Each time you enter the box canyon the natural beauty captivates you. One glimpse of the San Juan Mountains and you realize why Telluride is so extraordinary. The town of Telluride has evolved from a mining outpost to a renowned resort. Telluride combines a relaxed, authentic attitude with comforts you would expect from a top-tier vacation destination. Traffic, hassles and lift lines feel like they are a million miles away in Telluride. Our gondola offers free transportation from the historic downtown to Mountain Village and the slopes above. Lodging options run from boutique inns to modern hotels. Restaurants, pubs and nightlife are all at your fingertips. Telluride is truly one-of-a-kind. Here, students, retirees and titans of industry all rub shoulders. It is a world of powder days and whispering fly lines; of summer festivals and family gatherings.
Simply put—there is no place like Telluride. 1
Telluride in Winter Stashed among the highest concentration of 13,000 and 14,000 foot peaks in North America, Telluride uniquely combines a relaxed, authentic lifestyle with the comfort and amenities of the world’s finest winter vacation destinations. Telluride embodies ease and comfort combined with an adventurous spirit. Nearly 60% of Telluride’s ski terrain is beginner or intermediate, and it is perfectly suited for guests looking for a taste of our legendary snow and scenery. For those seeking adventure, our untracked terrain is endless. It can be accessed by chairlift, snowshoe, snowmobile or helicopter. Regardless of the winter experience people crave, lift lines and crowds aren’t found here. Coming to Telluride means leaving the pack behind and visiting a mecca few are lucky enough to enjoy.
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Telluride in Summer Telluride is a bustling summer destination. People come from around the world to experience the beauty of the box canyon. Best of all, the valley is vibrant with popular festivals highlighting music, art, film and sport from May to October. Summertime is also the season for golf enthusiasts to tee off at the Telluride Golf Club. Here, guests enjoy striking the ball off of North America’s highest elevated tee box. At over 9,000 feet above sea level, golf balls soar farther than lower elevation courses. Plus, the beauty of the course is unmatched with incredible views of the San Juan Mountains. Getting off the beaten path is a favorite activity for our guests. Mountain biking, hiking, off-road vehicle trips and fly fishing are activities that use Telluride as a basecamp.
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restaurants & hotels Telluride Ski Resort boasts one of the top culinary programs of any North American winter destination. Our organization owns and operates 10 restaurants representing many different dining experiences. Dining options like Tomboy Tavern, Crazy Elk Pizza and Siam’s Talay Grille offer friendly service in a casual atmosphere. Plus, we operate one-of-a-kind mountain restaurants at Allred’s, Alpino Vino and Bon Vivant— all of which are elevated dining experiences found nowhere else. We also operate a robust lodging division which hosts thousands of guests each year. The Inn at Lost Creek is our 32-room boutique hotel, which is the #1 rated Telluride hotel on TripAdvisor. Additionally, we manage 70 condominium and private home properties across the destination. In total, our restaurants and lodging options offer partners an opportunity to get in-front of our customers across multiple touchpoints.
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Our Guest ACTIVE ENTRANTS • Young professionals • Avid technology users • Frequent travelers seeking enriching life experiences, foreign travel and active outdoor excursions CORE ENTHUSIASTS • Married families • Live in suburban, high value homes • Enthusiastic users of technology • Seek escape when they travel LUXURY LIFESTYLES • Live in elite suburbs; large homes with luxury cars • Travel frequently, staying in high-end hotels • Many have recreational pursuits like golf and skiing
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Demographics Gender • Male • Female
56% 44%
Life Phase • Single, No Children • Couple, No Children • Household w/ Children • Empty Nesters
12% 16% 48% 24%
Household Income • Under $25,000 • $25,000-$49,999 • $50,000-$99,999 • $100,000-149,000 • $150,000-$199,000 • $200,000-$249,000 • $250,000+
2% 5% 13% 14% 11% 9% 46%
Visitation • 1,300,000 visitors annually • 713,000 winter visitor days • 500,000 summer visitor days Passion • 60% of visitors are returning guests • 87% would recommend visiting Telluride
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#1
CondĂŠ Nast Traveler
Ski Resort in North America Ski Magazine Top Western Ski Resorts
for Scenery Ski Magazine Top Western Ski Resorts
for Character
America’s Best USA Today
Ski Resort for Nightlife USA Today
Most Scenic Ski Resorts in the World Forbes
Ski Resorts in the United States
Travel + Leisure
Ski Town Travel + Leisure
Mountain Towns
Top 10 17
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Communications Advertising • Telluride Ski Resort and be found in discerning publications including Conde Nast Traveler, Ski, Powder, Backcountry, Texas Monthly and many more • Opportunities include exposure in key destination markets from New York, Chicago, Atlanta, Dallas, Houston, Phoenix, San Francisco, Denver and Los Angeles
Online • Telluride’s websites see over 1 million unique visitors each year, with specific sponsor exposure and links • Up to 600,000 emails go out each month with further opportunity for a sponsor’s brand and messaging.
