Lumine: Life of the Party

AY 2014-2015 FIRST SEMESTER

Table of Contents

04 | 1ST SEM AY 14-15

10 kids upcat tutorials

19 app acquaintance

27 apollo

11 kids movie day out

20 brand comm

28 meme

12 unleashed

21 markit

29 apps’ event

13 freshie tour

22 makmakan

30 life of the party

14 kids career talk

23 pub event

48 Fb COMMENTS

15 tokyo edm invasion

24 dolce, talent night

54 HUMANS OF JMA

16 adhoc resurgence

25 upgrade

58 GOKS

18 orsem

26 combo

editor’s note: After Party

It seems to me that for as long as we’ve been claiming, “UP JMA: We Lead,” we’ve also asserted, “UP JMA: We’re not just about parties.” This is something that comes up plansem af ter plansem, and the underlying insight that fuels many of the endeavors by the base committees. We’re not just about parties; we’re also about practicing corporate marketing, forming meaningful ties, giving back to the community. In spite of the unique cultures that arise from each of our five committees, there’s a commonality in our belief that JMA is much more than what people give it credit for.

As a large and dynamic organization, we continually resist a specific kind of pushback. Yes, that party’s ours. No, that’s not all we do. “UP JMA: Don’t make us say it again.”

We in JMA know that in this organization, people experience holistic development, regardless of committee or team. We’ve all had to do something we weren’t comfortable with in JMA, and this has caused us to grow in ways we didn’t expect. There’s no need for us to convince ourselves that we aren’t all about parties. Perhaps the reason this stereotype has persisted is because, atop the real work that we’ve all had to do, there is a party that keeps bumping.

On this last issue by our Press team, I only have the deepest gratitude to my team, Mikka, Karinna, Anne, and Marian, who have all taught me so much, and to everyone in JMA for supporting our team despite our delay. Presenting the issue over 6 months in the making. Let the party begin.

CEDRIC REYES EDITOR-IN-CHIEF

cedric s. reyes @cedritoreyes marian panopio @MarianDaMartian

editor-in-chief

marketing officer

a n n e ya p @anne27yap

editorial assistant

karinna engracia @karinnaengracia

editorial assistant

mikka malonzo @mikkamalonzo

art director

paige vicente @anemptypaige

vice president for publicity and communications, upjma

r ya n n l i m @RyannLim

D U D o a n c h e ta nicole eugenio shea josue kenneth nacion a n g e l a r ay o s d e l s o l s u s h i ta n ac temena

chairperson for publicity and communications, upjma

project coordinators

the lumine is produced by team press under the university of the philippines junior marketing association (UP JMA) c o n t a c t u s a t : teampress@upjma.com f o r a d v e r t i s i n g , c o n t a c t : corporaterelations@upjma.com F A C E B O O K : officialUPJMA T W I T T E R : @UP_JMA d i g i t a l e d i t i o n a v a i l a b l e o n : www.issuu.com/teampress

Contributors

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a n n a a l c a n ta r a makmakan b o ta n b e l e n apollo

c e s ta n markit c h e s k a ya z o n abc’s of brand communication denise castro dolce e r w i n m at e meme jao gamboa kids career talk

m a r k o ya m b a o photographer: main featurE

Contributors

NIcole eugenio adhoc: resurgence pauline verzosa pubevent sab tordesillas meme sea reyes kids upcat tutorials Shea josue combo revolt ysabel chua unleashed

julia pacleb kids movie day out regj mison blacklist karinna engracia upgrade k at i l a g a n talent night l u i s c a b ata n tokyo edm invasion luis gan up jma freshie tour, up jma app acquaintance, orsem

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Scene: KIDS UPCAT Tutorials

KIDS UPCAT TUTORIALS 05/06/2014

BY SEA REYES Last summer (May-June 2014), Team KIDS had UPCAT tutorials for around twenty-five fourth-year kids.

We had three-hour sessions thrice a week, mainly Monday, Tuesday, and Thursday, for around 5 weeks in the KIDS library (Barangay Loyola Heights). It was a quite tedious but fulfilling job. We made the students reviewers and a pre-test, as well as a post-test. We also provided snacks during their breaks. Together with some volunteers, we taught Science, Math, and English. As each session passed, you could see that the students were improving and becoming more active. This actually gave more motivation to teach even if we ourselves had to relearn a lot of things to be able to do this. It was nice to see that each of the students had a will or yearning to learn and listen.

During our very last session, after the post-test, we gave them tips and tricks in answering the UPCAT, as well as an overview of the courses in the university.

We also gave them test-taking kits which included a pencil, an eraser, and their forms, which we submitted and picked up for them. All in all this was a very worthwhile experience. For now, all we can do is wait and hope that when the list of the UPCAT passers come out, twenty-five familiar names will appear.

