T E J A S
J A G A N N AT H A N
Meeting of the Minds. A union between unconventional minds. Written and compiled by Tejas Jagannathan
All rights reserved. This book has no commercial intent and is meant for academic purposes only. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without prior permission of the author.
We, as people, feel the need to hate and bash everything that we don’t understand. We are divided by religion, occupation, gender, and the like.We fail to notice all that brings us together. ‘Meeting of the Minds’ shows the similarities between artists from different backgrounds. Everything in this world is divided to make things easier for us but sometimes you must look past those divisions. As a graphic designer, my goal is to communicate, to tell a story, and send a message to a defined target audience. As a storyteller, I search for inspiration from things around me. Just because I am a graphic designer, doesn’t mean I have to look at other graphic designbased artworks to gain inspiration. Inspiration is everywhere; it’s in movies, comedy, music, and so on. All of these different mediums have a story to tell, but they are simply told through a different art form or language. We may not understand some of them, but that doesn’t make it wrong. We, as any creative storytellers, must be open-minded enough to try and understand different art forms and artists.
A union between unconventional minds.
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GRAPHIC DESIGNER Born on September 8, 1955, in Texas, United States, David Carson is known for his unconventional style which revolutionized visual communication in the 1990s.
PROFESSIONAL WRESTLER Born on December 7, 1985, in Ohio, United States, Jonathan Good is known for his edgy unpredictable personality which has caught on among all the wrestling fans.
David Carson Carson started Graphic Design relatively late in life. Before he delved into graphic design, he was a professional surfer and was also the ninth best in the world. His interest in the world of surfing gave him the opportunities to experiment with design by working on several different publications related to the profession. Transworld Skateboarding, Beach Culture, How Magazine and RayGun were among the primary publications on which he worked. However, it was RayGun where he gained the most recognition and was able to share his design style characterized by “dirty� type, which adheres to none of the standard practices of typography and is often illegible with the widest audience. After the success of RayGun and press from the New York Times and Newsweek, he formed his own studio. David Carson Design was founded in 1995 and is still home to Carson and his work. The firm was instantly successful and attracted well-known, wealthy corporate clients.
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Jonathan Good Much of Good’s wrestling persona is based on his own real-life upbringing. Spending much of his childhood in public housing, Jonathan Good was an avid wrestling fan who used the sport as an escape from his rough upbringing by immersing himself in it. He watched every wrestling videotape he could. Good started his career back in 2004 under the name of Jon Moxley. Earning high praise from independent companies around the world, he became a household name for the hardcore, holding championship gold in companies such as Combat Zone Wrestling (CZW), Ring of Honor (ROH), Dragon Gate, and New Japan Pro Wrestling (NJPW). Good went on to wrestle in Japan, England, Switzerland, Germany, Scotland, Mexico, US, Ireland until finally getting a contract to the World Wrestling Entertainment (WWE) on April 4th, 2011. He would start under the name of Dean Ambrose and has gone on to become one of their top stars instantly.
“I just did what made sense to me, self indulgent was the big negative term, which I think is a very positive term. I wouldn’t want anyone working for me that wasn’t doing very self-indulgent work, totally absorbed into it. Let your personality come through, pull from who you are as a person into the work.” David Carson
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“I don’t want to go in the ring and play a persona, or be something that I am not. I go out there and be me. I do what makes sense to me and though that goes against the traditional ‘wrestler’, it works for me.” Jonathan Good
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DAVID CARSON “The starting point is to not make it pretty, or award winning, the starting point is to try to interpret something.” David Carson’s art and ideology in creating his art originated from his love to surf. The ideology of people within this subculture is freedom; it is the foundation of everything that he stands for. The freedom to create art that scares, art that inspires, art that sometimes does not make sense: it all is achievable if there is independence to do so. Carson, in an interview said, “I had total freedom, I did not have to follow the directives that my teachers and influences have.” He also mentioned in the same interview that, “the lack of training helped.” This way he not only has the freedom to create what he wanted but he relied solely upon himself to create. “I never learned all the rules, all the things you’re not supposed to do.” He did not have an extensive study at a design school, where he could study the rules. Therefore his artwork is based on his logic and self-indulgence and those things play a huge part in his work. 9
Jonathan Good Proverbially thrown down to the ground and repeatedly kicked in the side at his conception, Jonathan Good was raised a grim life. Essentially raising himself at an early age in a life that no person could truly envy, Jon made a strong note in his documentary saying, “There was nothing else. There was the crappy real world, and the awesome world of wrestling which was so much better.� With an immediate fondness for Extreme Championship Wrestling (a brutal hardcore wrestling organization), Jon felt he immediately connected with realism; everyone was angry, everyone wanted to hurt each other, and only looked out for themselves. Discovering the company while watching television with his friend and father, Jon’s dedication to the company made him get out onto the fire escape and duct-tape his television to the edge to get reception. He had no other options in mind; Jon knew who he was and what he wanted to be. For him to be successful in wrestling, he had to be himself.
