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LETTER FROM THE EDITOR From being on our toes reminding heads to send in their write-ups 10 days after their events, to contributors telling you days after the deadline that they can’t do the article just because, we’ve got our work cut out for us.
TEAM PRESS
On the cover of our first issue is our much-loved ExeComm, TYGANG, featured in our editorial spread “Graphic Pastel,” where they were dressed in classic ensembles of soft shades, exhibiting their natural beams. We chose Graphic Pastel as our theme for our 1st issue because one, neon is too overdone, two, by the time this issue is released, it will be spring time (well technically in the western world only), and three, because we wanted to go “back to basics” which the minimalist design of the theme exudes. For us, going back to basics means focusing more on content and structure. Also seen in our 1st issue are our dearest KIDS, where you get a slice of their daily lives, Brandstorm 2012 winner Tiptip Gabaldon on her personal journey, and everything new in UP JMA this semester, plus all sorts of fun articles you’ll surely enjoy in our gimmicks segment. I would like to take this opportunity, on behalf of Team Press, to thank TYGANG, for being really great models, and our awesome photographer, Ryann Lim. I would also like to thank the other key people who played important roles in our editorial namely, Cyrene Tan, our hair and makeup artist, Roch Venturina, behind-the-scenes photographer, and of course, Benjie Baladad for post-processing. Thank you also to all the teams and contributors who cooperated easily and submitted their articles/ materials on time. You have no idea how crucial time is for us. And of course, thank you to all JMAers who answered our survey and submitted photos for our Jesus Tribute. To my team, Jem, Aileene, Baschia and Gian, thank you for being very good at your assigned segments and tasks, not only in writing, editing, designing and lay-outing, but in the shoot as well, not to mention your other functions (finance, marketing and promotions). I couldn’t ask for a more well-organized and efficient team. Cheers to us on our 1st issue and more power to the next! It was approximately two months in the making and now, here it is, being read by you. Nothing is more fulfilling for a publication than to see their very work read and appreciated by its target readers. So indulge us, enjoy!
Cover Credits
Chelsea Sullivan Editor-in-Chief
Jem Abel Aileene Alfaro Baschia Mariano Articles Officers
Gian Chua Layout & Graphics Artist
Behind the Scenes
Erin thinking of a pose
Gian working on the layout & design
Photographed by Ryann Lim Styled by Chelsea Sullivan Makeup & Hair by Cyrene Tan Art Direction by Ryann Lim Post-processing by Benjie Baladad Clothes & Accessories by Team Press & Models
Giselle getting her makeup on
Photographed by Roch Venturina Video by Baschia Mariano
TYGANG after their editorial shoot
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NEWS
By Jem Abel
PlanSem p. 4 One Mark, One JMA Planning Seminar
KIDS p. 5 Summer Escapades KIDS Workshop & Pool Party Sports Fiesta Makmakan
App Process So Far p. 6 Level App OrSem
The Four Seasons of Loneliness Tambay Week Call Me Maybe? Markit
MME ’12 Launch p. 8 Ready, Set, Drive Roadvocacy Lauch
MemNight p. 9 Talent Night Quick News News Features p. 10 Systeams What’s New this Semester?
Fresh Scheme Implemented New PC & Staff Devised
FEATURES Graphic Pastel p. 12 TYGANG Editorial
The Kids are All Right p. 24 UP JMA KIDS Slice of Life
Jesus Santos: A Tribute p. 26 World Class Odyssey p. 28 Tiptip’s Brandstorm Journey
GIMMICKS That’s So JMA p. 32 JMAers’ trademark characteristics
Gossip Gok p. 34 Juicy rumors circulating
If JMA Committees Were Alcoholic Beverages
p. 36
JMAers’ Choice p. 37 JMAers’ top tv show, film, musician and book picks
Bucket List p. 38 Things to do while in JMA
Acknowledgments
p. 39
Table of contents
NEWS|4
One Mark, One JMA Planning Seminar
UP JMA’s directorate body for the upcoming semester identified branding, synergy and marketing as the three main problems of the organization from the previous semester in its bi-annual planning seminar at Maquiling Breeze Resort in Calamba, Laguna last April 13-15, 2012. In order to achieve synergy among its members and its projects, UP JMA, as a whole, has to focus on its foundations, marketing and branding, as agreed upon by the directorate body. After a round of scrap-or-stay, “One Mark” was the last slogan standing, encapsulating all the challenges and goals of the upcoming semester. More than just working on the committees’ plans, the directors worked on their camaraderie and commitment through a grueling session of Directorate Support System, wherein they had to pass through a spider web of strings, and the Commitment Talk, wherein they shared their renewed commitments to the organization.
NEWS|5
Summer Escapade KIDS Workshop & Pool Party
Sports Fiesta makmakan
The 35 KIDS of UP JMA harnessed their inner moves and grooves through a dance workshop, spearheaded by a dance instructor from the UP Streetdance Club, last May 19, 2012 at the UP College of Human Kinetics.
