Process book 02

We Open in Three Weeks!

Taylor Tuteur Spring 2017 Florence, Italy

First Research & Inspiration Vecchio Forno

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Adjectives: handmade, personal, rustic, earthy, friendly, fresh, warm

Moodboard for the restaurant and a collection of logotypes I find inspiring

Logotype Examples

Concept Sketches

Menu sketches

Initial illustrations for a possible menu. I wanted to get the visual language for the illustrations and base my designs off of them.

Some variations of digital and hand drawn illustrations fo the menu.

Type exploration

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A version of the logo that said too much “high fashion” and not as much “rustic bakery”.

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Possible script typefaces to use in my logotype.

First ideas for handwritten type, which I eventually moved away from because I didn’t want to have to make my own typeface for this project.

Menu and business card mock-ups

Final logotype, with edited wheat simplified.

First business and display cards, with the first pattern I created.

Final business and display cards

New, larger pattern. Colors adjusted for the printer.

Final menu

https://musigami9.github.io/vf_menu/