1202 YRAUNAJ
TBB
MAGAZINE
7 .ON EUSSI
PAGE 20
THE RUSTIC BRIDES
CREATING FASHION CONTENT ON
social media BY:ELLEXUS GLOCKNER
Being fashionable and creating fashion content are two very different things. Even if you have a great fashion sense, it can be hard to master creating content that represents your style.There are so many platforms and so many different ways to share content, but the most common and successful are Instagram and TikTok. When creating content there are a few things that brands and influencers always keep in mind. Creating eye catching content is one of the most important ways to ensure success. Contrasting colors, bold accessories, and unique settings can set your content apart from the crowd. Contrasting colors can be within your outfit or with your setting. If you are wearing neutral colors, maybe add a bright colored jacket or purse. This will be what your followers notice first. The same applies to bold accessories. Wearing a chunky necklace or a belt that stands out will add a whole new layer to the outfit. If you don’t want to add something to your outfit, then make sure your background is enticing. One way to do this is to find a place that has contrasting colors. With an all white outfit, consider taking your photo around concrete or a black wall. This will still give the eye something to be drawn too without taking too much away from the outfit. Settings that match the style of the outfit can be just as impactful as a contrast. A carefree, whimsical dress looks amazing photographed in a field of flowers, and a street style outfit fits perfectly in the middle of a downtown area. The key is to make sure that the location doesn’t distract from the outfit. It’s very important to remember that sometimes simplicity is perfect. If your outfit is already bold, don’t make the content too chaotic with a complicated background. A simple white wall can look amazing.
Something that is challenging for so many people is posing. The best way to get better at posing is to practice. Different poses look better on different people and you might like the look of certain poses better than others. Put on an outfit that you feel comfortable in and just practice taking pictures on a self timer on your phone. Pose in ways you see on social media, or ways you’ve never seen before. Some poses look better from a straight angle and some from a lower angle. Test out different angles with different poses to see what looks the best. This will help you find what works for you and what doesn’t. Don’t be let down if a certain pose isn’t flattering; not everything will look the way you want it to. As long as you find a few poses that you love, you will take stunning pictures.
Whether you are taking videos or TikTok or pictures for Instagram, the way the content is edited can make a big difference. If the picture was taken in full natural light there usually isn’t much editing that needs to happen. However, if the lighting was bad or you just don't like the way the colors look, you can use the basic editing software on a phone camera to edit. If you don’t have experience in editing pictures, then keep it simple! Change the brightness, exposure, and sometimes saturation and see what you think looks best. Sometimes with editing, less is more. The most important aspect of creating fashion content on social media is to be confident! Be confident in your outfit and yourself and your content will be amazing. All of these tips will help your fashion content be more successful on social media, and hopefully make you feel more confident in your posts and your style.
HAPPY LATE BIRTHDAY TO OUR FOUNDER & CEO
Paola Ochoa
Having Confidence as a Boss Babe Having Confidence as a Boss Babe. How CEO Shaddai Garzon Achieves Boss Babe Confidence. WORDS BY CITLALY IBANEZ
Having confidence in your small business will
Having confidence in yourself as the
help get you closer to success. Think about it
position of CEO/Founder is very crucial..
this way, if no one believes in you then who will.
“Confidence is the key and importance to
Start this 2021 year off correctly by having self
running your business. It is so important to
confidence in yourself. It definitely is hard to believe in yourself at first but you will eventually build it up to push yourself and your business to the endless possibilities you have.
know that you can, and you will! Believing in yourself is what pushes you to set your dreams, and reach them.” Your limit is based on the confidence you have. If you have little to no confidence in yourself and
I had the amazing opportunity to interview such a young Boss Babe. Shaddai’s Cosmetics was founded by 12 year old Shaddai Garzon on April
your brand, then the reality of it is you’re holding your potential back.
20th, 2020. She is one of many young entrepreneurs building her empire and becoming her own girl boss we all want to achieve. This boss babe has been able to ship out her makeup world wide.
We all know confidence and self love can be hard. That is okay! “Struggling with confidence as a business owner is normal! Don’t let doubt affect you! The only and most important person that should believe
This is what having confidence as a small
in you, is no one but yourself! Your
business owner means to Shaddai: “Having
entrepreneurship journey may have some
confidence as a young entrepreneur means a
bumps in the road, but there’s always a
lot. It means that I believe in myself, my dreams
bright side! Reach for the stars and work
and whatever I set my mind and goals to.Being
your way back up. Failing just teaches you
confident in my business helps me achieve and
for better! Don’t let yourself fall into doubt
work hard for my biggest dreams and goals!”
and give up! Be confident and believe in
For all of your passions and desires, work hard to complete them. Having a good set and stable foundation along with confidence in what you’re doing will make your road to success a lot easier.
yourself! Your confidence lies within you.” The Teen Boss Babes community is here to lift and support you. There are consistent motivational posts made for you!
If you need some encouragement to realize your worth here is a tip Shaddai has: “A tip for your boss babe confidence is to just know who you are! Recognize that you’ve got this! You are so powerful, and capable of achieving your dreams.” Giving yourself daily affirmations can help unleash your confidence. Now go on and show the world what you have and your potential boss babe!
After reading this my hopes are for you to realize being confident as a CEO is part of becoming successful. Your journey as a boss babe will be unique from others so always remember your worth. Follow Shaddai on her business journey. Instagram: @shaddaiscosmetics, Tik Tok: @shaddaicosmetics, Twitter: @shaddaicos.
this or that TEEN BOSS BABES EDITION
Choose the aesthetic that is the most similar to you?
Soft girl
OR
Streetwear
For the winter months which one do you prefer?
