Entering a foreign market
The TBK Consult framework for supporting software companies with international growth
Most software travels easily across boarders. Bringing software into a new market doesn’t require new factories and elaborate logistics infrastructures. On the other hand software companies have to move fast to prevent competitors from blocking the markets. The objective of this 2-day “Entering a Foreign Market” workshop is to give software executives an opportunity to review and discuss the issues related to penetrating international markets and growing global market share. The workshop will introduce fundamental business development frameworks such as Osterwalder’s Business Model canvas, the Customer Value Proposition, the Ideal Customer Profile, the Value Chain, the AIDA process, the Ideal Market Profile, the Market Assessment, Bootstrapping approaches, organizational and capital planning. The workshop will show how these frameworks can be applied on real life situations reducing the time to revenue in a new market as well as increasing the predictability of the endeavour. The workshop will provide frameworks and tools, which the attendees can implement immediately after returning from the workshop.
The 2-day workshop will take place in Barcelona, Spain 18-19 February 2016 Who can participate?
Course prerequisites
The instructor
All software executives
The workshop assumes experience with general business financial concepts such as revenue, Cost of Goods Sold, Operational Expenses and return on investment considerations
Hans Peter has more than 30 years of operational experience with taking software to international markets. He has operated all over the world applying all types of Go-to-Market approaches. Since 2003 Hans Peter has been operating as a business angel and a management consultant helping software companies with global growth.
Number of participants Max. 20 participants
Course language English
More information:
Course fee
Emma Crabtree ecr@tbkconsult.com + 351 965 454 775
€ 1.510 + VAT, including all materials and refreshments
www.tbkacademy.com
Entering a foreign market
Agenda Day 1 Agenda item Arrival and Registration Welcome, objectives, agenda and presentation of participants What is different when Entering a Foreign Market and what remians unchanged? Frameworks for unambiguous communication & business development • The Business Model Framework • Customer Value Proposition • Ideal Customer Profile
The Value Chain and the AIDA process Defining what it takes to find, win, make and keep happy customers.
Choosing Foreign Markets How do we choose the markets yielding the best profit/investment ratio?
End of day
Day 2 Agenda item Arrival, coffee Market Intelligence (assessment) How do we get market insight helping us shortening the time to revenue and profit?
Bootstrapping How do we get the first light house customers?
Organisation & Funding How do we organize for effectively Entering a Foreign Market? What are the capital/cash requirements?
Wrapping it all up How do we prepare and execute “Entering a Foreign Market” minimizing risk and improving predictability?
End of day
www.tbkacademy.com