SO WHAT DO MILLENIALS WANT?
The Simplicity Seeker is a concientious shopper who is concerned about artificial ingredients. They want easy to understand products and are willing to pay more for sustainably minded brands.
Source: KRC Research/Weber Shandwick Source: Sensient Colors H&W Study
Selfie Souvenier Millenials would rather have amazing experiences than buy expensive things. They want products that make it easy to travel, explore, and discover in persuit of the perfect instagram shot.
MSNBC “Millenials Are Prioritizing Experiences over Stuff�
The Lifehacker is a curious inventor who wants to customize their experience and take ownership of their products by discovering new uses.
Target Market:
Millenials Target Use:
Personal Care
Value Proposition:
On the Go
Let’s get baking soda out of the house.
Baking
Soda
A&H Soda has you covered.
$1.23
$5.22
$3.69
$3.99
$5.22
$5.79
Sodium bicarbonate
Water, SD Alcohol 40, Glycerin, Polysorbate 20, Carbomer, Triethanolamine, Imidazolidinyl Urea, Aloe Vera (Aloe Barbadensis) Leaf Juice, Fragrance, Iodopropynyl Butylcarbamate, Benzophenone 4, Yellow 5 Lake, Blue 1 Lake (CI 42090)
Water (Aqua, Eau), Juglans Regia (Walnut) Shell Powder, Glyceryl Stearate, Glycerin, Sodium Lauryl Sulfoacetate, Zea Mays (Corn) Kernel Meal, Cocamidopropyl Betaine, Cetearyl Alcohol, Cetyl Alcohol, PEG-100 Stearate, Cetyl Acetate, Titanium Dioxide (CI 77891), Polysorbate 60, Ceteareth-20, Acetylated Lanolin Alcohol, Triethanolamine, Carbomer, Fragrance (Parfum), PPG2 Methyl Ether, Phenethyl Alcohol, Limonene, Linalool, Methylisothiazolinone, Prunus Armeniaca (Apricot) Fruit Extract.
Active Ingredient: Sodium Fluoride Inactive Ingredients: Sorbitol, Water, Hydrated Silica, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Sodium Hydroxide, Flavor, Sodium Saccharin, Xanthan Gum, Carbomer, Polyethylene, Mica, Titanium Dioxide, Blue 1 Lake
Water, Organic Coconut Oil (Certified Fair Trade Ingredients), Potassium Hydroxide (None Remains After Saponifying Oils Into Soap and Glycerin), Organic Palm Kernel Oil (Certified Fair Trade Ingredients), Organic Olive Oil (Certified Fair Trade Ingredients), Mentha Arvensis, Organic Hemp Oil, Organic Jojoba Oil, Mentha Piperita, Citric Acid, Tocopherol.
Bentonite Magma, Calcium Hydroxide, Glycerin, Purified Water
Seamless care for your next adventure.
Instagram Adventurers and bored young professionals
Target Market
15.7
15.7
Million
Million
The product targets 25-35 year olds who spend spend most of their time stuck in the concrete jungle, but who pine for the real deal. Building on A&H’s legacy of authentic and simple products, our product targets active urban millenials who value these qualities in everything they do. A&H Soda is for consumers who want to feel like they are on an adventure, even from their office chair.
Communication Target: The Boy Scout Meet Dan. Dan is a 25 year old, and bored at his job in healthcare consulting. Working more weekends than he would like, Dan feels stuck, and finds himself often sitting in his office chair and dreaming about a life out in the woods. He just wants a product that will make him feel like he’s roughing it out on the trail, even though he hasn’t left his cubicle.
Consumer Target: The Essentialist Meet Yasir, 29. She spends her life on the road for a major outerware company, putting their products to the test in extreme environments. She lives a minimilist lifestyle, carrying only what she needs to keep her feeling fresh and clean between saltwater kayaking one day, and desert hiking the next. Her personal care products need to be tough, but also have little impact on the beautifual landscapes he traverses.
WHY DOES A&H FIT IN TO YASIR’S LIFE?
Dependable
I am always there when people need me. My friends say that I am someone they can always count on. No matter when or where, I will be there to help anyone tackle any of life’s challlenges.
Gentle
Although I am tough, I am understanding and compassionate. Nothing makes me happier than taking care of the environment and the people around me.
Handy
People say that I can adapt to almost any situation. My resourcefulness and “outside of the box� thinking helps me create solutions to any problem.
Team Player
I like to be part of a team and share my opinions with others. I always give 110 percent. My teammates never have to worry, I won’t rest until the job is done.
Arm and Hammer Pure Soda
The only travel ready personal care products that can do multiple jobs all from one ingredient, for explorers, discoverers and adventure wannabes, who are based in US cities and wherever their travels take them, and who value simplicity and authenticity in an era of too much stuff, and too many false promises.