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Scene: KIDS Movie Day Out

KIDS MOVIE DAY OUT 06/28/2014

BY JULIA PACLEB During the summer Team KIDS created a small event for the JMA kids to enjoy before school started. Cinemabata was held last June 28, 2014 in CMC Auditorium in UP Diliman from 1pm to 5pm. It was a double feature of 2 Kid Requested Movies Back to Back. The kids were picked up from Katipunan and brought to the venue by members from the team to provide hassle free transportation. Plenty of youngsters like kids from the lower grades were present as well as a couple of teenagers. Once they arrived in the auditorium the little kids were all excited to watch movies as they ran to the front row seats.

The first movie that was shown was a Pinoy movie called My Little Bossings. The kids absolutely loved it and some of them even memorized the lines from the movie already. The next movie was Frozen which the kids were very fond of, especially the girls as they sang along to “Let It Go�. Moreover, during the screening the kids were also given free food to enjoy while watching the movies. There were free popcorn, plenty of chips, and soda for everyone. All in all it was a pretty fun and relaxing day for the kids as well as some of the JMA members who attended.

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Scene: Unleashed

UNLEASHED 07/05/2014

BY YSABEL CHUA It’s not everyday that you get to go to a free college party with the leading DJ’s in the industry, free drinks, and goodies from various sponsors. But this is exactly what the team behind Weedoo Entertainment pulled off with Unleashed 2 last July 5, 2014.

Weedoo Entertainment is a company headed by the top media personalities in the Philippines such as Sam Gogna, Aaron Atayde, and Rico Blanco among many others. They had previously organized a highly successful college party in the Taft area for DLSU students entitled Unleashed, and wished to bring the same experience to UP and ADMU students. Thus, Unleashed 2 was created with the aim of organizing a completely free wet party for college students.

Unleashed 2 was held in the Megatent Open Grounds from 4pm to 4am during the latter part of the summer. As this was a wet party,

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water guns were provided to party-goers and fire trucks were also present, hosing down all attendees at random moments of the event.

The event brought together all the best DJs in the metro such as DJs Ace Ramos, Mars Miranda, Marc Marasigan, and many more.

Since this was the first time that Weedoo had organized a party of this scale, they requested for a partnership with the StratMark team of the UP JMA to help them promote their event to the college market. The StratMark team was also the main channel for the passes to the event as the team’s officers provided several meet-up points for these where they were overwhelmed with students interested in getting the passes.

All in the all, the event was a huge success and gave the ultimate party experience all for free – something no event of this scale has been able to achieve before.

Scene: Freshie Tour

THE UPJMA FRESHIE TOUR 07/08-09/2014

BY Luis gan A good number of incoming freshmen have heard about UPJMA from their older friends or family in the university, and it’s no secret that joining the org is one thing they truly look forward to upon entering college. To meet this head on, we held the first ever UPJMA Freshie Tour, a joint project of Team Recruitment and MME Finance.

The tour was intended to give freshies the chance to learn about their new campus and explore it with a unique spin - having a pair of fact tour guides and being chauffeured around in cars.

Each stop of the tour gave freshies a glimpse into what regular life would be like as an Iskolar ng Bayan, with specific tasks which mirrored everyday encounters in the university - such as learning how to xerox in the Shopping Centre, and taking an Ikot Jeep from the Science Complex to AS. With over a hundred attendees, the freshie tour was a huge success and built friendships between members of the org and eager freshies, way before RnR Week.

It was a lot of fun, both for the freshies and the members, and we hope to see this again next year!

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Scene: KIDS Career Talk

UPCAT Career Talks: As the “graduation”/culminating event for our summer-long UPCAT tutorials, Team KIDS organized UPCAT Career Talks on July 12, Saturday, at Barangay Loyola Heights’ Barangay Hall, Katipunan, for our 20 tutees, and even some of our younger KIDS! These talks aimed to help the soon-to-be high school graduates decide what courses they should take once they enter college in the near future, and ultimately, decide the course of their working lives and their respective destinies. To further guide the participants, we invited four of our esteemed alumni from various fields to shed light on their courses and professions: Vinnie Reyes, BS IE cum laude graduate and former SPR chair, gave a background on engineering and all its different real-life applications; Audrey Hizon, BS BA magna cum laude graduate and former Fin VP, talked about how versatile a course

BA is and how she’s using her education in her current job in Colgate-Palmolive; Ariel Hernandez, BS Community Nutrition cum laude graduate and former Pub chair, swayed some of the kids to take a premed course and how excited he is to enter med school; lastly, Kat Roco, BS Economics magna cum laude graduate and former WEEK Chair, told her lifechanging story of choosing the low-in-pay, highin-fulfillment job as a Grade 3 public school teacher.

