Flowers& JUNE 2018 $ 6.50
www.MyTeleflora.com
Plan Ahead for Holiday Profits 18 PAGES OF DAZZLING DISPLAY IDEAS Pg 18
Everyday designs with a twist Pg 36
Fun techniques for party flowers Pg 50
contents JUNE 2018
features 12
Christmasworld 2018
Global trends in holiday décor and display.
pg 39
Text and photography by Bruce Wright
18
Holiday Style
Trends, themes, and merchandising strategies for seasonal décor. Floral design by Bert Ford AIFD Photography by Liam Schatten
36
A Little Something Special Simple ideas to make everyday designs stand out.
Floral design by Susan Ayala AIFD, PFCI Photography by Ron Derhacopian
50
pg 59
A Passion for Parties Design techniques for stunning celebrations.
Floral design by John Hosek AIFD, PFCI, CF, CAFA Photography by Ron Derhacopian
pg 12 2 JUNE 2018
ON THE COVER A rose arrangement with a sophisticated selection of foliages lends opulence to a simple, arresting display. “We pick up old doors at yard sales and repaint them,” says Bert Ford AIFD. “They make terrific display props”—especially for a weather-resistant, premade wreath and garland. For more of Bert’s design and merchandising ideas, turn to pages 18-35.
contents
departments 8
Focus on Design
By Rich Salvaggio AIFD, AAF, PFCI A Braided Ribbon Accent
10
Making the Upgrade
By Vonda LaFever AIFD, PFCI
62
Meet the Designers
64
Where to Buy
66
Industry Events
67
Advertiser Links
68
Wholesale Connection pg 8
pg 62 Flowers& Volume 39, Number 6 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright Š 2018 by Teleflora. Printed in U.S.A.
4 JUNE 2018
pg 10
Flowers& Publisher
Rich Salvaggio AIFD, AAF, PFCI rsalvaggio@teleflora.com
Editor
Bruce Wright
Art Director
Kent Bancroft
National Advertising Director
Peter Lymbertos
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800-321-2665
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818-286-3128
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On the Internet
www.MyTeleflora.com www.flowersandmagazine.com
ADVISORY BOARD Teleflora Education Specialists Susan Ayala
AIFD, PFCI,
Riverside, Calif., Tom Bowling
Fairfield, Ohio, Tim Farrell
AIFD, AAF, PFCI,
AIFD, PFCI,
Syndicate Sales,
Farrell’s Florist, Drexel Hill, Penn.,
Hitomi Gilliam AIFD, Vancouver, B.C., Canada, John Hosek AIFD, PFCI, CF, CAFA, Surroundings Events and Floral, Verona, Wisc., Alex Jackson Denver, Colo., Vonda LaFever AAF, PFCI, AzMF,
AIFD, PFCI,
AIFD, AAF, PFCI,
Happy Canyon Flowers,
Niceville, Fla., Joyce Mason-Monheim
AIFD,
Designer Destination, Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and
Such, Adrian, Mich., Darla Pawlak AIFD, PFCI, Essexville, Mich., Julie Poeltler AIFD, PFCI, IMF, CAFA, Julie’s
Fountain of Flowers, Lone Tree, Iowa, David Powers AIFD, Potomac Wholesale,
Silver Spring, Md., Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich.,
Tom Simmons Gerard Toh
AIFD, CCF,
AIFD, CCF,
Three Bunch Palms Productions, Palm Springs, Calif.,
Garden Trade Services, Natchez, Miss., Cindy Tole
Flowers & Gifts, Greensboro, N.C., Jenny Thomasson
AIFD, PFCI, EMC,
AIFD,
Botanica
Stems, Florissant,
Mo., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
EDITORIAL COUNCIL Carol J. Caggiano AIFD, PFCI, A. Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H., Bob Hampton AIFD, AAF, PFCI, FSMD, AIFD,
AIFD, AAF, PFCI,
Pompano Beach, Fla., Wilton Hardy
JWH Design and Consultant, West Palm Beach, Fla., Elizabeth Seiji
Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
6 www.flowersandmagazine.com
focus on design
•j
Floral design by Rich Salvaggio AIFD, AAF, PFCI
•
Photography by Ron Derhacopian
Create a braided ribbon accent for a vase. Ribbon turns a tall clear glass cylinder into an elegant vase, rich in color and texture that harmonizes with the flowers.
1
1. Using half a Uglu Strip, attach the ribbon to the back of the cylinder vase at the bottom of the vase. Bring the two ends of ribbon to the front of the vase, cross them and bring the ribbon to the back again, pulling it tight. Cross the ribbon in the back and continue lacing upward in this fashion until you get to the top of the container.
2 2. Place another half of a UGlu Strip to secure the ribbon at the top and knot the ribbon over the UGlu.
3
3. Create a small bow and attach it at the top of the vase.
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4. Finally, add flowers arranged in a designer tray that sits on top of the cylinder vase, secured with UGlu. Add a ribbon bow on a wood pick among the flowers to unify the floral design with the vase treatment. A color-coordinated butterfly adds the perfect finishing touch.
s
•
For product information, see Where to Buy, page 64.
4
JUNE 2018 9
making the upgrade •
j Floral design by Vonda LaFever AIFD, PFCI
•
Photography by Ron Derhacopian
SOMETIMES IT TAKES VERY LITTLE TO MAKE A BIG CHANGE IN IMPACT.
A
s a summer special, a simple, sunny
the rounded mass of the bouquet, lending
more for taller, fuller stems. Using them like
bouquet like the one above has enor-
motion, texture, and a wispy height. As with
this, with the laterals as bouquet extensions,
mous appeal. Lilies, roses, and sunflowers
so many effective strategies for upgrading
is a great way to make your money go far.
make a bright and cheerful combination,
a design, the orchids, slight in themselves,
Remember that when customers get
complemented by pittosporum. But look
give value to the space between and around
more, generally they are happier customers,
how much is gained with the addition of
them.
even if they have to pay more to get it. Get
Oncidiums vary widely in size and full-
more what? Not just more flowers—although
cidium orchids. Sometimes called dancing-
ness; Hawaiian oncidiums usually offer the
that’s part of it—but more imagination and
lady orchids, they do seem to dance above
best quality. Generally, of course, you pay
creativity expressed in design.
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t
just a few laterals cut from a stem of on-
For product information, see Where to Buy, page 64.
