Petals Mother's Day Success Guide

MOTHER'S DAY 2020

SUCCESS GUIDE

TREND REPORTS

SUMMER CHIC | A100

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F LO R I S T F E AT U R E

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TOP 10 BEST SELLERS

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SHOP EFFICIENCIES

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Save Time & Money every day with our Petals Exchange Spend less time on the phone and more time running your shop with the Petals Exchange next generation online order transfer system for our members. Bypass the fax and phone fees by using the Petals Exchange which is free for members.

Accessing the Petals Exchange is easy and you will have loads of information at your fingertips. In the Dashboard on the Member Control Centre you, can quickly see a snapshot of: • Total orders received for the month • Total orders sold for the month • Total orders generated from eFlorist for the month • Most Importantly view any new incoming orders and messages. Simply accept and print the order or reject the incoming order.

From the sidebar, you can send an order or a message relating to an order, look up your sent and received order history, set your shop open and close dates, download your monthly statements, print current international price list, and place an order for promotional materials and Keepsakes.

Petals Exchange also has tools that can help you dive deeper into your eFlorist site or POS system. For more information about changing over to the Petals Exchange, please email membership@petalsnetwork.com.

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TR EN D S Merchandising ideas for each Mother's Day codified container!

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TO P 1 0 L I ST Prepare your shop's inventory for the Mother's Day rush.

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TIM FAR R EL L ' S TI PS Six ways to maximize your shop's efficiency before Mother's Day.

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eFL O R I ST TI PS Learn how to customize your eFlorist website.

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AFTER PAY I S H ER E A new feature for your website.

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Trends POWER OF PURPLE

Graceful Beauty A63

MERCHANDISING TIP: Celebrate Mum’s favorite colour with additional purple items for sale including jewellery, clothing, or other accessories.

RADIANT GRADIENT

Love You Mum M27

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2020 MOTHER'S DAY SUCCESS GUIDE

MERCHANDISING TIP: The ombre trend is here to stay, but for Mother’s Day 2020 embrace a muted colour palette. Use a light pink to lilac gradient for an elegant ombre effect in your shop’s décor.

HAPPY HEARTS

Melt Mum’s Heart M30

MERCHANDISING TIP: Share the love this Mother’s Day. Highlight this bouquet with heartshaped sweet treats to show Mum how loved she is!

LAVENDER LOVE

MERCHANDISING TIP: Create a lavender-scented relaxation kit to sell with this bouquet including bath soaps, face masks, and candles.

Lavender Mum M14V

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Ask a Florist What types of social media posts do the best for your shop?

When we post photos on Facebook of new products or displays, we see good results with customers calling or stopping by to purchase items. We also do a lot of social posts showing the staff working and doing crazy stuff for different occasions. These posts get a lot of engagement from our page followers.

What’s your Sunday delivery process like for Mother’s Day? Luckily most of our customers order early for Mother’s Day, so we are delivering all week. We try very hard to get all the deliveries done by Saturday, so we can spend Sunday with our families. If we do miss someone earlier in the week, we will deliver on Sunday to make sure the flowers are there for Mother’s Day. BEVERLY LUEDTKE | Owner of Bev's Bloomers

What types of social media posts do the best for your shop?

This year for the first time, we ran a Facebook contest to name our in-house special bouquets. We got hundreds of likes, comments and shares! We gave away a bouquet to the winner and plan on doing the same contest for our Mother’s Day bouquets!

STEVEN JONES | Owner of Granny’s Florist

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2020 MOTHER'S DAY SUCCESS GUIDE

Projected Mother's Day 2020 Best Sellers

Watercolour Wishes A58

Graceful Beauty A63

Sweet Thoughts A60

Stylish Mum M13V

Show Mum You Care M26

Elegant Mum M17V

Doting Mum M20

Lavender Mum M14V

Melt Mum's Heart M30

Love You Mum M27

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Tim Farrell's Pre-Holiday Sho Owner of Farrell's Florist in Drexel Hill, PA shows how to get your shop in shape for Mother’s Day! Space

TIP 1

Clean up the workroom before the holiday. Anything that hinders a person from being productive must go!

TIP 3

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If your average sale is $60, have a $200–$300 bouquet in your cooler. You may not ever sell that $300 item, but it will drive up your average sale value.

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TIP 2

Delegate

Often business owners get caught up in "putting out the fires," so learn to delegate responsibilities to key employees.

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2020 MOTHER'S DAY SUCCESS GUIDE

TIP 4

Point of Sale

Pull data from previous years.

One of the greatest things about having a POS system is having these figures at your fingertips.

op Efficiencies TIP 6

Sell Sheets

Create holiday sell sheets to hang by every phone, so all employees know the holiday plan.