The 35 KIDS of UP JMA bonded with the members and applicants in the annual sports fest, Makmakan, last July 28, 2012 at the UP College of Human Kinetics New Gym.
Upon the request of the kids themselves, a pool party was thrown at Avalon Condominium last May 31, 2012, where members swam with and prepared snacks for the kids.
The sports fest’s feel was a Pinoy’s childhood, wherein the games played were limbo rack, Adam’s Family and kadang-kadang.
NEWS|6
Level App OrSem
Over a hundred applicants were briefed on the activities and requirements of UP JMA’s application process in “Level App: Orientation Seminar,” last June 29, 2012 at UP College of Business Administration. Also shown was each committee’s video, showcasing its purpose, defining quality and its members.
The Four Seasons of Loneliness Winter, Summer, Rainy and Christmas Tambay Week Sprint held its semi-annual Tambay Week from July 3-6, 2012, anchored by the theme, “The Four Seasons of Loneliness.” Everyone was encouraged to dress each day of the entire week according to one of the four seasons – winter, summer, rainy and Christmas.
NEWS|7
Call Me Maybe? MarkIt
The One Mark applicants learned proper power dressing, the basics of marketing and project management, and branding and advertising in the 2012 Marketing Summit (MarkIt), “Call Me Maybe?” last July 14, 2012 at the UP College of Business Administration. Current Externals Chairperson Jules Herrera-Lim, UP JMA alumni Juni Ty and Andro Roño, and Joana Tirados of McCann Erickson were the speakers, respectively. The applicants were then divided into groups and further given insight from current members. The last activity was to test their enriched marketing skills by pitching themselves to selected members, “why you should go out with me.”
NEWS|8
Ready, Set, Drive ROADvocacy Launch
UP JMA’s Major Marketing Event (MME) 2012 ROADvocacy: A Road Responsibility Competition was launched last July 10, 2012 at the UP College of Business Administration fourth floor back lobby. The whole fourth floor hallway was transformed into an avenue, with different road signs and pedestrian crossing lines connecting different org tambayans, and a freedom wall was set up. After a brief background and video presentation of MME 2012, the ROADvocacy gallery, containing the basics of MME, this year’s theme and important details of the competition, was unveiled. ROADvocacy is a marketing competition challenging students to “gear up” and produce an integrated marketing campaign promoting road responsibility in the country, with a cash prize of P100, 000. This year’s competition aims to revitalize the importance of marketing through relevant campaigns geared towards changing society.
NEWS|9
NEWS|10
Systeams
ship card. “TYGANG wanted to find new and innovative ways to maintain and improve JMA’s branding,” shared Pub VP Giselle Jose, hence the PEx alliance.
What’s New this Semester? By Aileene Alfaro A new systeam and committee tie-up emerges, as the new Executive Committee marches in.
Public Relations Solutions New Systeam in SPR
In order to streamline the promotional efforts of the organization, Public Relations Solutions (PRS) was created and is now up and running. PRS is the system, under the Socials and Public Relations Committee (SPR), responsible for the consolidation of post-event documentations and tri-media coverage of the events of UP JMA. PRS also handles media marketing as well as promo partnerships of UP JMA’s teams with organizations both inside and outside of UP Diliman. “When it comes to promotions, JMAers have so much potential. By managing our promotional efforts both within and outside the organization, JMA can better communicate to the public what it has achieved so far,” said SPR VP Diego De Ocampo.
First Ever System-Wide Conference
In this regard, a systems conference was held last May 11, 2012 at Green Meadows for the systeams to fully coordinate and synergize the teams from the different committees of UP JMA. The goal of the conference was to inform the finance, marketing, creatives and promo point persons/officers from each team of their functions. Visual presentations and constructed kits were distributed to aid the participants in performing their tasks for the rest of the semester.
Be in the Know Systeams or systems-based teams are teams that streamline all efforts of the organization, serving as internal control measures to ensure everything is running smoothly and efficiently.
PEx Alliance
X & Pub Synergize Another revision this semester is the remodeling of Team Brand Communications (BrandComm), the team in charge of UP JMA’s image and brand equity towards its stake holders. Formerly based in the Externals Committee, BrandComm is now affiliated with the Publicity and Communications Committee (Pub), with 3 directors coming from each committee. The team now handles the maintenance of UP JMA’s official website and online accounts, formerly Team Press’ function, but still takes charge of the UP JMA member-
Fresh Scheme Implemented New Staff and PC System Devised By Aileene Alfaro
Major Changes Staff System
Procject Coordinator System
Staff members are all non-di- The PC system is generally the rectors of a base committee. same. The staff work of nonbase directors in their base committees is now called PC work, for consistency. Instead of being allocated to Regular PC work (in anothdifferent teams, staff members er base committee) for staff are one big pool. members and non-base directors is still optional. The Chair and VP of the committee are directly in charge of the staff pool. Staff work is voluntary (heads contact Chair & VP), and staff members will be graded 100% based on attendance, with 25% allocated to each thrust.