Telluride collateral is distributed at an extensive series of regional and national consumer shows, direct mail, in conjunction with the Telluride Tourism Board, and by online and direct requests. Sponsor opportunities range from branding to full co-op programs. • Telluride brochure distributed to 60,000 past and prospective guests • More than 75,000 trail maps distributed annually • 10,000 posters make their way into offices and households throughout the country • Direct mail campaigns totaling 160,000 pieces in several targeted campaigns
Public Relations
• Online advertising sees up to 70 million impressions annually
• In-house PR team actively promoting stories, events and partner relationships
• Branded snow reports distributed each morning to 8,000 dedicated skiers and snowboarders
• Hosting dozens of writers annually and giving them access to test our partners’ gear and services
Social Media • Telluride Ski Resort ranks among the top 10% in the ski industry with regards to total followers in Facebook, Twitter and Instagram • Partners participate in our social media space through the creation of compelling content and contests
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Collateral
advertising
Single Page FULL PAGE
Multi-Page Campaign FULL PAGE AND SUBSEQUENT 1/3 PAGE TO CAPITALIZE IMPACT
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print collateral Winter Mailer 36+ PAGE PERFECT BOUND BROCHURE WITH A DISTRIBUTION OF 50,000
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direct mail
Direct Mail Campaign TRI-FOLD POSTCARD MAILER WITH AN AVERAGE DISTRIBUTION OF 30,000
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SOCIAL
FOLLOWERS:
FOLLOWERS:
FOLLOWERS:
Jan 2015 97,840 ___
Jan 2015 19,965 ___
Jan 2015 13,200 ___
72% increase
40% increase
97% increase
of facebook followers within the last year
in Twitter followers within the last year
of Instagram followers within the last year
Over 150,000 emails in our database with 60,000 emails in our opt-in weekly newsletter ___
Over 2.2 million emails sent each year 24
website
TellurideSkiResort.com 25
partner activation sampling
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Partner Activation We look for opportunities to initiate communication between our customers and our partners. Then, we take the extra step and engage the brand in a way that connects with our customers. CUSTOMER ENGAGEMENT THROUGH DATABASE AND SOCIAL MEDIA CHANNELS BRAND EXPOSURE DURING SUMMER MUSIC FESTIVALS PRODUCT TESTING TO TARGETED TELLURIDE SKI AND GOLF MEMBERS PRODUCT SAMPLING ON AND OFF MOUNTAIN FOR ENHANCED BRAND ENGAGEMENT SPONSORSHIP OF MUSIC AND SPORTING EVENTS BRAND AWARENESS THROUGH ON-MOUNTAIN SIGNAGE • TRAIL MAPS • GROOMING REPORT • LIFT SAFETY BAR • SKI SCHOOL AND EVENT FENCING • DIGITAL BILLBOARDS • WIND FLAGS IN TERRAIN PARKS • 10 FOOD AND BEVERAGE OUTLETS WITH VARIOUS ACTIVATION OPPORTUNITIES
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Mountain stats Telluride By The Numbers SKIABLE TERRAIN 2,000 skiable acres (810 hectares) LONGEST RUN 4.6 miles (7.4 km) TOTAL TRAILS 127 TOTAL DIFFICULTY 23% Beginner 36% Intermediate 41% Advanced/Expert TOTAL LIFTS: 18 Total 2 Gondolas 7 High Speed Quads, 1 Fixed Quad 2 Triples 2 Doubles 2 Magic Carpets —Beginners 2 Surface Lifts VERTICAL DROP 4,425 feet (1,349 m) LIFT SERVED VERTICAL DROP 3,845 feet (1,172 m) AVERAGE ANNUAL SNOWFALL 309 inches (789 cm)
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