5 Reasons Why E-commerce websites need SEO Introduction It goes without saying that the web aesthetics, engaging content, and the positioning of the products and services offered by a business plays an important role in creating and sustaining a good customer base. For example, if the UI design is cumbersome and customers find it difficult to navigate a site, then chances are they will drop off or may not visit the ecommerce website again. An ecommerce site or a business site has an absolute dependence on the number of footfalls it can generate to its site. This is where SEO or Search Engine Optimization plays an important role in generating traffic to your site. Have you noticed that when a query is posted on a search site, the Search Engine generates multiple formats of results that match the search term. This could be a mix of websites, videos, and local listings. All these results are ranked and displayed based on the determination made by the search engine on what it considers most relevant to the end user.
Top Reasons Why E-commerce Websites Need SEO Today, every business, whether it is a medium sized business, small business, or large enterprise has to have an online presence. People do not have the time or patience to physically visit a store or inspect the goods. Rather, ecommerce with its competitive pricing and door delivery coupled with payment options and easy Returns policy have made it an interesting and extremely challenging environment since the need to stay relevant is much more. Amazon, Myntra, Jabong, Urban Ladder to name a few, are some of the most popular sites today that dominate the ecommerce market. The challenge of driving traffic and organic results is also a complex, but nonnegotiable need.
SEO is a marketing strategy that is absolutely necessity to ensure a steady and stable stream of traffic by targeting the right audience who will find your product relevant. There is really not much practical use to drive traffic to a market that does need your product. So you must consider including professional SEO services as part of your business’s long term development plan. Consider the SEO requirement as an investment rather than as expenditure. In the context of online businesses, it is critical to ensure that a steady online presence is clearly established. A well-devised SEO strategy delivers good returns on your investment by attracting the buyers for your products.
You may argue that there are other alternatives such as online advertisements including Google Ads that can still do the trick. However, while these may be a temporary tactic, the SEO investment has a long term impact simply because it ensures that your website is featured on the first page of the search engine results. Users typically are more likely to go with the results that are ranked within the top ten results rather than go through a volume of pages. This entire exercise is also geared towards driving sales and market revenue through leads and buyers, which is the basic need for any business to expand.