Why the new system? The Executive Committee (ExeComm) felt that a lot of improvements could still be made to the current staff system. From experience and observation, a lot of the staff members and the system itself weren’t being properly utilized. “Constitutionally, staff members by definition are supposed to be under the committee Chairperson and Vice President, and we felt that one big pool of members was the best way to fairly handle the staff members,” said Internals VP Wacky Narciso. The new system was devised to follow the constitution as well as the ExeComm’s vision for the development of UP JMA’s members. Under this new system, all staff members are given an equal chance to help out in their base committees and are now directly in charge of their personal growth, given their current designation as staff members for the semester.
Aspired Effects Ideally, the big pool of staff members can be mobilized for committee-wide support for the committee’s teams, as well as initiatives by the entire committee itself. “We also hope that this consistency in work and attendance requirements will make the field fair for all staff members,” said Wacky. Finally, the ExeComm hopes that the new system spurs further growth and development in every member of UP JMA, even non-directors of the semester.
Graphic Pas Words by Chelsea Sullivan Photographed by Ryann Lim Post-processed by Benjie Baladad
stel
Collectively known as TYGANG, Erin, Nigel, Soo Young, Wacky, Giselle and Diego having come a long way from their days of figuring out what their ExeComm acronym should be, testing out their PlanSem DSS till the sun comes up, and “badmouthing” each other in a FRIENDS-inspired OrSem video. Now, they’re out to make UP JMA history.
Erin
Corinne M. Mae Ablaza June 10, 1991 IV-BS Business Economics President
As president of the premier junior marketing organization in the country with a cum laude standing to boot, Erin Ablaza’s pretty much a model student. But who knew Erin had a wild side? The former Team Philippines debater, student council officer and ADHOC: At the Edge of Infinity chairperson shares, “I almost lost my honors in my senior year because of bad conduct grades.” Although TYGANG knows her as the bubblegum pop-loving early-riser who texts reminders at six in the morning, they all agree that the UP JMA president is kind of a badass in her own right. How is it being president so far? Well so far it’s fun. I’ve been hearing things especially from the former ExeComms like be prepared, get ready for stress and work. Yes, there has been a lot of work, but it’s been fun. I enjoy it. I don’t see it as work and it’s true what they say, that ExeComm is less of actual work but more of handling people. So it’s more getting to know the people, managing them, motivating them. Describe your leadership style. I work based on trust. I let you do your own thing, at your own pace, in the way that you want to so as long as by the end of it all, you deliver. Someone also told me that this was my favorite question during meetings: “what do you think?” I also like to make sure that I hear out everyone’s thoughts on the matter and that we make decisions as one team. Describe TYGANG’s dynamics. TYGANG is like a hot pot of all these different personalities! But in a way, it’s a good thing because whenever faced with an issue, we take different approaches to it, yet manage to stay on the same page when coming up with a decision. Other quirks about our ExeComm? Hmm, we play an attendance game where we race to get to the event venue first! We also like taking pictures of the ExeComm officer not there while doing his/her committee sign. We bully each other a lot! What is the most fulfilling position you’ve had? I would normally answer my current position, but it’s only been a few months, so I’d have to say my last one, which was when I was chair of ADHOC. It was such a fulfilling experience. During the set-up, when everything was done, before we opened the gates to let people in, we were practicing the reveal and me and BeaCor were watching the reveal rehearsal and then we both teared up because we just couldn’t believe it. Then people started coming in, there were like 4, 500 people, the place was jam-packed, everyone said they had a good time. So it was really fulfilling seeing everything.
N igel
David Nigel G. Paras December 5, 1991 IV-BA Art Studies Vice President for External Affairs
If you’ve known Nigel for about 10 minutes, you’d notice his awkward smile (which he denies even having). If you’ve known him for a couple of years, you’d notice how he doesn’t seem to age, and you’d be hard-pressed if you even think of getting the truth out of him, because even Team Press got the cryptic answer: “Dec. 5, OMGSECRET.” But that’s beside the point. This XxXy VP has come a long way from stealing the school flag with his best friend, to transferring to UP Diliman from the Ateneo, to making his rounds through the teams of the External Affairs committee, proving that he’s more than just a pretty face. How is it being X VP so far? It’s a lot of pressure but it’s really fun. The six of us get along so well. It’s rewarding seeing your directors are learning beyond JMA. And it’s good to see that people in the org are legitimate friends. Describe your leadership style. My leadership style is very personalized. I’m Nic and Babsi’s punching bag, I’m Chris’ bully forever or mamita to the ASG girls (yeah, you too Jaime). It’s just that people adapt to different styles, and as a leader, so should you. But generally I’m pretty strict like if it’s work, I’m pretty tough. Outside of meetings I’m pretty aloof, you can see me flipping my X off or asking them which Pokemon I should raise. Describe TYGANG. Goofy and ballsy. What legacy would you like to leave for JMA? What I’d like to leave in JMA is the work we’ve done as an ExeComm. For me, we’re going to leave something different ‘cause we have our own styles and we like taking risks. We don’t mind investing too much on the members. Our legacy is we’re not afraid of who we are as an ExeComm. Right now, it’s working really well. The org’s pretty healthy and happy. A happier JMA, that’s what I want to leave.