At the end of the day, everyone involved went home with full stomachs (thanks to free Jollibee former Fin VP Soo Young Lee!), happy hearts, big smiles, and most importantly, clearer vision of the future.

07/12/2014 BY jao gamboa

KIDS career talk

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S r k

Scene: Tokyo EDM Invasion

tokyo edm invasion 08/02/2014 BY luis cabatan Tokyo EDM Invasion held last August 2, 2014 in the SM SMX Convention Center wowed attendees with dazzling music by a handful of DJs including our own Ace Ramos and Deuce Manila and the headliner, Japan’s most popular DJ, DJ Dantz.

Party-goers were given a sneak peek of the event itself during the promotional Tokyo EDM Launch Party, which was held in Imperial Ice Bar in Fort Bonifacio. The Launch Party gave a preview of the music of DJ Dantz and featured several special guests in the sumo wrestler, ninja and geishas. Not only was there great music to enjoy, but also great alcohol in their drink sponsor Southern Comfort. You didn’t have a ride? No problem because Grab Taxi provided free transportation to and from the event venue.

Young and old came to the SMX Convention Center to witness the different style of music offered by the Japanese DJs, and they certainly did not disappoint as people partied through the night ‘til the early morning as they were treated to a medley of different music styles. All in all, Tokyo EDM Invasion gave the Filipino market a new and fresh party experience that left party-goers, young and old alike, wanting more and looking forward to Tokyo EDM Invasion 2 in 2015.

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Scene: ADHOC Resurgence

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Scene: ADHOC Resurgence

ADHOC:RESURGENCE 08/23/2014

BY NICOLE EUGENIO ADHOC has long established itself in the college party scene. With almost 10,000 attendees every semester, there’s no doubt that it is and will remain the biggest and best college party in the Metro.In case you missed out on the night – or forgot about it while curing a hangover – here’s what went down last August 23, 2014.

1) Sky Full of Stars – ADHOC brought you the best and the biggest yet again with ADHOC newcomer DJ Inno Naguit, the big shot from down under DJ Jason Dewey, resident Republiq spinner DJ Martin Pulgar, and the Philippines’ best DJ Ace Ramos. And if anyone knows how to keep the hype going, it’s MC Pao – and he definitely kept the vibe all night long. Oh and that hour-long midnight reveal? Only in ADHOC.

2) Take Me Home – When it comes to ADHOC, expect a ton of people to still stay till the wee hours of the morning, not wanting the epic night to end. Over a thousand people were still in the halls even when all the lights were opened at 3AM! 3) Summer – ADHOC brought back the EDM song of the summer, along with the memories that come with it. It was a night of friends getting buzzed (the good kind), couples getting closer, and a sea of people dancing to the solid lineup of songs and mixes.

It was a night of resurgence of the ADHOC supremacy and we’re sure all the attendees felt it that night.

Electrifying beats, solid drinks, and amazing company all made for one epic party only UP JMA ADHOC can give you.

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Scene: OrSem

orsem 1 8 | 1ST SEM AY 14-15

09/05/2014 BY luis gan The room was alive, it was electrified with the excitement of close to a hundred applicants just waiting for their first taste of UPJMA. OrSem for the first semester of AY 2014-2015 was not one to be forgotten. Populated by mostly freshmen, the UPJMA orientation seminar was an absolutely new experience for them. Aside from learning about our beloved org, its structure, functions, and members, we played games that drove home the point that this is wasn’t high school anymore. The event ended with the traditional Committee Videos which really brought UPJMA culture to life, each committee with their own unique spin and message. Kudos to all the applicants who took that first step in Room BA 308, and are now proud members of this extraordinary organization.

Scene: App Acquaintance

09/12/2014

BY Luis gan Pool, Drinks, Music, JMAers.

You couldn’t ask for a better combination. As always, App Acquaintance kicked off the app process with a blast, welcoming the apps with a taste of JMA culture.

apphoc reloaded

As all pool parties, this one started slow and friendly, with members and apps casually sipping drinks and making small talk all around the pool’s edge. Soon enough though, the fun kicked in.

If you haven’t been frisked for your cellphone or wallet before being shoved or thrown like a sack of rice into a pool full of JMAers, then you’re surely missing out on the spirit of the App Acquaintance.

