T E K U M A art + technology
office
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WHAT IS TEKUMA? WHY WORK WITH TEKUMA OUR PROCESS CASE STUDY TESTIMONIALS WHO WE ARE
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[solution] WHAT IS TEKUMA?
$ more ART art WITH STORY
moreBETTER bookings WORKPLACE
happy HAPPYguests CLIENTS
more revenue POWERFUL BRAND IMAGE
Tekuma curates and stages Airbnbs with art. We provide a cost effective way to improve the aesthetics and rental appeal of space, allowing Airbnb hosts to capture higher revenue through more bookings and better ratings.
TEKUMA PROVIDES ON-DEMAND CURATION TO BRING UNIQUE ART TO SPACE. We activate your space into an art gallery to enhance and reflect your company’s brand, culture and values. Once your gallery is activated, we [confidential]space for you to share and enable create an online profile for the upgraded 7 social engagement with the art.
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ACTIVATE YOUR GALLERY WITH TEKUMA THE SIMPLEST WAY TO STAND OUT #SHAREYOURWALLS 5
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GENERIC E
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“A beautiful and socially engaged work environment reflects the culture of the business, a culture of everything that motivates and drives people.�
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WHY WORK WITH TEKUMA?
We personalize each space with art to provide a gallery amenity. We are a one-stop shop for your gallery experience. We get your employees excited about their office space.
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Impress clients with the social impact of supporting artists. Convey your company’s brand and values. Earn additional revenue for every artwork sold through your space.
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WE HAVE A NETWORK OF GALLERIES IN CONSTANT EXPANSION
Within the Boston area, we have over 70 installed galleries including Airbnbs, offices, coworking space, and a 30-apartment building.
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Some of our gallery projects...
Flatbook (15 Airbnbs) Compass Furnished Apartments (30 apartments) Metis Communications (office headquarters) Inteahouse (incubator space) Pilot Tekuma Airbnbs (3 apartments)
You will notice that some of these projects, have modest furnishings. The showcased artists allowed to request a premium when listing these properties.
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THE TEKUMA PROCESS
Tekuma creates physical art galleries to transform generic spaces into authentic experiences. It can be hard to find unique art that is not expensive. No need for costly interior designers or art advisors. We can handle it for you.
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Receive space info.
Send art proposal.
Prepare custom cart.
Ship artworks to doorsteps.
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At the request of clients, we create art tags to enable sales and discovery of the artist.
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WHAT IS ‘ART CURATION’ AT TEKUMA? We craft our art proposals with care. Our art concepts are focused on your property and your brand. The proposal can be broken into three components. 1. Select
2. Organize
3. Package
1. We select from our curated database local artists whose stories reflect your company values and whose aesthetics suit your environment. 2. We organize the artworks based on the configuration, the function of your space and the art narrative. 3. We package a proposal with art concept, artworks, artist stories and instructions regarding setting up your art collection.
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Our curators are architecture, design and fine arts graduates. They work hand in hand with our programmers to find the best artist match for your property.
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WHY IS TECHNOLOGY NEEDED? Efficient Curation With artists constantly generating new visuals and creating a large inventory of art worldwide, it becomes harder to find that perfect collection. Furthermore, it is easy to miss out on the latest content. Our platform allows our curators to find that artwork that meets all your criteria in no time. Art Database Often, when you see a beautiful artwork, it is difficult to find out about the artists, let alone purchase it. Our curators have done all that work, researched all our artists, and with the help of our programmers, we are building the largest curated database of digital art. Scaling & Global Access Through the integration of our partners API, we are able to add their curated collections to our database, and have our curators review the content. Find a local artist for your property in Singapore or in London.
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Above is Stephen, an MIT CS student and one of our tech lead at work in our offices. With Tekuma, Stephen implemented the latest reactive web-app technology into our curation platform.
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WHERE DO WE FIND OUR ARTISTS?