Soo Young Soo Young K. Lee December 19, 1991 IV-BS Business Administration Vice President for Finance
When Soo Young gets a call, it’s pretty entertaining hearing her speak in rapid Korean, but her friendliness definitely does not get lost in translation. A self-confessed talker, Soo Young says, “Talking to people creates a bond between me and the person that I am talking to. It might be one way for me to make new friends.” This definitely pays off for UP JMA’s current Finance VP, who was the first ever Korean council member back in high school. We’re sure Soo Young’s going to keep on making history. Describe your leadership style. Hands on. I don’t impose authority unless needed. I tend to be a friend to my directors first because I am sure that people will listen to me more when I am their friend. I’m democratic. Was it your dream to be in ExeComm? How did you make your mind up to run? Yes. It has been my dream since I was an applicant but at some point I was thinking this position might not be for me. I actually do not know what made me run but I am sure that I ran for this position to not regret in the future. And one thing that I am sure is that no one pushed me to run for the position. It was solely my decision. I wanted to make my committee more “ingay” and let JMA be closer to the KIDS. What is your most fulfilling JMA experience? MME finance. The event is hard to sell to the people, starting from scratch, giving money for everything. We were having problems ‘cause we already had to pay for some stuff so we thought of a way to fundraise. Before there was no audience participation so we thought, the number of tickets you get, that’s the point for your audience impact. On the day itself we even profited. We really pushed for it and made it happen. On the day itself, all tickets were sold, as in sold out. And the feedback for MME from my BA batchmates was really good. Some changed their view of JMA.
Wacky Joaquin Alonzo A. Narciso November 24, 1991 III-BS Business Administration Vice President for Internal Affairs
Wacky Narciso took a shot and it paid off. He surprised everyone by deciding to run for Int VP. It’s no secret though, that Wacky’s real passion lies in film. Ask him about any upcoming film and he’d be able to quote reviews with savant-esque accuracy, from both RottenTomatoes and the higher critics, saving TYGANG from unnecessarily spending on movie tickets and popcorn. As the plot thickens, Wacky’s a bit unsure of what’s next for him. “Maybe after a year of more thinking, I’d be able to come up with a definitive answer,” he says. Wacky also reveals that he’s never gotten drunk during a JMA event (Internalites, you know what to do). Was it your dream to be in the ExeComm? How did you make your mind up to run? Well, if it was a dream, I hadn’t expected it to be happening this year. I ran in the second round of the elections and making up my mind about that took a lot of faith and encouragement from others, and a lot of courage, despite the limited time. I guess I needed to reconcile with myself that I was ready to be of service to JMA for an entire year despite any reservations and that I had to forego all. What legacy do you want to leave for JMA? I want JMAers to know that by the time I’m done with JMA or by the time I’m done being Internals VP, I did my best. I poured out everything I could into the responsibility they entrusted me with. JMA has a lot of experiences and I want everyone to feel the whole experience. What is something about JMA you know you cannot change but wish you could? Maybe that we’re tied to the constraints of a University-based organization. It’s never going to happen (because we’re all students), but imagine how big and effective we can go with all our ideas and the resources and network of a national organization. Whoa.
Giselle
Giselle C. Jose August 29, 1991 IV-BS Economics Vice President for Publicity and Communications
Prone to wanderlust, Giselle remains grounded for the time being and keeps busy with not only her Economics major, but also her minor in Literature. Having had bylines in several publications, this PubComm VP still hopes to channel her creativity and passion in other ways. “I’m also a big advocate of the environment and animal welfare, so I want to do something related to that too,” she shares. Driving back and forth between the urban North and the chill, dirty South, and splitting her family time between her dad and her beagle in Manila and her mom and sisters in Hong Kong, Giselle’s pretty much all over the place. We’re pretty sure we couldn’t keep her still for long, so while we still had a hold on her, we asked her a few things. How is being Pub VP so far? I definitely feel like it’s a culmination of everything I’ve done in JMA. It’s a lot different from doing an event ‘cause you’re constantly working, you’re constantly thinking of what you can do for JMA. You have to look for other ways to give back because it’s so wide. It opens up a lot for you to do so much more for JMA. But I like it. I like being innovative and creative so it’s kind of a dream job. Pub is so talented. It’s not a problem for me dealing with the people because they already have high standards. In terms of our output, events and pubmats, Pub has always been consistently good, but as for our involvement and presence, we’re slowly getting there so I guess that’s my biggest challenge right now, as Pub VP. Was it your dream to be in the Execomm? How did you make your mind up to run? I honestly thought it was a pipe dream. It’s just one of those things you think of. When you’re an app, you look up to the ExeComm and year after year, you see brilliant people you admire getting elected. I never saw myself that way, and although I still don’t, it was really Katie Li, former Pub VP, who pushed me to apply for chairperson for the first semester of last school year. When I got chair, I started seriously entertaining the thought of running for VP and I never stopped wanting it. So I took a leap of faith. What is your most fulfilling JMA experience? Personally, it was seeing myself become more team-oriented through JMA. Even though I was already active in orgs back in high school, it’s a slow process for me to actually trust people to work and not just do all the work myself because I have a tendency to do that. With JMA, I definitely loosened up and it’s great to feel and see myself improve from being an app, all the way to Pub chair, then ADHOC to rapping at Talent Night and dancing at Bacbacan, tie for a close second!
