T E K U M A art + technology
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WHAT IS TEKUMA? WHY WORK WITH TEKUMA OUR PROCESS CASE STUDIES: METIS COMMUNICATIONS
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COMPASS
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FLATBOOK
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WHAT WAS IN EACH GALLERY?
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TESTIMONIALS
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MEET SOME OF OUR ARTISTS
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WHO WE ARE
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[solution] WHAT IS TEKUMA?
$ more artWITH ART
STORY
more revenue happy guests POWERFUL HAPPY
more bookings BETTER
CLIENTS
ENVIRONMENT
BRAND IMAGE
Tekuma curates and stages Airbnbs with art. We provide a cost effective way to improve the aesthetics and rental appeal of space, allowing Airbnb hosts TEKUMA CURATES AND STAGES YOURand SPACE to capture higher revenue through more bookings better ratings.
WITH ART.
We provide a cost-effective way to improve the aesthetics and appeal of your properties. We activate your space into an art gallery to enhance and reflect your company’s brand, culture and values. [confidential] 7
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ACTIVATE YOUR GALLERY WITH TEKUMA THE SIMPLEST WAY TO STAND OUT
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GENERIC E
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“A beautiful and socially engaged environment reflects the culture of the business, a culture of everything that motivates and drives people.�
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WHY WORK WITH TEKUMA?
We personalize each space with art to provide a gallery amenity. We are a one-stop shop for your gallery experience. We help your guests discover local culture and talent.
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Capture higher revenue with more occupancy and better reviews. Earn additional revenue with every artwork sold. Convey your company’s brand and values by sharing your walls.
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WE HAVE A NETWORK OF GALLERIES IN CONSTANT EXPANSION
Within the Boston area, we have over 70 installed galleries including Airbnbs, offices, coworking space, and a 30-apartment building.
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Some of our gallery projects... Flatbook (15 Airbnbs) Compass Furnished Apartments (30 apartments) Metis Communications (office headquarters) Inteahouse (incubator space) Pilot Tekuma Airbnbs (3 apartments)
You will notice that some of these projects, have modest furnishings. The showcased artists allowed to request a premium when listing these properties.
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THE TEKUMA PROCESS
Tekuma creates physical art galleries to transform generic spaces into authentic experiences. We connect artists to space, and turn bare walls into independant galleries.
1. Receive space info.
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2. Send art proposal.
3. Prepare custom cart.
4. Ship artworks to doorsteps.
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At the request of clients, we create art tags to enable sales and allow guests to discover more about the artist.
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WHAT IS ‘ART CURATION’ AT TEKUMA? We craft our art proposals with care. Our art concepts are focused on your property and your brand. The proposal can be broken into three components. 1. Select
2. Organize
3. Package
1. We select from our curated database local artists whose stories reflect your company values and whose aesthetics suit your environment. 2. We organize the artworks based on the configuration, the function of your space and the art narrative. 3. We package a proposal with art concept, artworks, artist stories and instructions regarding setting up your art collection.
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Our curators are architecture, design and fine arts graduates. They work hand in hand with our programmers to find the best artist match for your property.
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WHY IS TECHNOLOGY NEEDED? Efficient Curation With artists constantly generating new visuals and creating a large inventory of art worldwide, it becomes harder to find that perfect collection. Furthermore, it is easy to miss out on the latest content. Our platform allows our curators to find that artwork that meets all your criteria in no time. Art Database Often, when you see a beautiful artwork, it is difficult to find out about the artists, let alone purchase it. Our curators have done all that work, researched all our artists, and with the help of our programmers, we are building the largest curated database of digital art. Scaling & Global Access Through the integration of our partners API, we are able to add their curated collections to our database, and have our curators review the content. Find a local artist for your property in Singapore or in London.
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Above is Stephen, an MIT CS student and one of our tech lead at work in our offices. With Tekuma, Stephen implemented the latest reactive web-app technology into our curation platform.
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WHERE DO WE FIND OUR ARTISTS?
Top Design Schools Our founding team initially reached out to their alumni communities, and implemented an ambassador program at Harvard and MIT’s graduate design programs. Since, the effort has grown, and includes top design schools primarily in the Northeast.
Organic Outreach Our marketing strategies include an outreach effort towards independent artists and art communities. We receive requests everyday through various channels (website, online store, social media) and have built a robust artist portal to receive and curate submitted artworks.
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Strategic Partnerships To extend our outreach to artist communities, we partnered with companies whose catalog of art includes artists worldwide. Based in Sweden, 1X is the most exclusive photography platform (less than 5% of submissions are onboarded by their curatorial team). With headquarters in NYC and in Paris, Curioos is the world leading digital art platform. Moreover, Art.com is the world’s largest art distributor.
