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I N
T H I S
I S S U E
A P P L E PA R T N E R S H I P – i A D TOP 3 VIDEO REMINDERS R E S I D E M O U N TA I N D E A D L I N E A P P R O A C H I N G 2016 CO-OP SCHEDULE NOW ACCEPTING 2016 CALENDAR ORDERS S O C I A L M E D I A S TAT S HOME HISTORY BOOK - REVISED T H E L AW O F AT T R A C T I O N CELL PHONE DISCOUNTS S P R I N T | V E R I Z O N | AT & T
FEATURED ABOVE: Marco Island, Florida Property ID: PG637B ©MMXV Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned And Operated.
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APPLE PARTNERSHIP
iAD BANNER TRANSLATIONS Portrait - Spanish
A s w e c o n t i n u e o u r A p p l e partnership through international iAd In-App Advertising, we have now worked with Apple to create and serve in-language banners for both Spanish and
Chinese users. In conjunction with the expansion Landscape - Spanish Portrait - Spanish of our Apple News presence into the UK and Australia, this will further the success of our Apple partnership in additional global markets.
Portrait - Spa
Landscape -
Landscape - Spanish
Portrait - Spanish
Portrait - Sp
Portrait - Chinese
Portrait - Ch
SPANISH
CHINESE Landscape - Spanish Portrait - Spanish Landscape - Chinese HISTORY BANNER Portrait - Chinese
History Banner History Banner
Landscape -
Landscape -
Landscape - Spanish Landscape - Chinese Portrait - Spanish
Portrait - Sp
Portrait - Chinese
Portrait - Ch
History Landscape - Spanish Portrait - Spanish Landscape - Chinese OASIS BANNER Portrait - Chinese
Banner
Portrait - Ch
Oasis Banner Landscape Chinese PAR BANNER Portrait --Chinese
Oasis Banner Landscape - Chinese
Par Banner Par Banner
Landscape -
Landscape - Spanish Landscape - Chinese
Portrait - Chinese
Oasis Banner
Landscape -
Par Banner
Landscape -
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
TOP 3 VIDEO REMINDERS VIDEO
When submitting property videos to be considered for exposure opportunities, please remember to incorporate the following top 3 tips in order to qualify for the maximum level of video promotion:
SUBMIT VIDEOS U N B R A N D E D. NO LOGOS, GRAPHICS OR TEXT
NO STILL I M AG E S
VIEW STYLE GUIDE
S E L ECT O N LY LICENSED OR R OYA L T Y F R E E MUSIC
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
RESIDE Mountain ®
D E A D L I N E A P P ROAC H I N G WINTER 2016 EDITION
R AT E S :
DEADLINE
FULL PAGE
1,196
$
00 .
HALF PAGE
598
$
00 .
QUARTER PAGE
299
$
00 .
DECEMBER 2
ND
Advertise your listings in the next issue of RESIDE ® Magazine, with a regional focus on Mountain Living. This popular edition will publish in early January and will be distributed in a weekend issue of The Wall Street Journal, targeting Dallas, Texas. In addition, each advertiser will receive 50 copies for each ¼ page for further distribution. Total distribution of this edition will be approximately 24,000 copies.
FOR SPACE RESERVATIONS CONTACT: Thomas Brabenec +1 727.741.4141 reside@sothebysrealty.com
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
FIRST QUARTER 2016
COOPERATIVE ADVERTISING SCHEDULE
Please view the Q1 2016 cooperative advertising schedule for planning purposes. The full 2016 schedule with rates will be released in December.