CHRISTMASWORLD Global trends in holiday décor and display. Text and photography by Bruce Wright
W
hat’s new and trendy in the world of festive and seasonal decoration? Including, of course, the biggest seasonal celebration of them all. The place to find out is Christmasworld—the trade fair that takes place in January each year in Frankfurt, Germany. With 1,047 exhibitors from 43 countries, this year’s fair attracted 43,450 visitors from 129 countries. That’s a very high level of international participation—which says something about the global, trans-cultural appeal of the CHRISTMAS COLORS Blue and pink might not be the colors you first associate with Christmas. Both hues, however, were all over Christmasworld 2018—separately and as a pair, in a wide range of tints and tones and shades. Blue was often paired with gray (also very much in evidence at the show) or gold, or both. Pinks ranged from blush to nude to peach to dusty rose. Among many examples were displays, clockwise from top left, from AI Decoration (Alexandros Iliadis S.A.), Goldina, Jasaco, Koopman International, and Cor Mulder. www.iliadis.com.gr, www.jasaco.be, www.koopmanint.com, www.goldina.de, www.cormulder.com
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winter holiday season. With a fresh-flower fair, Floradecora, as part of Christmasworld, it’s not surprising that botanical themes were among this year’s notable trends, from twigs and leaves and woodland animals to more surprising marine and jungle motifs. Here are just four of the recurrent trending looks observed by your reporter on the scene. For information about next year’s Christmasworld fair (January 25-29, 2019) visit: www.christmasworld.messefrankfurt.com.
2018 REACH OUT AND TOUCH It seemed like every other exhibit at this year’s Christmasworld fair included some faux fur: throw pillows, throws, even stools and chairs covered in fur, miniature pelts (often used as a display accessory, like a tray or charger, to set off items resting on top of them). More broadly, soft and furry or fuzzy textures were favored in products like woven goods, animal figurines, and even velvety, flocked mitsumata. Seen here, clockwise from top left: mitsumata and reindeer from Goedegebuure Natural Decorations, pillows and throws from Gilde House of Art and Blyco. www.blyco.com, www.gildehandwerk.com, www.goedegebuure-deco.nl
JUNE 2018 13
CHRISTMASWORLD
2018
UPSIDE-DOWN Twigs, branches, and even flowers hanging from above or dangling from the top of a design made a playful, eye-catching motif in the displays of suppliers such as (clockwise from top left) DPI, Inge’s Christmas Décor, and Fink. It’s a handy idea for retailers looking to maximize display space during the busy holiday season. www.dpi-online.de, www.inge-glas.de, www.fink-living.de
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CHRISTMASWORLD
2018
LET THERE BE LIGHT Lighting of all kinds, from specialty candles to LED lights, are always—naturally—a big part of Christmasworld. Standouts this year included (counter-clockwise from top) paper lanterns from Pagoda; collectible candles (scented and unscented, in highfashion colors) on stems that rise from interlocking wooden blocks, from Tochi; perforated porcelain candleholders from Kerzenfarm; and a new product from Glaskönig called Kerzensand (“candle sand”). A wick can be placed in the “sand,” which is made of palm wax, and lit like a candle. The product comes in different colors, but in white, it creates the intriguing illusion of flames emerging from banks of snow. www.pagoda-lights.de, www.tochi.nl, www.kerzenfarm.com, www.der-glaskoenig.com
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Holiday Style Trends, themes, and merchandising strategies for seasonal décor. Floral design by Bert Ford AIFD
•
Photography by Liam Schatten
For product information, NO PLACE LIKE HOME It’s a first principle of merchandising: help customers imagine what your products will look like in their own homes. The scene at left has a traditional look, but with bold graphic
t
Holiday products available through the Pete Garcia Company (“Simply the best place in the world to buy florist supplies”®) and its FloraMart showroom in Atlanta, www.floramart.com.
see Where to Buy, page 64. TABLE GARLAND Holiday time is a time for entertaining, and there is a strong trend in most areas to banquet tables. The garland above could also go on a mantel. It makes economic use of high-end
touches, like the packages wrapped with brown paper and different
ribbon, which is woven through for a rich, flowing look. Each of the
kinds of fancy ribbon, the large iridescent white ball ornaments and
candleholders is fitted with a square of red ribbon before the candle
the oversize velvet bows. “We’re selling more and more table trees,”
is inserted, a trick that helps to keep the tapers upright; the corners of
like the smaller tree on the mantel, “and naked trees,” says Bert—
the ribbon peek out like four-pointed stars. The little fresh bouquets in
“but you have to show people that you’ve got them to sell.”
votive vases could become party favors for guests to take home. JUNE 2018 19
Holiday
Style GO WITH THE FLOW As in the garland on the previous page, loops of fancy ribbon weave in and out of the tree at left, establishing a rhythm and leading the eye up and down. “This kind of ribbon is a product that retail florists can use to make sure they have a look that customers can’t get from big box stores,” says Bert. In between the loops of ribbon, Imperial ball ornaments and bright green metallic berry sprays enrich the texture of the tree, which gains extra height from the urn at the base.
g HARLEQUIN ROMANCE At right, a generously decorated hanging garland offers an alternative, space-saving way to display ribbon and ornaments in the shop. Here it balances a matching garland on the mantel. Red glitter cones on the mantel, with a shape like Christmas trees, are counterpoised with an upside-down cone on the floor that is filled with ornaments for sale. A pair of reindeer, with ribbons tied at the neck, lends playful animation to the scene. The motley, jeweltone color scheme incorporates blue and lilac along with more traditional holiday reds, greens, and gold. “Major department stores used to show this palette back in the fifties,” says Bert. “It’s a vintage look from the era of ‘It’s a Wonderful Life,’ but brought up to date.” 20 www.flowersandmagazine.com
JUNE 2018 21
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Holiday
Style KID’S STUFF “Baby boomers are buying Christmas décor for their grandkids,” says Bert. So how do you get maximum merchandising appeal out of kid-friendly figures like a whole family of Woolly Wally reindeer? Give them a simple, spare environment (think like a kids’ cartoon) with silhouettes of wooden forest trees; flat, oversize ball and gift-tag ornaments; and display boxes that look like wood crates (useful items for year-round display). Another hanging garland (like the one on the previous page, but slender and simplified) brings additional color and texture into the scene. The metal star on one of the boxes has a pocket, here filled with berries, evergreens and ribbon; it makes a nice door ornament, indoors or out.
g TRADITION UPDATED “We’ve seen a resurgence in the use of poinsettias,” says Bert—a symbol of Christmas that lends itself to creative interpretations. The combined metallic and velvet textures in the poinsettias on the tree at right draw attention to the flowers and bring together the textures found elsewhere on the tree, with shiny and sparkly ornaments and large ribbon bows linked by simple loops. A stripey plaid ribbon (“Westin”) coordinates well with striped ball ornaments in a repeated motif. Fronds of glittered gold maidenhair fern lend their luster, gleaming in the light of the prelit tree. JUNE 2018 23
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Holiday
Style WHITE CHRISTMAS Blue is a popular color for walls in the home—and for customers in trend-sensitive markets, it’s increasingly popular for Christmas decorations as well (as you can see on pages 12 and 27). But if you’re not comfortable buying and merchandising heavily in blue for the holiday season, consider, as an elegant compromise, an all-white display with just touches of light blue and silver. Polar bears, slender Winter Ice cones, and snow pine tabletop trees suggest a landscape that is North Pole-adjacent. On the table at left, a server tray elevates a display featuring glitter branches, velvet poinsettias, and beaded iridescent votive holders (useful for holiday wedding and party events). Above, hanging kismets are decorated from the top with snowball sprays, ribbon, ornaments and a large white poinsettia, but open up from the middle so you also have the option of placing decorative items inside them. A reindeer and angel bring a lively presence to the scene.