Diego
Diego Mikhail T. De Ocampo February 15, 1991 IV-BS Business Administration and Accountancy Vice President for Socials and Public Relations
Diego’s frank, go-getter attitude is probably everyone’s first impression of him. Yet he still continues to surprise us. The 4th year BS BAA student reveals that, after graduating, he’ll “Maybe drop by CBA with some friends to teach for awhile.” Still, TYGANG is slowly getting to know this SPR VP’s sensitive side, especially during the photo shoot, where he unabashedly played Backstreet Boys and One Direction from his own iPod. Nonetheless, Diego’s not one to stray from the SPR tradition of baring all, as shown in this interview with Team Press. How is being SPR VP so far? We’re always challenged. First sem, we’re just feeling and determining everyone’s expectations of us, if they’re aligned with ours and how to be a good VP. But I’m thankful for my co-ExeComm, they’ve been supportive because we help each other out in different situations. It’s a group effort all the time. And of course for my committee, I feel so blessed for such a great committee. We always help each other out and my and their expectations have been aligned so far, so pretty good start. Describe your leadership style. I’m more of a hands-on type of leader than someone who likes to delegate. I believe that learning occurs best through actually doing the work, so I’d like to make sure that everyone on the team participates fully in the experience. I’m a big believer in developing talent, which is why one of my most fulfilling experiences in JMA is seeing people who started out as apps asking lots of questions become heads or chairs teaching younger members. It’s a cycle I’d like to see continue even after I’ve left JMA. What legacy do you want to leave for JMA? We have a lot of things lined up as ExeComm. Personally for me, as the SPR VP, I want our bonds within and outside the campus and with the general public, to be strong. It’s something I think we can develop further.
“We’re in charge of a lot more and it’s not as tangible as you think. It’s how you run things, how you lead. It’s challenging in a good way because of everything you get to know and experience. You work with JMA on a wider level and at the same time, take care of everyone. And I want JMAers to know that by the time I’m done being Internals VP, I did my best. I poured out everything I could into the responsibility they entrusted me with.” Wacky Narciso, VP for Internal Affairs
“When I watch the apps become mems and then become heads, that’s the most fulfilling part for me. It’s really just a cycle. Our role, aside from the work we do, is to develop people, make everyone better so that consequently, JMA’s standards improve consistently.” Diego de Ocampo, VP for Socials and Public Relations
“What I love seeing in JMA the most is when someone finally finds his/her own JMA friends. It’s impossible to have one big JMA barkada ‘cause we’re a pretty diverse org. When JMAers finally find their barkadas and they’re excited about tambay-ing and hanging out with them during their breaks, that’s my favorite part.” Nigel Paras, VP for External Affairs
“The good thing about the ExeComm is that we’re always on the same page, so it’s more about trying to be consistent, trying to raise the bar, but not in a superfluous way that we lose sight of the basics ‘cause we want to heighten the learning curve of younger JMAers. We want to bring out personal growth in everyone since they’re investing their time in JMA. We want to make JMA worth every JMAer’s while.” Giselle Jose, VP for Publicity and Communications
“I want a lot of things for JMA. I want JMAers to be happy with their projects and to enjoy their whole college experience. But the thing I want the most for them is, when they graduate and are already alumni, they would look back and think ‘OMG, my college experience was the best because of JMA, because of the people I met and the things that I did there.’ I want that for every member of the org, to be able to leave JMA and remember it as the best time of his/her life.” Erin Ablaza, President
“What I want is for JMAers to have tighter bonds with the KIDS. Lately I noticed it has always been about work, but JMA is supposed to be more than that. More than events and other projects is the most important part, the KIDS. I wish for everyone to be more visible and participative in that aspect, but JMA is on its way.” Soo Young Lee, VP for Finance
FEATURES|24
THe Kids are all right Alvira
Full name: Alvira Joy Sison Age: 15 Years Old Birthday: September 26, 1996 School: Balara High School, 4th Year Favourite Subject: Technology, Livelihood Education (Food Service) Talent: Singing and Dancing Hobby: Shopping Dream Career: Businesswoman Favourite Celebrity: Anne Curtis Favourite TV show: Showtime Favourite Food: Dunkin’ Donuts Family Life Alvira is the youngest of seven siblings. Her father is a company driver, while her mother heads the family carinderia business. They were taught to do assigned chores or “kanya-kanyang gawain.” Out of the seven, only two of them are still studying.