Updated Nov 11th PUBLICATION
ISSUE DATE
AFFILIATE DEADLINE
COLOR/B&W
# PROPERTIES
Wall Street Journal
Fri, Feb 05
Wed, Jan 20
Color
35
Wall Street Journal
Fri, Mar 11
Wed, Feb 24
Color
35
Wall Street Journal
Fri, Apr 15
Wed, Mar 30
Color
35
Sotheby’s Art & Home
Dec/Jan 2015/2016
Mon, Oct 19, 2015
Color
Up to 4 Properties Per Page
Sotheby’s Art & Home
Feb/Mar
Mon, Nov 30, 2015
Color
Up to 4 Properties Per Page
Sotheby’s Art & Home
Apr
Mon, Feb 01
Color
Up to 4 Properties Per Page
Sotheby’s Preferred
Feb/Mar
Mon, Nov 30, 2015
Color
15 Pages/45 Properties + Lead-in
Sotheby’s Preferred
Apr
Mon, Feb 01
Color
15 Pages/45 Properties + Lead-in
New York Times Main News Section
Fri, Jan 22
Mon, Jan 11
B&W
30
New York Times Main News Section
Fri, Feb 19
Fri, Feb 05
B&W
30
New York Times Main News Section
Fri, Mar 18
Fri, Mar 04
B&W
30
New York Times Main News Section
Fri, Apr 15
Fri, Apr 01
B&W
30
Country Life
Wed, Feb 24
Mon, Feb 01
Color
16
Country Life
Wed, Mar 30
Mon, Mar 07
Color
16
Country Life
Wed, Apr 20
Mon, Mar 28
Color
16
International New York Times
Fri, Mar 04
Fri, Feb 19
B&W
35
International New York Times
Fri, Apr 08
Fri, Mar 25
B&W
35
INYT Wrap - New York Couture Show
Sat, Feb 13
Fri, Jan 15
Color
56
INYT Wrap - Cannes Film Festival
Fri, May 13
Fri, Apr 15
Color
56
Luxury Properties Magazine
Jan/Feb 2016
Mon, Nov 16, 2015
Color
4 Properties Per Page
Luxury Properties Magazine
Mar/Apr 2016
Fri, Jan 15
Color
4 Properties Per Page
Financial Times
Sat, Jan 23
Fri, Jan 08
Color
24
Financial Times
Sat, Feb 20
Wed, Feb 03
Color
24
Financial Times
Sat, Mar 19
Wed, Mar 02
Color
24
Financial Times
Sat, Apr 16
Wed, Mar 30
Color
24
Boston Magazine
Feb
Fri, Dec 11, 2015
Color
12
Boston Magazine
Mar
Fri, Jan 22
Color
12
Boston Magazine
Apr
Fri, Feb 19
Color
12
Ocean Home
Feb/Mar
Tue, Nov 03, 2015
Color
12
Ocean Home
Apr/May
Wed, Jan 20
Color
12
Bloomberg Markets
Mar/Apr
Mon, Jan 18
Color
12
Bloomberg Markets
May/June
Mon, Mar 07
Color
12
The Sunday Times Of London
Sunday, Jan 24
Mon, Jan 11
Color
12
The Sunday Times Of London
Sunday, Feb 21
Mon, Feb 08
Color
12
The Sunday Times Of London
Sunday, Mar 20
Mon, Mar 07
Color
12
The Sunday Times Of London
Sunday, Apr 17
Mon, Apr 04
Color
12
Barron’s Penta
Mon, Mar 28
Fri, Jan 08
Color
16
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
UPCOMING
COOPERATIVE ADS Publication
Ad Date
Material Deadline
Cost Per Property
New York Times
Nov 20
INYT Dubai Film Festival Wrap
Dec 14
Deadline extended to Nov 24
$490* 6 spots left
Luxury Properties
Jan/Feb
Deadline extended to Nov 20
$330* 2 spots left
Country Life
Dec 16
Deadline extended to Nov 25
$580* 3 spots left
Financial Times
Dec 12
Deadline extended to Dec 4
$1,005* 3 spots left
Sunday Times of London
Dec 13
Deadline extended to Dec 4
$745* 1 spots left
Sotheby’s Preferred
Feb/Mar
Dec 1
$1,265*
Ocean Home
Feb/Mar
Dec 2
$435*
1 Million Impressions/1,000 Guaranteed Clicks Global News, Lifestyle or Real Estate Websites
Starts Jan 1
Reservations by Dec 15
$1,995 / month Smaller packages available
NYTimes.com
Starts Jan 1
Reservations by Dec 15
$575 / month
Google AdWords/Banners
Starts Jan 1
Reservations by Dec 15
Programs start at $1,250 / month
SIR Digital Program PropGoLuxury.com Featured Property Banners
Starts Jan 1
Reservations by Dec 15
$575 / month
SIR Digital Program JamesEdition.com Featured AgentFeatured Properties
Starts Jan 1
Reservations by December 15
New packages available starting at $495 / month
USD
SOLD OUT
SIR DIGITAL PROGRAMS
Thank you to everyone who has already reserved. *Rates in USD. Affiliates outside the U.S. not contributing to the GMF are subject to a higher, non-subsidized rate. Please note: Reservations cannot be cancelled after the published deadline dates in the 2015 Marketing brochure.
