T E K U M A art + technology
hospitality
TEKUMA.IO
ACTIVATE YOUR GALLERY WITH TEKUMA THE SIMPLEST WAY TO STAND OUT
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WHAT IS TEKUMA? WHY WORK WITH TEKUMA OUR PROCESS CASE STUDY TESTIMONIALS VALUE PROPOSITION WHO WE ARE
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WHAT IS TEKUMA?
ART WITH STORY
BETTER ENVIRONMENT
HAPPY CLIENTS
POWERFUL BRAND IMAGE
TEKUMA CURATES YOUR SPACE WITH ART. We transform your space into an art gallery to enhance and reflect your company’s brand, culture and values. More than color on the walls, we bring stories by artists to your space. vvvvv We provide a cost-effective way to improve the aesthetics and rental appeal of space, allowing you to capture higher revenue through more bookings and better ratings.
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One of our Airbnb test labs in Cambridge, MA.
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GENERIC E
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“78% of millennials indicated they prefer to learn something new when they travel.�
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WHY WORK WITH TEKUMA?
Personalize each space with art to provide a gallery amenity. Improve the value of your property. Help your guests discover local culture and talent.
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Capture higher revenue with more occupancy and better reviews. Earn additional revenue with every artwork sold. Convey your company’s brand and values by sharing your walls.
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WE HAVE A NETWORK OF GALLERIES IN CONSTANT EXPANSION
Within the Boston area, we have over 70 installed galleries including Airbnbs, offices, coworking spaces, and a 30-apartment building.
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Some of our gallery projects... Flatbook (15 Airbnbs) Compass Furnished Apartments (30 apartments) Metis Communications (office headquarters) Inteahouse (incubator space) Pilot Tekuma Airbnbs (3 apartments)
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OUR PROCESS
Tekuma creates physical art galleries to transform generic spaces into authentic experiences. We connect artists to space, and turn bare walls into independant galleries.
1. Receive space info.
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2. Send art proposal.
3. Prepare custom cart.
4. Ship artworks to doorsteps.
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At the request of clients, we create art tags to enable sales and allow guests to discover more about the artist.
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WHAT IS ‘ART CURATION’ AT TEKUMA? We craft our art proposals with care. Our art proposals focus on your property and your brand. The proposal can be broken into three components. 1. Select
2. Organize
3. Package
1. We select local artists from our database whose stories reflect your company values and whose aesthetics suit your environment. 2. We organize the artworks based on the configuration and function of your space. 3. We send a proposal with concept curation, artworks, artist stories and instructions to set up your art collection.
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Our curators are architecture, design and fine arts graduates. They work hand in hand with our programmers to find the best artist match for your property.
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WHY TECHNOLOGY?
Efficient Curation It is easy to miss out on the latest art content and be overwhelmed with the surplus of available artists. Our platform allows our curators to find the artwork that meets all of your criteria. Art Database Searching for the perfect piece, learning more about the artist, and eventually purchasing an artwork can be difficult and time consuming. Our curators have done all of that work and, with the help of our programmers, are building the largest curated art database. Scaling & Global Access Curated collections are made available to our database on a daily basis. Browse beautifully designed art packages for your property in Singapore or in London.
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Stephen, MIT CS and one of our tech leads, helped implement the latest reactive web-app technology into our artist platform.
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WHERE DO WE FIND OUR ARTISTS?
Top Design Schools Our founding team initially reached out to their alumni communities, to implement an ambassador program at Harvard and MIT’s graduate design programs. Since then, the effort has grown to top design schools in the Northeast.
Organic Outreach We receive requests everyday through various channels (website, online store, social media) and have built a comprehensive artist portal to receive and curate submitted artworks.
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Strategic Partnerships To extend our outreach to artist communities, we partnered with companies whose catalog of art includes artists worldwide. Based in Sweden, 1X is the most exclusive photography platform (less than 5% of submissions are onboarded by their curatorial team). With headquarters in NYC and in Paris, Curioos is the world leading digital art platform. Lastly, Art.com is the world’s largest art distributor.
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WHY DO ARTISTS TRUST US?
We curate their stories We shed lights on their artworks and display cohesive art narratives. Our art presentation is not only a pleasant visual experience, but also an enriching cultural affair. We provide the best technology We invested in building a robust artist platform at the root of our art database. We provide comprehensive tools for our artists to display their work and communicate with our team. We work with the finest craftsmanship We are designers ourselves. Because of this, we understand that framing and printing specifications are of utmost importance for artists. We ensure that our manufacturers follow those guidelines.
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We organize exhibitions and local events for our artists to display their work, meet other artists and get a face-to-face with our team.
