Tejas Jagannathan_Portfolio

VIS UAL CO MMUN ICATOR

PORT FOLIO 2018

This is my collection of work from 2012-2018, which includes my personal and commercial projects. www.curiousmind.design

Who am I? I am Tejas Jagannathan and I am a Visual Communicator with a Bachelor Degree in Design from Raffles Design International, Mumbai. I was raised in the Middle East, with a reserved and introverted childhood. It’s over here that I became passionately curious about human behaviour. I love listening and understanding people’s problems and graphic design has served as a great tool to solve them. Being a designer has helped me become a better communicator, which has made me more confident.

I am open-minded, opinionated, and passionate about what I do.

I am a perfectionist and have a tendency to push myself and raise the level of work that I expect from myself. My confidence comes from the fact that I work hard and I am always willing to engage in conversations and bounce out ideas. I am comfortable working with pressure and tight deadlines. Any kind of challenge makes me want to work harder and do my best.

I have lived in 3 countries and lived alone since I was 17. My diverse background has made me independent, adaptable and reliable in different situations. I am comfortable in my own skin and work well alone, but I truly enjoy collaborating and working in a team. Being around people and exchanging ideas is what works best for me. I am also very calm and composed, which helps me get along with most people.

Skills and Interests Publishing & Layout, Design Environment Graphics, Typography, Branding, User Experience and User Interface, Advertising, Poster Design, Conceptual Research, Web Design, Illustrations, Exhibition and Space design, Packaging Design, Graphic Production, Basic Image manupilation, Front end Coding (HTML, CSS), Photography Softwares: Adobe Indesign, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Lightroom, Final Cut Pro, HTML, CSS, Sketch, Invision, Microsoft Office, Mac OS/ Windows system

Meeting of the Minds ABOUT

Created in 2015

Meeting of the minds is a self-researched, self-written and self-designed book about the numerous patterns that lie between artists from different art forms, to show that we aren’t as divided as we think we are. I compared stories of artists in regards to their childhood, mindset and finally what brings them together to create empathy. I want to show the fact that there is always something you can learn from someone.

I decided to write and design a book because of the sheer research required for this topic. It had a lot of psychology and philosophy to it and only a book could do justice to the information I wanted to show.

(Major Project) Objective: Showing similarities between Graphic designers and artists in other art forms.

Purpose: To motivate people to be more open to artists of different artforms “An Art form is just a language, just because you don’t understand a language, doesn’t mean that it doesn’t make any sense.” - Imitation Game Medium of creation: InDesign, Illustrator & Photoshop

TA R G E T A U D I E N C E

18yrs - 52 yrs.

People interested in Art/ Design/ Psychology/ Philosophy.

Individuals who are more aware of themselves, as they must be interested and capable of understanding other people.

Skills: Conceptual Research, Philosophy, Writing, Publishing & Layout, Marketing, Branding.

Deliverables: Book, Bookmarks, Social Media Adverts, Poster.

BUDGET

Test-prints: Rs. 3300, Final deliverable: Rs. 4700, Bookmarks: Rs. 200, Backup deliverable: Rs. 2300, Promotion: Rs. 2100, Total cost: Rs. 13,600 Expected cost was Rs. 10,000 I surpassed my expected budget by Rs. 3,600

PROCESS (tested prototypes)

Sketch/ Mockup 1 Real time vs Expectation (April - June)

Print/ Mockup 2

Final Sample/ Mockup 3

PROCESS (sketches & structure)

Gateway Fold

PROMOTION (social media)

I had to promote this book to reach my target audience. I initially planned to publish my book, but that required consent from the artists I had chosen.

I wasn’t able to get the consent from every artist so; I decided to upload it to social media for free, without gaining any profit. David Carson and Chip Kidd were kind enough to give me their consent and appreciated my concept, which meant the world to me. I also got a good reaction in social media and I plan to further develop this book.

PROMOTION (social media)

The State of Architecture The State of Architecture: Practices and Processes in India organised by the Urban Design Research Insitute in Mumbai was envisaged as a thoughtprovoking programme of activities to investigate and instigate the concerns of the architectural fraternity in India. As a part of Kahani Designworks, we were the graphics and exhibition designers for the project, and were tasked with developing a visual identity that would represent the brand within the lead project, and outside of it. Creating an engaging exhibition experience to showcase the history and progression of architectural practice in India

Curated by Rahul Mehrotra, Ranjit Hoskote and Kaiwan Mehta, the exhibition The State of Architecture: Practices and Processes in India opened at the National Gallery of Modern Art, Mumbai in January 2016. For 12 weeks, the exhibition was to be the home for a diverse range of activity hosted by the Urban Design Research Institute.

