About Wanderer

THE WANDERER PERSONA

The Wanderer is a passionate traveler who has adventure in their DNA. Love of the land, seeking new destinations, nature, and the thrill of being outdoors are all parts of the Wanderer lifestyle. The Wanderer is a go-getter, a trendsetter, a street photographer, an explorer.

The Wanderer doesn’t want to be tied down by gear but lifted by excellence. Wanderers document their experiences and share them with the world.

WANDERER PERSONA: “THE ADVENTURER”

Adventurers seek edgier outdoor activities. They may go rock climbing, navigate a week-long hike in Patagonia or spend a few days whitewater rafting `down the Colorado River. Adventurers have an action-filled, adrenaline-fueled lifestyle.

WANDERER PERSONA: “TRAVEL PHOTOGRAPHER”

Travelers are the Wanderers who are most passionate about travel. They’re always planning their next trip and have a long list of places to visit. It could be anything from a major European capital to a small Madagascar coastal town or an interesting Seattle neighborhood. Their bottom line is a desire to see as much of the world as possible and capture images so their family and friends can see it too.

WANDERER PERSONA: “FAMILY EXPLORER”

Family Explorers want to see the world and discover unique experiences, but they primarily do so with their children and as a family. They may visit a new city for a long weekend or spend a day checking out a nearby state park. Family Explorers are most interested in making and preserving memories.