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MEET ONE OF OUR CLIENTS COMPASS FURNISHED APARTMENTS For the last decade, Compass has been a leading provider of both short-term and long-term fully furnished apartments throughout the Northeastern United States. With a strong focus on high quality apartments and “concierge-style” customer service, Compass quickly stood out from the crowd. Today they have over 500 luxury apartments across 4 states.
With growing competition in the hospitality industry and a booming Airbnb ecosystem, it was Compass’ goal to provide an unmatched guest experience. We helped make that a reality with our innovative art curation service.
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1085 Boylston Street, Boston
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We crafted an art proposal suited to Compass’ needs. Our curators carefully looked at their property and company brand to enhance their high-quality guest experience. As a result of our assessment, ARTlab was born, a rebranding of their property into a unique venue for art.
Furnished Apartments
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30 Apartments One Property
180 Artworks 30 Artists
$1-$2.5/ sq.ft.
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by compass
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property ARTlab
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levels exhibitions
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apartments galleries
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We customized 30 apartments for Compass. Lowering costs typically entails mass-produced artworks and generic furnishings. At Tekuma, we believe every space should feel unique. Our expertise and services provide high-quality personalization at competitive prices. At Compass, we exhibited one artist per unit, transforming each apartment into a unique component of their property portfolio.
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30 Artists | 30 Galleries
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Welcome your guests with beautiful artwork in the lobby. Offer them insightful narratives about each artist as they wait for the elevator.
Compass, 1085 Boylston
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Guests should be excited about their stay upon first glance. Common areas offer the perfect opportunity to create a welcoming, engaging, and inspiring guest experience.
Compass, 1085 Boylston
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WHAT WAS IN EACH GALLERY?
Tekuma delivers more than art. We believe in experience. A gallery is a unique guest amenity that transforms their stay into a memorable experience. They will long to come back to your properties and discover more artists. We integrate technology to enable a social engagement like no other. We offer guests the opportunity to purchase the work through the gallery website designed for you.
Selected Artworks
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Gallery Website
Gallery Book
Installation Guide
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Renderings can be provided depending on the scale of the project.
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Sample client mock-up of their main lobby installation.
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Tools Auto Levelling Laser Tip! This is helpful when placing multiple artworks in a row.
Measuring Tape
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Common Areas 5 artworks framed in white. Frames of 25’’x25’’ or 25’’x37’’.
Tip! Center middle piece with the elevators. Rather than measuring the wall and finding the midpoint, use the elevators as a reference.
Hammer 10’’
25’’x37’’ frame
Level
23’’
25’’x25’’
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Pencil
How to
72’’ 66’’
Art Guide for Compass Funished Apartments - May 2016
Centered with the elevator.
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1 Prepare wall surface by removing existing nails.
5 Position height of nails on wall .
Tip! Install sawtooth hanger at both top corners. This will help with the leveling process.
6 Position level laser at desired height if hanging multiple artworks.
3 Measure distance between the two hanging support.
7 Position all nails at required distances,
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Wall in front of the elevator.
Position artwork on wall, using the middle point as a reference. It
should be at near eye sight2016 (62’’). Art Guide for Compass Funished Apartments - May
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Hang art and adjust until it is level by nudging the artwork.
Place art tag in the common area, roughly 3’’ away from the artwork.
Art Guide for Compass Funished Apartments - May 2016
Art placement guidelines, recommended tools, hardware and care instructions are shared with our clients.
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A gallery book was designed for the Compass ARTlab project.
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TESTIMONIALS
Eric Flemming, President at Compass ‘‘We needed to attract more millennials and make our guests feel special. We believed in Tekuma’s mission to make art more accessible. Our goal is to innovate within our industry to compete’.’ Bibi Careau, Operations Coordinator at Flatbook ‘‘Tekuma is not your run-of-the-mill art supplier; they offer beautiful and distinctive pieces, specifically catered so that each print has its place and its story. Not only did they enhance some of our spaces, but they did so quickly and efficiently, while maintaining excellent communication with our team. I would recommend Tekuma to anyone (...) looking to give their guests a taste of the local art scene.’’ Compass Guest ‘‘My husband and I stayed for one week in the ARTlab, every night we would visit a floor to see the art in the common areas. We can not wait to come back and stay in a new unit with new art.’’
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MEET SOME OF OUR ARTISTS
Decue Wu, Boston Among other visual arts, DQ works in fashion, graphic design, and illustration. Her work has been featured in several blogs and publications including Airbnb, Vogue, Draw A Dot, and Fashionary Hand. Jeff Powers, Boston Jeff is an artist represented by Art Lifting, a benefit corporation that provides homeless and disabled artists the opportunity to earn their own income. To Jeff, art is therapeutic and gives him purpose. Alessandro Babini, Boston Alessandro is the CEO of Humon, an MIT spinoff building the next generation of sports wearables to enhance human performance. He often compares his art to the process of building a startup.
