Chairman of the Board President
Doug Peninger ncdoug01@triadbiz.rr.com George Singleton george.singleton6@verizon.net
1st Vice-President
Delaware
District of Columbia
Kevin Jiminez kevinjiminez@aol.com
2nd Vice-President
Florida
Secretary-Treasurer Salon Exhibition Chair Interim Executive Director
Jessica Vogel jvogel@shelbywireless.net Rick Gibbons rickg@triadbiz.rr.com
Southe r n E x posu r e
Souther n Exposure magazine is an online publication of SEPPA and is published monthly. Editor V ict oria Kelly info@victoriakellyphotography.com 919.466.7478 Ad Sales & Business Manager Rick Gibbons rickg@triadbiz.rr.com 336.687.1943
*** Paula Mignagna
***Anthony Maril Joe Tessmer
*** Sandra Pearce Kaye Newsome
Georgia
*** Sherri Noftsinger Jeff Gulle
Maryland
*** Michael Busada David Corry
Mississippi/Alabama
*** Andrew Lamb Gil Brady
North Carolina
*** Bruce Williamson Janet Boschker
South Carolina
*** Patty Hallman Gregg Martin
Article & Ad Submissions 5th of every month OnLine Publication 20th of each month SEPPA 3710 North Main Street High Point, NC 27265 336.848.6538 www.4seppa.com Acceptan ce o f adv e r t i si n g d oe s n ot c a r r y wi th i t en do rseme n t b y t h e p ub l i sh e r. O pi n i o ns expresse d b y Sout h e r n Exp osure or any o f i ts author s d oe s n ot n e c e ssa r i l y refl ect the p osi t i on s of t h e Sou thea ster n Pro fessi o na l P h ot og r a p h e r s A ssoc i a t i o n .
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Tennessee
*** Kristi Thomas Barbara White
Virginia
*** Kevin Hurley Robert Holman
West Virginia
*** Beth Forester Christie Kepner
*** state president SEPPA representative
Delaware
Mississippi/Alabama
District of Columbia
North Carolina
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Florida
South Carolina
www.fpponline.org
www.ppofsc.com
Georgia
Tennessee
www.gppa.com
www.tnppa.com
Maryland
Virginia
www.delawarephotographers.com
www.marylandppa.com
SEPPA is a regional affiliate of the Professional Photographers of America and hosts an annual District Image Judging. To learn more about PPA, click HERE.
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West Virginia www.ppwv.org
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cover art: “Spirit of the Wolf” Lora Yeater West Virginia
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Nessun Dorma Doug Peninger, M.Photog. Cr., CPP, F.Ph www.studio104photography.com
For those of you who are opera fans, you readily know what this title means. For others, allow me to explain. In the great Puccini opera, Turandot, the character, Prince Calaf sings that “none shall sleep” until Princess Turandot solves his riddle. The famous aria, Nessun Dorma, is a plea to the entire Forbidden City that none would sleep until the mystery is solved.
Doug has just completed his term as President of SEPPA and is now Chairman of the Board.
What in the world does this have to do with SEPPA? It’s amazing the parallel. You see, before the prince could offer his own riddle, he had to answer three riddles himself. If he failed, he would be killed at moonrise. Luckily, he succeeded and won the hand of the princess. SEPPA, too, has to answer its own version of riddles to succeed. We have faced a huge roadblock and must find new avenues to achieve success. Allow me to pose three riddles, or questions, as we look to our future. What is SEPPA all about? First and foremost, SEPPA is an organization of great states to promote education in the photographic industry. If you read the original charter and by-laws of this great association, you will see that education was at the forefront of our founding fathers. Since that time, we have grown to include amazing conventions, outstanding image competitions, impressive trade shows and an award winning digital magazine. How can we survive? None shall sleep. This is how we survive. The Executive Committee has been diligently “Does our future end at Moonrise? NO!”
