ROADMAP TO
TTG
SUCCESS
DISTRIBUTEUR
EXCLUSIF
FLIPS
AUDIO
-
2015
#1
LAUNCHING FLIPS
write Flips Audio story in France
FLIPS AUDIO HAS AN AMAZING SUCCESS STORY IN THE US
and its writing its French one
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
STRATEGY
OVERCOME THE CHALLENGE
BRAND DISCOVERY PROCESS IMPENDING RELEASE
#1
MEETING THE BRAND
#2
DEVELOPING THE NETWORK
#3
THE BLAST OFF
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
DOUBLE TARGET LAUNCHING ON A NEW TERRITORY
CREATE BRAND AWARENESS
ENLIGHTEN PRODUCT’S CONCEPT
ARISE CONCERNING & GETTING COMMITMENT ABOUT FLIPS AUDIO
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
BRAND POSITION ON FRENCH MARKET FLIPS USERS 15/25
ACTIVE PEOPLE LOOKING FOR MOBILE PRODUCTS
FASHION FOLLOWERS LOOKING FOR NEW HIGH TECH TRENDY PRODUCTS
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
FLIPS FRENCH DNA I N A H I G H LY C O M P E T E D A U D I O M A R K E T
INNOVATIVE
MEANINGFUL
PERFORMANT
EMOT IONAL
TRADE MARKABLE
A NEW CONCEPT WITH UNIQUE FEATURES
IT’S EASY TO SHARE MUSIC
HIGH DEFINITION SOUND IN BOTH MODES
CONFORTABLE & FASHION DESIGN
STRONG BRAND IDENTITY
FLIPS AUDIO WILL EMERGE BY ITS DIFFERENCE
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
PORTRAY FLIPS VISUAL IDENTITY
be a fashionable product
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
BRANDING IMAGE ACCORDING BOTH FLIPS BRAND IDENTITY & FRENCH CULTURE
PHOTOSHOOTS PRODUCTS & RANDOMS WITH MODELS
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
FLIPS EVERYWHERE CROSS CHANNEL MEDIA PLAN
PRESS RELATIONS
SOCIAL NETWORKS
BLOGS
TV ADS
SPONSORING & PARTNERSHIP 2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
TOOLS
WELL TAILORED MEDIA STRATEGY
BE
Relevant
DRIVE Engagement
DEFINE
The product as the ultimate way to listen music
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
PRESS RELATIONS W E B, P R I N T, R A D I O, T V … PRESS RELEASES & MEDIA KITS INCLUDING MEDIA RELEASE, FACT SHEET, TESTIMONIALS, PRODUCT STORY IDEAS, PHOTOS, VIDEOS SENT TO JOURNALISTS
FACE 2 FACE MEETINGS & TESTS FOR MOST INFLUENT JOURNALISTS : ENABLE THEM TO HAVE THEIR PERSONAL EXPERIENCE WITH FLIPS AUDIO
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
TV ADVERTISING FOR A STRONG BRAND AWARENESS MORE THAN
200
TV SPOTS FROM NOVEMBER 15TH TO DECEMBER 7TH 2014
BROADCASTED ON SPECIAL SLOT ALLOCATIONS
DEDICATED TO OUR TARGET
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
ON FAMOUS TV PROGRAMS
SOCIAL NETWORKS FACEBOOK & TWITTER 5 KEYS PROCESS
ACTIVATION
ACQUISITION
RETENTION
ACKNOWLEDGE FLIPS AUDIO BRAND
LIKE FLIPS AUDIO BRAND
FOLLOW FLIPS AUDIO NEWS
BOOSTER
REFERENCE
BUY CREATE FLIPS AUDIO PRODUCTS FLIPS AUDIO BRAND LOYALTY
ENGAGE DIALOGUE WITH FLIPS FRENCH COMMUNITY SHARING NEWS & PRODUCTS VALUES
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
DEDICATED WEBSITE INCREASE RESPONSIVENESS
-
High vaulted brand
-
Shopping section
-
immediate connection between brand & customers
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
BRAND PROMOTION PA R T N E R S H I P & E N D O R S E M E N T
SPONSORING EVENT & COMPETITIONS
ENDORSEMENT SPORTSMEN & CELEBRITIES
PRODUCT PLACEMENT
