Chairman of the Board
Doug Peninger dpeninger@SEPPAonline.com
President
George Singleton gsingleton@SEPPAonline.com
1st Vice-President
Kevin Jiminez kjiminez@SEPPAonline.com
2nd Vice-President
Mary Fisk-Taylor mfisktaylor@SEPPAonline.com
Secretary-Treasurer
District of Columbia
Florida
Janet Boschker jboschker@SEPPAonline.com
Salon Exhibition Chair Executive Director
Delaware
Jessica Vogel jvogel@SEPPAonline.com
Georgia
*** Jim Hill
***Anthony Maril Joe Tessmer
*** Jackson Koontz Kaye Newsome
*** Spencer Smith Jason White
Rick Gibbons ExecutiveDirector@SEPPAonline.com
S out he r n E x p o su re
Souther n Exposure magazine is an online publication of SEPPA and is published monthly. Editor V ictoria Kelly vkelly@SEPPAonline.com 919.601.4258 Ad Sales & Business Manager Rick Gibbons ExecutiveDirector@SEPPAonline.com 866.982.4856
Maryland
Mississippi/Alabama
*** Lidia Miller Steve Clark
*** Shauna Denney Gil Brady
North Carolina
*** Ellis Williamson Rose Mary Cheek
South Carolina
*** Patty Hallman Gregg Martin
Article & Ad Submissions 5th of every month OnLine Publication 20th of each month SEPPA 3710 North Main Street High Point, NC 27265 866.982.4856 Acceptance o f a d v e r t i si n g d oe s n ot c a r r y w i th i t en dor se m e n t b y t h e p ub l i sh e r. Opi ni o ns expre sse d b y Sout h e r n Exp osure o r any o f i ts aut h or s d oe s n ot n e c e ssa r i l y refl ect t h e p osi t i on s of t h e Sou theaster n Pro fessi on a l P h ot ogr a p h e r s A ssoc ia t io n . Asso ci ati on f i n a n c i a l i n f or m a t i on avai l a b l e up on re q ue st .
Tennessee
Virginia
West Virginia
*** Jeannie Forehand Barbara White
*** Jim Carpenter Robert Holman
*** Pat Dodd Brent Kepner
*** state president SEPPA representative
Delaware
Mississippi/Alabama
District of Columbia
North Carolina
www.ppsgw.org
www.ppofnc.com
Florida
South Carolina
www.fpponline.org
www.ppofsc.com
Georgia
Tennessee
www.gppa.com
www.tnppa.com
Maryland
Virginia
www.delawarephotographers.com
www.marylandppa.com
SEPPA is a regional affiliate of the Professional Photographers of America and hosts an annual District Image Judging. To learn more about PPA, click HERE.
www.ppma.net
www.vppa.org
West Virginia www.ppwv.org
YOU BRING OUT THE BEST IN YOUR CLIENTS. THIS YEAR, GET A WEBSITE THAT REPRESENTS THE BEST OF YOU.
SPECIAL DEAL FOR SEPPA MEMBERS
USE THE PROMO CODE HOLIDAY AND TAKE 50% OFF THE SETUP FEE FOR A NEW PHOTOBIZ WEBSITE, ONLINE STORE, OR BLOG SITE.
Special Prices for Ann Monteith’s “Get Down To Business!” Workshop May 1 / 2 — Charlotte (FLASH2015 Pre-conference)
As a SEPPA and/or PPA member, you are entitled to a deduction of $50 off the regular workshop price of $249. Plus, if you take advantage of the $50 early registration credit, which ends on April 1, you will pay only $149!
Since Ann Monteith debuted this workshop in 2013, she has received rave reviews from attendees . . . not only for her ability to demystify the mechanics of running a profitable business, but also for the marketing and management resources provided for each student to take home and use. Designed to cut years off your learning curve, the workshop content tackles the key issues that form the framework for success in professional photography. It covers six elements that photographers must understand if they are to manage a successful business: Finances, Products, Workflow, Branding, Pricing, and Sales, with special attention paid to creating management systems that can stabilize business in good times and bad. Among the key takeaways from this workshop are multiple ways to handle clients who expect to receive your digital files. To register for this pre-con class, visit www.annsworkshop.com and use the code “SEPPA2015� for the $50 discount.
www.SEPPAonline.com
Ann Monteith Pre-Con Business, Friday/Saturday, May 1-2, 9:00am - 4:00pm Charitable Marketing, Monday, May 4, 8:00am - 11:00am
"Get Down to Business"
(separate registration required!)