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WHY DO ARTISTS TRUST US?
We curate art stories We shed lights on their artworks to display their art narratives. Our art presentation is not only a pleasant visual experience, but also an enriching cultural affair. Many of our artists work in series, and we ensure that their artworks are displayed in a cohesive manner. We provide the best technology We provide comprehensive tools for our artists to display their work and communicate with our team. More specifically, we invested in building a robust artist platform at the root of our art database. We work with the finest craftsmanship We are designers ourselves and we understand framing and printing specifications are of outmost importance for artists. We ensure that our manufacturers follow those guidelines.
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We organize exhibitions and local events for our artists to display their work, meet other artists and get a face-to-face with our team of curators and programmers.
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MEET ONE OF OUR CLIENTS METIS COMMUNICATIONS
We crafted an art proposal suited to Metis’ needs. Our curators carefully looked at their space and their company brand to enhance employee and client experience. Their desire to attract millenials was a clear motive for converting their space into a unique venue for art.
Commercial
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1 Office 8 Spaces
24 Artworks 8 Artists
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Metis Communications Offices
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CUSTOMIZE 8 ROOMS
At Tekuma we believe every space should be unique. Our expertise and process provide high-quality personalization for every space. For Metis we exhibited one artist per space. This prompted employees to explore the whole office, read about the artists on display and experience a sense of community.
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8 ARTISTS I 8 GALLERIES
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Metis Communications, 294 Washington Street
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Metis Communications, 294 Washington Street
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InTeahouse, 727 Massachusetts Avenue
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InTeahouse, 727 Massachusetts Avenue
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MEET ONE OF OUR CLIENTS COMPASS FURNISHED APARTMENTS For the last decade, Compass has been a leading provider of both short-term and long-term fully furnished apartments throughout the Northeastern United States. With a strong focus on high quality apartments and “concierge-style” customer service, Compass quickly stood out from the crowd. Today they have over 500 luxury apartments across 4 states
With growing competition in the hospitality industry, along with the booming Airbnb ecosystem. It was clear that Compass’s goal was to innovate and provide an unmatched guest experience through an art gallery in each unit
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1085 Boylston Street Boston, USA
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THE COMPASS PROJECT CONCEPT
We crafted an art proposal suited to Compass’ needs. Our curators carefully looked at their property, their company brand and their high-quality guest experience. From our discussions came into being ARTlab, a rebranding of their property into a unique venue for art.
Furnished Apartments
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30 Apartments One Property
180 Artworks 30 Artists
$750-1000 Budget per Gallery
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by compass
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property ARTlab
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levels exhibitions
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apartments galleries
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CUSTOMIZE 30 APARTMENTS
Lowering costs typically entails mass-produced artworks and generic furnishings. At Tekuma we believe every space should feel unique. Our expertise and process provide high-quality personalization at competitive prices. For Compass we exhibited one artist per unit and made each apartment special within their portfolio of properties.
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30 ARTISTS I 30 GALLERIES
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Four to six artworks from a single artist were on display in each one-bedroom apartment for the Compass project. Those photos were also shared with the artists themselves.
Compass, 1085 Boylston (ARTlab)
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We chatted with Compass’ guests during the installation of artworks. All communicated their excitement in sharing their walls with artworks unique within the building.
Compass, 1085 Boylston (ARTlab)
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DEFINE 6 COMMON AREAS Welcome your guests with beautiful artworks in the lobby, have them read insightful narratives about their creators while waiting for the elevator.
Compass, 1085 Boylston (ARTlab)
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Your guests should be excited about their stay before they even enter their temporary home. Common areas are the perfect opportunity.
Compass, 1085 Boylston (ARTlab)
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MEET ONE OF OUR CLIENTS FLATBOOK
Flatbook is a professional Airbnb host with more than 500 units in North America. With the tagline ‘Where you want to be’, their short-term rentals offer an authentic stay with deep roots into the neighbourhood. Having Tekuma artists on display in their Boston apartments was a perfect way for to bring that local vibe into their spaces.
After 5 paid prototype units where Tekuma replaced Flatbook’s existing artworks, our team furnished with art 9 of their apartments, ranging from studios to 2-bedrooms. We acted quick as Flatbook wanted all units to be staged within the month.
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Flatbook is based in Montreal with apartments all over North America.
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Flatbook, 21 Beacon Street
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Flatbook, 1440 Beacon Street
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Flatbook, 175 Freeman Street
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Flatbook, 300 Harrison Street
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WHY COMPASS & FLATBOOK WORKED WITH US?