UP JMA KIDS Slice of Life By Baschia Mariano
customers. She is a choir member and their practices are from 7pm to 10pm. She loves her choir very much because of the people and the activities. Aside from singing, they sometimes dance too. Alvira on UP JMA
“Extra bonding sa magbabarkada, mabait ang JMA at masaya.” Alvira on Education Alvira values education so much that she considers graduating her greatest dream.
“The best na pangarap ang makapagtapos.”
A Day in the Life Alvira is a very active girl and she immerses herself in various activities. She starts her day at 5am and rides the tricycle going to school, where their f lag ceremony is 6am sharp. She socializes and bonds with her friends over lunch or merienda. Her classes are only half day and they are dismissed at 12:30pm. She goes home and helps out her mom with their carinderia business by washing plates and helping serve
Elyza
Full name: Elyza Mae Guevarra Age: 9 Years Old Birthday: November 24, 2002 School: Batino Elementary School, Grade 4 Favourite Subject: Math Talent: Singing and Dancing Hobby: Playing with Barbies Dream Career: Accountant Favourite Celebrity: Kim Chiu Favourite TV show: Sailor Moon (Favourite character Venus) Favourite Food: Ice cream Family Life Elyza is the second child in a family of three children. Her Kuya’s name is Jonathan and her baby brother’s name is Anjo. She confesses that she is the princess of the house, being the only girl. Her dad is an installer at construction sites, while her mother is a housewife. A Day in the Life Elyza goes to school pretty early in the morning. She eats her breakfast, takes a bath and dresses up in time for her school service to pick her up. Once inside the school bus, she spends time with her best friend Rhealyn. Her classes start at 6:30 am and end at 1:20pm. She extends her stay to 3pm to wait for her brother Anjo, who gets dismissed at a later time.
Being the ate that she is, she fetches her brother and they accompany each other in their commute going home. It is important for their family to eat dinner together. Elyza on UP JMA
“Masaya. Madaming nakilalang kaibigan. Maraming bagong natutunan from JMA.” Elyza on Education She considers education very important.
“Para matupad ko po mga pangarap ko.”
FEATURES|25
We always call them “awesome” but why so? UP JMA has always been about the kids but how much do we really know about them, who they are and what their interests are? Get a sneak peek into their everyday lives, the little details that make them unique and what they think of UP JMA.
John
Full name: John Carlo Masirag Age: 16 Years Old Birthday: September 12, 1996 School: Quirino High School, 4th year Favourite Subject: Physics Talent: Singing and Cooking Dream Career: Civil Engineer Favourite Celebrity: Coco Martin (because he is brave and a great actor, John said) Favourite Food: Pininyahang Manok (which is also his specialty in cooking) Family Life John’s father is an electrician, while his mother is a nurse. He has two other siblings, Ate Jessica and baby brother Charles. A Day in the Life John wakes up at 5:30am; he takes a bath, eats breakfast and goes straight to school. His classes begin at 7:30am. He bonds with his barkada after school by going to places or just hanging out at the computer shop. He goes home to eat dinner with his whole family.
MJ
Full name: Mark James G. Sales Age: 9 Years Old Birthday: May 6, 2003 School: Balara Elementary School, Grade 4 Favourite Subject: Science and English Talent: Dancing Hobby: Playing Videogames Dream Career: Doctor or Chef Favourite TV show: Phineas and Ferb Favourite Food: Tocino Family Life MJ is the eldest in his family and has a younger brother named Aaron John, 8 years old. His mom is a housewife, while his dad is a messenger for a company. A Day in the Life A normal day for MJ is waking up before lunch and watching a little TV before he gets ready for his 1pm class. He eats breakfast with his family and goes to class via a tricycle. He loves playing with his friends and learning new things. He goes home at 6:30pm, then has dinner with his whole family.
John on UP JMA KIDS events give him unforgettable moments, his favourite being Agawan Buko. For him,
“May mga katuwaan, may mga bagong kaibigan.” John on Education When asked why he wanted to take up Civil Engineering, John answered,
“Para makatulong sa ekonomiya ng bansa.” John is all for education,
“Dahil siya ang susi ng kaunlaran ng bawat kabataan.”
