Everyone knows the little orange box.
But what is baking soda? “Baking soda is a white crystalline powder (NaHCO 3 ) better known to chemists as sodium bicarbonate or bicarbonate of soda. It is classified as a slightly acid salt with a gentle pH of 8.1. It is formed by combining an acid (carbonic) and a base (sodium hydroxide). Baking soda decomposes into sodium carbonate, water, and carbon dioxide.�
http://www.madehow.com/Volume-1/Baking-Soda.html
What can baking soda do? “Baking soda has a wide range of applications, including cleaning, deoderizing, buffering, and fire extinguishing. Baking soda neutralizes odors, rather than absorbing them. It is able to tabletize making it a good effervescent. The crystalline structure proveds a gentle abrasion that helps remove dirt without scratching sensitive surfaces. It also includes air pollution control and water treatment capabilities because it absorbes toxins from both air and water. �
http://www.madehow.com/Volume-1/Baking-Soda.html
Did you know? decreased by 40% from 53,000
“Sales of Sodium Bicarbonate tons to 32,000 tons from 1900-1990.”
Source: http://www.madehow.com/Volume-1/Baking-Soda.html
ARM & HAMMER BAKING SODA
Source: https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure
VISUAL AUDIT | PRODUCT USE | AUDIT BASELINE INFORMATION | MARKET RESEARCH | MARKETING AUDIT | COMPETITOR AUDIT
Cleaning Bathroom & Kitchen
Toothpaste
Laundry
Baking
2
5
1
Deodorize Fridge
3 Source: https://www.amazon.com/Arm-Hammer-Baking-Soda-4LB-01170/dp/B0005ZXPY8?th=1
4
Personal Care
6
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Let’s talk about the box.
leaks
not resealable
hard to pour and measure
hard to spoon out
not showing how much is left
ox B sh king e r F Ba ipe r ec Fo Cookie R le
b cta
le De da ur So o Fl ing k a B t l Sa ter t Bu ar ips g Ch Su s g ate Eg col o Ch s t Nu
not indicating multi-purposes