Based out of West Palm Beach, Florida and currently with only one brick and mortar store and no online presence, Neck Breakers still hails as one of the top urban street wear stores in the West Palm Beach area. They specialize in street wear clothing and shoes, offering high-end and exclusive gear on a consignment basis as well as boutique-style retail services.
Although they are somewhat successful locally, Neck Breakers has not been able to grow its business and expand its brand. By not grabbing the attention of potential consumers outside of its immediate surrounding areas and frequent out of town visitors, they are missing out on potential revenue streams. Even in today’s world, where social networking is so influential, Neck Breakers is still lacking that connection needed in order to create brand awareness around their business that extends beyond their current clientele. Their online presence is non-existent and unless someone is already part of their customer base, know someon
