Balenciaga

BRYANT WOODSON: TIME & ACTION MODEL BOARD DELARA KIANY: MARKETING ADVERTISING FRANCES RICH: CONCEPT HISTORY OF DESIGNER PRESS RELEASE SOUNDTRACK KIARRAH STAEVEN: CHARITY VENUE FLOOR PLAN AMBIANCE STAGING & LIGHTING

TAYLOR HALL: GOAL OF SHOW BUDGET TARGET AUDIENCE TILLASHANE DRUMMER: INVITATION HAIR MAKEUP YESENIA COLORADO: VENUE FLOOR PLAN STAGING AND LIGHTING RUN OF SHOW

SEPTEMBER 13, WEEK 1 Get acquainted with team Figure out strengths

OCTOBER 4, WEEK 4 Mock Model Casting Model Choices Jobs Designated

SEPTEMBER 20, WEEK 2 Brainstorm concepts

OCTOBER 11, WEEK 5 Vision Meeting Powerpoint Created Google Folder

OCTOBER 18, WEEK 6 Venue Visit Venue Overview Meeting Work Individually

NOVEMBER 1, WEEK 8 NOVEMBER 8, WEEK 9 Work Individually Work Individually NOVEMBER 29, WEEK 12 Meet to input info Powerpoint Overview

SEPTEMBER 27, WEEK 3 Chose designer/collection Finalize concept Brainstorm venue

DECEMBER 6, WEEK 13 Powerpoint Overview

OCTOBER 25, WEEK 7 Staging Meeting Change of Venue Venue Development

NOVEMBER 15, WEEK 10 Update Meeting DECEMBER 12, WEEK 14 Rehearsal Presentation Overview and Update

CALENDAR

NOVEMBER 22, WEEK 11 Review with Nena Ivon DECEMBER 13, WEEK 15 Presentation/ShowTime Maple & Ash Celebrate

INVITATION/EVITE

CONCEPT Fetishism of silhouette and fabric and how it intertwines with the vulnerability of being a feminine.

HISTORY OF BALENCIAGA

Cristobal Balenciaga 1919-1968

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Michel Goma 1987-1992

Josephus Thimister 1992-1997

1919: San Sebastian, Spain.

Spanish Civil War forces Balenciaga to close stores, moves to Paris.

1951: Transforms the traditional silhouette, becomes fashion innovator.

1953-1959: creates many iconic garments and silhouettes.

1960: Balenciaga’s last Paris collection.

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Nicolas Ghesquiere 1997-2012

Alexander Wang 2012-2015

1972: Balenciaga passes away.

1987: Goma designs ready-to-wear.

1992: Thimister bring balenciaga back to high fashion.

1997: Ghesquiere becomes creative director.

2002: Releases men’s wear with the fall collection.

2011: “Balenciaga and Spain” show in San Francisco. The Museo Balenciaga is founded and opened, in Spain.

2012: Wang serves as creative director, until 2015.

THE DESIGNER: DEMNA GVASALIA ● ● ● ●

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Second Balenciaga collection designed by Demna Gvasalia.

Royal Academy of Fine Arts (Antwerp).

Senior design roles @ Maison Martin Margiela and Louis Vuitton.

Creator of Vetements. ○ Associated with creating ‘high fashion streetwear’ Mixes the shapes of traditional Balenciaga with his own contemporary flair.

ORIGINAL GOAL

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Honor the legacy of Cristobal Balenciaga Fetishism: Demonstrated through the use of strong silhouettes Balenciaga himself was obsessed with the relationship between the body and the fabric covering it

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Honor Cristobal Balenciaga Emphasize silhouettes Reenvision femininity and vulnerability.

Rebrand Balenciaga to a more youthful demographic.

Honor the idea of fetishism but with a twist.

OUR GOAL

TARGET AUDIENCE The Balenciaga woman is self-confident, contemporary and fashion-aware. She is always on top of trends, but her style always has a sense of sophistication to it. She is wealthy and between the ages of 25 and 40.