Guaranteed to cut years off your business learning curve, this intensive 2-day workshop by Ann Monteith tackles the key elements that form the framework for success in professional photography. The content is specifically designed to help you: • Make more money in photography • Take control of your business • Have more leisure time The course covers the six elements that photographers and managers must understand if they are to create a successful business that conforms to the lifestyle they desire. They include finances, products, workflow, branding, pricing, and sales. One of the important takeaways from this program is multiple ways to handle clients who expect to receive your digital files. Ann is known for a teaching style that is direct and to the point, but she also gets high marks for adding a light touch to what could be challenging subject matter for photographers who prefer artistic subject matter much more than business content. Click HERE to register for Ann's 2-day business program. (See Ann’s special offer for SEPPA attendees!)
"Brand Building through Charitable Marketing" Monday, May 4, 8am - 11am One of the hallmarks of many successful studios is their participation in charitable fund raising. Why? Because in addition to the personal satisfaction of helping others, studio owners benefit from getting to know well-qualified consumers who participate in charitable activities and who often are inclined to shop with businesses that gives back to the community. Ann Monteith will show you how you can add meaning to your business brand through charitable marketing as well as bring you up to date on fund-raising opportunities sponsored by PPA Charities.
Jamie Hayes Print Competition Commentary, May 2, 3, 9:00am-4:00pm
Are you new to image competition? Or maybe you’re a seasoned veteran but just need a little extra push on your journey.
Join Virginia’s Jamie Hayes as he takes you through the 12 elements of a merit print, what the judges are looking for and how to assess YOUR images as you go through the stages of selection and refinement.
You’ll put what you’ve learned to good use as Jamie handles live commentary through the judging process.
A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed. -- Ansel Adams
Mary Fisk-Taylor “Be More Successful�, Saturday, May 2, 12:00pm - 2:00pm
Do not miss this chance to spend time with and learn from Master Photographer and amazing business instructor, Mary Fisk-Taylor. Mary will be the perfect blend of extensive marketing and sales information. Mary owns and operates two extremely successful photography studios in her market area of Richmond, Virginia. The small home studio specializes in high-end wall portrait installations and custom designed weddings and the newer addition is a higher volume high school senior and boutique event business. Mary and her amazing business partners gross well over one million dollars a year in professional photography and are very proud of the sustainable and profitable brands that they have built in their market area. Highlights of the program will include low cost but very high impact marketing plans and great sales techniques for all types of studios. Whether you are a seasoned professional or just starting out in the professional photography industry this is a program of priceless knowledge and information.
Jim Cunningham Sunday, May 3, 8:00am - 11:00am
Compositing and using digital backgrounds has become a way of life for many digital photographers. But extracting an image and placing it on a background is not as easy as one might think..... Actually, it is easier than you might think, if you know how to use the right tools. Join Jim for this informative program on how to extract your images and blend them using Photoshop. You will not only learn how to get good clean extractions, but a few tips and tricks on how to blend your images for a relistic composite image. Some of the items that will be covered: • • • • •
Learn how to create flawless extractions Design Dynamic Realistic Composites Blending your subject with the background Texture Overlays and Creative Finishing Techniques How to Light for Compositing
Jim will help you visualize how to use Photoshop as a creative tool, rather than just a way to fix problems in your images.
Shooting bays - Saturday, May 2 7pm until
You asked, we listened...come join us Saturday evening for the SweetLight party! SweetLight Manufacturing will be stocking 4 fully loaded bays for you to use on Saturday evening...each bay will have a coach to guide you through with whatever you need assistance...AND there will be models aplenty! So...just think...backdrops, light modifiers, models, props...everything you could POSSIBLY want to get your learn on at FLASH2015! This event runs from 7pm until... Pocket wizards will be provided.
Chris Wunder “Make $ with Volume�, Saturday, May 2, 9:00am - 11:30am
This program will teach you the basics of conducting highly profitable Family Portrait Programs serving churches and country clubs in your local area. This is a market with very little competition and you probably already have the skill set to excel! It's also a YEAR-ROUND market you can do anytime of the year when more cash flow is needed. If you can make quality family portraits you can make BIG MONEY with these promotions. These promotions have SAVED countless under-performing portrait studios who have experienced falling sales from traditional markets. Learn to take advantage of opportunities that your competition doesn't even know about. This is a program you can't afford to miss!