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REMINDER Now Accepting
2016 CALENDAR ORDERS The Sotheby’s International Realty Seasons Calendar is the most anticipated marketing tool of the year! This stunning collaboration of beauty and utility features 12 months of extraordinary network listing images, serving as the perfect
holiday gift for sales associates and clients. This sophisticated and customizable gift is now available for order at Xpressdocs.com. For your convenience, there will be no increase in cost for the calendar this year.
Quantity
Total
Price
25
$87.50
$3.50
50
$168.50
$3.37
100
$325.00
$3.25
500
$1505.00
$3.01
RESERVE YOUR COPIES TODAY! For assistance please contact Xpressdocs’ customer service team at +1 888.675.8629, +1 817.870.4601 or info@xpressdocs.com.
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
SOCIAL MEDIA STATS
DID YOU KNOW? THAT ON FACEBOOK AND TWITTER... FOR THE MONTH OF OCTOBER
• Our Facebook page likes grew to over 41K • Our Twitter followers grew to 14K • Our Instagram followers grew to 14.7K
OUR BLOG STATS: • Blog Views to date: 326K • Blog Visitors in October 2015: 26K
TOP BLOG POSTS IN OCTOBER 2015 1. Farmhouses Reimagined 2. Luxury Real Estate Headlines: Fourth Week in October 2015 3. Sotheby’s International Realty® Brand to Expand Luxury Brand Presence across Italy 4. Luxury Real Estate Headlines: Last Week in October 2015 5. Luxury Real Estate Headlines: Third Week in October 2015
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y Ž P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
HOME HISTORY BOOK REVISED AND NOW ACCEPTING ORDERS This impressive spiral bound book, replete with home images painted by master artists, is a powerful tool that you can use to acquire listings and gather valuable and distinct selling features for describing the properties at sothebysrealty.com. Homeowners will enjoy reliving the history of their home. Newly updated, this book is available to order, click here to access it on the Member's Site.
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
THE ULTIMATE LAW OF ATTRACTION By Tony Dolceamore
The Law of Attraction is the name given to the notion that “like attracts like” which sums up the idea that by focusing on positive or negative thoughts, a person brings positive or negative experiences into their life. I believe that in order for the Law of Attraction to work for us in business, we need to take those positive thoughts and add to them, positive actions. So the questions becomes, “What positive actions are you taking to attract more business?” As THE WILL TO 2015 is coming to a close, now is the time to begin thinking WIN IS NOTHING about your business plan for 2016. If you want to do better, WITHOUT THE WILL TO PREPARE you need to prepare to do better. When thinking about and executing your business TO WIN plan for 2016, don’t just think about it in terms of “Doing —Vince Lombardi More” (i.e. more marketing, more contracts, leads to more Coach of the Green Bay Packers, 1959 - 1967 business). Think about and execute on “Doing Better.” In the game of real estate, if you want to win more business, you need to get better at your craft. When was the last time your agents studied their listing presentation, or even updated it for that matter? When was the last time you trained them on their value proposition? The better they get at delivering their listing presentation, the more it will become a “conversation” and not a presentation. A presentation is a monologue. Monologues are one sided. A conversation is a dialogue. A dialogue is an interaction or exchange of ideas or opinions. In this conversation, in order for your agents to truly set themselves apart from your competitors, you need to be sure they are articulating their value as agents and the value of your company, as well as the value of the Sotheby’s International Realty brand. Think about it and be honest. Are they really articulating value? To me, the Law of Attraction is illustrating and providing VALUE. If your agents are known by their clients as a person of VALUE, they will consistently and continually attract more business. As a leader of your organization, now is the time of year for you to sit with your agents and get them to think about and take action on a plan for 2016 so they do better at articulating value, The Ultimate Law of Attraction.
N E WS & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y Ž P R O F E S S I O N A LS | N OV E M B E R 1 9, 2 0 1 5
CELL PHONE
DISCOUNTS Sprint, Verizon, AT&T
As a Sotheby's International Realty network member you have the opportunity with Sprint to save 20% off most plans when you use code NREAL_SOT_ZZZ. To order new phones or a new plan visit
www.sprint.com/sothebysrealty go to your local retail store
www.sprint.com/storelocator or call tele-sales at
866-639-8354 If you don't have Sprint, click here to visit the members site for information on AT&T and Verizon.
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