Though she is an it-bag enthusiast, she wants to feel iconic above all else.

Since its launch in 2009, the Kering Corporate Foundation has been dedicated to combatting violence against women.

“Throughout the planet, wherever women’s dignity and integrity are abused, I believe that each one of us bears a share of responsibility. In line with our long-standing engagement in solidarity initiatives, my wish is for Kering to stand by the side of women across the world.”

François-Henri Pinault, Chairman of the Kering Foundation

Chicago Foundation for Women envisions a world in which all women and girls have the opportunity to thrive in safe, just and healthy communities.

We put time, talent, and money to work for women and girls who lack economic security and opportunity, freedom from violence, and equitable access to health care and services.

Each day, more than 300,000 women in our community struggle to put food on the table, to keep themselves and their children safe and healthy, and to lift themselves up from poverty and lack of opportunity.

We are about them.

ADVERTISING

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Maintain element of exclusivity by limiting the advertising to mainly word of mouth, and invitation.

Secondary advertisement comes via social media.

Snapchat/geo-filter on day of the show.

PRESS RELEASE

MARKETING (FRONT ROW)

Solange Knowles, musician/artist .

Jennifer Worman, Chicago fashion blogger, and designer.

Frank Ocean, musician.

Suzy Menkes, fashion journalist

Julia Sarr Jamois, fashion editor

We wanted to keep in theme of the original show which had very limited amount of celebrities in the front row (only one to be exact). Often times the show can be lessened in value when there is a star studded front row, and we really want the focus to be on the production. We chose our front row based on people we feel would represent the collection, who would be the most influential of the collection, and their positioning geographically, and in terms of the fashion industry. The front row consists of twenty people ranging from artists, editors, journalists and general influencers.

MARKETING PLAN Pre-Event -

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Pre-Event Page Social Media Announcement Partner Outreach (Kering Foundation & Chicago Foundation of Women) Event marketing partnerships can be crucial to event’s success, so we need to start reaching out to potential collaborators, media partners etc. early, before our event has officially launched. This way they can help us spread the word from the very beginning.

One of the most common mistakes people make in marketing their event happens before they’ve even started..

Too many organizers forget they can create an event page and make it live to capture early interest, even if all of the details aren’t yet finalized.By creating a pre-event page, you can have a central page to drive people to, use it to capture leads and early interest.

MARKETING PLAN Event Launch - Launch Email Blast - Send Press Release - Email is one of the most single effective tactics when it comes to event organizing.

- With our event now ready for prime time we are going to get our first major email blast out to our potential attendees.

MARKETING PLAN CONTINUED At this point we’ve been marketing for a matter of months or weeks, our event will eventually loom large and with just a couple of weeks (or even just a couple of days) to go, it’s time for our last-push marketing.

Day To Day -Send Emails Regularly -Post content on social media using the hashtag . #BalenciagaChicago Last Call -Final Email Blasts

SOCIAL MEDIA ● ● ●

Snapchat geofilter $50.00 a day INSTAGRAM - BALENCIAGAxDEMNAGVASALIA FACEBOOK - BALENCIAGA x DEMNA GVASALIA

BUDGET

VENUE

Grant Park, 301 S Columbus Dr, Chicago, Il

Venue Space

White Partially clear tent with sidewalls

● Heated Tent ● Window/ Solid walls ● Hardwood flooring overlay

STAGING/LIGHTING

14 ft

* Built Platform

*5 glass boxes

* Stairs in back

12 ft

Lighting (18) White Uplights (1) Follow Spot

15 Simple Chandelier Lightings

(12) Par Can Lights

Ambiance

Bar

A

Entrance

41- 50

31- 40

21- 30

21- 30 31- 40 41-50

0

1- 10

Row

g SeatinB

11- 2

g

0

11- 2

1- 10

Row

Seatin

Stage

40

Hair/ Makeup/ Dressing room Tent

10

Floor Plan Bathroom Trailers

20 Bar

80

Coat Check

Floor Plan

Backstage

40

20

SOUNDTRACK

For our soundtrack we created a mashup of Solange’s new album, A Seat At The Table, and Frank Ocean’s new albums Endless/Blond.