MJ on UP JMA
“Masaya kasi maraming bagong nakikilala.” MJ on Education Education is very important for MJ. He recognizes that it is through education that he can reach his dreams.
“Ang mga gusto ko ay maabot po.”
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Jesus Santos: A Tribute By Andrea Santos
Pie, Jesus, Raph, Raphael – these are only some of the names that people fondly call my brother, Jesus Raphael Dator Santos.
The past few months were hardly bearable, but it led me to a one-of-a-kind contemplation, who really is this Jesus Raphael D. Santos who served as my kuya for the past 18 years and nine months? Undoubtedly, he was my Buddy – more than just siblings, he was an amigo, a companion, playmate, schoolmate and classmate to me. He was the Light who acted as an ever ready lamp – someone who brightened me up with his radiant smile, which forced all the negative feelings inside me to simply vanish. He was my personal Educator inside and outside the classroom – a mentor, a motivator and a confidant whom secrets were safe and advices were shared. Along with my family, he was my Supporter – an ally who was always ready to back me up and defend me. He was my Star – clever, diligent and worth calling an 'idol'. Without question, he was an Inspiration – his strength and optimism during his last six months was extraordinary and made me even prouder of him. He was also a Navigator – someone who took responsibility, who guided and ensured that everyone was safe and on the right path. Lastly, he was a true Gentleman – simply honourable, thoughtful and gallant. To sum it all up, he was, he is, and he will forever be a BLESSING to me. I am sure he was, he is and he will forever be to you as well. “In the end, only three things matter – how much you have loved, how gently you have lived and how gracefully you have let go of the things not meant for you.” - Buddha
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World Class Odyssey Tiptip’s Brandstorm Journey By Chelsea Sullivan Out of more than 60,000 participants from 280 partner universities around the world, Philippines’ Team Eves of the University of the Philippines Diliman emerged as the victors. And an invaluable member of that striking team is Stephanie “Tiptip” Gabaldon, then member and now alumnus of UP JMA. Dressed in her usual attire, simple top and flimsy skirt with matching ballet flats, Tiptip glides to me from the back lobby of the 1st floor UP CBA building with a radiant smile, as always. She is still her same old cheerful self, except now she has “Brandstorm 2012 Champion” to add to her growing list of achievements in her resume. The former ADHOC: We Live for This Chairperson sits with me to tell the tale of her grueling, yet most-fulfilling eight-month journey yet. Her journey started when two of her BS Business Economics friends, Ivania Sy and Regina Dimayuga, invited her to join their team in Brandstorm. Upon instinct, her reply was “Huh why me? I have thesis.” Yet despite the valid reason, Tiptip accepted their invitation the second time around. And from there, the whirlwind of challenges began, the first of which was the pre-case paper.
The pre-case paper was their initial product idea pitch. Upon being given the challenge, they strayed from the road most travelled. “We didn’t want to come up with another line to make women more beautiful. We were thinking what would allow The Body Shop to profit more, so we based it on the idea that women, particularly mothers, would do anything for their children,” Tiptip said. The ever business-minded and intuitive trio came up with a kid’s line, Bath Buddies, wherein they indirectly tap into the kids through their mothers. “Mothers have purchasing power, while kids have pester power,” she said. Out of sheer curiosity, I asked if this was something they learned from their BA classes, being a non-BA student and all. “Not really, but what we learned from our BA classes is to be observant of consumer insights. It’s not something you really learn, but you gain the habit of it,” she said, a piece of advice to keep in mind for those aspiring business tycoons. From there, the top 12 teams of the universities (UP Diliman, Ateneo de Manila University and De La Salle University-Manila) presented their product idea more comprehensively through a PowerPoint presentation, including their marketing plan as well as their market research. They pitched their concept to a panel of judges, wherein the top 12 were narrowed down to the top 6, the make it or break it stage. “Going into top 6, you realize it’s a make or break ‘cause you wouldn’t want your time and effort, with all the outputs the competition demands, to go to waste,” Tiptip said. The top two teams per university would then advance to the national finals, wherein the winner shall be the official representative of the Philippines at the international finals in Paris, France. With a solid idea backed up by research, planning and presentation, it was clear who the winning team was. “The deciding factor that made them the true champion of all this was that they got a good balance of the facts, the excitement and the product itself. They got the facts to support why this is the right product to launch at this point in time. They told it in such a way that would really engage you, that you would understand from this point to the next point and to the next. They were able to clearly communicate all of the relevant facts. They really nailed it with an amazing presentation. Lahat talaga ng points na-cover nila (they were able to cover all the points),” said Michelle Fernandez-Castillo, L’Oreal Recruitment Manager. And the same proved true in the international finals, where Team Eves bested out 36 teams representing 43 countries in the final leg of the international competition. Together at first place with Chile’s Team Brand
FEATURES|29 Up of the University of Chile, the teams walked away with a prize of a trip to any city of their choice worth €10,000. Throughout the competition, despite such a strong concept with the efforts to match, did our champion ever think she would win? “Going into the competition, we didn’t really take it that seriously. We just joined for the heck of it. Our goal was just to reach top 12 but we never thought that our idea would take us till the end of the competition,” Tiptip said. As of now, Team Eves is still deciding which city their prize will take them, though they are reportedly leaning towards Greece. But after traveling to another part of the world and spending their cash prize, what is next for Tiptip Gabaldon? “I’m not ready to actually work because I feel I don’t have enough knowledge yet. But I do want to go into a financial track. I find it to be fun and interesting. I might take up accounting in Singapore and from there, find a job maybe abroad,” Tiptip shares. Whether her plans now will come into view the next few months or years, we can expect that Tiptip will soar to greater heights, wherever that may be, after all, she won Brandstorm and got nominated for best thesis upon graduating at the same time. What a girl, this Tiptip Gabaldon. And UP JMA is proud to be the organization of such an ambitious, intelligent and classy lady.