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Scene: BrandComm

abc’s of brand communication 09/17-18/2014 by cheska yazon Last September 17 and 18, Team Brand Communications held a series of branding talks called “The ABCs of Brand Communication”. Armed with speakers with an edge in branding and all things related to it, the event was created to help the attendees learn the importance of effective communication through branding and promotions. JMA alumnus Michael Tiu and Javee Algenio kick-started the 2-day event. Michael elaborated on digital marketing, while Javee, who was ADHOC: Seek Avidity’s Promotions Head, spoke about media marketing. The second day’s agenda was a talk by current JMA-er Wenzel de Guzman, ADHOC: Resurgence’s Promotions Head, on event promotions; and Angel Antonio, the President and COO of Aspac Advertising, elaborated on the ins and outs of professional advertising. Not only did the many attendees learn about advertising, promotions, and branding, but they were also given advice like believing in their product or event and making sure that they don’t just think of the event as a product, but as an experience.

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Scene: MarkIt

markit 09/22/2014 BY ces tan JMAers and applicants filled the National Institute of Physics Auditorium last September 22, to learn from a handpicked group of experts who shared their knowledge and experiences on the basics of marketing at this year’s Marketing Summit (MarkIt) presented by Team Marketing Solutions. The series of talks covered an array of important information and techniques regarding all things marketing. The day started off with a talk by Ms. Mylene Lopa, Chief Marketing Officer of Sun Life Financial who talked about her own “C”s of marketing. Ms. Seanta Reyes from Unilever followed after and shared the success of Knorr’s 360 Brand Activation. Mr. Gerauld Rivera from HSBC discussed the basics of digital marketing, while Pure Digital Marketing’s Ms. Eleanor Rivera gave her talk about advertising. Ms. Aika Lim from Bridges PR was the speaker for public relations and Ms. Rachel Villanueva of Peugot Philippines, gave her quirky talk all about creatives. The summit ended with Ms. Angela Encanto from Mondelez, who taught the attendees all about brand management.

MarkIt continues to be one of TMS’ main events as it brings together experienced and successful business practitioners.

In this way, members of JMA learn concepts and skills and remain to be one of the foremost marketers in the university.

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Scene: MAKMAKAN

makmakan 10/04/2014 BY anna alcantara Every year, KIDS hosts a sportsfest called MAKMAKAN as an avenue for the members and applicants to meet, get to know, and play with the kids. This event also aims to promote Filipino games in building camaraderie amongst all participants. Last October 4, 2014 at the La Vista basketball court, a total number of

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200 attendees participated in the annual MAKMAKAN, with the theme Avengers.

Four teams, named after Iron Man, Hulk, Captain America and Thor, went head to head in five games.

Dragong Panyo kicked off the event to an exciting start, and Limbo Rock became a great showcase of everyone’s flex-

ibility. Patintero and Karerang Sako showcased team strategy and teamwork, and was also tested in the last game, which was a relay. The relay consisted of a flour game, calamansi relay, food-eating relay, and Pagkain sa Noo. Team Thor’s and Team Hulk’s scores were tied at the end, and a tie breaker

was held in to determine team will take the grand

order which home prize.

Team Hulk took home the gold that day, and the event was concluded by a little food fiesta where everyone got to settle down after the games and spend a little more time with the kids.

Scene: Pub Event

prime:the art gala 10/19-25/2014 BY pauline verzosa This semester, team Publicity Event brought the art movement to a whole new level by showcasing some of the best, most unique artworks in a week long exhibit. From October 19-25, PRIME: The Art Gala was held in UP Town Center featuring works of the freshest artists from around the metro. Prime is the country’s first inter-university art exhibit, giving young artists from different schools the perfect avenue to showcase their best undiscovered artworks to the public.

Prime is a three part art gala

consisting of a launch, an open exhibit and a culmination. Open to the public, Prime gathered artists and art enthusiasts of all ages to celebrate the art of the new generation with “Youth” as this year’s theme.

The culminight brought together guests to a night filled with culture and life as they enjoyed complimentary food, drinks and live performances by Ourselves the Elves, Farewell Fair, Regj Mison, Thea Panaguiton and Jean Castano.

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Scene: Dolce, Talent Night

dolce 10/26/2014 BY denise castro Last October 26, 2014, families and groups of friends flocked to Glorietta 5 Activity Atrium for UP JMA’s Dolce, a Desserts and Beverages Bazaar. They were treated to a wide range of delights crafted by the most sought-after dessert chefs in the metro.

They indulged in delectable food and good music from UP Music Circle, Ateneo Musicians’ Pool and UST MUSIKAT. Concessionaires include Gillian Gail, Thirsty Turtle, My Sweet Prescription and many more.

talent night 10/31/2014 BY kat ilagan With the academic load and other requirements given this semester, Team Mems decided that the Mems deserved a little stress-reliever, which came in the form of a Talent Night with a Halloween theme.The Talent Night was held at the North Greenhills Clubhouse that was decorated to have the Halloween feel. At around 9 pm, members, applicants and alumni started to arrive, all of which had various costumes from famous characters to even an air dancer. The venue was filled with laughter and the usual JMA ‘kulitan’ when the performers started to show their talents. But more than the usual JMA gathering, everybody who attended were a given a night to remember and laugh about.

