TAYLOR HALL & MARCY VALDEZ
SUSTAINABLE TEXTILES -
Hemp: Pros - Produces more fiber per acre than trees and is capable of renewal up to three times per year - Does not need pesticides, fertilizers, and very little water to grow fast - Non-toxic in use, renewable and non-polluting during life cycle Cons Does not dye easily and comes in limited colors Is not easy to spin on its own, so it is often mixed with cotton - Since it is not treated with the same chemicals as other fibers, hemp easily breaks and creases
SUSTAINABLE TEXTILES -
ECOLITEŽ : Pros - Grown with minimal intervention before undergoing a manufacturing process which insures the least amount of impact on the environment - Has the versatility of cotton and technical capabilities of polyester - Leaves no trace, it’s biodegradable and recyclable Cons - Not greatly available (the start up is still in infancy) - Most likely very expensive - It is trademarked, so can only acquire it through Kusaga Athletic
SUSTAINABLE TEXTILES -
Roica: - Pros - It’s a premium stretch fiber composed up to 50 percent reclaimed pre-industrial waste - Can be adapted to a host of applications, including sportswear, lingerie and underwear, and outerwear - Has an advanced stretch that works to improve and refine to give the best experience while wearing the fabric - Cons - Can be equivocated to spandex in the United states - Non absorbent - No Breathability
TREND BOARD - FALL 18’
EMAIL DISTRIBUTION - Where to go: - Family members who know pregnant women or new moms - Friends who may know environmentally conscious people and/or pregnant or new moms - Coworkers - Who to reach out to: - Moms! - Family members who are pregnant or just had a baby - People you know are environmentally conscious
INSTAGRAM POST essentials_by_majamas #Nature: our main motivator at #MAJAMAS EARTH! Head over to www.majamas.com to see new #ECOFRIENDLY arrivals! #CAREWHATYOUWEAR & shop #sustainablefashion at www.majamas.com! . . . #ecofashion #sustainablestyle#sustainableliving #naturelovers#naturelover #ecofashionista#fashionrevolution #whomademyclothes#sustainablefashionblogger#sust ainablebusiness #ecofriendlyclothing#greenliving #greenlifestyle #greenbloggers#greenbeauty #fashrev #buylesschoosewell#consciousfashion #greenfashion #ecochic#sustainablelifestyle #ecoconscious#savetheplanet . @pinterest
I N S T A G R A M
C O N T E N T
M O D E L S H O T
B O O M E R A N G
MODEL SHOT - Boomerang could be posted on social media platforms (FB, Instagram, & Pinterest, etc.,) - Posted to advertise new product - Shows how to wear certain pieces - Shows what the clothes can be used for - Creates a lifestyle surrounding the clothing
F
L A T L A Y
FLAT LAY - Image could be posted on social media platforms (FB, Instagram, & Pinterest, etc.,) - Posted to advertise new product - How to wear certain pieces
SWOT ANALYSIS ● ●
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STRENGTHS Eco-friendly Good blend of maternity and regular women’s clothing
OPPORTUNITIES Professional photographers Tag location on Instagram Partner with colleges for internships
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WEAKNESSES Quality of images on social media platforms Link on website only links to one of the Instagram accounts
THREATS Target market may not be able to afford clothing Two contrasting target markets
MARKETING RECOMMENDATION - Instead of marketing individually to millenials and to new mothers, market to millennial mothers (30-45 years old) - This focuses in on the target market and creates a clear vision - This is also a market where there is a lot of opportunity - One way to market to millennial mothers would be to combine both instagram accounts - Having two gets confusing - Content would be all in one place