MAKEUP

Natural makeup sponsored by Glossier, to emphasize the models natural beauty and femininity.

HAIR

We chose to put the models in short blunt cut wigs to reinforce the silhouettes of the collection.

RUN-OF-SHOW 1.

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Grey oversized coat, beige button up shirt, black and purple leather pants, oversized brown round bag White oversized button up shirt, red wrap around the waist, grey oversized culottes, black leather over the knee boots Red jacket, purple tights, pink gloves, oversized rectangle white bag Black oversized coat, purple button up shirt, black skirt, white leather pants, oversized grey round bag Black with white dots ž sleeve jumpsuit, black leather gloves Beige trench coat, black long sleeve turtleneck, brown leather boots Green and flower crop top, green and flower high waisted leather pants, orange patterned rectangle oversized bag Purple turtleneck draped long sleeve shirt, brown pants White long sleeve see through patterned shirt, crocheted white skirt, see through white and crocheted tights, oversized rectangle patterned yellow maroon and pink bag Beige bomber jacket, red turtleneck underneath, purple skirt, black leather pants, oversized circular orange bag Brown leather trench coat, pink shirt, dark red leather pants, red circular oversized bag Structured white and blue long sleeve shirt draped to be tight in the hips, dark red leather pants White oversized leather jacket, blue shirt, brown skirt over the knee, black leather pants, oversized black circular bag Blue and white oversized button up shirt, white wrap around the waist, black skirt, brown leather pants Off-white trench coat, light blue blouse, white leather pants that cover the foot, black oversized circular leather bag.

Black leather hooded coat, red gloves, light blue leather pants Pink with minimal black lines peplum shirt, black tight dress pants with minimal white lines, black pumps, matte brown circular leather oversized bag Camel colored hooded jacket, beige dress, pink leather pants, rectangle blue oversized bag Yellow see through hooded raincoat tie at the neck buttons running down, black long sleeve shirt, green patterned pants.

Black dress turtleneck long sleeves orange and pink flowers, pants with the same pattern as the dress.

Pink dress turtleneck with long sleeves slits that go up to the waist on both legs, purple tight pants, light blue gloves Light blue oversized leather jacket with shoulder pads, orange-yellow tight pants, brown gloves, oversized rectangular shiny leather bag Yellow oversized suit jacket, gold dress, brown leather gloves, light blue pants, black heels Bright yellow no sleeve puffer vest, bright blue oversized shirt coming out from the bottom, black pants, strappy brown heels Purple long sleeve drapes peplum shirt, purple leather pants, black leather goods.

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Black long sleeve leather turtleneck, high-waisted pink and orange pants, oversized rectangle bag.

Black oversized dress coat, navy blue long sleeve button-up, brown leather pants, oversized round light blue bag.

All over green flowered, orange, yellow, and purple, tan skin colored pants, oversized light yellow rectangular bag.

Light blue ž draped tied around the waist low v shirt. Yellow leather pants. ž sleeve black and white peplum high neck shirt. Black with white dots pants.

Black leather rain coat with a hood, dark pink silk shirt, red high waisted leather pants.

Midi, long sleeve all over green dress with yellow, orange, pink and purple florals, orange leather boots, white rectangle oversized bag Black draped dress from the middle tied at the neck, black pants that come over the heels.

No sleeve jumpsuit with a long v neckline with white and blue flowers and avocados. Oversized rectangular purse with black ropes to hold, it has blue florals and dark blue, light blue gold, and white colors.

Black leather oversized trench coat, bright green leather pants that come over the heels.

Navy oversized over the knee coat, bright red button up shirt, dark red shiny leather pants.

Long sleeve turtleneck peplum white with blue stripes shirt, red pants with the same colored pants, light blue tinted glasses.