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e

Scene: UPGrade

upgrade 11/4-7/2014 BY karinna engracia UP JMA Campus Relations held a weeklong celebration comprising of events representing the four thrusts of the organization, namely, academics, sports, service and socials respectively. UPGrade was held last November 4-7, 2014 with the following events held on each day: Ace Up, Tone Up, Serve Up and Drink Up. On the first day, Ace Up was dedicated to distress the students by giving the free commodities such as blue books, yellow pads, Redbulls and even offered free massages, all of which were found in the UP Grand Stand.

Tone Up held on the following day promoted health and fitness to the students and athletes of UP. Shape Up, a talk made by health enthusiasts, shared their personal experiences and knowledge on getting into shape. Shake it Up which was held on the latter part of the day was held in the Vinzons rooftop which allowed students to take part in a free Zumba session.

On the third day of UPGrade, CampRel had Serve Up, which comprised of two sub-events, which focused on helping out. Snip Up, with the help of Cuts for Cancer allowed the team to invite students to cut off their hair to donate to cancer patients. Eat Up, held on the same day, provided free food to the hardworking staff of the university.

Drink Up summed up the week by inviting UP students to a socials event in Skull and Bones in UP Town Center, giving the students free flowing free drinks and great music that ended the week perfectly by allowing them to let lose and enjoy the night.

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Scene: COMBO

combo revolt 11/8-9/2014 BY shea josue The team of Coalition of Marketing and Business Organizations consisting of UP JMA, AJMA and JEMA, decided to change-up COMBO for the year. Instead of a simple out of town trip consisting of team building and bonding amongst the three organizations from the three schools, this year’s COMBO is a three-phase event consisting of a mixer, the team building and a culminating socio-civic event.

Last October 25, 2014, Saturday, COMBO held a mixer entitled “Riot”. A costume party to set the mood for Halloween held in Aracama with free drinks and good music, the three organizations and their members came together for the possibility to mingle and

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get to know the possible participants for the second phase of COMBO. The night consisted of a program which introduced COMBO’s second phase, “Revolt”.

On November 8 to November 9, COMBO had their second phase, Revolt, in Matabungkay Resort, Batangas.

The traditional out of town trip that COMBO is truly known for, broke the barriers in an overnight that consisted of team building activities, a marketing workshop and an awesome beach party to end the day.

The final phase of COMBO’s three phase event will be a socio-civic event on January 10, 2015, culminating the hard work of all three marketing organizations combined.

Scene: Apollo

apollo

11/14/2014 BY botan belen Last November 14 hundreds of young and excited festival goers headed on to the Circuit Makati concert grounds to witness the very first ever InterUniversity Music Festival, APOLLO 2014: Live the Dream. This groundbreaking event consisted of performances from popular bands in Metro Manila, rising independent musicians, as well as some of the most highly acclaimed DJs to make one truly unforgettable musical experience. Spearheaded by two of the biggest college organizations – UP JMA through its PR Event team and DLSU’s Business Management Society, Apollo Music Festival aims to promote Original Pilipino Music by showcasing both independent homegrown talent as well as the some of the biggest names in the local music industry.

Aside from the musical showcase, APOLLO also aimed

to promote and support its sole beneficiary, the Filipino Society of Composers, Authors and Publishers (FILSCAP). This government accredited organization was formed to protect the ownership rights of original Filipino literary and musical works. For the songwriting competition, former APO Hiking Society member Jim Paredes along with colleagues Nonoy Tan, Njel DeMesa, Noel Cabangon and Ito Rapadas awarded P10,000 in cash to artist Mic Manalo for being selected as the top performer of the competition. Beyond hearing the upcoming talents, college students and Yuppies alike swayed and rocked to the performances of the Cohens, She’s only Sixteen, Ransom Collective and Spongecola. The night was finally capped off by the hard hitting beats of DJ Lucio Pua, Marc Marasigan and Ace Ramos who closed the night with the crowd still screaming for more.

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Scene: MeME

meme 11/15/2014

BY Sab Tordesillas and Erwin Mate It’s been three semesters since JMA last had its Member’s Marketing Event, and last November 15, TMS made sure to bring back one of its awaited events. Member’s Marketing Event, or MeME for short, is an inter-committee marketing event among the five committees of JMA. This semester, TMS, partnered with Tripda, a carpooling platform that connects drivers and commuters that will soon be making waves on our local shores.

The committees then proceeded to present their IMCs to the panel of judged comprised of the different key people of Tripda. The CEO, Mr. Pedro Meduna, was also present and judged the event. Different approaches and ideas came about the presentations.

