Business Model Management in the Software Industry Today’s markets are not conquered with excellent products, but with excellent business models. Any company has a business model, but they are not all excellent .
The objective of the workshop “Business Model Management in the software industry” is to give software executives a toolbox for growing their companies systematically and achieve global leadership in their selected market segments. This workshop is designed exclusively for the B2B software industry. The cases and examples used are exclusively from the B2B software industry. Where Osterwalder’s Master Classes have 80-100 attendees from all walks of life, this workshop has max. 20 attendees who are all operational executives from the B2B software industry. The workshop will provide frameworks and tools, which the attendees can implement immediately after returning from the workshop.
The 2 day workshop will be held 29-30 October 2015 in Munich, Germany
Who can participate?
Course prerequisites
The instructor
Software executives and business development executives
The workshop assumes experience with general business financial concepts such as revenue, Cost of Goods Sold, Operational Expenses and return on investment considerations
Hans Peter Bech is a software industry “growth accelerator”; he has more than 30 years of operational experience with global business development in the software industry. Since 2003 Hans Peter has been operating as a business angel and a management consultant helping software companies with global growth.
Number of participants Max. 20 participants
Course language English
Course fee
More information:
€1,510 + VAT
Emma Crabtree ecr@tbkconsult.com
www.tbkacademy.com
Business Model Management in the software industry
Agenda 08:00 Arrival, registration and lunch 09:30 Welcome, objectives, agenda and presentation of participants 09:00 What is a Business Model? Why do we need a Business Model?
DAY 1
10:30 Break 11:00 The Business Model front office
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Value Proposition and Customer Segments
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Channels Customer Relationships
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Key Activities Key Resources Key Relationships
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Revenue Streams Capital and Operation Expenses
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Industry Forces Market Forces
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Macro Economic Forces Key Trends
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Relationship with strategy, business plans balanced scorecard Testing your Business Model How to start and maintain a Business Model process in your company
12:30 Lunch 13:30 The Business Model front office 15:00 Break 15:30 The Business Model front office 17:00 Wrap up 08:30 Arrival, coffee 09:00 The Business Model P&L 10:30 Break
DAY 2
11:00 The Business Model Environment 12:30 Lunch 13:30 The Business Model Environment 15:00 Break 15:30 Making Business Models operational for software companies
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16:30 End of day
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