The Independent Brighton & Hove Coffee Guide 2019
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TD
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The Independent Brighton & Hove Coffee Guide 2019
Media Pack
Introduction
“You know, this is, excuse me, a damn fine cup of coffee. I’ve had I can’t tell you how many cups of coffee in my life and this, this is one of the best.”
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- Dale Cooper
In 2015, the coffee industry in the UK was valued at £7.9bn. There are over 20,000 coffee shops in the UK and, if the market trend continues, this number will exceed 30,000 in the next decade; the £7.9bn industry is set to become a £15bn industry. Independent cafés make up approximately 30%, with non-specialist outlets, such as McDonald's and Wetherspoon’s, entering the market, and taking a large share, the independent café faces more competition than just Starbucks. The average Brighton resident spends approximately £200 a year on coffee. Brighton has an estimated population of 277,000. You don’t need us to do the maths, but we have anyway; the estimated value of the Brighton coffee industry is a staggering £55,400,000 a year. As well as having two universities, Brighton is a tourist hotspot. Each year brings thousands of new students to the city, as well as thousands of tourists, unfamiliar with the city’s many lanes, deans, and dials. The first edition of The Independent Brighton & Hove Coffee Guide was released in 2018 and the reception from the local community has been universally positive. We’re looking to build upon this. Our plans for the 2019 edition include improving our distribution network, printing more copies of a larger and more comprehensive guide, as well as expanding our online presence.
The Independent Brighton & Hove Coffee Guide 2019
Media Pack
TD
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The Independent Brighton & Hove Coffee Guide 2019
Media Pack
TD
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Digital and Online Through a growing online presence, the businesses featured in The Independent Brighton & Hove Coffee Guide have not only appeared in the print version but have also received support through our social media, as well as appearing on our website. The entire guide is available digitally. There are also regular updates to our Instagram, Facebook page, and Twitter account that is quickly becoming a one-stopshop for all things coffee related in Brighton. In 2019, we’re planning on expanding the content of our website, featuring interviews with local baristas, regular articles, as well as a number of other projects. More information can be found at: brightoncoffeeguide.co.uk
We’re committed to furthering our relationships with Brighton businesses and widening our presence through online campaigns, regular updates, and in depth content to keep our readers up to date with all relevant news.
The Independent Brighton & Hove Coffee Guide 2019
Media Pack
TD
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The Independent Brighton & Hove Coffee Guide 2019
Media Pack
TD
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Going Forward The response to The Independent Brighton & Hove Coffee Guide 2018 was incredible, because of this we are putting all our resources into making the 2019 edition the best it can possibly be. This means more featured businesses, more articles, and a wider distribution network.
Our Mission TD Publications are in the unique position to celebrate the spirit of Brighton’s coffee industry. With over 20 years combined in the publishing world, as well as an extensive knowledge of the coffee industry, we believe we can engage with Brighton’s dedicated lovers of specialist coffee, whilst also informing those unaware of the scene of the benefits of frequenting a specialist establishment. The Independent Brighton & Hove Coffee Guide is our primary focus in 2019, due to the overwhelmingly positive response from the local community. For more information on TD Publications please visit: tdpublications.co.uk
We aim to make The Independent Brighton & Hove Coffee Guide an invaluable tool to the coffee community. Our plan to do this is to continue to work with industry leaders in order to effectively communicate an establishment’s goals, while also highlighting their strengths to potential customers. In the coming years, we hope to build upon the solid foundation created by the 2018 edition and introduce new audiences to the Brighton coffee scene.
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The Independent Brighton & Hove Coffee Guide 2019
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What We Offer
Rates
Our creatively tailored content will allow you to engage your audience with accurate and absorbing content. The Independent Brighton & Hove Coffee Guide will highlight the strengths of your business, notify readers of any long-term promotions, and inform those who may be unfamiliar with your services. Sponsorship details are discussed on a caseby-case basis. All sponsors will be thanked towards the beginning of the guide. We offer three sponsorship packages:
Outside back cover Inside back cover Inside front cover
Sponsorship
Partial sponsorship - Includes a full page advert, a two page advertorial, and online coverage. Full sponsorship - Includes a double page spread, a four page advertorial with additional photos of the business, and additional online promotion. Bespoke sponsorship - Includes a special position (depending on availability), a number of advertorials, and comprehensive online promotion. Pricing on a case-by-case basis.
Display Advertising
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Throughout the guide there are a number of pages dedicated to draw readers towards you advertisement. We creatively partner your advert with a relevant feature; if a coffee house uses your espresso machine, the two will be paired, just as it would if your roaster supplies a local café.
Special Positions
ROP Advertising
Double page spread Full page
Sponsorship
Full sponsorship Partial sponsorship Bespoke sponsorship
£1000 £500 £600
£500 £300
£750 £400 £TBD
The Independent Brighton & Hove Coffee Guide 2019
Media Pack
TD
Publications
The Independent Brighton & Hove Coffee Guide 2019
Media Pack
Specifications Artwork Sizes
Please make an allowance for a 3mm bleed in addition to these sizes. 1. DPS: 297mm x 210mm 2. Full Page: 148mm x 210mm 3. Half Page (Vertical): 124mm x 210mm 4. Half Page (Horizontal): 148mm x 105mm
All image files must be 300dpi or higher. All print-ready files must be in CMYK and supplied in PDF format. Please provide files with a bleed margin of 3mm on any outer edges. Please ensure that any type, or live material, is well within the given dimensions.
Additional Information
We are easily contactable with any queries at:
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Production
If you are unable to provide up-to-date images, we are able to arrange a photographer to visit your establishment at no additional cost.
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info@tdpublications.co.uk
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The Independent Brighton & Hove Coffee Guide 2019
Media Pack
TD
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