SPONSORING OF ELECTRO MUSIC PARTIES (100 000 CONTACTS INVOLVED), CLIMBING FRENCH CONTEST, WEB GAMES…
THIRD WORLD SKI FREERIDER, FAMOUS FRENCH DJ’S, RAP BAND…
PRODUCT PLACEMENT ON CLIPS, TV SHOWS…
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
B TO B OPTIMIZE COMMUNICATION
LINKED IN DAILY POST DEDICATED TO FLIPS PRODUCT NEWSFEED, BRAND NEWS… TO A HIGH QUALIFIED DATABASE
NEWSLETTERS 2 NEWSLETTERS PER MONTH RELEASED TO MORE THAN 500 SPECIFIED B2B CONTACTS
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
SALES SELLS
GET EVERYWHERE FLIPS EVERYWHERE YOUR FLIPS GET YOUR
PRODUCT PLACEMENT REFERENCING THE PRODUCT IN THE MOST PRESTIGIOUS RETAILERS/SHOPS
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
MERCHANDISING SYSTEM OPERATIONAL MARKETING INITIATIVE
LISTENING STATION 100% FLIPS BRANDED
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
DISPLAY 100% FLIPS BRANDED
#2
SEING FLIPS
write Flips Audio story in France
TV ADS AT T E N T I O N PAV E S T H E W AY TO M E M O R Y
SPECIAL FRENCH TV SPOT PRODUCED BY TTG BOOSTING BRAND AWARENESS : MORE THAN 700 FANS FACEBOOK IN 1 WEEK PROVIDING POSITIVE FEEDBACK ON THE PRODUCT
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
PRESS COVERAGE RADIO & TV
BFM TV
RMC RADIO WITH JEAN JACQUES BOURDIN
1ST FRENCH NEWS CHANNEL
ONE OF THE MOST FAMOUS JOURNALIST IN FRANCE
HUGE IMPACT GREAT COVERAGE OF THE PRODUCT
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
PRESS COVERAGE PORTFOLIO
WEB & PRINT
LIFESTYLE PRESS, HIGH TECH PRESS, TEENAGERS PRESS, FEMININE PRESS 2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
SPONSORING / ENDORSEMENT MAKE YOUR SELFLIPS
KEVIN GURI
MEGANE MEIMOUN
KORG BRAIN
3RD SKIING FREERIDER
FAMOUS BLOGGER
FAMOUS FRENCH DJ
FRENCH CELEBRITIES WEARING THEIR FLIPS / GREAT AMBASSADORS 2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
SHOPS HIGHLIGHTS PORTFOLIO
FLIPS IN STORES LISTENING STATION ADVERTISING STORES SHELVES
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
#3
RISING FLIPS TO THE TOP write Flips Audio story in France
MORE SOCIAL STAY IN TOUCH PINTEREST ACCOUNT JOINING THE PINTEREST NETWORK FOR A BIGGER FRENCH FLIPS FANS COMMUNITY PROMOTING SALESPOINT ON OUR B2B COMMUNITY
INSTAGRAM ACCOUNT FOR MORE SHAREABLE CONTENT BETWEEN OUR COMMUNITY, MORE COMMITMENT OF FLIPS USERS IN FRANCE
CROSS COUNTRY GAME ENHANCING EXCHANGES BETWEEN US & FRENCH FANS WITH A SPECIAL CONTEST
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
YOUTUBE CAMPAIGN STRATEGIC DIGITAL COMMUNICATION
+ + + +
INSTREAM TRUEVIEW VIDEO TARGETING HIGH SCORED VIDEOS USING FLIPS TV FRENCH SPOT REDRAFTED WITH A FLIPS AUDIO BANNER ON THE PAGE
THE MOST EFFICIENT DIGITAL AD 2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
EXPAND BRAND PERSONALITY MARKETING MATERIAL
BUZZ WITH STREET MARKETING
ENDORSEMENT CELEBRITIES
SPECIAL VIDEOS WITH INFLUENCERS
REVEALING FLIPS AS A FASHIONABLE PRODUCT FOR FASHION PEOPLE
2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
FLIPS AUDIO IS A CHARISMATIC BRAND IMPOSE ITS STYLE BREAK THE RULES
IS CHANGING THE WAY FRENCH LISTEN MUSIC 2 0 1 5 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P
THANKS !
2 0 1 4 - E XC LU S I V E P R O P E R T Y O F T E C H T R A I N I N G G R O U P