Chris Wunder, Cr. Photog., ASP from Charlotte, NC has over 35 years of photography industry experience. He's owned and operated multi-studio, multi-state enterprise level photography businesses and is widely regarded as the authority on mass-market photography programs serving schools, sports leagues, childcare centers, dance schools and family directory programs.
Cris/Deanna Duncan “Commercial�, Sunday, May 3, 4:00pm - 7:00pm
Commercial photography comes with its own set of rules, idiosyncrasies and techniques. Many times, these are not the same as they are in portrait and wedding photography. Join award winning portrait and commercial photographer Cris j Duncan through the some of the "rules," techniques and pricing procedures of commercial photography for table-top products, food and architecture along with editorial ad-copy. The world of commercial photography is a very lucrative and volatile market. Not only is the capture and design different, the pricing and delivery of products is as well. Do not be confused or intimidated anymore. Before you venture out in to this field you will need to be prepared, and this class will help you get started. We will have a commercial shoot during this program. Lighting techniques, design theory and creation along with proper capture will take place. You will also learn the the questions to ask a prospective client to help you not only be prepared but also be able to price the job accurately.
Bruce Berg “HS Seniors�, Sunday, May 3, 4:30pm - 7:00pm
Oregon's most award-winning photographer will show you how to take your seniors to a whole new level! Providing you with great marketing and sales tips, this program is filled with pertinent and practical information that will help you improve your bottom line. And...learn how to get 20-40 senior models to pay YOU to photograph them! Still not convinced? Watch HERE.
Parish Kohanim “Fine Art Portraiture”, Sunday, May 3, 6:00pm - 8:30pm
Parish Kohanim’s presentations reveal a versatile and exciting career of over three decades. He shares images taken throughout his successful years in commercial photography, giving “behind the scenes” anecdotes and revealing what it takes to put a major shoot together and execute it successfully. Parish also shares his philosophy and passion about the art of photography. His presentations are educational as well as inspirational, giving tips on methods he uses for lighting, posing, composition. Since opening his Fine Art Gallery in 2004, Parish has also added his fine art photography to his presentation. These images include painterly portraits that are works of art, combining the subject and unique backgrounds in brilliant colors or soft, moody pastels. His stunning, luminous black and white works demonstrate his expert use of multitudes of tonalities, creating his distinctive and unique signature and style. Parish has been working with Cirque performers for the last few years and will be publishing a book on their incredible art, performing impossibly graceful feats of the human body. The presentation includes several shots demonstrating how true artists strive for perfection in any field and a brief video. There is usually a Q/A session after the presentation. Parish exposes the beauty…in all things that surround us in our every day lives…landscapes, florals, the human form and challenges others to do so as well.
Audrey Wancket “Classic Portraiture”, Monday, May 4, 7:30am - 10:00am
Join Audrey as she takes you on a journey through the creation of Classic Portraiture... from consultation through to finished product, Audrey’s images speak for themselves.
Jennifer Gilman/Mark Garber “It’s Your Business�, Monday, May 4, 7:30am - 10:00am
You've done everything you were supposed to do...designed a logo, got a website, honed your photography skills and built up your portfolio. So why is it so tough to get clients through the door to make the big purchases? Ask most photographers and they'll readily tell you they would rather be out photographing than stuck inside working on a marketing plan, believing that "my work will sell itself". But while those photographers are out playing, savvy studio owners with goals and plans are taking over your market. So let's quit being "starving artists" and become the successful professionals that we are meant to be! YOU CAN DO IT! And we can help. Whether you have a startup or have been in the business for years, Mark and Jennifer will FILL your brain, your notebook and checkbook with many easy to implement moneymakers that will set you on the course for longterm success. There are NO 30 minute bios, touchy-feely kumbaya ideologies or cliche, overly-simplified marketing generalities in this program. We'll give you all the "how-to" and tools to grow your business overnight. Come and see why Mark and Jennifer have changed the lives and businesses of many photographer just like you and be a part of what two photography conventions called "the best wedding and portrait program ever given" to their associations. Don't miss out on this program. It will change your business life forever!