JUNE 2018 25
Holiday
Style A TOUCH OF FRESH Fresh white flowers added here and there to a tree decorated in tones of silver, platinum, and gunmetal gray bring the tree at left alive, with a pleasing contrast in color and texture to the ornaments, ribbons and botanicals in matt, shiny, pearlescent and glittered finishes. Some flowers are in water tubes; others drink from handled hobnail votive holders. This tree, here backed into a corner, is flat on one side, a handy option for both homes and shops where space is at a premium. The base is filled out with loops of shiny ribbon. Touches of black add to the high-fashion impact of so many harmonious shades of gray.
g WILLIAMSBURG BLUE Here’s another example of high-end ribbon seen to advantage with simple loops (not bows) that show the pattern and quality. “This is a direction that can really benefit retail florists,” Bert affirms. “The ribbon is expensive, but a great investment, because you will have things that nobody else will have.” The ribbon is simply twisted into the wired PVC wreath; nothing is glued. It covers just the top of the wreath, with streamers cascading on each side. Below, a table garland makes a simple, versatile decoration that can pull the colors and textures from a wreath, tree, or mantel further into the room. “It’s quick and easy to make, and very profitable,” says Bert. The finishing touch is the silver Victoria urn filled with fresh flowers: delphinium, spray roses, and eryngium.
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JUNE 2018 27
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Holiday
Style FEATHERED FRIENDS A simple setting works best to showcase fun figures like the Thurston owl family, who seem to survey a nest of faux birch twigs accented with pine cones, along with genuine, oversize (foot-long) sugar-pine cones; the nest is dotted with furry snowballs like so many eggs waiting to hatch. Behind the owls, a frosted accordion tree (collapsible for storage into a flat disk) sets the scene, along with battery-operated LED birch trees and furry snow cones.
g DRESSY CASUAL Antlers, pine cones and an abundance of snowy long-needle pine bring a woodsy, rustic feeling to this vignette—but silver ornaments and vases, and the silver gleam of the antlers, make it elegant. Feathered ball ornaments and copperybronze acanthus leaves join in the mix. The neutral palette makes this look highly adaptable to a variety of sophisticated palettes in the home. It also provides a suitable backdrop for a fresh arrangement that is bright with tulips, scabiosa, hellebores, ranunculus, and fresh green hydrangea. Bert took care to balance the dynamic, energetic lines of the pine needles and antlers with strong, stabilizing verticals in the upright sugar cones and, at lower left, the snowy birch cones (made of paper). JUNE 2018 29
Holiday
Style COLOR STORY As on page 27, part of the wreath at left remains undecorated—a technique that actually reinforces the opulence of the decorated part of the wreath, with its abundance of ornaments, ribbon, poinsettias, metallic pine-needle clusters and metallic leather fern. At the base of the wreath, twin Styrofoam cones overflow with these embellishments plus velvet acanthus leaves, all picked into the cones at the top. But the real story here is the adventurous color scheme, a daring and stunning collection of pink champagne with rose, raspberry, pale peach and copper.
g COPPER PENNY Copper and related tones are likewise featured in the vignette at right, with an admixture of chocolate velvet ribbon, poinsettias, and acanthus leaves, blue-purple berries, and gray-green bay-leaf garland with a coppery verdigris patina. The half-tree is backed up against the wall and is balanced with an impressively tall design in a bronze pedestal vase, dripping with a garland of bay leaf and glittered ribbon that cascades all the way down to where a copper tray is set with three metallic copper pillar candles. “It’s easy and casual,” says Bert. “Sometimes you don’t have to work so hard.” 30 www.flowersandmagazine.com
JUNE 2018 31
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Holiday
Style
50 SHADES OF RED “Showing traditional is always a safe investment,” says Bert. At left, a traditional approach to Christmas décor that still brings something special to the table: an
FORM AND PATTERN Wreaths and cone-shaped trees made with densely packed millimeter balls in three bright colors create a sleek, urban, high-impact display. To complement the geometric forms,
abundance of fine ribbon and ornaments in every shade of
the tall alpine tree is decorated with a garland that spirals from top
red from deep burgundy to a bright red that verges on orange.
to bottom, made with clusters of millimeter balls twisted around a
Green ribbon complements the red, while a velvet curtain
thin garland of artificial holly. Lime-green cedar sprays enrich the
provides contrast to the richly textured décor. The wreath and
texture of the tree, calling to the lime-green millimeter balls, while
garland build a frame for a happy, old-fashioned Santa with a
red poinsettias and loops of ribbon provide contrast and resting
miniature tree in his sack. A fresh red arrangement takes the spotlight with Santa.
places for the eye. Long teardrop ornaments echo the shape and color of the millimeter-ball cones. JUNE 2018 33
Holiday
Style FARMHOUSE CHIC For those who love a down-home, farmhouse look, hammered, galvanized metal has a comforting aspect, especially combined with the warmth of wood. A distressed door makes a great backdrop for this vignette. A mixed, plastic eucalyptus wreath and garland harmonizes well with galvanized gray; it’s an alternative to traditional Christmas greenery that can be used all year long. The hanging stars, likewise, can be used as trays and sold year-round. Taking center stage on the table are spheres covered with shells and feathers. Why not sell your holiday customers decorative items that they can leave out or up after the season’s over? They’ll be more likely to remember where they bought them and come back.
g EYE CANDY Big velvet candy canes catch the eye from afar and draw shoppers closer. It’s fun to see them on the tree, but many might end up buying them as a door ornament (made of Styrofoam covered in velvet, they are flat on the back). Likewise, the elves might find a home elsewhere but are seen to advantage on the tree, where the unexpected placement arouses curiosity. “This display has a kiddie feel, but also appeals to nostalgia for vintage items” like the frosted bells and the ball and star reflector ornaments—a classic look in a shiny, streamlined version, says Bert. On the shelves nearby are simple designs that could sell for attractive price points, but with a professional florist’s artistic touch. 34 www.flowersandmagazine.com
JUNE 2018 35
A Little Something
HOLD TIGHT Swirls of flat cane and midollino serve as a decorative mechanic for yellow tulips and green anastasia mums, holding the bundled flowers upright within a glass rectangle. The same effect could be achieved with a cube (see the how-to photo on page 49). Upright bundles of midollino, parallel to the stem bundle, fill out the cube and complement the banding.
