Break Free Relationship

POSITIONING

Wanderer is the persona that’s affiliated with various models in the Olympus OM-D lineup, including the E-M10, E-M5, and E-M1 camera series. The Wanderer persona sits below our Break Free market positioning. Break Free embodies the three Olympus core competencies of Compact & Lightweight gear, Powerful Image Stabilization, and World Class Optical Performance.

Break Free positioning and the Wanderer persona tie together as an aspirational gesture to freedom, the outdoors, and adventure - one that’s obtainable by professional photographers and everyday individuals alike.

Wanderer

BREAK FREE TREATMENT

Olympus’ Break Free branding represents our organization to the core. It supports our tone and manner, communicating our goals of helping users break free from their everyday lives while they seek new adventures.

Please follow these guidelines when using Break Free with Wanderer marketing.