Market Bootstrapping Services
Content: -The Bootstrapping Process -Managing customers' decision making centres -Avoiding the typical pitfals
Irrespective of whether your go-to-market strategy is direct or indirect, winning the first 3-5 reference clients in a new market is crucial for your ability to create a bridgehead, achieve break-even and move towards scaling and market dominance. TBK/Market Bootstrapping services are designed for software companies with high value/high price solutions, long sales cycles and a complex decision making environment.
www.tbkconsult.com
The objective of the TBK/Market Bootstrapping service is to help you win the first 3-5 reference clients in a new market within the shortest possible time frame.
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