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Special Simple ideas to make everyday designs stand out. Floral design by Susan Ayala AIFD, PFCI Photography by Ron Derhacopian
WARM THOUGHTS This pair of designs would make a welcome at-home sympathy gift. The warm colors of eremurus, kalanchoe, and yellow spray roses pop against the high-fashion black of fluted ceramic pots. In the larger design, they are complemented on either side with cooler tones of brassica (ornamental
For product information,
t
kale) and caryopteris.
see Where to Buy, page 64. JUNE 2018 37
A Little Something Special
LACED IN Strips of glue lace, sturdy and flexible though delicate in appearance, are easily made in advance (see the how-to’s on page 49 and in our February 2018 issue). A single strip can serve as a decorative design grid. Here, Susie simply draped the lace over a clear cylinder vase and used it to position stems of white brassica, hydrangea, a succulent, anemones, callas, dendrobiums, and ornithogalum, along with variegated foliages. In the back, a bundle of midollino stems is wrapped at the bottom with silver wire, so that they fan out in a tight spray from a high, narrow binding point.
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SMALL IS BEAUTIFUL Toyama Peach anthuriums and white cymbidiums, plus curled aspidistra leaves and looped lily grass, make for a design with a small footprint but high impact. The cymbidiums are water-picked into foam. Xanadu philodendron leaves extend their splayed fingers to one side.
JUNE 2018 39
A Little Something Special
BLUE HEAVEN The vases in Accent DÊcor’s Eleanor Collection, reminiscent of Delftware, are designed with a capacious water reservoir tapering to a narrow neck, such that flower stems can be positioned without the need for a design grid. Blue hydrangea, however, does help to support other stems as well as reinforcing the color of the vases. Here, the elegant curves of the vases are echoed with rolled aspidistra leaves; see page 49 for a how-to tip on the rolled leaves.
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JUNE 2018 41
A Little Something Special
ALL THE ANGLES “When I do programs on everyday design, I always tell my audience to show coordinating large and small arrangements together in their display cooler,” says Susie. “Chances are, if customers see them as a match, many will want to buy both.” The angled pots, new from Syndicate Sales, make a charming pair, here explicitly linked with bear grass. Knotted stems extend the line on one side. 42 www.flowersandmagazine.com
IT’S ONLY NATURAL Oasis Floral Mesh makes another easy-to-use decorative design grid, simply folded over the top of a cylinder vase. It offers an appealing touch of metallic gleam that goes nicely with the organic texture of the new White Birch Planter. Susie has also integrated her design components by weaving variegated lily grass through the Floral Mesh. Four stems of Good Red spray roses make a full bouquet along with bells of Ireland, green anastasia mums, and Xanadu philodendron leaves.
JUNE 2018 43
GREEN RUFFLES Here’s a lovely way to adapt the elegant Versailles Vase in clear glass for use with floral foam. Susie used an Oasis Floral Foam Sphere, but you could also simply carve a chunk of foam to fit the vase. She covered the sides of the foam with Israeli ruscus, using the stems to insert and layer the leaves. The effect is of an organic vase within the vase. The foam is filled with pink and white flowers: roses, ranunculus, peonies, kalanchoe, waxflower, Matsumoto asters, tulips, and cymbidium orchids. Finally, she added an accent of variegated lily grass wrapped and molded with coiled wire. 44 www.flowersandmagazine.com
A Little Something Special
ANOTHER TAKE Did you think there was any way to make a dozen red roses arranged with baby’s breath look fresh and different? Susie placed a grid of clear anchor tape across the top of the Loren Glass cylinder, so that the rose stems radiate from a narrow point, but are surrounded by a cloud of the baby’s breath, which hides the grid. As a final touch, she added an accent of bear grass braided with gold jewelry wire. JUNE 2018 45
A Little Something Special
INTO THE WOODS Members of the long-lived dianthus family—carnations, sweet william, and Green Trick—dominate this woodsy medley, planted in a wide birch cylinder. Lichen branches bring the texture of the cylinder up among the flowers. The lichen was yellow; Susie sprayed it lightly with Design Master Mossy ColorTex spray and secured the branches in the foam with florist wire before adding her flowers.
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SUPPORT SYSTEM A grid hung with craft beads and topped with Green Trick dianthus serves to provide a showcase for a very full, all-around spray of cymbidium orchids. Susie made the grid by wrapping a wire wreath form with jute cord and hanging the beads from it with bullion wire. It simply rests on the rim of the vase, where Susie inserted her flower stems through it.
JUNE 2018 47
SUMMER OF LOVE If you doubted the resurgence of macramĂŠ and terrariums, both popular in the sixties, just hop on Pinterest or any other social media platform that tracks floral trends. Susie made the macramĂŠ hanger herself with supplies from a craft store, but similar items are available to purchase. She filled the hanging pot with a gerbera daisy plant. Below, the Cement/Glass container puts a new twist on terrariums. Layers of sand bring the look of the cement base up into the glass container. Susie put floral foam into the container before adding the sand. The orchid in its pot rests on top of the sand, surrounded by moss and succulents inserted directly into the sand. When the customer waters the orchid, the water will also penetrate both the sand and the foam hidden inside the sand to water the succulents.
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HOW-TO TIPS FOR
HOLD TIGHT, page 36 To make the decorative banding with flat cane and midollino that also holds a bundle of flowers upright, prepare a glass rectangle or cube in advance. Apply UGlu Dashes to the corners of the cube near the top. Wrap the flat cane around the rim and press it onto the UGlu Dashes to secure it, then wrap a couple more times or as many more as you want and secure the end of the flat cane with glue from a glue gun. Add midollino, weaving it around and over the top of the cube and tucking the ends into the flat cane so it makes a grid on top. Pour some vase filler stones into the bottom of the cube. Bundle your flowers, securing the bundle with a decorative binding, and insert the bundle inside the midollino grid.
A LITTLE SOMETHING SPECIAL
LACED IN, page 38 To make strips of “crystal lace,” simply drizzle glue from a glue gun onto a nonstick surface, like a flat silicone mat. (For more details, see the February 2018 issue of Flowers&, pages 59-61.) A strip of glue lace can be used as a decorative design grid by draping it over any appropriate vase and inserting stems through the lace. When a number of stems have been inserted, they hold the strip in place.
IT’S ONLY NATURAL, page 43 Oasis Floral Mesh offers another option for a simple, natural, and decorative design grid. It works especially well with a vase that has an organic look, but in a contrasting color and texture.
BLUE HEAVEN, pages 40-41 To use rolled aspidistra leaves as a design accent, roll the tip of each leaf down, add two UGlu dots, and roll it a little further to secure it. If you want to make the leaf curl near the stem, where the spine is thick and may crack, first take your design knife and carefully scrape the spine on the back to make it more flexible.
