Typography Composition Book by theresa berenato

typography one theresa berenato

Composition is the organization or grouping of different parts of a work of art to achieve a unified whole.

Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between elements, and incorporating visual concepts in abstract ways, a new and more open relationship with typography is achieved. On the following pages, the exploration of typographic composition begins simplyâ&#x20AC;&#x201D; with three letterformsÂ. Subsequent compositions include additional elements and new relationships evolve as I explored positive and negative space, texture and the use of image.

Concepts of composition Balance Color Context Contrast Depth Detail Direction Drama Focus

Form Harmony Meaning Rhythm Scale Size Structure Tension Texture

hese compositions feature the letters G, K and N set in the following typefaces, respectively: Baskerville, Helvetica and Garamond. By using size, scale, spacial relationships, bleeds and positioning as variables, I created six compositions using only the three letterforms. The final compositions are 8.5"x 8.5" (standard format throughout).

Composition 1

LETTERFORMS

g K

n K

eeping the three letters from the previous assignment, I have now included three words: moxie, blunt and sea. The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Baskerville, Helvetica, Garamond or Times Roman. Using only the three letters and three words, I created the following compositions.

LETTERFORMS & WORDS

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Composition 2

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tarting with the same three letters and three words from the previous assignments, In this assignment, I added text and a graphic element. By adjusting the leading, column width and type size, I was able to achieve different compositional results. As abstract compositions, it is not necessary that the text or other typographic elements be readable. I have also included one graphic element: an outlined or in some cases, solid circle. Screens of black could be employed, white type could be used, and structure was to be considered.

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Composition 3 LETTERFORMS & WORDS & TEXT th

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ositive/negative is the relationship between figure and ground. Are there black elements on a white ground, or white elements on a black ground? Does the ground interchange from black to white? Just making a composition negative does not deal with those issues.

Texture is the ability to render type in ways other than just hard edge black and white. Combining hand effects (drawing, painting), machined effects (photocopying, scanning), computer effects (PhotoShop, Illustrator) and/or accidental effects (spills, crumples, rips) allows you to define type in unusual and unique waysâ&#x20AC;&#x201D;challenging you to see it differently. Typography exists in our world in many formsâ&#x20AC;&#x201D;this was an opportunity to explore non-traditional representations of typographic form. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components. Graphic elements were optional.

ea TEXTURE

POSITIVE & NEGATIVE

The Serol family is what you might call wine making royalty in these parts of France. The Domaine has the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally lively wines to wash down salty foods. Think pĂ˘tĂŠ or quiche or a croque-monsieur.

Composition 4

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hat you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croquemonsieur. The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croquemonsieur. The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-

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he final addition to the compositional process was to incorporate an image. With the same three levels of typographyâ&#x20AC;&#x201D;letters, words and textâ&#x20AC;&#x201D;an image was introduced to the mix. The image could be cropped, silhouetted, texturized or changed in other ways in the course of creating the compositions. Texture could now be a part of the image, or continue as a separate element. Positive/ negative, graphic elements and structure could be incorporated as needed. The resulting compositions are still abstract, but hint at the richness that can be incorporated into even the simplest realistic project. The complex relationships between typographic elements and the concepts of scale, balance, and focus, to name a few, are all exhibited in these compositions that communicate on multiple levels.

Composition 5

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2009