Carl Caylor “Artistic Portraiture�, Monday, May 4, 2:00pm - 5:00pm
"If beauty was only skin-deep, every photograph would reveal the same personality. We create portraits. An artistic expression that goes past the outer layer, beyond first impressions, and into the abyss of one's defining essence." - Carl Caylor Carl is a Kodak Mentor and has been involved with photography for over 25 years. He started his photographic career in the darkroom as a custom printer and technician. He is PPA Certified, a Master Photographer, a Craftsman with Professional Photographers of America and an International Judge. He has won numerous national awards for his photography, including 18 PPA Loan Collections and several Kodak Gallery and Fuji Masterpiece Awards. Having begun his teaching career in 1996, Carl has gained national credibility and is now a favorite instructor at photographic seminars and schools world wide. Carl prides himself on giving a program that contains useful information rather than just a "show and tell" session. You will be inspired. You will be reminded of things you already know. Most importantly, you will learn new, useful ideas that will make you a better artist and a more salable photographer. Carl is a natural light photographer. In this program you will learn how he finds light and how he paints with the light to match the expression and emotion of the subject. He will share insights of the psychology of a photograph. He will show the importance of color harmony, contrast, print quality, print presentation and composition. Carl will take you on a journey to find and use new backgrounds that will help create depth in your images. Finally, Carl will help define why one image is more powerful than another. The way we all see an image and perceive the elements within an image will create interest and power. This is important not only for how we as artists see our work, but more so in how our viewing audience will comprehend our work. Carl will explain what viewers see in images and how we can use that information to create more powerful, salable portraits. The program is heavy towards the Senior market... but don't be fooled: This information will work in all aspects of photography.
Thom Rouse “Fine Art & Fashion�, Monday, May 4, 2:00pm - 5:00pm
Just like fashion designers, photographers have to get their best and most creative pieces out on the runway, even if what they sell is a more modest version of readyto-wear. Blending concepts from both fashion and fine art will inspire creativity, innovation and success in your photography. The time you spend expanding your skills and talents through creating personal fine art will ultimately pay off in your business success.
Joel Grimes “Behind the Shutter”, Tuesday, 9:00am - 2:00pm
It all comes down to the fact I have a passion to create. It is all consuming. Having access to tools like a camera and programs like Photoshop give me options that if I lived ten lifetimes I would never run out of ideas to create. I like making people look larger than life. I want to pull out something out of my subjects that not only reveal something about themselves, but also something about me the artist. I also pay a lot of attention to how light strikes a face. One of the biggest challenges for me is to set enough time aside to do self assignments. This is how I grow and stay current. I try and do fifty self assignments a year, so that is basically one a week. With the pre-planning, the actual shooting and the retouching, this is a huge commitment. I have had the ability to brand myself to the point where my images are identifiable to me the artist. It takes a lot of time and energy to stick with a look or subject matter that I can repeat over and over to the point of building a body of work. It takes about two to three years to build enough images to create a successful brand. With each day, I have new opportunities to explore my craft. Most people I meet are not willing to put in the time it take to be successful in this industry and coupled with the inability to brand themselves and stick with one look long enough to see that brand weave it’s way into the market place. It takes a lot of nerve to stick with one look. Somehow we feel that if we do everything or chase after the someone else’s vision or look that we are safe. Playing it safe will not get you to the top. Just being alive is enough inspiration to keep me going. Just take a walk and look around and you will be inspired. At least I am. I used to play the guitar and write a lot music and lyrics. It is a process of creating and is no different than what I am doing now, but just a different set of tools. When I was around 22 years old I had to make a choice between music and photography and as we all know, photography won out.
Trade Show Exhibitors Sunday, May 3, 11:00am - 4:00pm Monday, May 4, 10:00am - 2:00pm
Academy Productions
PPA Charities
American Color Imaging
PPNC
Biggs Camera
RetouchUp.com
Drive Savers Data Recovery
StudioProGroup
H&H Color Lab
Sweet Light
HP Indigo
Total Image Pro
Jim Cunningham
United Promotions Inc.
KEH Camera
UsedPhotoPro.com
Marathon Press
Virtual Backgrounds
MOREPHOTOS
Wildcat Photo Packaging
Photobiz
Peachtree Camera Southeastern Camera