SUPPORT SYSTEM, page 47 Wire wreath forms are available in a range of sizes. By covering a wreath form with jute or any other decorative material, you can convert it into collar that rests on the rim of a vase and gives support to stems inserted through the middle. Meanwhile, the outer rungs of the form project a ring from which to hang craft beads on gleaming bullion wire. JUNE 2018 49
50 www.flowersandmagazine.com
A Passion for Parties Design techniques for stunning celebrations.
Floral design by John Hosek AIFD, PFCI, CF, CAFA • Photography by Ron Derhacopian
BUTTERFLY FANTASY Inexpensively available in a range of vibrant colors, artificial butterflies combine with flowers to bring alive the illusion of an indoor garden. At far left, John quickly covered foam with aspidistra leaves before adding the large butterflies, then flowers, including Sumatra lilies. He hit the branches of the Wildwood votive stand with Design Master October Brown to get a
For product information,
t
closer match with the Prive Compote.
see Where to Buy, page 64. JUNE 2018 51
A Passion for Parties
52 www.flowersandmagazine.com
Playful bud vases, custom made with test tubes and aluminum wire, sit up on their springy legs like friendly creatures from outer space. They can be clamped onto branches, ledges, or uprights, and they can of course be made using wire in any combination of colors. To complement his vivid color scheme, John used orange test tubes, but you could use clear ones or spray clear test tubes with any of the ten transparent Design Master TintIT sprays. For more on how to make the test-tube stands, see the how-to’s on page 61.
JUNE 2018 53
A Passion for Parties
The key to these designs in clear glass cylinders is the custom containers at the base of each one, made with little blocks of fresh foam that are sealed underneath with pan glue, then wrapped with aspidistra leaves. For how-to photos and tips, see pages 60 and 63. To complement the party theme and bring color down into the base of each cylinder, John added looped aluminum wire and poured red gems around each one. The combination of pink and red gladiolus stems intensifies the color and echoes the multicolored snapdragons.
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To perch an orchid at the rim of a clear glass cylinder, John cleaned the orchid roots of soil and secured the root ball to a tall stem of curly willow, simply by wrapping strands of the flexible willow tips around it. The top-heavy orchid stem is also discreetly wired to the willow in one spot near the top. Pastel butterflies echo the form and color of the orchid.
JUNE 2018 55
A Passion for Parties Holiday
Style
28 www.flowersandmagazine.com
NOCTURNE For today’s parties, a backdrop where guests can take selfies is a must. The glamorous “rosewall” on the opposite page is made using foam flowers from Fitz Design (roses, magnolias, and dahlias), attached to aisle runner with double-sided tape, which is lightweight and holds them very securely. The wall can be rolled up for easy transport. John first prepared the aisle runner by folding the top edge over and sewing it in place, making a wide hem like a rod pocket for a curtain. Cascading ribbons frame the wall. An overhead trellis juts to one side, with crystals, candles, and flower-covered spheres hanging from it, suspended in coils of brown aluminum wire like tendrils of woody vine (quickly made by wrapping the wire around a Sharpie). Above, flowers in the centerpiece are arranged in a large, straight-handle bouquet holder, with the handle first covered in pieces of birch bark so it disappears among the birch logs. JUNE 2018 57
A Passion for Parties
58 www.flowersandmagazine.com
SUMMER RAIN At left, dripping crystal garlands, some hung with dendrobium florets, and medium-size white parasols from a party-prop store establish the theme. But the design element that draws raves from John’s customers is the collection of mini parasols custom-made with wire and midollino, woven with fresh grass and decked with flowers. Above, orbs on the tabletop are made with similar materials, substituting Flexi Grass for bear and lily grass. Cube designs make use of Filato Paper as a decorative mechanic, serving as a design grid as well as a textural embellishment. For how-to’s, turn the page.
JUNE 2018 29
HOW-TO TIPS FOR
A PASSION FOR PARTIES
A WRAPPED CUBE Wrapping a clear glass cube with Filato Paper (as seen below and on page 59) gives you a container with added texture and color—plus, the paper can be pierced with a knife to function as a design grid. Fibrous Filato Paper, from Accent Décor, is water-resistant and keeps its strength when it gets wet. It comes in 11 colors plus white. Place UGlu Dashes on the top corners of the cube to secure the paper wrapping. Add flower-food solution to the cube. Cut two strips of the paper and wrap them around the cube at right angles, so they cross over each other on top, pressing them against the UGlu to hold them in place. Now you can add more texture to the cube by wrapping it with jute string and bullion wire and adding looped and knotted lily grass. Once everything is nice and tight, poke holes in the paper at the top to insert stems.
A NATURAL CONTAINER, page 54 The flowers in clear glass cylinders on page 54 are arranged in blocks of foam that have been sealed on the bottom to create an organic, custom container. Cut foam to the size you need and, while it is still dry, dip the bottom into hot pan glue, making sure the entire bottom is covered, plus an inch or so up the sides (see John’s photo on page 63). Note that a brick of floral foam has one side with holes in it that allow the foam to absorb flower-food solution faster; this side should be regarded as the top and left unsealed. Once you’ve covered the bottom of the foam with pan glue, you can immediately drop it into a tub for soaking the foam; the glue will cure instantly. When the foam is soaked, give it a “sushi wrap” with an aspidistra leaf: cut the stem at an angle and pierce the tip of the leaf with the stem.
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GRASSY PARASOLS, page 58 For parasols or umbrellas like those on page 58, first make a foundation with silver wire. To make the stem or handle, take a long piece of aluminum wire and, at one end of the wire, stretch out the length that is right for your stem, plus a few inches. Now loop the wire back and forth six times at that length, so that you have a bundle six wires thick, with three loops at each end. Using the unlooped portion of the wire, wrap it tightly around the bundle, starting close to the “bottom” and working your way up. Leave small loops at the bottom of the stem and large loops at the top. Curl the two cut ends of the wire in on themselves with needle-nose pliers so they won’t scratch. Now, use the long loops and cut ends to attach the stem to the center of an Oasis Wire Armature. Shape the armature and strengthen it by weaving midollino through it. Wet the midollino first to make it more flexible. Pay special attention to reinforcing the rim of the parasol. Add about 25 pieces of midollino. The midollino isn’t strictly necessary but adds a different texture; it makes it easier to weave the grass in and keep the parasol shape. Finally, weave in the grasses: first bear grass, then lily grass on top. Do not wet or hydrate the bear grass (this way you reduce the risk of cutting your fingers on the sharp edges). Wash it and trim the ends, leaving some of the white, pink and purple. Make bundles of four or five pieces, all going the same way, to weave through. With the lily grass, if it is stiff, wrap it around your fingers a couple of times to loosen the fibers in the grass and make it more flexible. The parasols can be re-used without taking the old grass out: simply add fresh on top. If you like you can include grass sprayed with a Design Master metallic spray color. “People love them,” says John, “because they’re like a piece of artwork when they’re done.”