Wrestling is an art form of telling a story between good and evil through predetermined fights. Dean Ambrose uses his logic and common sense to narrate this story, even if it may go against the traditions. 10
David Carson and Jonathan Good come from two very different backgrounds: graphic design and professional wrestling. They have two different stories. When you look at them closely, they are as different as it can get. Although when you look at it from a distance, you view the overall picture. The more you look, the less you see. When their work and approach towards what they do is seen, similarities are noticed. They are known for being chaotic in what they do and are very different among their own fields. They are the odd ducks, but what makes them unique is that they are
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themselves. Knowing yourself is very important and the one thing you see in both of their works are their personalities. They use who they are as individuals in their work—they make it personal. Every design or a wrestling match to them is an opportunity to show different sides of themselves. They have an objective and they do what makes sense to them. People like them are often looked down upon but they rebel nonetheless. David Carson and Jonathan Good never received proper training in what they do and
they used that to their advantage. They had no one to tell them what was wrong. You can say whatever you want about their work, love it or hate it, but it can’t be ignored. Their work catches attention; people want to see what’s next. They put themselves into their work and that’s what inspires everyone.
us the value of using that story and embracing it. Even if it’s a story of a kid having to raise himself without any support. You can use your story and its experiences, which is different from everyone else. Most importantly, they enjoy what they do. In whatever story you create, you must pull from who you are.
You don’t have to be a wrestler or a graphic designer to understand the story they’re telling. What we all can learn from them is to use our narrative in whatever we do. What makes you different from everyone else is your story. They both teach
Design is not decoration and a wrestling match isn’t about flashy fighting moves. They both have a story if you just look deeper; there is always something that can be taken away from it.
Example: David Carson once changed a paragraph’s font to a d ingbat font because he found it boring and unnecessary. One may take this as an offense, but he did what he thought was right. Similarly, Jonathan Good wrestles in a pair of jeans and a shirt, unlike the traditional wrestlers because he just doesn’t understand why anyone would fight in underwear. These are just two instances and there are several more which make them very unique. 12
GRAPHIC DESIGNER Born on September 12, 1964, in Pennsylvania, United States, Chip Kidd is a contemporary American graphic designer and editor. He is best known for designing unconventional book jackets and book covers.
S TA N D - U P C O M E D I A N Born on September 15, 1972, in London, England, Jimmy Carr is known for his signature laugh, deadpan delivery, dark humor, and the use of his edgy one-liners. He is also a writer, actor, and presenter of radio and television.
Chip Kidd Comic books were Chip Kidd’s way into graphic design. Batman and Superman comics were amongst his earliest memories. Born in 1964, Kidd never outgrew his passion for comics. As a child, he immersed himself in popular American culture through daytime television and began an impressive life-long collection of Batman merchandise. Educated at Penn State, he started designing covers for Knopf (an imprint of Random House) in 1986, where he was responsible for 75 book covers a year. He is still employed at Knopf, where he is an art director. He also oversees the production of comic book covers for Pantheon, another subsidy of Random House. His interests in comic books, graphic novels, and pop culture have been a large influence on his work. Kidd freelanced for various firms and produced more than 70 book jackets annually. He has published 4 books, all of which he designed himself. His highly productive career has allowed him to work with many celebrities and authors. His book covers continue to influence designers and pop culture and many of them are widely imitated.
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Jimmy Carr After earning four ‘A’ grades at the GCE Advanced Level exams, Carr read political science at Gonville and Caius College in Cambridge. Jimmy Carr hails from Buckinghamshire and seemed to be destined for a career in marketing until a relatively early midlife crisis made him turn to comedy. Carr does standup tours continuously annually, taking only five weeks off between them. In 2003, he sold out an entire month’s performances of his Edinburgh Festival show Charm Offensive by the second day of the festival, and received 5-star reviews from four major newspapers. He’s also presented Your Face or Mine and Distraction, for which he’s been nominated for a prestigious Rose D’Or award. An original and distinctive comedian, he continues to be successful in his live work.
