We Open in Three Weeks!
Taylor Tuteur Spring 2017 Florence, Italy
First Research & Inspiration Vecchio Forno
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Adjectives: handmade, personal, rustic, earthy, friendly, fresh, warm
Moodboard for the restaurant and a collection of logotypes I find inspiring
Logotype Examples
Concept Sketches
Menu sketches
Initial illustrations for a possible menu. I wanted to get the visual language for the illustrations and base my designs off of them.
Some variations of digital and hand drawn illustrations fo the menu.
Type exploration
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A version of the logo that said too much “high fashion” and not as much “rustic bakery”.
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Possible script typefaces to use in my logotype.
First ideas for handwritten type, which I eventually moved away from because I didn’t want to have to make my own typeface for this project.
Menu and business card mock-ups
Final logotype, with edited wheat simplified.
First business and display cards, with the first pattern I created.
Final business and display cards
New, larger pattern. Colors adjusted for the printer.
Final menu
https://musigami9.github.io/vf_menu/