Created in 2015 (Commercial Project as part of Kahani Designwork) Brief: To Design and communicate information about Architecture within a space through means of images, text and design elements.

Medium of creation: InDesign, Illustrator & Photoshop Our role as Kahani Designworks: Exhibition Design, Scenography, Graphic Design, Information Design, Branding, Artwork, Graphic Production.

My role: 1) Entrance and entire first floor which was the statistical section of the exhibition.

2) Full-size images and certain section parts of the chronological (timeline) section of the exhibition.

3) Promotional collaterals for the event.

(All pictures I have displayed below were designs I was involved in)

PROMOTION AL DELIVERABLES

The exhibition space was designed as a venue for discussions, screenings, conferences and events, serving students, professionals and the general public alike.

The graphics system of plus signs and typography created for the project developed further within the space, working at contrasting scales, providing contextual backgrounds for some ideas and acting as highlights for significant historical events.

The narrative of the exhibition structured the show into three zones: statistical, chronological and survey.

EXHIBITION DESIGN

As a part of Kahani Designworks, I was able to work on many projects and gain valuable experience that helped me become a better designer today. In ‘The State of Architecture, I got to work with various people from the curators writing the content, to the print team and the production team which helped me learn about the process of implementation.

The design for this project was headed by Ruchita Madhok and Aditya Palsule. I was given the responsibility of creating design certain spaces as they overlooked my work. All photos mentioned had my role in making them.

The State of Architecture won the following Awards: 2017 POOL Magazine ‘India’s Best Design Project Award’ in Exhibition Design.

2016 Confederation of Indian Industries Design Excellence Award in Exhibition Design.

Black Elephant, Best of Show at the Kyoorius Design Awards, 2016.

Blue Elephant, Exhibition Design category at the Kyoorius Design Awards, 2016 In-book winner, Environmental Graphics category at the Kyoorius Design Awards, 2016 2015 In-book winner, Publication Design category at the Kyoorius Design Awards, 2015

A video on The State of Architecture: Vimeo Article on The State of Architecture: bestmediainfo.com

Self-Branding W H AT I S Y O U R B R A N D

Created in 2017

I have created a Visual Identity for myself and my brand. The function of this brand is to showcase my work to future possible clients, to give them a better understanding of who I am and what services I can provide. My visual identity represents my design sense and my brand reflects the person I am and my values. I have been a freelance designer and worked full time for more than 2 years.

(Personal Project) Brief: Create a Brand for yourself that with represent your values as a person and the design skills you can provide.

Deliverable: Logo, Brand Manual, Social Media Advertising Stationary & Website Design

BRAND VALUE

I want people to connect with the person I am through my brand, as it represents all those qualities that mean the world to me. I want to understand and engage in conversation and I plan to do that not just through my work, but also through my blog which will be connected to my website. The blog will showcase my love of writing and display my philosophies and beliefs in design.

Medium of creation: InDesign, Illustrator & Sketch Role: Branding, Graphic Design, User Interface and User Experience, Typography, Web Design, Graphic Production

SKETCH

LOGO & COLOURS

This logo was made by rectangles with rounded edges and circles were used for the edges. The width of all the lines are equal, and I have tried to keep it as consistent as possible. In the above example, you can see the alignment, proportion and mathematical structure.

TYPOGRAPHY Primary Typeface Trustworthy/ Adaptability

Movement/ Connection

Focus/ Detail

C O L O U R PA L E T T E Primary Colours R: 45 G: 55 B: 149 #2d3795

C: 97 M: 93 Y: 0 K: 0

Secondary Colour R: 29 G: 33 B: 78 #1d214

C: 100 M: 95 Y: 40 K: 37

R: 241 G: 86 B: 66 #f15642

C: 0 M: 8 Y: 72 K: 0

RALEWAY ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 123456789 .’•@#$%^&*()!

Secondary Typeface

QUICKSAND ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 123456789 .’•@#$%^&*()!

Social Mediia: Facebook post template

Website: About (1)

Design articles and philosphies written by me.

Chatbox: Clients can ask me any immediate questions they have Website: About (2) Social Media: Instagram post template

Website: Homepage (3)

Website: About (1)

Pop up game: Will appear when the user is inactive. It is also available on chat.

Website: About (2)

Clickable link

This arrow button will be optional, but players can use it, if they are on their mobile phones.

The Randomizer

THE RANDOMIZER

CONCEPT & PURPOSE

Created in 2013

Inspired by Dadaism, The Randomizer is unique and breaks the conventional rules of aesthetics. It serves the purpose of being random and abstract.

It is more suited as a header. Its main appeal comes from its mechanical look and random elements that fall into it.

(Personal Project) Brief: Create a Typeface.

Deliverable: Typeface, Brochure, Branding, Layout.

The typeface also comes together to form interesting and unique figures & shapes.

