Break Free Usage

from Wanderer Branding for Olympus Dealers

Aesthetic

BREAK FREE STYLE GUIDE

BREAK FREE AND OLYMPUS LOGO LOCK UP

If the Olympus logo is elsewhere in the collateral, it does not need to be presented below BREAK FREE (as shown here). If there is no Olympus logo elsewhere in the collateral, we’re recommending this lockup treatment. When using the BREAK FREE and Olympus logo lockup, you must maintain a minimum clearance space between the two logos. This space is 1x the cap height of the letter “b” in the logo. Additionally, when using this logo lock up, the width of the centered Olympus logo is 1/3 the width of the BREAK FREE logo and the proportion must remain this way. Please use the graphic below as a reference.

BACKGROUND COLORS

When choosing between the positive and negative BREAK FREE logos consider the color of your background. There should be enough contrast between the logo and the background so the logo stands out and is easily recognizable.

BREAK FREE + WANDERER ARTWORK

Wanderer artwork represents a different yet complementary aesthetic and therefore must not be combined with the Break Free logo. Wanderer artwork and the Break Free logo may be incorporated into the same space, but there must be clear separation. For example, on the shirt pictured here, the two elements appear on opposite sides.

BREAK FREE WITHIN THE WANDERER ARTWORK

Wanderer artwork may incorporate Break Free wording to directly include it within the Wanderer aesthetic.

Photo by Olympus Explorer Chris Poplawski

OFF-BRAND BREAK FREE + WANDERER USAGE

PHOTO BY EXPLORER CHRIS POPLAWSKI PHOTO BY VISIONARY JOE EDELMAN

APPROVED PHRASES

The resounding tone to Wanderer messages is FREEDOM. The following phrases are approved for use with any Wanderer campaign.

• Discover the feeling of freedom. • It’s not just a camera; it’s a declaration of freedom. • Every photographer wants the same thing: More Freedom. • OM-D. Compact. Lightweight. More Freedom. • More freedom to capture [ insert topic / vertical photography genre ]

BREAK FREE CAMPAIGN EXAMPLES:

PRINT

TWO WORDS FOR SERIOUS WILDLIFE PHOTOGRAPHERS:

LIGHTEN UP .

Olympus Visionary Jay Dickman

OM-D E-M1 Mark II | M.Zuiko Digital ED 12-100mm F4.0 IS PRO | 1/6sec | F10 | ISO200

Shooting with the OM-D system’s lightweight cameras and compact lenses leads to superior images. Why? You’re not weighed down. You’re more mobile. Quick to react. You can work longer. It’s the exact opposite of shooting with back-breaking gear. Our cameras feature industry-leading image stabilization and professional lenses that deliver world-class imaging power. The OM-D system. Lighten up and break free.