It gave ideas to Tripda on how to incorporate Tripda’s ride sharing approach to the Philippine market. In the end, the judges did confess that the decision was not unanimous as they individually saw the potential of each IMC. The SPR team represented by Anton Garrido, Nathan Lim and Bene Mercurio coveted the P10,000.00 prize and the bragging rights for being the MeME Champions this semester.

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Scene: Apps’ Event

blacklist 11/28/2014 BY regj mison Last November 28, 2014 in Area 05 Club, Tomas Morato, the UP JMA Reloaded applicants held an inter-collegiate event entitled Blacklist that catered to college students from a vast network of universities, bringing with it a chance to unleash their wild side and experience for themselves this oncein-a-lifetime opportunity to brave the dark and party up like never before. Celebrating the revelry of blacklight and urban art and three university DJs from Ateneo, La Salle, and UP Diliman, as well as special guest DJ Marc Marasigan from Jose Cuervo, Blacklist surpassed its projected traffic of 400 attendees and was able to attract 550. It truly was a party that brought forth the inner chaos in everyone.

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p h o t o g r a p h y b y m a r k o ya m b a o post-processing by mikka malonzo styling by karinna engracia & cedric reyes

Funds Officer FP Finance Officer Day Zero Finance Head KIDS Head Finance Chairperson

president D r i n k o f C h o i c e : Black Label P o p S t a r P e g : Kanye West

Spotlight: Life of the Party

favorite jma moment so far I have 2 answers. The conservative one and the medyo wild one. Laughs . First one would definitely have to be BACBACAN II last year right after we finished performing our Cheerdance routine. That was the best feeling ever! The weeks of practice and hard work super paid off and in the end we won Cheerdance and even became Overall Champs! The 2nd one would have to be the Finuman I held when I was Fin Chair in Edrich’s condo. It the wildest Finuman I have ever been to and let’s just keep it at that. (Shoutout to Jao Gamboa! Laughs .)

If there was one thing about the org you can c h a n g e , w h at w o u l d i t b e ?

Hmm... Well let’s be honest, I ran for President because there were a lot of things I wanted to change when it came to the systems, structure, policies, etc. Laughs . But if we’re talking about the less serious stuff like the experience, then there’s nothing I would want to change because JMA has given me the best experiences I’ve ever had. I actually just wish I could have more of JMA! I f yo u w e r e n ’ t i n yo u r c o m m i t t e e n o w, w h at o t h e r committee would you want to be in?

If I didn’t go to Finance, I would probably want to be in Internals. I chose Finance because I entered the org wanting to do work. I came in wanting to learn

about event mounting and such but eventually, I just fell in love with JMA as a whole and now I just want to help make the org the fun and awesome place that it is!

Did you ever imagine you would become execomm?

Well I was always planning on running for Finance VP but not in a very serious I-have-to-have-itor-I’ll-die kind of way. Just in a really, I-thinkI’ll-get-there-eventually kind of way if that makes sense. Laughs . But I never imagined I’d be running for President. The choice of running for President over Finance VP was actually a very last minute snap decision sort of thing but I don’t regret a single day of it!

Advice for the members of the org?

Advice? Well my biggest advice is actually probably the simplest, just always be G. I only got to where I was today because I spent all my time in JMA and that only happened because I would say G first before even planning things out. Laughs . Just keep going to the tambayan and to events because trust me, the time you spend with these people is definitely worth it.

D e s c r i b e j m a e r s u s i n g a f r u i t. W h y ?

Starfruit, because JMAers are stars.

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Spotlight: Life of the Party

favorite jma moment so far My favorite JMA moment happened during Week 56’s Commwars—I think it was called the “Chicken Fight”? Kennedy Sy was the last man standing for Externals and ultimately won the game after going against other comms who each had three to five men left. All of us xXxies had our fingers crossed and were cheering/screaming the whole time!

I f t h e r e wa s o n e t h i n g a b o u t t h e o r g yo u c a n c h a n g e , w h at w o u l d i t be?

Please go home when it’s time to go home because we still have to egress T.Y. I f yo u w e r e n ’ t i n yo u r c o m m i t t e e n o w, w h at o t h e r c o m m i t t e e w o u l d you want to be in?

If I weren’t in Externals, I’d want to be in Externals.

Did you ever imagine you would become execomm?

NEVER. When I was a new mem, a lot of my batchmates were already talking about being in execomm together in the future, and I never thought of getting in their way. Come third year, however, I considered running.

Never regretted my decision—it was worth it!

Advice for the members of the org?

Make JMA your home and you’ll look forward to coming to school everyday. More than just thinking of yourself, think of others, the younger ones whom you can impart your knowledge on and inspire to do better.