Example Sell Sheet Sweet Thoughts A60

Talking points for the bargain shopper: “This is our best value for Mother's Day”

Watercolour Wishes A58

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TIP 5

Flowers

Look for different flower buying opportunities when purchasing your flowers.

Talking points for the wowfactor customer: Describe as “luxurious, custom-made, handdelivered.”

Tim says florists need to take charge of the phone sales process and guide customers to select products that will make the recipient happy and ensure profitable order. Tim created a posted phone script with featured specials at every phone and point-of-sale station in his shop. During holidays, Tim includes only the top-10 items they will massproduce to sell for the approaching holiday.

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eFlorist = Endless Ways to Customize Your Website Change Your Website Design!

There are 3 different eFlorist templates from which you can choose, and 5 different skins for each template. Personalize your store’s eFlorist site to fit your design aesthetic. View them on the Petals Exchange, under the eFlorist tools/templates.

Choose a specialty banner to add some flair to your eFlorist site as well. View them on the Petals Exchange, under the eFlorist tools/homepage banners.

If you have any questions regarding your eFlorist website, please contact our eFlorist team: Australia - Phone: 1800 802 035 and select option 5 New Zealand - Phone: 0800 565 200 and select option 5 Email: eflorist@petalsnetwork.com

We at 7 Days Florist are very happy with our eFlorist website! It’s easy to read, process, and navigate. It keeps our buyers and visitors glued to our site, due to its many features: valuable and well-formatted content, attractive colour design, fast loading time, and effective navigation. It would be hard to imagine what the results would have been if we did this ourselves. Bottom line: we are reaping the benefits.

Thank you Petals Network!

IMELDA AND SAM, 7 DAYS FLORIST, CHERMSIDE, QLD

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2020 MOTHER'S DAY SUCCESS GUIDE

AfterPay is Here!

What is it?

Afterpay allows your customers to pay in 4 instalments, interest-free. They will be able to shop and enjoy now and pay later.

What do you need to do?

Nothing! Afterpay will be automatically enabled and offered to customers. Sending orders through your eFlorist website.

When will it be available?

Expect to see Afterpay enabled on your website in the next few weeks.

What’s the benefit?

Afterpay make it easier for online customers to pay for their purchase which will lead to high conversion rates and more orders for your store.

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CLOSED Mother's Day?ON SUNDAY, MAY 10TH Let us know if you plan to be closed and not accepting orders for delivery on Mother's Day. Petals is making special efforts to route Headquarters and florist-to-florist orders to your shop for delivery on Sunday, May 10th ensuring that your shop receives every order possible.

Please close yourself off via the Petals Exchange or contact HQ, if you will be closed!

TIPS FOR SUCCESS To help you prepare for Mother’s Day, Petals has created several tools and tips to ensure your best holiday yet.

Mother’s Day deliveries: to make your life a little easier and to keep your costs down, you can deliver your Petals/Teleflora Mother’s Day orders from Friday through to Sunday, and you don’t need to let us know!

At order capacity? Don’t forget to let us know or close yourself off via the Petals Exchange or contact HQ. Got an order from us via the Petals Exchange? Don’t forget to accept or reject the order within half an hour Are your prices correct on your eFlorist website? Contact eFlorist Support if you require any changes at eflorist@petalsnetwork.com Good luck with Mother’s Day 2020, and thank you for sending your Mother’s Day orders through the Petals/Teleflora Network! Australia and New Zealand’s premier flower delivery service!

APRIL M O N D AY

T U E S D AY

W E D N E S D AY

T H U R S D AY

F R I D AY

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CONFIRM TEMPS

Confirm Mother’s Day temps and delivery drivers

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Easter Monday

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SOCIAL POSTS

Schedule your social posts

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PRICING

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FINALIZE LINEUP

Finalize your lineup—See Petals projected Best Sellers on p. 7

Request eFlorist pricing changes if needed

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Good Friday

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CLOSED ON MDAY?

Are you closed on Mother's Day? Let Petals know!

MAY M O N D AY

T U E S D AY

W E D N E S D AY

T H U R S D AY

F R I D AY

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MAY DAY NT LABOUR DAY QLD

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MOTHER’S DAY IS SUNDAY, MAY 10

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Simply Chic A101

HELPFUL CONTACT NUMBERS Customer Service AU:

1800 802 035 hq@petalsnetwork.com

Dial Options:

1 – Place an Order 2 – Existing Order Enquiry 3 – Membership team or email membership@petalsnetwork.com 4 – Accounts Team or email accounts@petalsnetwork.com 5 – eFlorist Website Team or email eflorist@petalsnetwork.com 6 – Keepsake Team or email keepsakes@petalsnetwork.com 7 – Petals Exchange Technical Team or email helpdesk@petalsnetwork.com 8 – Point of Sale Support Team or email possupport@petalsnetwork.com For Quality Complaints Team, please email quality@petalsnetwork.com