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VALUE PROPOSITION
Why did Compass and Flatbook work with us? They wanted to enhance guest experience and boost revenue. Our short-term leasing clients understood that our gallery product is a cost-effective way to increase rental appeal, receive better reviews, increase bookings and collect higher earnings.
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ASSUMPTIONS
1%
Occupancy Increase
5%
ADR Increase
ONS C ASSUMPTIONS BASIC ASSUMPTIONS Base Conservative Base Conservative Optimistic Base Conserv Optimi age Daily Rate Average Daily Rate $150 $158 $150 $165 $158 $150 $16 cyon (increment) Effects on Occupancy (increment) 1.00% 3.00% ts Occupancy (increment) 1.00% 3.0 rement) Effects on ADR (increment) 5.00% 10.00% ts on ADR (increment) 5.00% 10.05 pancy RateOccupancy Rate 80.0% 80.0% 81.0% 83.0% 81.0% 80.0% 83 ar RevPar $43,800 $46,565 $43,800 $49,987 $46,565 $43,800 $49,9 $46 365 365 6% 14% 6% 365 1 in a Year Days in a Year
URN TMENT ON INVESTMENT (ROI) RETURN ON (ROI) INVESTMENT (ROI) mental e per annum revenue perper unit annum per unit Incremental revenue per annum per unit mental revenue over investment 2 Years e over investment Incremental 2 Years revenue over investment 2 Years
$2,765 $5,530
$2,765 $6,187 $5,530 $12,374
$6,1 $2 $12,37 $5
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OUR MISSION
Tekuma is an emerging award-winning startup founded in 2015 at the Massachusetts Institute of Technology in Cambridge, USA. At the intersection of art, technology and real estate, our curation platform aims to solve the problem of exhibiting and buying art. Too much talent and creativity goes unseen. In the meantime, there is a lot of properties that could be authentic and unique. By embracing the sharing economy, we want to help people activate their living spaces into vibrant art galleries.
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We want to democratize the arts by creating beautiful galleries everywhere. We bring culture to everyday spaces.
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OUR STORY
We were students at the MIT School of Architecture & Center for Real Estate when we were inspired to create Tekuma. The idea stemmed when no one showed up to our final design presentation. This sparked the idea of displaying our work in Airbnbs. We embraced the challenge and wanted to solve the inefficiencies of today’s art industry. Traditional galleries are limited in real estate. With so much creative talent and plenty of walls that need it, we had to do something to connect the two. We believe that art should be accessible. Tekuma works to ensure that every space can be transformed into an art gallery, where artists’ stories are told and their work is sold.
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[market validation] 50%
MORE ONLINE VIEWS
10%
MORE BOOKINGS
15%
HIGHER REVENUE
60%
HIGHLIGHTED REVIEWS(ART)
Over the past 6 months we leased 3 Airbnbs in Cambridge, MA and proved the impact of art on a listing’s performance through primary market research.
To prove that our product increases revenue, we leased 3 Airbnbs in These today are our test labs for R&D Boston and demonstrated the impact of art on a listing’s performance [confidential] through primary market research and A/B testing. 9 Today, these are our test labs for R&D and initially helped support Tekuma financially.
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OUR TEAM
We are not your typical art provider. We are architects, artists, programmers and storytellers. With a background in design, hospitality and real estate, our unique set of skills allows us to provide you an art experience like no other.
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Marwan Aboudib CEO
Kun Qian Technology
Naomi Hébert Operations
Rahul Muchhal Business Dev.
MIT dual graduate MIT dual graduate McGill University MBA fellowship from degrees in degrees in graduate degree MIT Sloan Architecture and Architecture and in Architecture School of Real Estate; Real Estate; -national awards; Management; 5+ years in the worked at OMA Kengo Kuma 12+ years in sales hospitality industry offices Associates, Paris & and bus. dev. in (Middle East); (Asia); SOM, New York Europe & India; Won awards, Represented Hong Worked at MIT Technology exhibitions for his Kong at the world startup ‘Mapdwell’ entrepreneur and photography work. Chess Olympiads. -world leading was at CPG & Media solar platform. organisation.
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AWARDS
[Winner of the 2016 MIT Creative Arts Venture award] [Top 4 MIT startups featured in edx’s online entrepreneurship class] [Top 7 student-founded startups to watch out for in 2016 by BostInno] [Featured in Skift’s top daily startup watch]
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IN THE NEWS
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ACTIVATE YOUR GALLERY PA RT N E R W I T H T E K U M A
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We are currently accepting pilots with property operators and developers. If you are interested and would like learn more please contact us at
hello@tekuma.io
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