Top 8 Reasons for the Decline in Website Traffic Introduction We live in a world dominated by the web. Information is not even a stone’s throw away but available with a simple click of the mouse! The web has invaded both our everyday life as well as the way corporate reinvent themselves amidst heavy competition. For any business to sustain and thrive, the role of website traffic is crucial. It is a deal breaker.
ur website is your business resume, which means that with every visitor who comes to your website, implies the potential for making a brand connect and establish a relationship. This naturally translates to referral customers and an increased customer base, means increase in revenue and an overall bright prospect for the business. Top reasons for decline in website traffic It is understandable when businesses are concerned with a drop in traffic. With decreased traffic, it is an indicator of your product’s performance, growth and the overall revenue. There could be many reasons why traffic to your website may have declined. As businesses go through the landscape of transformation, it also means that your website has to be upgraded or re-branded to reflect the business changes. Changes to your website design also have an impact on its load time. This is an influencing factor on search engines when they fetch results. It is also important to consistently monitor your website to track website traffic and identify sources of traffic.
Since there is more than one reason why there may be a decline in website traffic, it is imperative to monitor your website on a regular basis. Most often, a drop in traffic is usually blamed on the changes in the Google algorithm, which determines how it fetches pages or ranks them based on the search. However, it is quite farther from the truth since changes are not mass made, but implemented smoothly so as to not shake up the entire online space. Rather than blame it on one source, it is logical to examine the drop from different angles such as the traffic source, landing pages, and devices used.
Do you know if the source is organic, paid for, or direct? By analyzing the source of the drop, it is easier to perform a targeted analysis and arrive at a solution. In some instances, it has been found that adding new plug-ins can de-index the site, which means the search engine will not include them in their search results! It can even be as simple as a new email service that can be
hampering overall traffic by spamming the mails. Check your SERP pages to determine whether your pages have been indexed. Over optimizing the website can hit traffic too since the sanctions work like filters to protect it from spams. Check your website for viruses to ensure your website is not blacklisted. In addition, users will receive a warning from the browser if there is malicious content owing to viruses. So clearly analyse the source of the problem and then understand what is causing the drop.