THE JOURNEY IN PICTURES...
Our first stop upon arriving in Paris, the Abercrombie flagship store
Satisfied our sweet tooths with countless macarons!
At the lovely Arc de Triomphe
Outside the L’Oreal headquarters in Paris!
Finally got to see the magnificent Louvre
At the Eiffel Tower with our new friends from Singapore
An actual Sphinx in the Louvre
The jaw dropping Notre Dame was our favorite church there
Our attempt at being gargoyles at Notre Dame
One of the many The Body Shop stores we saw
With Asian teams before the semi-finals
The venue for the final presentation
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At the cocktail with teams from Latin America
Did you know? Brandstorm Tiptip Facts
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It was more nerve-wrecking in the national finals than the international finals. “Actually, it felt more competitive when we were competing against the different universities as compared to the different countries. I think Filipinos in general are more competitive, so they really gave their all. In the international finals, it was more of a friendly atmosphere wherein people just wanted to get to know each other and make connections. It was more of networking,” Tiptip said. Brandstorm National Finals teams got the chance to work with McCann Erickson. “They actually helped us out by giving us the chance to work with McCann Erickson, an advertising firm. We already made our product shot, in-store lay-out and our product display, but L’Oreal wanted to make it more professional and have us experience working with a professional company,” Tiptip said.
Backstage after finding out we were in the top 3!
Recieving our award from Jean-Paul Agon, the Chairman and CEO of L’Oreal
We came, we saw and we conquered! 1st Place & People’s Choice Award
“I like filling up my time with activities.”Tiptip was a member of the Swimming Team Varsity, Volleyball Intramurals Team, Variety Show Finance Committee, Theatre Club Production Team and Events Planning Committee Tiptip did all the creatives work. “At first, I didn’t know how to use Photoshop. I know how to draw and I always have visions but I usually ask people to do it for me, but this experience actually made me learn how to, finally,” Tiptip said. Tiptip’s JMA track was: Externals X-Pro Officer (now BrandComm) → ADHOC: Pitch Black (2009) Pub&Promo → ADHOC: Eternity In An Hour (2009) Fin Head → PubEvent: Serbesa (2010) Head → ADHOC: We Live for This (2011) Chairperson Team Eves garnered almost 13,000 likes in just two weeks, thus bagging the People’s Choice Award. The name “Eves” was derived from their teammate’s nickname, “Ivs” from Ivan (Ivania Sy).
In high school, Tiptip was the ‘Jack of all Trades.’
The 411
L’Oreal Brandstorm 2012 20 Years of Turning Ideas into Products
The Competition
L’Oreal Brandstorm is an innovative marketing competition which allows young talents from around the world to put themselves in the shoes of an international brand manager. Every year, Brandstorm challenges teams of three undergraduates to unleash their creativity to propose a product or service launch for one of L’Oreal’s 27 international brands, in line with the latest market development and trends.
The Challenge
For this landmark edition, teams were invited to create a new iconic product or product range for The Body Shop while respecting the brand’s values, in order to reflect the group’s commitment to ethical beauty. The incorporation of digital communication in their strategy was also part of the challenge.
The Product
Bath Buddies is a product range of gentle skin care products for children ages three to eight years old that makes use of natural ingredients. The product range includes Spotless Cheetah Moldable Soap, Washing Whale Shampoo, Beary Bubbly Bubble Bath, Slippery Seal Body Lotion and Powdered Panda Body Powder. (Lifted from L’Oreal Brandstorm Press Release )
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Team Press would like to thank the following: Ryann Lim Cyrene Tan Roch Venturina Maica Fernandez TYGANG Benjie Baladad Tiptip Gabaldon Andrea Santos Ton Ligon Team KIDS Team Recruitment Team Membership Team Sprint Team Marketing Solutions Team Public Relations Solutions Team Brand Communications Team Creatives Team Publicity Event MME ADHOC All JMAers who answered the survey & submitted photos