MAKE YOUR POSTS SHOPPABLE

For companies trying to gain exposure, Instagram has been a great way to drive awareness to their brands and products. Recently, Instagram has shifted towards helping companies drive revenue through “shoppable” posts, which lead users to the company’s website where tagged products can be bought.

HOW TO IDENTIFY A “SHOPPABLE” POST:

Shoppable posts are marked with a shopping bag icon in the lower-left corner.

When users see the post, the image shows the product’s information.

At the bottom of the post, there is a link to “View Shop” on the brand’s page.

Check out the example on the right

TO CREATE SHOPPABLE POSTS ON INSTAGRAM, FOLLOW THIS EASY 4-STEP PROCESS:

Meet The Eligibility Criteria

Create or confirm that your Instagram account is a “business” account: at the top right of your mobile app, , and “Switch to professional account.”