TEST TUBE STANDS, pages 52-53 On pages 52-53, flowers sprout from test tubes that are held upright by custom-created wire stands. John made the stands in copper, red and pink wire to complement his color scheme; you could use wires of any color. Take three wires and bundle them together. Bend the bundle in the middle to make a loop and twist the wires together from the end of the loop toward the center until you have a “leg” of the desired length. Take the six long wires that are still untwisted and separate them into bundles of three (here, each bundle containing copper, red and pink). Make two more legs. Now you have six still-untwisted wires to wrap around your water tubes. For really sturdy stands, combine two of your three-legged stands into one stand with six legs. JUNE 2018 61
MEET the Designers Susan Ayala AIFD, PFCI How do you manage a successful career as a freelance designer? “You have to be flexible,” says Susie, who has been freelancing since 1995. “You’re there to do what the employer is requesting of you, and you have to adapt to their style. Sometimes you can bring new ideas to the table, but basically you’re there to help out and make things go more smoothly.” That adaptability and practicality are qualities that Susie also brings to her work
as a Teleflora Education Specialist. Her versatility as a designer has given her the opportunity to travel the nation and the world, working in all kinds of jobs—not only designing in shops but doing merchandising and showroom setup for industry suppliers, working at the Rose Parade, or teaching American floral design in Japan, Taiwan, and Korea. Susie has also worked in product development for floral-industry suppliers in China. She credits her active involvement with the American Institute of Floral Designers—she is a past president—as an important arena for her professional development, providing helpful connections and visibility along with mentoring and fellowship. Susie got a great start in floral design working after school in the shop owned and operated by her mom—industry icon Rocky Pollitz AIFD, AAF, PFCI. For a time after Rocky went to work for Teleflora as Vice President of Industry Relations, Susie managed the shop. Knowing so well the day-to-day realities of many different flower shops keeps her grounded as a floral artist and teacher, even while she loves to stretch her wings. “When I was a kid I thought I was going to be a ballet dancer,” she says. At age 16, a car accident forestalled that career path. “But I guess it shows that I was prepared to work hard and devote myself completely to something, because you can’t become a dancer without putting your whole heart into it.” Today she puts her whole heart into floral design—as both an art and a daily business. Bert Ford AIFD, PFCI Known for his wry sense of humor along with a classic elegance in floral design, Bert owns and operates, together with his wife Susan, Ford Flower Company in
62 www.flowersandmagazine.com
Salem, New Hampshire. A shop profile in the August 2014 issue of Flowers& reveals a destination shop where expert displays invite customers to linger, get inspired, and take away a little piece of the beauty they find around them. For the past 11 years, Bert has shared merchandising tips and Christmas decorating trends in the annual Holiday Planning issue of Flowers&. With a high-profile client list for weddings and other celebrations, he has also created stunning décor for Flowers& wedding issues. Thanks, Bert! You’re the best! John Hosek AIFD, PFCI, CF, CAFA Like another of Teleflora’s Education Specialists (Tom Simmons AIFD, CCF), John has a degree in engineering; at one time, he thought that would be his career. He was working at General Motors when colleagues discovered his not-so-secret hobby: arranging flowers. “I used to make a new design with silk flowers for the lobby every month. People would ask to buy them, so I guess that told me maybe I could do this for a living,” John remembers. The two fields—engineering and floral design—aren’t as far apart as you might think, he says. At General Motors, he dealt with color charts, line and texture, and in
fact applied the principles and elements of design in his work as a contract engineer. “I went into engineering really because I loved to draw and design,” says John. Early on, he also loved gardening and landscaping. “I’m still an engineer and a landscaper!” he says. “But with a difference.” John’s retail shop, Surroundings Events and Floral in Verona, Wisconsin, is a full-service boutique but primarily focused on parties, weddings, and other special events. “We have four other event companies in our town,” he reports. “My niche is the high end, the unique. We want it to be about the total experience, when you walk into a room and go, ‘Ah!’ ” As a Teleflora Education Specialist, he teaches other types of classes and workshops, not just parties and weddings. But he also finds that special-event décor is an area productive of trends and innovations that can readily transfer into everyday flowers: “That’s what I love the most—sharing ideas and techniques that can make your business stand out and allow your creativity to shine.” In the photo, John holds a block of foam converted into the basis for an organic, custom container sealed on the bottom with pan glue. For more on this technique, see page 60.
UP YOUR GAME THIS SUMMER
Take advantage of educational opportunities at conventions and Teleflora Unit programs. Check our Industry Events calendar, page 66. JUNE 2018 63
where to buy For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
F O C U S O N D E S I GN, page 8
Dupioni Supreme wire-edge polyester ribbon and artificial butterfly, Reliant Ribbon. Gift boxes, Nashville Wraps.
M A K IN G T HE UP GR A D E , page 10
Glass vase from Garden Collection Assortment, Syndicate Sales.
H O L IDAY S T Y L E , pages 18-35
Ornaments, accessories, and permanent botanicals including trees, wreaths, garlands and sprays throughout, Plus One / Pete Garcia. Copper and silver trays, SNK / Pete Garcia. Large sugar pine cones and prelit branches, Winter Woods / Pete Garcia. Ribbon throughout, Berwick Offray / Pete Garcia. Candles throughout, Candle Artisans / Pete Garcia.
A L I T T L E S O M E T HIN G S P E C I A L , pages 36-49 HOLD TIGHT, page 36
Tulips, Sun Valley. Flat cane and midollino, Smithers-Oasis. Orange Colored Ice, Sandtastik. WARM THOUGHTS, page 37 Kalanchoe and caryopteris, Danziger. Brassica (ornamental kale), Sun Valley. Black ceramic pots, Floral Supply Syndicate. LACED IN, page 38 Brassica (ornamental kale), Sun Valley. Ornithogalum, Danziger. SMALL IS BEAUTIFUL, page 39 Toyama Peach anthuriums, Green Point. Laney Pot, Accent Décor.
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BLUE HEAVEN, pages 40-41
Eleanor Collection, Accent Décor.
ALL THE ANGLES, page 42
Large and Small Angled Pot, Syndicate Sales. IT’S ONLY NATURAL, page 43 White Birch Planter, Syndicate Sales. Floral Mesh in copper color, Smithers-Oasis. GREEN RUFFLES, page 44 Kalanchoe, Danziger. Tulips, Sun Valley. Versailles Vase, Syndicate Sales. Coiled wire, Berwick-Offray. ANOTHER TAKE, page 45 Cosmos gypsophila, Danziger. Loren Glass, Accent Décor. Gold metallic wire, Smithers-Oasis. INTO THE WOODS, page 46 Sweet william, Selecta Cut Flowers. Birch cylinder, Accent Décor. Mossy ColorTex spray, Design Master. SUPPORT SYSTEM, page 47 Norah Vase, Syndicate Sales. SUMMER OF LOVE, page 48 Pot, UCI. Cement/Glass, Syndicate Sales. Bottom layer of sand, Accent Décor. Top layers of sand, Sandtastik.