“My job is to know what does a story looks like. They all need to look like something. They all need a face for audience to get a first impression for what they are getting into.� Chip Kidd
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“I like to write a joke without any fat on it. The shorter the better. I cater for people with ADD� Jimmy Carr
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First impressions are everything for Chip Kidd, his life’s work is based on it. A piece of the cover is to serve another piece of art, which is the story itself. Chip Kidd is very objective in his design approach. He doesn’t have a specific design style, as his design adapts to what is required for the book. Kidd’s contribution extends far beyond a single cover. The fusion of story and graphics that drew him into comics as a child continues to drive his creativity today, allowing him to conjure narrative power from design’s most basic elements. Kidd has a humble and selfdeprecating attitude and he has never accepted credit for his work. For instance, he declared he made his career on the back of authors and that he is fortunate enough to work on Cormac McCarthy’s books and not the other way round. The typography within his books is used subtly, and sometimes blatantly to make points alongside the narrative contained within. Kidd knows his audience and his design caters to their understanding.
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MIND
Chip Kidd
His designs and writing have a certain humor to them; he can almost predict what people think and his design is based on how people would perceive it. He might be absurd and all over the place, but he is very disciplined in his approach to design.
Jimmy Carr
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Jimmy Carr cracks a lot of short jokes during his live shows. He approaches each one as if he were solving a puzzle. There are always 300 jokes in each of his sets; he calls it ‘joke mining’ and it serves as a form of therapy to him. Jimmy Carr is known as the hardest-working man in comedy, performing on more than 200 nights a year.
Carr has a reputation for performing jokes that can cause offense, but he doesn’t regard his material as being gratuitously offensive. They may be about rape, pedophilia, incest, or obesity, but to him, the jokes are simply about jokes to the point where the subject is almost abstract in his imagination.
Carr’s jokes are very clever. It’s never obvious but he always knows his audience well enough to make them understand it. That’s the key to what makes him successful. While most comedians have stories in their act, he has short, indirect jokes accompanied by his funny facial expressions. He has a very disciplined approach to his act and everything is well thought out and he is always well prepared. 20
Chip Kidd and Jimmy Carr have similar personalities with very different backgrounds. A graphic designer and a comedian are different in the fact that one of them designs book covers and the other tells jokes, but the obvious similarity between them is their humor. While Jimmy Carr is a comedian, humor is a big part of Chip Kidd’s designs. He uses humor objectively to convey his message. The other major similarity comes from how they approach their work. Chip Kidd looks at it as a problem he is trying to fix, and Jimmy Carr looks at it like a puzzle he is trying to solve.
Both of them are very clever in their work and know their audience very well. Chip Kidd famously stated, “A designer should never treat his audience like morons.” You don’t have to reveal too much. This fits perfectly with Jimmy Carr as well. Both of them are very clever in their execution and their work is clever, but they know their audience well enough to make it easy for them to understand it. They both tell short stories in their work. Chip Kidd has a task to show a story in each spread, while Jimmy Carr has 300 short jokes in each act.
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Both of them use as little as possible to covey a story in the simplest way. They teach us the power of jocularity to connect with an audience. Kidd and Carr both show us the value of ‘less is more’. This duo’s main similarity comes with their approach, which is more methodical. They know what they want and they work hard to accomplish it with as little as possible. In the end, they teach us that you don’t need a lengthy story to connect with an audience. Most importantly, you need to know your audience, understand the problem, and solve it. They both love solving problems which is why they are who they are.
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GRAPHIC DESIGNER Born on February 4, 1932, in Tokyo, Japan, Shigeo Fukuda was a sculptor, graphic artist, and a poster designer who was known as a visual prankster for his optical illusions portraying deception.
ILLUSIONIST Born on September 16, 1956, in Jersey, United States, David Copperfield is known by Forbes as the world’s most commercially successful magician in history. He has set 12 Guinness World Records.