Also, when in doubt, be selfless, be kind!

D e s c r i b e y o u r c o m m i t t e e u s i n g a f r u i t. W h y ?

Bananas. From the words of our beloved chair, “we may look like dicks, but we actually have a soft side… mess with us, and you’ll see our dark side.”

3 6 | 1ST SEM AY 14-15

TMS Officer MME Promo Officer CommSol Head/Day Zero Promo Head MME Logistics Officer Externals Chairperson

externals vice-president D r i n k o f C h o i c e : Horlicks Dinosaur (or any other good milkshake!!!)

P o p S t a r P e g : Ariana Grande (???)

FP Marketing Officer FP head Finance Chairperson, ADHOC Marketing Head,

FINANCE vice-president D r i n k o f C h o i c e : Serenitea Roasted Sesame Milk tea double red bean no sugar P o p S t a r P e g : lol, i dont really look up to pop stars..

Spotlight: Life of the Party

favorite jma moment so far ADHOC Limitless. Crazy overly stressful but so worthwhile.

I f t h e r e wa s o n e t h i n g a b o u t t h e o r g yo u c a n c h a n g e , w h at w o u l d i t b e ?

Change the tambayan. Make it more private, independent, spacier and with fast wifi access !

I f yo u w e r e n ’ t i n yo u r c o m m i t t e e n o w, w h at o t h e r c o m m i t t e e w o u l d yo u want to be in?

Int, just because I really find MemDev now so interesting. It can make the simplest events seem so value-adding to its members.

Did you ever imagine you would become execomm?

Not. At. All. I have always been a workaholic jmaer and nothing more. I wasn’t so inclined with its other social events until I got in execomm. Solid pala rin HAHA I dont think any other position in this org can push someone’s patience, character and (well) resources (...) as much. as an execomm member.

Advice for the members of the org?

Advice? Practice a work-life balance lang in college. Chill lang but at the same time have a mindset. work beyond what is expected and you’ll receive more than you should. ( Laughs . True story yan..)

D e s c r i b e y o u r c o m m i t t e e u s i n g a f r u i t. W h y ?

My committee is an Apple-mango, just because theyre two of my favorite fruits and then boom its 2-in-1 pa. Laughs . Ok aside from that, apples and mangoes are two very unique fruits. One bland, crunchy, light and watery.

Now the mango is sweet, soft, slimy and heavy to the stomach. What Im just trying to say is that in Fin, we may be considered “weird” but it’s only because we’re a mixed bred comm. Everyone complements each other with however odd or random personality each one has.

LUMINE| 3 9

Spotlight: Life of the Party

favorite jma moment so far My favorite JMA moment was when I experienced my first DSS in plansem. When we were finally able to accomplish it, I felt so amazing after all the ~suffering we as a directorate body went through. That moment was when I felt like we as JMA could do anything if we worked together! (Plus I felt like I was flying when I was lifted!!!)

I f t h e r e wa s o n e t h i n g a b o u t t h e o r g yo u c a n c h a n g e , w h at would it be?

Probably make JMA less barkada centric and less cliquish. (also, have members practice CLAYGO more in the tambayan...)

I f yo u w e r e n ’ t i n yo u r c o m m i t t e e n o w, w h at o t h e r c o m m i t t e e would you want to be in?

Others. Because there are only two committees in JMA, Internals and others.

Did you ever imagine you would become execomm?

Never! I only legit considered it a few weeks before filing for candidacy because I didn’t think my workload for my senior year could handle being execomm. But somehow, I can never seem to let go of JMA, and so I ran! No regrets!

Advice for the members of the org?

Enjoy and maximize your time in JMA because my college life would never have been so eventful, fun, and unforgettable if I had never been extra active!

D e s c r i b e y o u r c o m m i t t e e u s i n g a f r u i t. W h y ?

Berries! Because there are so much variety in types and kinds, but in the end, they are all still part of the same family.

4 0 | 1ST SEM AY 14-15

TREC Officer TREC head COMBO Marketing internals Chairperson Week 56 Grand Pakain

INTERNALS vice-president D r i n k o f C h o i c e : Black Coffee or Pearl Milk Tea, 50 sugar, less ice or Soda (except root beer!!!!!!)

P o p S t a r P e g : Taylor Swift

Team Press Articles Officer Brand Comm Officer Pub Event Head ADHOC Creatives Head

PUB vice-president D r i n k o f C h o i c e : Water P o p S t a r P e g : Beyonce

Spotlight: Life of the Party

favorite jma moment so far My favorite JMA moment would be the most recent plansem because when you put JMAers together for 4 days and 3 nights, it’s bound to get pretty crazy. Can’t pick a specific moment because so many things happened that week, but it was definitely one for the books!