A PA S S I O N F O R PA R T IE S, pages 50-61
Linens and chargers throughout, Surroundings. BUTTERFLY FANTASY,
pages 50-55
Wired Monarch butterflies, Reliant Ribbon. Prive Compotes and Wildwood tabletop candelabrum for votive holders, Accent Décor. October Brown spray color, Design Master. Aluminum wire, Smithers-Oasis. NOCTURNE, pages 56-57 Foam flowers on rosewall, Fitz Design. Ribbon, Reliant Ribbon. Statue Bowl, votive holders from the Lavish Collection, and reindeer moss in Spring color, Accent Décor. Plumosus enhanced with Rose Gold, Wm. F. Puckett. SUMMER RAIN, page 58-59 Decorative wire and midollino, Smithers-Oasis. Jute twine, Reliant Ribbon. Filato paper, Accent Décor.
pg 26
F E AT U R E D SUPPLIERS Accent DĂŠcor, Inc
Call 770-346-0707 or visit www.accentdecor.com
Danziger Flower Farm Visit www.danziger.co.il
Design Master Color Tool Call 800-525-2644 or visit www.dmcolor.com
Fitz Design
Call 800-500-2120 or visit www.creationsbyfitzdesign.com
Floral Supply Syndicate Call 800-347-9994 or visit www.fss.com
Green Point Nurseries
Call 800-717-4456 or visit www.greenpointnursery.com
pg 46
Nashville Wraps
Call 800-547-9727 or visit www.nashvillewraps.com
Reliant Ribbon
Call 800-886-2697 or visit www.reliantribbon.com
Sandtastik Products Inc Call 800-845-3845 or visit www.floralsand.com
Selecta Cut Flowers
Visit www.selectacutflowers.com
pg 55
Smithers-Oasis
Call 800-321-8286 or visit www.oasisfloral.com
Sun Valley Floral Farms Call 800-747-0396 or visit www.thesunvalleygroup.com
Surroundings
Call 608-845-7888 or visit www.surroundingsef.com
Syndicate Sales
Call 800-428-0515 or visit www.syndicatesales.com
UCI (Unlimited Containers, Inc.)
Call 888-880-8998 or visit www.unlimitedcontainers.com
Wm. F. Puckett
pg 37
pg 58
Call 800-426-3376 or visit www.puckettfern.com
JUNE 2018 65
industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on
Designers at 443-966-3850 or visit www.aifd.org.
CENTRAL REGION
Design Education to access the
JUNE 24, LA VISTA, NE
Floral Event Calendar in the Unit
Bloom by Nebraska Florist Society, Programs and Hands-On Classes, DWF Floral Wholesale. Register by June 10. Call Doris Helfrich at 402-707-2332 or Gary Tharnish at 402-419-3354 or email BloombyNFS@gmail.com.
Program section.
NATIONAL AND INTERNATIONAL JUNE 25-27, CHICAGO, IL International Floriculture Expo, McCormick Place. Visit www.floriexpo.com.
JUNE 26-28, BIG ISLAND, HI Hawaii MIDPAC Horticultural Conference, Mauna Lani Bay Hotel & Bungalows. Visit https://hena. org/hawaii-midpac-horticulturalconference-expo.
JUNE 30-JULY 5, WASHINGTON, DC National AIFD Symposium 2018, Washington Marriott Wardman Park. Call the American Institute of Floral Designers at 443-966-3850 or visit www.aifd.org.
JULY 14-17, COLUMBUS, OH Cultivate ’18. Visit www. americanhort.org/cultivate.
SEPTEMBER 12-15, PALM SPRINGS, CA
AUGUST 3-5, CLEVELAND, OH Teleflora Scholarship Academy, Growing Your Design IQ with Tim Farrell, Sheraton Cleveland Airport. Contact Lottie McKinnon or Jennifer Zeidman at teleflorascholarship@ teleflora.com.
SEPTEMBER 30, OACOMA, SD South Dakota State Florist Association, program includes Body Flowers/Wedding with Joyce Mason-Monheim, Cedar Short Resort. Contact Chad Kruse at 604854-3773 or chad@desmetflowers. com.
NORTHEAST REGION JULY 25, EAST SYRACUSE, NY
Annual SAF Convention, Westin Mission Hills Resort. Call the Society of American Florists at 800336-4743 or visit www.safnow.org.
Upstate New York Unit, Wedding Designs with John Hosek, Barbagallo’s. Contact Vicky Munson at 315-789-2554 or donsownflowershop@yahoo.com.
SEPTEMBER 19-21, QUITO, ECUADOR
OCTOBER 4, FARMINGDALE, NY
Expo FlorEcuador. Visit www.florecuador.com.
SEPTEMBER 19-21, QUITO, ECUADOR Agriflor 2018. Visit www.hppexhibitions.com.
NOVEMBER 7-9, VIJFHUIZEN, THE NETHERLANDS International Floriculture & Horticulture Trade Fair (IFTF). Visit www.hppexhibitions.com.
MARCH 11-12, 2019, WASHINGTON, DC Congressional Action Days 2019. Conference hotel: Ritz-Carlton Pentagon City, Arlington, VA. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
JULY 6-11, 2019, LAS VEGAS, NV National AIFD Symposium 2019, Paris Las Vegas Hotel and Casino. Call the American Institute of Floral
66 www.flowersandmagazine.com
Big Apple Unit, “What to Do with Weekly Specials” with Tim Farrell, Black Forest Haus. Contact Sue Feldis at 516-771-1070.
OCTOBER 24, PENNSAUKEN, NJ Penn Jersey Unit, Wedding Designs with Jenny Thomasson, Pennock Co. Contact Debra Brown at 610842-1420 or greenery6376@aol. com.
SOUTH CENTRAL REGION JULY 14, HOUSTON, TX Texas Floral Forum. Visit www.tsfa.org.
JULY 22, STILLWATER, OK Oklahoma State Florist Association, program includes Events with John Hosek, Conoco Phillips OSU Alumni Center. Contact Lenzee or Lacee Bilke at 405-834-2220
(Lenzee), 405-834-2224 (Lacee), or madelinesflowers@sbcglobal.net, or visit www.osfa.org.
JULY 29, PHOENIX, AZ Arizona State Florist Association, program includes Back to our Roots…Bloom & Grow with Gerard Toh, Black Canyon Conference Center. Contact Brian Vetter at 602-908-9024 or bvetter. aifd@yahoo.com, or visit www. azflorists.org.
AUGUST 5, LUBBOCK, TX WesTexas-New Mexico Florist Association, program includes “Tapestry” with Jenny Thomasson, MCM Eleganté Hotel & Suites. Contact Jan Brush at 806-7880607 or Donice Strickland at 575-309-5888.
