POSITIONING Wanderer is the persona that’s affiliated with various models in the Olympus OM-D lineup, including the E-M10, E-M5, and E-M1 camera series. The Wanderer persona sits below our Break Free market positioning. Break Free embodies the three Olympus core competencies of Compact & Lightweight gear, Powerful Image Stabilization, and World Class Optical Performance. Break Free positioning and the Wanderer persona tie together as an aspirational gesture to freedom, the outdoors, and adventure - one that’s obtainable by professional photographers and everyday individuals alike.
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Wanderer