Shigeo Fukuda Shigeo Fukuda was born to a family of toy manufacturers in 1932. As a boy he enjoyed making origami, the Japanese art of paper folding. During his teenage years, he became quite influenced by the philosophy of the International Style, which was a reflection of the modernist and constructivist ideals. Fukuda graduated from the Tokyo National University of Fine Arts and Music in 1956. In 1966, his work gained prominence at a Czechoslovakian graphic design competition, and in the subsequent year his posters for Montreal’s Expo ’67 brought him fame. He gained attention when Paul Rand noticed his work in an issue of Japanese Graphic Design Magazine helped him exhibit his stunning, wooden puzzle-like sculptures at New York City’s IBM Gallery. The structures were based on the design of toys, which he originally created for his young daughter. In 1999, the Japan Foundation in Toronto presented his show “Visual Prankster: Shigeo Fukuda.”
Fukuda’s trademark style developed from an early interest in Swiss graphic design and its stark contrast to contemporary Japanese work. The limited color palettes and reductive line work remained at the heart of his work until his death in 2009. He was able to incorporate his love for illusions and magic in graphic design. He was able to connect with people across all platforms with his simplicity and the honesty in his work.
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David Copperfield David Copperfield was a bashful child who found solace in creating illusions and performing magic tricks. Originally wanting to be a ventriloquist, young Copperfield diverted to magic at the age of 12 when he became the youngest person to gain admission into the Society of American Magicians. By age 16, he was teaching a course in magic at New York University and performing under the name David Copperfield, after the popular Charles Dickens novel. He first tasted success when he was cast in the musical The Magic Man. The teenager’s performance was critically appreciated and the show went to become the longest running musical in Chicago’s history. He got his first television break on The Magic of ABC. A prolific performer, he could perform four live shows a day and over 500 shows a year. He has the honor of being the only solo entertainer who has sold over 40 million tickets.
Copperfield’s proudest achievement, however, is Project Magic, a program that uses illusions as therapy in a thousand hospitals across 30 countries worldwide. This medically certified program motivates patients to regain their dexterity, coordination, and cognitive skills by learning simple magic and sleight of hand. Copperfield was one of the first magicians to make his art into a performance. He combines his love for magic with his love to tell a story and has gone on to inspire a generation of magicians who follow his footsteps.
“I believe that in design, 30% dignity, 20% beauty and 50% absurdity are necessary. Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion.� Shigeo Fukuda
“I wanted to combine magic with the emotion I was feeling when I saw a movie. Magic just got one reaction of shock or wonder, which is pretty good. But to make the audience really feel something was important to me, so I always told stories in magic.� David Copperfield
Shigeo Fukuda The Japanese, being culturally homogenous, need not articulate everything in order to be understood. They believe in indirect and abstract forms of expression. Fukuda certainly provided them that with his clever minimal posters. He used few elements, yet was able to trick people with his illusions and communicate a message at the same time. When it comes to illusionism, Fukuda practiced what he preached. The countless awards he won worldwide are a testament to his power of deception through graphic design. Fukuda’s brand of magic and illusion never ceases to amaze and enchant.
“Never state what can be implied.” 29
Japanese communication is more emotional than rational. Such emotion is profoundly linked to art. Fukuda dramatically shattered all cultural and linguistic barriers with his universally recognizable style. Fukuda used clever illusions to bring out the reality in the worldly causes he believed in. He used a dark sense of humor, pointing to a childlike innocence in his wish for a better world. Coupled with his fine flair for color and layout, along with advanced Japanese reproduction techniques, Fukuda always managed to get his point across through his illusions. His purpose was to mystify. Fukuda’s most famous poster, entitled Victory, 1945, is a bitingly satirical commentary on the senselessness of war. It’s an illustration of a cannon barrel with its shell pointing downward, back towards the opening, sealing it forever. In a world where war is big business, Fukuda’s simplistic concept of peace and the containment of nuclear proliferation are absolutely brilliant.
David Copperfield David Copperfield always dreamed of becoming a performer. He once wanted to be an actor and magic, in general, was something that came to him very easily. All his acts show his love for storytelling. Copperfield doesn’t just do tricks and illusions, he puts on a grand performance. Magic to him is a feeling the audience receives. He tries to combine the emotions he feels from movies and magic, trying to take the audience on a journey beyond just the feeling of wonder. Wonder is great, but he inspires people by using metaphors of what they can accomplish and think is beyond possibility. His performances uncover the realities of life by using clever deceptions through tropes. Knowing his audience is vital for his art to succeed. By understanding his audience, he is able to get his message across clearly.
“I try to help people realize their dreams by using magic to tell stories that educate, move and inspire.”