AUGUST 16-19, HOT SPRINGS, AR Arkansas State Florist Association, Hot Springs Convention Center. Contact Shane Cranford at 501-837-0647 or scranford@swflorists.com.
OCTOBER 3, LUBBOCK, TX Texas Floral Showcase, McKenzie-Merket Alumni Center. Visit www.tsfa.org.
OCTOBER 14, ALBUQUERQUE, NM New Mexico-WesTexas Unit, “Pure Imagination” with Hitomi Gilliam, DWF. Contact Thia Smith at 505-242-7818 or tsmith@ silverspringsfloral.com.
SOUTHEAST REGION JUNE 8-10, ORLANDO, FL Florida State Florist Association Annual Convention, program includes (6/10) A Celebration of Life with Jerome Raska, Marriott Orlando Airport Lakeside. Contact Bob Tucker at 352-7876806 or eventsbymissdaisy@ gmail.com, or visit www. floridastatefloristsassociation.com.
JUNE 22-24, ORLANDO, FL Teleflora Scholarship Academy, The Business of Design with Vonda LaFever, Renaissance Orlando Airport. Contact Lottie McKinnon or Jennifer Zeidman at teleflorascholarship@ teleflora.com.
JULY 13-15, LINTHICUM, MD Teleflora Scholarship Academy, Extraordinary Events with
John Hosek, Westin Baltimore Washington Airport. Contact Lottie McKinnon or Jennifer Zeidman at teleflorascholarship@teleflora.com.
AUGUST 3-5, JEFFERSONTOWN (LOUISVILLE), KY Kentucky Florist Association Convention, program includes Everyday for Less with John Hosek (3/5), Holiday Inn HurstbourneLouisville East. Contact Michael Gaddie at 502-777-8578 or lloydsflorist@aol.com or visit www. kyflorists.com.
AUGUST 12, GREENSBORO, NC North Carolina State Florist Association, program includes Look to the Future with Kevin Ylvisaker, Embassy Suites Hotel. Contact Bill McPhail at 910-988-8637 or mcphail.bill@yahoo.com.
AUGUST 17-19, FRANKLIN, TN Tennessee State Florist Association, program includes “Root 66” with Tim Farrell, Cool Springs Marriott Hotel and Convention Center. Contact Kevin Coble at 901-8348347 or kcoblelefleur@aol.com.
OCTOBER 9, CHATTANOOGA, TN Tennessee Unit, Holiday Fresh & Permanent with Kevin Ylvisaker, Flowers Direct. Contact Susan Holt at 423-312-8448 or susanholt1@ charter.net.
WESTERN REGION JUNE 1-3, RICHMOND, BC, CANADA Teleflora Scholarship Academy, Everything but the Bouquet with Tom Simmons, Sheraton Vancouver Airport. Contact Lottie McKinnon or Jennifer Zeidman at teleflorascholarship@teleflora.com.
JUNE 26-28, BIG ISLAND, HI Hawaii MIDPAC Horticultural Conference, Mauna Lani Bay Hotel & Bungalows. Visit https://hena. org/hawaii-midpac-horticulturalconference-expo.
SEPTEMBER 21-23, AURORA, CO Teleflora Scholarship Academy, Wedding Bouquets with Joyce Mason-Monheim, Denver Airport Marriott at Gateway Park. Contact Lottie McKinnon or Jennifer Zeidman at teleflorascholarship@ teleflora.com.
emporium
advertiser links
EMPLOYMENT Florasearch, Inc.
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Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” ACCENT DÉCOR, INC.
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DANZIGER FLOWER FARM 7 +972-3-960-2525, WWW.DANZIGER.CO.IL DESIGN MASTER COLOR TOOL
INSIDE BACK COVER
800-525-2644, WWW.DMCOLOR.COM
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
DOLLAR TREE DIRECT
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877-530-TREE (8733), WWW.DOLLARTREE.COM/FLORAL/559/INDEX.CAT FLORAL SUPPLY SYNDICATE
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800-347-9994, WWW.FSS.COM
The #1 Selling
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BACK COVER
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800-638-3378, WWW.SEMINOLEDS.COM SMITHERS-OASIS 3
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SCHOOLS
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11, 15
800-333-0205, WWW.MYTELEFLORA.COM
Get all our videos for FREE type Flowers& Magazine at youtube.com to go to our YouTube Channel Click on SUBSCRIBE to get new videos FREE each month
JUNE 2018 67
wholesaler connection CALIFORNIA FRESNO Designer Flower Center SACRAMENTO Flora Fresh SAN DIEGO San Diego Florist Supplies SANTA ROSA Sequoia Floral International CONNECTICUT NORWALK East Coast Wholesale Flowers FLORIDA PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC GEORGIA OMEGA Hornbuckle Wholesale Florist HAWAII HONOLULU Flora-Dec Sales
Flowers& magazine distributors
KANSAS WICHITA Valley Floral Company
OREGON PORTLAND Floral Design Institute
KENTUCKY LOUISVILLE The Roy Houff Company
SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc.
LOUISIANA LAFAYETTE Louisiana Wholesale Florists
TENNESSEE NASHVILLE The Roy Houff Company
MASSACHUSETTS BOSTON Jacobson Floral Supply
VIRGINIA NORFOLK The Roy Houff Company RICHMOND The Roy Houff Company
MICHIGAN WARREN Nordlie, Inc. MINNESOTA MINNEAPOLIS Koehler and Dramm MISSOURI ST LOUIS LaSalle Wholesale Florist
ILLINOIS CHICAGO The Roy Houff Company MILAN Bonnett Wholesale Florist NORMAL The Roy Houff Company WHEELING The Roy Houff Company
NEW YORK CAMPBELL HALL Alders Wholesale Florist OHIO DAYTON Nordlie, Inc. NORTH CANTON Canton Wholesale Floral
WASHINGTON TACOMA Washington Floral Service CANADA BURNABY, BC United Floral Inc. MALAYSIA SELANGOR Worldwide Floral Services SINGAPORE Worldwide Floral Services
CREATIVITY AND PROFITS, COMING YOUR WAY!
A Teleflora Scholarship Academy is coming soon to a city near you. Just five classes remain on this year’s schedule—each one with four unique sessions, each including hands-on instruction. For more information, visit www.myteleflora.com/scholarship_academy.aspx
Vancouver, BC Orlando, FL Baltimore, MD Cleveland, OH Denver, CO June 1-3, Everything but the Bouquet with Tom Simmons AIFD, CCF
68 www.flowersandmagazine.com
June 22-24, The Business of Design with Vonda LaFever AIFD, PFCI
July 13-15, Extraordinary Events with John Hosek AIFD, PFCI, CF, CAFA
August 3-5, September 21-23, Growing your Wedding Bouquets Design IQ with with Joyce MasonTim Farrell AIFD, Monheim AIFD, AAF, PFCI AAF, PFCI, AzMF