415-34191-2: £70.00 US $140.00 Pb: 978-0-415-34192-9: £16.99 US $33.95 eBook: 978-0-203-48128-8 • AVAILABLE AS AN INSPECTION COPY

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GENERAL BUSINESS MANAGEMENT The Routledge Companion to Creativity

NEW

Edited by Tudor Rickards, University of Manchester, UK, Susan Moger, University of Manchester, UK and Mark Runco, California State Univeristy, USA True creativity can be as hard to define as it is to achieve.

A complex and compelling area of study, this volume draws from a variety of subject areas to explore how creativity can be better understood, and used, in a range of contexts.

The book not only centres creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment impacts on creative solutions.

This volume is an essential purchase for anyone with an interest in creativity from a business, psychological or design perspective. The editors and contributors, each specialists in their field, provide readers with an insightful and cutting-edge resource. The text grounds the concept of creativity in a sound theoretical framework, as well as drawing on practical examples to illustrate how important these ideas are to anyone affected by creative designs and decisions.

Selected Contents: Section 1: Introduction Section 2: Design and Creativity Section 3: Managing Turbulence Section 4: Innovation and Entrepreneurship Section 5: Environmental Influences Section 6: Structural Interventions Section 7: Personal Characteristics Section 8: Knowledge Generation and Management Section 9: Meta-Concepts (Ideas on Ideas) Section 10: ’Square Pegs/Round Holes’

21

Understanding Business: Markets A Multidimensional Approach to the Market Economy Edited by Vivek Suneja, The Open University Business School, UK Series: Understanding Business How do markets work? This text introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings.

Throughout, the text encourages a critical approach demonstrating the diversity of market economies. In particular it explores: • the social nature of market economies • the range of approaches to the study of the market: Marxist, Austrian, Keynesian and institutional economics are discussed as alternatives to the neo-classical mainstream • the differences between Anglo-American, European and Asian economic models • the historical development of markets • globalization: its extent and its impact • the costs and the benefits of markets.

October 2008: 246x174: 456pp Hb: 978-0-415-77317-1: £75.00 US $150.00

With chapters by Will Hutton, John Gray and Eric Hobsbawm, this volume provides an excellent introduction to this topic.

The Academy of Management Annals

2006: 246x189: 304pp Pb: 978-0-415-40501-0: £24.99 US $49.95 • AVAILABLE AS AN INSPECTION COPY

Volume 1 Edited by James P. Walsh, University of Michigan, Ann Arbor, USA and Arthur P. Brief, University of Utah, Salt Lake City, USA This book is the inaugural volume of the new Academy of Management Annals which is a compendium of comprehensive and critical research written by top scholars of management and organizational studies.

December 2007: 6x9: 637pp Hb: 978-0-8058-6220-1: £45.00 US $80.00

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RELATED JOURNALS

22

Journal of Marketing Communications Editor: Philip J. Kitchen, University of Hull, UK The Journal of Marketing Communications is a quality doubleblind peer-reviewed journal seeking to publish cutting-edge research on all aspects of marketing and corporate communication, corporate and product-related branding, and promotion management. JMC is a major forum for presenting and discussing wide ranging and emergent issues including customer relationship management and integrated marketing communication, together with the behavioural foundations associated with marketing and corporate communications.

The International Review of Retail, Distribution and Consumer Research Editors: Leigh Sparks, University of Stirling, UK and John A. Dawson, University of Edinburgh, UK The International Review of Retail, Distribution and Consumer Research is the only academic, fully refereed journal of its kind published from Europe. Launched in 1990, it has a reputation for innovative and original research. The Review is international in scope and content; it publishes articles of a conceptual, theoretical and empirical nature.

Volume 18, 2008, 5 issues per year Print ISSN: 0959-3969, Online ISSN: 1466-4402

Volume 14, 2008, 5 issues per year Print ISSN: 1352-7266, Online ISSN: 1466-4445

Journal of Strategic Marketing Editors: Nigel F. Piercy, The University of Warwick, UK and Carolyn Strong, University of Bath, UK Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.

Volume 16, 2008, 5 issues per year Print ISSN: 0965-254X, Online ISSN: 1466-4488

Alerting Services To sign up for table of contents, new publication and citation alerting services from informaworldTM visit www.informaworld.com/alerting For online sample copies and more information about these and all our business and management journals visit: www.informaworld.com/business

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INDEX A Academy of Management Annals, The . . . . . . . . . . . . . . . . . .21 Advertising Handbook, The . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Aula, Pekka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Ayers, James B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

B Balmer, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Basics Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Batey, Mark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Becoming a Public Relations Writer: A Writing Process Workbook for the Profession . . . . . . . . . . . . . . . . . . .18 Bigne, Enrique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Birks, David F. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Bjerre, Mogens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Brand Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Brand Management: Theory and Practice . . . . . . . . . . . . . . . . .14 Brand Meaning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Brands and Brand Management . . . . . . . . . . . . . . . . . . . . . . .13 Brick & Mortar Shopping in the 21st Century . . . . . . . . . . . . . .9 Brief, Arthur P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Brown, Reva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Brown, Stephen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Burton, Dawn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5, 12

C Caru, Antonella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Consumer Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Consumer Sales Law: The Law Relating to Consumer Sales and Financing of Goods . . . . . . . . . . . . . . . . . . . . . . . .11 Consuming Books: The Marketing and Consumption of Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Consuming Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Consuming Symbolic Goods: Identity and Commitment, Values and Economics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Cova, Bernard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Credit and Consumer Society . . . . . . . . . . . . . . . . . . . . . . . . . .12 Crisis Communications: A Casebook Approach . . . . . . . . . . . .19 Crisis Communications Student Workbook . . . . . . . . . . . . . . . .20 Critical Perspectives on Business and Management Series . .6, 13 Cross-Cultural Marketing: Theory, Practice and Relevance . . . . .5