In one of Copperfield’s famous illusions, he made the Statue of Liberty disappear. His mother first saw the Statue of Liberty from the deck of a ship that brought her to America. She was an immigrant and was impressed by how precious the Liberty was and how easily it could be lost. It occurred to him that he could show how we take freedom for granted through magic. Sometimes we don’t realize how important something is until it’s gone.
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Shigeo Fukuda and David Copperfield are very different in how they express themselves. A graphic designer and a magician, with the role of a designer being to communicate and a magician’s role being to amaze. They both have a love for illusions and magic, but that is not the only thing that makes them similar. What also makes them similar is the fact that they were able to merge two different passions into one. What brings them together is their desire to make others dream. They mystify, amaze, and show the reality of life with their illusions. They joined their different passions and created magic. Shigeo Fukuda was able to use his love for illusions in his posters. He combined illusions with his posters so seamlessly. He was able to convey his message to the audience, being able to amaze them as a magician and communicate with them as a designer. He used his illusions to convey his message more effectively.
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David Copperfield on the other hand was able to use his love of storytelling with magic. He turned magic into a performance art and was able to tell a story through it by taking the audience on a journey. He was able to amaze them as a magician but also managed to make them experience emotions. His performances had a meaning and a message behind them. Your art can be anything you want it to be. You don’t have to base your art on what’s been done before. David Copperfield and Shigeo Fukuda merged their different passions in a way that makes sense. They both teach us the value of trying something different and taking a risk.You can use your talents to create anything you want as an artist, the power is always in your hands. .
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GRAPHIC DESIGNER Born on December 8, 1894, in Ohio, United States, James Thurber was a blind American cartoonist, author, and playwright, known for his cartoons and short stories.
MUSICIAN Born on December 17, 1770 in Bonn, Germany, Beethoven was a deaf composer and pianist known as one of the most famous and influential composers of all time.
James Thurber Thurber’s father was a clerk and a minor politician who inspired the small, timid protagonists in many of his stories. Thurber described his mother as a ‘born comedian’ and ‘one of the finest comic talents I think I have ever known.’ Thurber wasn’t an only child; he grew up with two brothers. Once, while playing a game of William Tell, his brother accidentally shot him in the eye with the arrow, and Thurber lost that eye. This injury caused him to become almost entirely blind. Unable to partake in sports and other activities during his childhood due to his injury, he was forced to express himself through writing and illustration, which turned out to be in his favour as he excelled in it. Thurber attended the local public schools and graduated high school with honors in 1913. He went on to attend Ohio State University, though he never received a degree and worked for some years afterwards in Ohio as a journalist.
By 1931, his first cartoons began appearing in a newspaper named New Yorker. These primitive yet highly stylized characterizations included seals, sea lions, strange tigers, harried men, determined women and, most of all, dogs. Thurber’s dogs became something like a national comic institution, and they filled the pages of various books. In 1939, Thurber was forced to undergo a series of eye operations for cataract and trachoma, two serious eye conditions. His eyesight deteriorated and finally, in 1951, it weakened so much that could not illustrate anymore. He spent the last decade of his life in blindness, until he died of pneumonia on November 2, 1961, and left a world full of kooky cartoon animals and people.
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Ludwig Beethoven As a child, he stood apart through a rare capacity to focus and through his introvert nature. Sometime between the births of his two younger brothers, Beethoven’s father began teaching him music with an extraordinary rigor and brutality that affected him for the rest of his life. On nearly a daily basis, Beethoven was severely whipped, locked in a cellar, and deprived of sleep for extra hours of practice. He studied the violin and clavier with his father and took additional lessons from organists around town. Beethoven moved to Vienna in 1792, quickly gaining a reputation as a virtuoso pianist. In about 1800, his hearing began to deteriorate. Despite his rapidly progressing deafness, Beethoven continued to compose at a furious pace. From 1803 to 1812, what is known as his ‘middle’ or ‘heroic’ period, he composed an opera, six symphonies, four solo concerti, five string quartets, six string sonatas, seven piano sonatas, five sets of piano variations, four overtures, four trios, two sextets and 72 songs.
By the last decade of his life he was almost totally deaf. He gave up conducting and performing in public but somehow, despite his tumultuous personal life, physical infirmity, and complete deafness, Beethoven composed his greatest music near the end of his life. Beethoven’s ninth and final symphony, completed in 1824, remains the illustrious composer’s most towering achievement. The symphony’s famous choral finale, with four vocal soloists and a chorus singing the words of Friedrich Schiller’s poem ‘Ode to Joy’ is perhaps the most famous piece of music in history.