Puffer Jacket
OR
Trench Coat
What process do you love more?
Idea Planning
OR
Marketing
If you had to have one app which one would you keep
Tiktok
OR
When the time of the day is your creative energy at its peak?
Morning
OR
Night
UP AND COMING BEAUTY INFLUENCERS TO WATCH IN 2021 BY: ELLEXUS GLOCKNER
There are so many up and coming beauty influencers around the internet, and it can be hard to track down people who consistently post and are consistently growing. Every influencer posts varying content and styles of makeup looks and every one of them is amazing. Whether you like makeup hauls, tutorials, skin care, or anything else, there is creative content that you will enjoy. This list provides you with five growing beauty influencers for you to reference when you need a new makeup look. They all post content that is unique in its own way, while still staying on trend and relatable. Each of these influencers are fun to watch and even more fun to replicate their looks.
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Starting with one of my personal favorite influencers, Cydnee Black is a beauty and lifestyle influencer who frequently posts her varying looks on Instagram (@cydbee). From bold glamour styles to natural makeup looks, she rocks all different types of looks. She currently has 329K followers on her Instagram. On her Youtube channel (Cydnee Black), she posts beauty videos as well as the occasional true crime story. With a varying feed, her audience only continues to grow. Founder of @personacosmetics, Sona Gasparian is gaining popularity everyday. She currently has 247K followers on her Instagram page (@sonagasparian). She posts lifestyle, beauty and fashion content on her Instagram. Her Youtube (Sona Gasparian), is full of product recommendations, beauty tutorials, and skin care routines. She posts great everyday makeup looks and tracks down some of the best products available. It's always easy to engage with her page | 04 content and there is always something new to see.
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Leyla Rose (@leyla) is a young beauty influencer who posts content varying from makeup looks to hair tutorials. Currently at 188K Instagram followers, her audience is constantly growing. From get ready with me videos to hauls and beauty tips she covers everything makeup related on her Youtube channel (Leyla Rose). Not only that, but her hair tutorials are just as amazing as the rest of her content. She posts styling content and so much more, and every post, either Instagram or Youtube, is worth checking out. Rosa, or @beautybyrosita, posts amazing beauty content. While her instagram is more lifestyle themed, her Youtube channel (RositaApplebum) covers all beauty topics. With an occasional vlog in the mix, she posts makeup looks, clean beauty hauls, and everything in between. There is no lack of content on either of her social media platforms. She posts consistently and there is always something to look at from her.
Stephanie Ledda, @smlx0 on Instagram, posts beauty, fashion, and lifestyle content on both her Instagram and Youtube. She currently has 476K Instagram followers, and her posts are primarily fashion and lifestyle. She posts amazing outfit inspiration. On her Youtube, she posts get ready with me videos, quick daily makeup, and a variety of hauls. She posts the best themed makeup looks for any occasion.
All of these women post amazing content that is easy to follow along with. I personally watch every single one of these girls and love to replicate their looks. Each of them creates helpful content that is fun to watch even if you aren’t following along. These are only a few of influencers to watch out for, and there are so many more amazing beauty influencers in the world. Follow along with these influencers to watch them grow and learn from them in 2021.
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dear self
i am going to make you PROUD.
Creating Beauty Content On Social Media Written by Nicole Bejaran
2020 was not only the year that gave rise to many beauty influencers in the makeup, fashion and skincare industry but it developed the culture behind it, inspiring millions of users to follow in the steps of their favorite content creators. Hyram, Ellie Zeiler, James Charles and Alexandra’s girly talk are just some of the beauty influencers that dominated social media last year. Now with the upcoming year, new talents are seeking to be part of the beauty community and thus they’re bringing new content into the platforms. If you’re looking to grow on social media as a beauty influencer here are some tips and content ideas that will help you throughout your journey.
First, it is important that you find your niche or classify which category you are going to focus on. Whether it is outfit arrangements, makeup tutorials, skincare product reviews or more make sure you know what it is you want to communicate and in which area you develop best. Expertise is not needed as long as you’re willing to share with your audience the knowledge you have gotten from the beauty community. Also, it is important you consider showcasing yourself in more than one social media to gain not only a higher audience but higher interaction. Moreover, as you find the type of content you are willing to invest your time in it is important that you sketch what you plan to post.
As a beauty influencer people come up to your page to find tips on how they can begin a certain routine or lifestyle. Recommending brands, shops or places where your audience can keep up with the upcoming beauty trends is one of the many ways you can introduce yourself in the influencer world. Introducing new, local beauty products with a promising review also encourages the audience to follow along with your content as it not only shows awareness towards small businesses but it introduces them to something they’ve never heard of before. In most cases, your content does not have to necessarily be concentrated around a brand or product but rather something you have found out yourself that has become crucial in your day to day.
Furthermore, there are even more ways in which you can boost your content and the best way to do so is through collaborations. Collaborations with brands and other influencers are a fun way in which both audiences can interact and get to know each other in an organic way. There’s no need for either of them to have recognition, but coming up with a fun idea such as interviews and makeup, showing the different uses of a clothing item, or even a mukbang while reviewing a certain product can attain the desired outcome you’re looking for. You can also keep in contact with these small creators for future giveaways and other collaboration videos. Also remember to keep your content relevant to current trends.Some beauty trends that will dominate this year are natural hair care, minimal styling, maskne care, plant-based products and more.
Being a big creator is a dream that most try to achieve, but only those who know their purpose obtain. It is important you remember that as you’re launching yourself on the beauty community to pick a platform that best suits your content, know WHY you're doing this, work daily on growing, be quick, connect and most importantly stay humble and true to your beginnings!
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TBB Editors
Paola Ochoa
Paula Nicole