Oversized no sleeve black military jacket. Large oversized not linked chain around the neck, floral dress draping from the bottom white and blue florals with green avocados, oversized rectangular bag with light yellow and light orange stripes Black leather trench coat that hangs above the knee, light blue pants, brown leather pants that go over the heels and the feet.

Red draped dress that is tied at the neck, light blue leather pants that go over the heels Yellow skin color no sleeve military inspired jacket with a gold chain that is not linked together. All black dress with pink and orange florals popping from the bottom with the same print on the pants, oversized rectangular bag with yellow blue, green and red vertical stripes all over.

Oversized black dress coat, pink button up shirt, black mini skirt, light gold leather pants that go over the feet and the heels.

Long sleeve shirt all over black with orange and pink florals, black pants,oversized rectangular shiny black bag. ž sleeve tiet at the neck peplum shirt blue with white stripes, black pants with thin white stripes, white heels, oversized circular black bag Pink dress popping from the bottom of the jacket, bright purple pants, white heels.

TIME & ACTION SHEET 5am

8am Building of set begins

8:45am

6am

Arrives at the Peninsula Hotel Bryant arrives at O'hare airport to meet Demna Gvasalia and headquarters team members Drivers & Vehicle arrives 6:18am Demna Gvasalia plane lands 6:40am Bryant meets Balenciaga team in lobby airport and directs them to vehicles, One for bags and another for bodies

7am 7:15am Depart from airport and head to hotel

9am Check into hotel Balenciaga headquarters team gets settled in 10am 11am Call time for work staff American Balenciaga Team arrives to venue NOON Back of house completed Garments depart from fashion house and travel to venue

TIME & ACTION SHEET 1pm

2:55pm Garments arrive to venue Vehicle arrives to hotel to pick up Balenciaga Team

Seating is finished and finalized 3pm Rehearsal/Run Through 2x

1:30pm Garments are organized and placed on racks in order, Balenciaga HQ team departs from hotel and travel to venue 1:45pm

3:40pm Speech happens by Demna Gvasalia 4pm

Call time for models

Everyone goes back to show process Hair, Makeup, and dressing continues

2pm

4:30pm

Main Venue Completion Check in for all crew/staff/cast 2:15pm Balenciaga HQ team arrives to venue of show 2:30pm Finalize fittings/makeup/hair begins

Snack Break/Smoke Break 5pm 5:15pm Everyone return/ goes back to process

TIME & ACTION SHEET 6pm Final review of show and seats 6:30pm House opens 7pm 7:05pm Lights go down 7:08pm Show Begins

LOOK 1

We chose look one to set the stage for the rest of the collection. It encompases the theme of the show with its used of Spandex and a strong silhouette. It exemplifies the idea of fetishism while bringing Cristobal Balenciaga in to the collection.

LOOK 45

We chose this as our last look to round out the show. Essentially the show comes full circle because we see both the use of Spandex and a strong silhouette used again. With this look Cristobal Balenciaga’s vision is truly captured.

Model Grid Carly B.

1, 21, 45

Kristen V

2, 22, 41

Natalia C

3, 23, 42

Carrie B

4, 24, 43

Mika

5, 25, 44

Rasa

6, 26

Carrie Lee

7, 27

Natalia L

8, 28

Natalie

9, 29

Yuliana

10, 30

Kathryn

11, 31

Model Grid Evie P

12, 32

Corinn

13,33

Allison Z

14, 34

Kerri

15, 35

Mireille

16, 36

Aizhan

17, 37

Erin Taylor

18, 38

Malgorzata

19, 39

Rachel

20, 40

Works Cited @bof. "Balenciaga, Demna Gvasalia and a Fabulous Fashion Synchronicity." The Business of Fashion. N.p., 02 Oct. 2016. Web. 13 Dec. 2016. <https://www.businessoffashion.com/articles/fashion-show-review/just-in-balenciaga-springsummer-2017>.