Enhance your guest experience to boost your revenues. Our short-term leasing clients understood that our gallery product is a cost-effective way to increase rental appeal, receive better reviews, increase bookings and collect higher earnings. Furthermore, a gallery is an amenity that depends a premium.
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VALUE PROPOSITION ASSUMPTIONS
1%
Occupancy Increase
C ASSUMPTIONS BASIC ASSUMPTIONS age Daily Rate Average Daily Rate ts on Occupancy Effects (increment) on Occupancy (increment) ts on ADR (increment) Effects on ADR (increment) pancy RateOccupancy Rate ar RevPar n a Year Days in a Year
RN ON INVESTMENT RETURN ON (ROI) INVESTMENT (ROI) mental revenue per annum per unit Incremental revenue per annum per unit mental revenue Incremental over investment revenue over 2 Years investment 2 Years
5%
ADR Increase
Base Conservative Base Conservative Optimistic $150 $158 $150 $165 $158 1.00% 3.00% 1.00% 5.00% 10.00% 5.00% 80.0% 81.0% 80.0% 83.0% 81.0% $43,800 $46,565 $43,800 $49,987 $46,565 365 6% 365 14%6%
$2,765 $5,530
Optim $ 3 10 8 $49
$6,187 $2,765 $12,374 $5,530
$6 $12
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WHAT WAS IN EACH GALLERY?
Tekuma delivers more than just art, we believe in experience. A gallery is a unique guest amenity that transforms their stay into a memorable experience. They will long to come back to your properties and discover more artists. We integrate technology to enable a social engagement like no other. We offer guests the opportunity to purchase the work through the gallery website designed for you.
Selected Artworks
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Gallery Website
Gallery Book
Installation Guide
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A gallery book was designed for the Compass ARTlab project.
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Throughout the process, mock-ups of the main lobby were sent to the client.
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Tools Auto Levelling Laser Tip! This is helpful when placing multiple artworks in a row.
Measuring Tape
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Common Areas 5 artworks framed in white. Frames of 25’’x25’’ or 25’’x37’’.
Tip! Center middle piece with the elevators. Rather than measuring the wall and finding the midpoint, use the elevators as a reference.
Hammer 10’’
25’’x37’’ frame
Level
23’’
25’’x25’’
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Pencil
How to
72’’ 66’’
Art Guide for Compass Funished Apartments - May 2016
Centered with the elevator.
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1 Prepare wall surface by removing existing nails.
5 Position height of nails on wall .
Tip! Install sawtooth hanger at both top corners. This will help with the leveling process.
6 Position level laser at desired height if hanging multiple artworks.
3 Measure distance between the two hanging support.
7 Position all nails at required distances,
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Wall in front of the elevator.
Position artwork on wall, using the middle point as a reference. It
should be at near eye sight2016 (62’’). Art Guide for Compass Funished Apartments - May
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Hang art and adjust until it is level by nudging the artwork.
Place art tag in the common area, roughly 3’’ away from the artwork.
Art Guide for Compass Funished Apartments - May 2016
Art placement guidelines, recommended tools, hardware and care instructions are shared with our clients’ quality control team.
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Renderings of our clients’ properties are additional visual materials we can provide depending on the scale of the project.
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TESTIMONIALS
Eric Flemming, President at Compass ‘‘We needed to attract more millennials and make our guests feel special. We believed in Tekuma’s mission to make art more accessible. Our goal is to innovate within our industry to compete’.’ Bibi Careau, Operations Coordinator at Flatbook ‘‘Tekuma is not your run-of-the-mill art supplier; they offer beautiful and distinctive pieces, specifically catered so that each print has its place and its story. Not only did they enhance some of our spaces, but they did so quickly and efficiently, while maintaining excellent communication with our team. I would recommend Tekuma to anyone (...) looking to give their guests a taste of the local art scene.’’ Compass Guest ‘‘My husband and I stayed for one week in the ARTlab, almost every night we would visit a floor to see the art in the common areas. We can not wait to come back and stay in a new unit with new art.’’
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Christina Andrade, Metis Communications ‘‘I cannot express to you how excited the team is about all of the art. It looks great! Our clients love the work too, its amazing to hear our team pitch these artists, it does feel like we have a gallery here.’’
Laura Steglich, Inteahouse co-working space ‘‘Within an hour, our bare walls were completely transformed. We had not realized our office could look so nice. Our entrepreneurs love working here!’’
Justus Eapan, Northout Office Boston ‘‘The strangest thing happened when you were done with the art installation. My guys started cleaning the office.’’