I f t h e r e wa s o n e t h i n g a b o u t t h e o r g yo u c a n c h a n g e , w h at w o u l d i t b e ?

Hmmm I guess it would sometimes be our inflexibility. Life is unfair and things won’t always go our way. Like what my prof said, you learn when you’re sad and hurt, not when you’re happy.

So take these bumps as learning experiences and don’t take anything personally.

I f yo u w e r e n ’ t i n yo u r c o m m i t t e e n o w, w h at o t h e r c o m m i t t e e w o u l d yo u wa n t t o b e i n ?

Any! Each committee has their own thing so at least I’d be able to try them out!

Did you ever imagine you would become execomm?

I certainly dreamed about it as an app, but never really planned it out or anything. Running just sort of ~happened, but I’m glad I did because being in execomm has been one of the most challenging, but fulfilling positions of my life!

Advice for the members of the org?

In connection with my previous answer, just be open! Whether it’s opening up to members you just met in one event or to criticism for a project/output or even a position you didn’t even expect to get and even to random invites, JMA has so much to offer - new friends, new opportunities, new memories, etc - if you’ll just open yourself more.

D e s c r i b e y o u r c o m m i t t e e u s i n g a f r u i t. W h y ?

Hmmm Pub can be a dragon fruit, because we’re exotic/unique(and look pretty fierce), but still delicious!

LUMINE| 4 3

Spotlight: Life of the Party

favorite jma moment so far Ahh there are too many to choose from! But most of them are from Plansem.

Just honestly loved living with JMAers for 4 days. Laughs . From waking up for breakfast to GOKS to chilling between sessions cards to finding out who’s hungover the next day, there’s never a dull moment with JMA. I f t h e r e wa s o n e t h i n g a b o u t t h e o r g yo u c a n c h a n g e , w h at w o u l d i t b e ?

If there was one thing I could change it would be for all JMAers to feel at home in this org enough to come out of their shells and be themselves! I was really shy before. Like I was afraid to even comment in the FB group! But because of JMA I became part of a family that let me be myself! I was also featured in FBs Funniest Comments before in Lumine!! #successstory Laughs . Kidding aside, I hope all our members realize their full potential in JMA and just be themselves!! Funny, unya, weird hobbies and all I’m sure the org will welcome you with open arms.

I f yo u w e r e n ’ t i n yo u r c o m m i t t e e n o w, w h at o t h e r c o m m i t t e e w o u l d yo u want to be in?

If I weren’t in SPR, I’d be in PRS!!! The Public Relations and Socials committee. Laughs . Well maybe Pub cos our functions have been known to be similar sometimes!

Did you ever imagine you would become execomm?

It was one of my dreams back when I was a new mem! But I never really thought I would actually be execomm. To this day i’m still thankful I had I had the courage to still fight for it. I would never trade this experience for anything else in the world!

Advice for the members of the org?

YOLO from time to time! The times you’ll remember most about college are the ones you didn’t plan. Don’t take things so seriously and live in the moment!!

D e s c r i b e y o u r c o m m i t t e e u s i n g a f r u i t. W h y ?

We’d be pineapples!!! Tough outside, but really sweet deep inside. Laughs .

4 4 | 1ST SEM AY 14-15

PR Event Marketing Officer PR Solutions Head ADHOC Logistics MME Promo Head WEEK Creatives

SPR vice-president D r i n k o f C h o i c e : Iced tea!!! Root beer floats or beer HAHA P o p S t a r P e g : Lorde

LUMINE| 4 9

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Since the beginning, they were already fighti n g l i k e c at s a n d d o g s.

Everywhere you go, they’re all you see, you c a n ’ t s e pa r at e t h e s e t w o l o v e b i r d s.

T h e t u r t l e m ay h a v e t a k e n h i s t i m e . B u t y o u k n o w w h a t t h e y s ay, s l o w a n d s t e a d y w i n s t h e race.

I n t h i s fa i ry ta l e , t h e p r i n c e s s a n d t h e f r o g did a lot more than kiss.

T h i s p e a c o c k s e e m s t o h av e at t r a c t e d t w o

b i r d s o f d i f f e r e n t f e at h e r s.

Who let the dog out after 18 years?

T h e f o x w a s n ’ t a s s n e a k y a s i t t h o u g h t.

T h e s e t w o m ay h a v e g o n e f a r t h e r t h a n p u p p y love.

T h e y m ay b e s a d i t ’ s o v e r b u t t h e r e a r e s t i l l plenty of fishes in sea

T h e r a c o o n m ay h a v e o v e r s t ay e d h i s v i s i t b u t h e g o t h i s l o o t a n y w ay.