Top Design Schools Our founding team initially reached out to their alumni communities, and implemented an ambassador program at Harvard and MIT’s graduate design programs. Since, the effort has grown, and includes top design schools primarily in the Northeast.
Organic Outreach Our marketing strategies include an outreach effort towards independent artists and art communities. We receive requests everyday through various channels (website, online store, social media) and have built a robust artist portal to receive and curate submitted artworks.
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Strategic Partnerships To extend our outreach to artist communities, we partnered with companies whose catalog of art includes artists worldwide. Based in Sweden, 1X is the most exclusive photography platform (less than 5% of submissions are onboarded by their curatorial team). With headquarters in NYC and in Paris, Curioos is the world leading digital art platform. Moreover, Art.com is the world’s largest art distributor.
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WHY DO ARTISTS TRUST US?
We curate art stories We shed lights on their artworks to display their art narratives. Our art presentation is not only a pleasant visual experience, but also an enriching cultural affair. Many of our artists work in series, and we ensure that their artworks are displayed in a cohesive manner. We provide the best technology We provide comprehensive tools for our artists to display their work and communicate with our team. More specifically, we invested in building a robust artist platform at the root of our art database. We work with the finest craftsmanship We are designers ourselves and we understand framing and printing specifications are of outmost importance for artists. We ensure that our manufacturers follow those guidelines.
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We organize exhibitions and local events for our artists to display their work, meet other artists and get a face-to-face with our team of curators and programmers.
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MEET ONE OF OUR CLIENTS METIS COMMUNICATIONS With 23 full-time employees and a global partner network, Metis Communications has been providing superior public relations client service since 2005. A new startup within the marketing world, it was imperative that their space reflects their spirit and attitude.
Tekuma worked closely with the Metis team to co-ordinate the art in their new office space. Immediately we impressed them with our startup method to deliver fast results as efficient as possible. We curated each space with a unique theme. After the space was activated into an art gallery, employees shared photos of their workplace on social media and so did the artists that were represented.
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THE METIS PROJECT CONCEPT
We crafted an art proposal suited to Metis’ needs. Our curators carefully looked at their space and their company brand to enhance employee and client experience. Their desire to attract millenials was a clear motive for converting their space into a unique venue for art.
Commercial
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1 Office 8 Spaces
24 Artworks 8 Artists
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CUSTOMIZE 8 ROOMS
At Tekuma we believe every space should be unique. Our expertise and process provide high-quality personalization for every space. For Metis we exhibited one artist per space. This prompted employees to explore the whole office, read about the artists on display and experience a sense of community.
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8 ARTISTS I 8 GALLERIES
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WHAT WAS IN EACH GALLERY?
Tekuma delivers more than art, we believe in experience. A gallery is a unique amenity that enhances your employees and clients’ experience in your offices. Get them excited to come to work. We integrate technology to enable a social engagement ike no other. We offer the opportunity to purchase the work through a gallery website.
Selected Artworks
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Gallery Website
Gallery Book
Installation Guide
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A gallery book was designed for the Metis project to highlight the work in the space.
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We provide an installation guide to help you know how and where to install your artworks.
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Tools Auto Levelling Laser Tip! This is helpful when placing multiple artworks in a row.
Measuring Tape
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Common Areas 5 artworks framed in white. Frames of 25’’x25’’ or 25’’x37’’.
Tip! Center middle piece with the elevators. Rather than measuring the wall and finding the midpoint, use the elevators as a reference.
Hammer 10’’
25’’x37’’ frame
Level
23’’
25’’x25’’
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Pencil
How to
72’’ 66’’
Art Guide for Compass Funished Apartments - May 2016
Centered with the elevator.
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1 Prepare wall surface by removing existing nails.
5 Position height of nails on wall .
Tip! Install sawtooth hanger at both top corners. This will help with the leveling process.
6 Position level laser at desired height if hanging multiple artworks.
3 Measure distance between the two hanging support.
7 Position all nails at required distances,
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Wall in front of the elevator.