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MEET SOME OF OUR ARTISTS
Catherine Sodërberg, New York + Boston Catherine is a graduate of Harvard University’s School of Design, and experiments with sculptural and mathematically derived forms. Based in NYC, she works as a product designer and plays in the fashion and jewelry design field. Fafa Khan, Montreal Born in Montreal but hailing from Pakistan, Fafa is of Japanese and Finnish decent. Fafa, paints, dances and DJs. Her musical work inspires her to create art and graphic designs. She has held exhibitions in Montreal and in Paris. Kwaku Opoku, New York + Ghana Kwaku ‘REEZ’ Opoku is majoring in Integrated Design at Parsons The New School For Design. Art serves as Kwaku’s platform for relaying thoughts, ideas, and having social and political conversations.
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Decue Wu, Boston Among other visual arts, DQ works in fashion, graphic design, and illustration. Her work has been featured in several blogs and publications including Airbnb, Vogue, Draw A Dot, and Fashionary Hand. Jeff Powers, Boston Jeff is an artist represented by Art Lifting, a benefit corporation that provides homeless and disabled artists the opportunity to earn their own income. To Jeff, art is therapeutic and gives him purpose. Alessandro Babini, Boston Alessandro is the CEO of Humon, an MIT spinoff building the next generation of sports wearables to enhance human performance. He often compares his art to the process of building a startup.
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T E K U M A
Tekuma is an emerging award-winning startup founded in 2015 at the Massachusetts Institute of Technology in Cambridge, USA. At the intersection of art, technology and real estate, our curation platform aims to solve the problem of exhibiting and buying art. Too much talent and creativity goes unseen. In the meantime, there is a lot of properties that could be authentic and unique. By embracing the sharing economy, we want to help people activate their living spaces into vibrant art galleries.
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MISSION We want to democratize the arts by creating beautiful galleries everywhere. We bring more culture to our everyday spaces.
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OUR STORY
We were students at the MIT School of Architecture & Center for Real Estate when we were inspired to create Tekuma. The idea stemmed when no one showed up to our final design presentation. This sparked the idea of displaying our work in Airbnbs. We embraced the challenge and want to solve the inefficiencies of today’s art industry. Traditional galleries are limited in real estate. With so much creative talent and plenty of walls that need it, we had to do something to connect the two. We believe good art should be accessible and Tekuma is a way to make sure that every space can be transformed into an art gallery for artists’ stories to be told and work to be sold.
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[market validation] 50%
MORE ONLINE VIEWS
10%
MORE BOOKINGS
15%
HIGHER REVENUE
60%
HIGHLIGHTED REVIEWS(ART)
Over the past 6 months we leased 3 Airbnbs in Cambridge, MA and proved the impact of art on a listing’s performance through primary market research.
To prove that our product increased revenues, we leased 3 Airbnbs in These today are our test labs for R&D Boston and demonstrated the impact of art on a listing’s performance [confidential] through primary market research and A/B testing. 9 These today are our test labs for R&D and initially helped support Tekuma financially.
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OUR TEAM
We are not your typical art provider. We are architects, artists, programmers and storytellers. With a background in design, hospitality and real estate, our unique sets of skills allow us to provide you an art encounter like no other,
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Marwan Aboudib CEO
Kun Qian Technology
Naomi Hébert Operations
Rahul Muchhal Business Dev.
MIT dual graduate MIT dual graduate McGill University MBA fellowship from degrees in degrees in graduate degree MIT Sloan Architecture and Architecture and in Architecture School of Real Estate; Real Estate; -national awards; Management; 5+ years in the 3+ years at OMA Kengo Kuma 12+ years in sales hospitality industry offices Associates, Paris & and bus. dev. in (Middle East); (Asia); SOM, New York Europe & India; Won awards, Represented Hong Worked at MIT Technology exhibitions for his Kong at the world startup ‘Mapdwell’ entrepreneur and photography work. Chess Olympiads. -world leading was at CPG & Media solar platform. organisation.
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AWARDS
[Winner of the 2016 MIT Creative Arts Venture award] [Top 4 MIT startups featured in edx’s online entrepreneurship class] [Top 7 student-founded startups to watch out for in 2016 by BostInno] [Featured in Skift’s top daily startup watch]
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TEKUMA IN THE MEDIA
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We are currently accepting pilots globally with operators and developers. If you are an interested hospitality operator and would like to partner or learn more please contact us at
hello@tekuma.io
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ACTIVATE YOUR GALLERY PA RT N E R W I T H T E K U M A
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