Maddy Jade Miriam and Taylor
Free People By: Jade, Maddy, Miriam, and Taylor
Target Market
“And that's just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.�
-Back in the 1970’s, Free People opened in West Philadelphia, Pennsylvania (turned into Urban Outfitters) -First Free People boutique opened in 2002 in Paramus, New Jersey
107 Free People boutiques across the United States
Follow Us! ● Blog: blog.freepeople.com ● Facebook: 1.4 million ● FP Me: 93.4 thousand posts ● Instagram: 2..1 million ● Tumblr: freepeople.tumblr.com ● Twitter: 228.7 thousand ● Youtube: 41.8 thousand
Categories ●
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FP Home Clothing Accessories Intimates Swim Wedding Movement
Key Pieces Key Pieces
Dresses
● Lucky Loosey Shapeless Dress (Indigo Combo); $128
● Prices range from $40 to $1,895
Sizes Available: XS - L Wholesale: $55.65 Suggested Retail: $128 Total Material Cost: $17.98 Total Trimming Cost: $3.01 Total Labor Cost: $3.95 Total Cost of Product: $24.95
Jeans ● Lacey Denim Cutoff Shorts (Pacific Railroad); $88
● Prices Range from $58 to $598
Sizes Available: 24 - 31 Wholesale: $44 Suggested Retail: $88 Total Material Cost: $7 Total Trimming Cost: $4.38 Total Labor Cost: $3.80 Total Cost of Product: $15.18
Shirts ● We the Free Free Fallin Tee (Antique Blue); $58
● Prices range from $20 to $550
Sizes Available: XS - XL Wholesale: $29 Suggested Retail: $58 Total Material Cost: $7.49 Total Trimming Cost: $0 Total Labor Cost: $3.80 Total Cost of Product: $11.29
Intimates ● Galloon Lace Halter Bra (Light Grey); $38
● Prices range from $12 to $298
Sizes Available: XS - XL Wholesale: $16.52 Suggested Retail: $38 Total Material Cost: $3.49 Total Trimming Cost: $0.65 Total Labor Cost: $3.65 Total Cost of Product: $7.79
Accessories ● Extended Brim Clipperton (Black); $58
● Prices range from $15 to $1,500
Sizes Available: One Size Wholesale: $29 Suggested Retail: $58 Total Material Cost: $10.49 Total Trimming Cost: $0 Total Labor Cost: $3.85 Total Cost of Product: $14.34
Shoes ● Crossings Ankle Boot (Chocolate); $228
● Prices range from $50 to $800
Sizes Available: 36 - 41 Wholesale: $114 Suggested Retail: $228 Total Material Cost: $30 Total Trimming Cost: $2.74 Total Labor Cost: $7.15 Total Cost of Product: $39.89
Photo by FPGabby
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Lucky Loosey Shapeless Dress ______________________ 1989 Combo