Position artwork on wall, using the middle point as a reference. It
should be at near eye sight2016 (62’’). Art Guide for Compass Funished Apartments - May
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Hang art and adjust until it is level by nudging the artwork.
Place art tag in the common area, roughly 3’’ away from the artwork.
Art Guide for Compass Funished Apartments - May 2016
Art placement guidelines, recommended tools, hardware and care instructions are shared with our clients’ quality control team.
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Renderings of our clients’ properties are additional visual materials we can provide depending on the scale of the project.
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TESTIMONIALS FROM CLIENTS
Christina Andrade, Metis Communications ‘‘I cannot express to you how excited the team is about all of the art. It looks great! Our clients love the work too, its amazing to hear our team pitch these artists, it does feel like we have a gallery here.’’
Laura Steglich, Inteahouse co-working space ‘‘Within an hour, our bare walls were completely transformed. We had not realized our office could look so nice. Our entrepreneurs love working here!’’
Justus Eapan, Northout Office Boston ‘‘The strangest thing happened when you were done with the art installation. My guys started cleaning the office.’’
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MEET SOME OF OUR ARTISTS
Decue Wu, Boston Among other visual arts, DQ works in fashion, graphic design, and illustration. Her work has been featured in several blogs and publications including Airbnb, Vogue, Draw A Dot, and Fashionary Hand.
Jeff Powers, Boston Jeff is an artist represented by Art Lifting, a benefit corporation that provides homeless and disabled artists the opportunity to earn their own income. To Jeff, art is therapeutic and gives him purpose.
Alessandro Babini, Boston Alessandro is the CEO of Humon, an MIT spinoff building the next generation of sports wearables to enhance human performance. He often compares his art to the process of building a startup.
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T E K U M A
Tekuma is an emerging award-winning startup founded in 2015 at the Massachusetts Institute of Technology in Cambridge, USA. At the intersection of art, technology and real estate. Our curation platform aims to solve the problem of exhibiting and buying art. Too much talent and creativity goes unseen. In the meantime, there are a lot of properties that could be authentic and unique. By embracing the sharing economy, we want to help people activate their living spaces into vibrant art galleries. Our vision is to build the world’s largest gallery, unleashing the potential in millions of spaces and artworks.
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MISSION We want to democratize the arts by creating beautiful galleries everywhere. We bring more culture to your everyday spaces.
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OUR STORY
We were students at the MIT School of Architecture & Center for Real Estate when we were inspired to create Tekuma. The idea stemmed when no one showed up to our final design presentation. This sparked the idea of displaying our work in public spaces. We got in trouble when we had a pop up gallery in the lobby of MIT’s business school. At midnight we went back to remove the art, but then had another idea. We placed an artwork in every study room with a label which said ‘scan the code, pay for the art and take it’. Within a month we sold 7 out of 20. It was then we realized we did not just add value to the art but to the experience of the space as well. We embrace the challenge to solve the inefficiency in the art industry today. Traditional galleries are limited in real estate. With so much creative talent and plenty of walls that need it, we had to do something to connect the two.
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We bought frames from IKEA. Printed our classmates’ work and hacked MIT Sloan business school with art. These are the tags we used.
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OUR TEAM We are not your typical art provider. We are architects, artists, programmers and storytellers. With a background in design, hospitality and real estate, our unique sets of skills allow us to provide you an art encounter like no other,
Marwan Aboudib CEO
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Kun Qian Technology
Naomi HĂŠbert Operations
Rahul Muchhal Business Dev.
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TEKUMA IN THE MEDIA
[Top 7 student-founded startups to watch out for in 2016 by BostInno] [Featured in Skift’s top daily startup watch] [Winner of the 2016 MIT Creative Arts Venture award] [Top 4 MIT startups featured in edx’s online entrepreneurship class]
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We are currently accepting pilots globally with retail brands and offices. If you are an interested company and would like to partner or learn more please contact us at
hello@tekuma.io
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Activate Your Gallery PAR TNER WI TH TEKUMA
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