While connoisseurs delighted in the symphony’s contrapuntal and formal complexity, the masses found inspiration in the anthemlike vigor of the choral finale and the concluding invocation of ‘all humanity’. Despite his extraordinary output of beautiful music, He was lonely and frequently miserable throughout his adult life. Short-tempered, absent-minded, greedy, and suspicious to the point of paranoia, Beethoven died on March 26, 1827.
“The wit makes fun of other persons; the satirist makes fun of the world; the humorist makes fun of himself, but in so doing, he identifies himself with people everywhere, not for the purpose of taking them apart, but simply revealing their true nature.� James Thurber
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“I must confess that I lead a miserable life. For almost two years I have ceased to attend any social functions, just because I find it impossible to say to people: I am deaf. If I had any other profession, I might be able to cope with my infirmity; but in my profession it is a terrible handicap.� Ludwig van Beethoven
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James Thurber James Thurber, being able to continue drawing cartoons despite his deteriorating eyesight, clearly showed his passion to create art. The first ten years of James Thurber’s career coincide almost exactly with the decade that historians have generally agreed to call the Great Depression, 1929 to 1939. Thurber indicated an awareness that playful humor was to be a casualty of the Depression, political collectivization, and fascism abroad and at home. But this awareness accelerated during the decade.
Humor was his therapy to the depressing world around him. He never took things as seriously as everyone around him did. It was a time after the war and satire was an escape for him. He found humor in the oddest places and tried to spread them with his witty cartoons and stories.
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Ludwig Beethoven Beethoven composing his most beautiful and extraordinary music whilst he was deaf is an almost superhuman feature of creative genius. Beethoven, who was never as eloquent with words, summed up his life by a tag line that concluded “plaudite, amici, comoedia finita est” meaning ‘applaud friends, the comedy is over’.
S E T
His career is often divided into early, middle, and late periods, represented respectively by works based on classical period models. Beethoven profoundly transformed every genre he touched, and the music of the nineteenth century seems to grow from his compositions. The different stages in his career paralleled with what he was going through in his personal life. Music helped him navigate through life. Ludwig van Beethoven is widely considered the greatest composer of all time. He is the crucial transitional figure connecting the classical and romantic ages of Western music. Beethoven’s body of musical compositions stands with Shakespeare’s plays at the outer limits of human accomplishment.
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James Thurber was a blind cartoonist, while Beethoven was a deaf musician. They have different occupations and different styles of art. Thurber is known for his wit and humor while Beethoven’s pieces are known for a sense of tragedy in them. The misfortune in both their lives is a very important fact, which shows how people can interpret the tough situations in their lives. Thurber used humor as a way to poke a joke towards his tragedy while Beethoven used his pain in his music. At a first glance, the obvious similarity between this duo is the fact that they have a disability, but there is more than what meets the eye. They both faced tragedy by losing a function of their body that their art relied on but that didn’t stop them. They continued to do what they loved despite the fact that they couldn’t even experience their own art. People told them they couldn’t continue, but that never stopped them. Part of the pleasure of being an artist is seeing, hearing, and experiencing your art, but they were deprived of that pleasure due to their disabilities. 41
What brings them together is how they used their weaknesses to make it their strengths. They didn’t let their tragedies take over their lives. You can do anything you want and you shouldn’t let anyone tell you otherwise. We all have doubts and fears about how good we are, and there will be days when we don’t feel good enough. It’s people like them who inspire us and show us that anything is possible if you believe in something.
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Patterns are a part of everything we see. You can find similarities between people and art forms in the most unlikely of places. Simply have an open mind and observe people. You can take one form of art and use the same idea and turn it into another form of it. It’s all about finding those patterns, getting inspired by them, and using it in your work. This book was written to show you the similarities between people that bring them together and now its up to you to use it to your advantage. There is always something you can learn from someone 44
SPECIAL
First and foremost, I’d like to personally thank each and every designer, who contributed to this book. Without you, we wouldn’t have been able to make this book. I would also like to thank Chip Kidd and David Carson for giving me their consent to be mentioned in this book. A special thank you goes out to the people below, who contributed their time and expertise to the process in brief sections: Samiya Shafiq (Editor) Zoe Shain (Editor) Mukta Pai (Design) Linh Vũ Phạm Ferrari (Design) Ðaniel Teixeira Santos (Content & Design)
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