THE ADVERTISING WORLD
Alexandra Duarte
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What is/are the purpose(s) of advertising?
To INFORM
about products and services
To INFLUENCE
=
To PERSUADE
PSA: Public Service Announcement
Alexandra Duarte
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ADVERTISING
How do marketing campaigns / advertising influence people? The desire to be found attractive by the opposite sex; The wish to be better than other people (as a mother, in business, in sport…) The desire to be one of the elite Greed – wanting something as cheap as possible The need for security (as a family, in old age…) The fear of being a social misfit (ugly, smelly…) Alexandra Duarte
Ads are aimed at our own sense of insecurity and acquisitiveness being the most common…
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WHERE CAN WE FIND ADVERTISING? magazines, catalogues, leaflets
newspapers
radio billboards
EVERYWHERE! TV
buses
INTERNET
…
Alexandra Duarte
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The Language of Advertising SOPHISTICATED IMAGES SHOCKING IMAGES TEXT: vocabulary, repetitions, imperatives‌
Alexandra Duarte
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Persuasion Methods in Stores: • Ranging • Position • Lighting • Atmosphere (music…) Alexandra Duarte
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To what extent are YOU manipulated by ads??? TEENS are an important target group because… they are more easily influenced
most live obsessed by image and the approval of peers they have purchasing power and spend large amounts of money on technology and clothes (esp. labelled, fashionable, expensive)
they are the adult consumers of the future! Alexandra Duarte
TEENS: Target Group
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Favourite advertisement(s)… • Is there an advert at the moment that you really like? • What is it for? • Have you ever heard of adbusters? Do you know what they are?
Alexandra Duarte
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ADBUSTERS
Adbusters is anti-advertising; The Adbusters Media Foundation is a Canadian-based not for profit, anticonsumerist, pro-environment organization founded in 1989. Adbusters is known for their subvertisements that spoof popular ads for tobacco, alcohol, fashion and food. http://www.adbusters.org/spoofads http://en.wikipedia.org/wiki/Adbusters
Alexandra Duarte
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Most ads are deceitful. Let’s see some and then check the most creative and best designed spoof ads which contain the TRUE consequences of their products!
Alexandra Duarte
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CIGARETTES
JOE CAMEL, the advertising mascot for Camel Cigarettes
www.adbusters.org/spoofads Alexandra Duarte
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ALCOHOL
www.adbusters.org/spoofads Alexandra Duarte
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FASHION / BRANDS
www.adbusters.org/spoofads
Alexandra Duarte
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FASHION / PERFUMES
www.adbusters.org/spoofads
Alexandra Duarte
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FOOD
www.adbusters.org/spoofads
Alexandra Duarte
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www.adbusters.org/spoofads
ADS
Do think about the real, the true aims of any ad‌
Alexandra Duarte
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