Medium of creation: InDesign, Illustrator & Fontagrapher

T Y P E FA C E U N I T S

Role: Typography, Branding, Layout

Lowercase, Uppercase, Number & Symbols.

(No italics or bold/reg/light)

Bombay Bike ABOUT US

Created in 2017

Bike Bombay is a local bike rental service. Find your bike in your nearby Hubs and unlock it using the Bike Bombay application.

(Personal Project)

C O L O U R PA L E T T E

Deliverable: Logo, Wireframe, User-Interface, Application flow.

Brief: Create an user interface for a Bike rental application.

The Dark green colour works well with the Mint green to create more depth in the app. I have also used gradients as a background to reinforce the idea of movement.

The Mint-green colour fits well with the brand’s identity of freshness, health and safety for the environment. Cycling is an enjoyable and healthy way to travel and this colour brings that vibrancy and freshness into the application.

Medium of creation: Illustration, Sketch and Invision

Primary Colours

Secondary Colours

The secondary colour yellow helps bring a pop to the application. It gives the app a much-needed vibrancy and energy to it and the white colour helps to create a good balance of negative space.

Skills: Typography, Branding, Layout

TYPOGRAPHY

LOGO

WIREFRAMES

A P P L I C A T I O N U S E R I N T E R FA C E

Splash screen

Register Screen

Tutorial

A P P L I C A T I O N U S E R I N T E R FA C E

Hamburger Menu

Select your Bike

Number of bikes available on Selected Hub

Select your Price

Fare mentioned for each bike for easier selection process

A P P L I C A T I O N U S E R I N T E R FA C E

Route to the hub

Unlocking Bike lock

Route to destination (Optional)

Bright Young Talents, 15 Bright Young Talents, 2015 is a graduation exhibition of final projects from the graduates of Fashion Design, Fashion Marketing & Management, Interior Design, Multimedia Design and Visual Communication from Raffles Design International, Mumbai.

Created in 2015

We were a team of 4 designers, occupied in developing an identity and collaterals for the event. Since it was a graduation show, the design was aimed to focus on the students. Bright vibrant colours were used to show the passion and energy of the youth. The aim was to build an identity that was consistent across all collaterals with unique adaptations within the same visual identity.

Medium of creation: InDesign, Illustrator & Photoshop

(Freelance Project) Brief: To Design a museum and year book for the Graduation Show.

Skills: Exhibition Design, Scenography, Graphic Design, Information Design, Branding, Artwork, Graphic Production.

Deliverables: Logo, Graduation Book, Standee, Access Card, Posters, CD Rom, Invitation, Bill Board, Exhibition Board.

Tiling Bombay ‘Tiling Bombay’ by Kahani Designworks is currently an open digital archive on Instagram (@storycityindia) that documents and illustrates the tiled floors of the heritage buildings in Mumbai. So far, the project has covered tiles, and fascinating trivia, about places in Mumbai including JN Petit Library, Rajabai Tower at University of Mumbai, Keneseth Eliyahoo Synagogue, David Sasoon Library, Great Western Building, Dr. Bhau Daji Lad Museum, St. Thomas Cathedral, Raja Bahadur Mansion, Royal Yacht Club at Apollo Bunder, Elphinstone College and a lot more.

I have shown the posts and artworks that I was able to create below. Follow this project on Instagram @storycityindia to find out the story of each place and further artworks.

Created in 2016 (Commercial Project as part of Kahani Designworks) Brief: To create illustrations for tiles in museums.

Medium of creation: Illustrator & Photoshop My role: Illustration, Colour selection.

Piramal Art Residency ‘Piramal Art Residency’ is a community space for art, conversations, experiments and encounters funded by the Piramal Art Foundation. They invite cycle of artists for a particular duration of time with a different theme for every residency.

As a part of Kahani Designworks and with the Art Direction of Ruchita Madhok, we created a set of posters with different themes for each poster, yet is consistent with the brand.

Follow this project on Youtube (Piramal Art Foundation) to see a sneak peak on each of their Art Residency cycles.

Created in 2016 (Commercial Project as a part of Kahani Designworks) Brief: Creating promotional tools to advertise an Art Residency Medium of creation: Illustrator & Photoshop My role: Conceptualising, Layout, Poster Design

Others THE PIRAMAL MUSEUM OF ART (Promotional Posters)

(Commercial Project as a part of Kahani Designworks)

“ I A M N OT A N E N T R E P R E N E U R ” T H E R . T H YA G A R A J A N S T O R Y

(Commercial Project as a part of Kahani Designworks)

C R I C K E T C O N N E C T S “ I N D I A - A U S T R A L I A C R I C K E T R E L AT I O N S �

(Commercial Project as a part of Kahani Designworks)