D Dawson, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7, 8, 23 de Pelsmacker, Patrick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Dennis, Charles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Design Management: Exploring Fieldwork and Applications . .13 Desmond, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Dolfsma, Wilfred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

E Eagle, Lynne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Elliott, Richard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management . . . . . . . . . . .15

F Facets of Corporate Identity, Communication and Reputation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Fearn-Banks, Kathleen . . . . . . . . . . . . . . . . . . . . . . . . . . . .19, 20 Fellesson, Markus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Ferrand, Alain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Ferretti, Federico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

23

Findlay, Anne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Flagship Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Fombrun, Charles J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 FougËre, Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Freitag, Alan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Fundamentals of Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

G Global Public Relations: Spanning Borders, Spanning Cultures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Greyser, Stephen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

H Handbook of Consumer Psychology . . . . . . . . . . . . . . . . . . . . .12 Hands, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Hardy, Jonathan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Harris, Lisa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Haugtvedt, Curtis P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Hawkins, Sarah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Heding, Tilde . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Herr, Paul M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Higher Education Marketing: A Professional’s Guide to Strategic Theory and Practice . . . . . . . . . . . . . . . . . . . . . . .4 Huang, Kun-Huang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

I Imaging in Advertising: Verbal and Visual Codes of Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Inside Consumption: Consumer Motives, Goals, and Desires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 International Marketing: Strategy and Theory . . . . . . . . . . . . . .1 International Review of Retail, Distribution and Consumer Research, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

J Jerrard, Robert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Johnson, Fern L. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Journal of Marketing Communications . . . . . . . . . . . . . . . . . .23 Journal of Strategic Marketing . . . . . . . . . . . . . . . . . . . . . . . . .23 Jozsa, Lazlo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

K Kardes, Frank R. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Kent, Tony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Kitchen, Philip J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15, 23 Knudtzen, Charlotte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

L Larke, Roy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Law and Consumer Credit Information in the European Community, The: The Regulation of Credit Information Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 LEA’s Communication Series Series . . . . . . . . . . . . . . . . . .18, 19 Lowrey, Tina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9, 15 Lˆwstedt, Jan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

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INDEX

M McCarthy, Scott . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Macer, Tim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 McKie, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Macleod, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 MacRury, Iain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Mantere, Saku . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Marketing and Consumption in Japan . . . . . . . . . . . . . . . . . . . .3 Marketing Discourse: A Critical Perspective . . . . . . . . . . . . . . . .5 Marketing eBusiness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Marketing: The Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Marketing the Sports Organisation: Building Networks and Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Media Practice Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9, 19 Melewar, T.C. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Mick, David Glen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Moger, Susan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Moloney, Kevin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Moore, Karl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Morling, Miriam Salzer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Moutinho, Luiz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Mukoyama, Masao . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Munshi, Debashish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

O Odegaard, Mary Ann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Onkvisit, Sak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 O’Shaughnessy, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 O’Shaughnessy, Nicholas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Owens, Keith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

P Pareek, Niketh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Pelsmacker, Patrick de . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Pettit, Raymond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Piercy, Nigel F. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Pieters, Rik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Powell, Helen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Proctor, Tony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Producing Management Knowledge: Research as Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Psycholinguistic Phenomena in Marketing Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Public Relations Handbook, The . . . . . . . . . . . . . . . . . . . . . . . .19 Public Relations Metrics: Research and Evaluation . . . . . . . . . .18

R Ratneshwar, S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Reader in Marketing Communications, A . . . . . . . . . . . . . . . . .15 Reconfiguring Public Relations: Ecology, Equity and Enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Research Concepts for Management Studies . . . . . . . . . . . . . .21 Retail Product Management: Buying and Merchandising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Retail Supply Chain Management . . . . . . . . . . . . . . . . . . . . . . .8 Retailing Reader, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Rethinking Public Relations: PR Propaganda and Democracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Rickards, Tudor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

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Riel, Cees B.M. van . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Roberts, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Routledge Advances in Management and Business Studies Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6, 19 Routledge Companion to Creativity, The . . . . . . . . . . . . . . . . .21 Routledge Companion to Nonprofit Marketing, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Routledge Interpretive Marketing Research Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5, 7, 8, 11 Ruler, Betteke van . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Runco, Mark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

S Sargeant, Adrian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Schroeder, Jonathan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7, 13 Schultz, Don E. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Shaw, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 SkÂlÈn, Per . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Smith, Ronald D. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Socratic Selling Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Sparks, Leigh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7, 23 Stjernberg, Torbjˆrn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Stokes, Ashli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Stone, Marilyn A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Strategic Issues in International Retailing . . . . . . . . . . . . . . . . . .8 Strategic Marketing: An Introduction . . . . . . . . . . . . . . . . . . . . .1 Strategic Reputation Management: Towards Company of Good . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Suneja, Vivek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

T Theaker, Alison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Thomas, Alan Berkeley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

U Undermining of Beliefs in the Autonomy and Rationality of Consumers, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Understanding Business: Markets: A Multidimensional Approach to the Market Economy . . . . . . . . . . . . . . . . . . . . .22 Understanding Business Series . . . . . . . . . . . . . . . . . . . . . . . . .22 Usui, Kazuo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

V van Riel, Cees B.M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Varley, Rosemary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Vercic, Ana Tkalac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Vercic, Dejan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Visual Consumption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Visual Marketing: From Attention to Action . . . . . . . . . . . . . . . .5

W Walsh, James P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Wedel, Michel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Worldwide Cases in Marketing Management . . . . . . . . . . . . . . .3

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