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since we left Athens to insure the stability of SEPPA finances and catapult us out of our near collapse back into an era of great prosperity. This great task is not only on the shoulders of our Executive Committee, it also requires that our Board of Governors share the message of SEPPA with our affiliate states. Tell them about our education, competitions, trade show, magazine and our degree program. Encourage them to become engaged in all aspects of SEPPA. As a benefit of each member state, you have all the tools of SEPPA at your doorstep. Does our future end at moonrise? NO! As we look to the 2014 Image Competition and the 2015 Biennial Convention, when we return to Atlanta, you are going to be amazed by what you will see. Our trade show will be vibrant. Our seminars will be inspiring. Our image competition will showcase some of the best photographic artistry in the country.
Did you know--The 2013 SEPPA photographic competition had over 800 entries, with 310 photographs earning a Seal of Approval with a score of 80 or above. The sealed images can be entered into the 2013 IPC to earn a merit and they will automatically be accepted as part of PPA’s prestigious General Collection.
Our Executive Committee is working hard to make SEPPA fresh and new, full of energy and excitement. We can sleep later, for now, Nessun Dorma.
“Photography is more than a medium for factual communication of ideas. It is a creative art.” ~ Ansel Adams
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Technology Changes: Deal With It! Lew Everling, Cr. Photog, CPP www.leweverling.com
All the rage seems to be that our photographic industry is the only one that feels the ill effects of technology. I hear it all the time, “We are the only ones up against new inventions that are constantly re-engineered and available to anyone who then becomes our competition.”
Lew Everling (“Lewbie”) is, hands down and by far, the coolest guy in the Midwest. A guru in the world of social media, his way of thinking outside the box has helped his studio survive and thrive in a down economy.
Well, this simply isn’t true! There isn’t any single industry exempt from technology changes that give the competitor an advantage, regardless of if they are long known competitors, start-ups or simply the DIY {Do It Yourself} person. Technology advances, new competition, and a passionate desire have existed since the beginning of humankind. That has always been the case as we can see through the history of our own industry: “Dating back to 1844 to hang your shingle as a daguerreotypist it was as simple as a small investment, and a little bit of instruction. Does this all sound familiar? For the sum of $60 George Reed purchased his camera in February from Anson Clark, took some instruction from him and in less than a month he’d cleared his investment and was in business by March. Advertisements were abundant in the New York Herald for learning the art of daguerreotyping for just $50, students flocked from all walks of life seeing this as their way to wealth. However, not all stuck around, from 1840 to 1861 the Boston directories listed 180 names as Daguerreotype Miniatures, 77 were listed for
“As for the photography industry, what happened to going the extra mile?”
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one year only, and only 7 lasted 10 years or more. Frank Gage wrote ‘Today you will find the Yankee taking daguerreotypes; tomorrow he has turned painter; the third day he is tending grocery, dealing out candy to the babies for one cent a stick.’ “ {info from The Daguerreotype in America, Third Revised Edition, Beaumont Newhall, letter from Frank Gage, unpublished letter, A.E. Osborn to Southworth & Hawes, May 8, 1848. GEH} In researching, I found it interesting that as far back as the daguerreotype days, the daguerreotypists would only refer to the ambrotypists as mere photographers. Daguerreotype craftsmen felt they were a step above the others and the ambrotype was just a fad and a filthy one at that. With every new generation there is always something to complain about, however, rather than complain, innovators simply adapt and push themselves to new levels accepting the challenge. The ambrotypers even got a bad rap as the tintype took over. A few years later, the daguerreotype and ambrotype faded away as the cycle of new emerging technology continued. Growing up I saw my Mom face the same challenges in her profession as a hairstylist. I witnessed at an early age how the services and professional products she provided, not the tools, made her and many other stylists successful. Since the advent of the Toni home perm in the early 40s and Ms. Clairol home coloring just prior, there has always been a DIY option for hairstyling.
partment and drug stores for purchase. Just as our professional labs now market to consumers, I remember when the beauty supply houses began to sell to the general public at a slightly higher price yet the successful stylists didn’t flinch. They simply provided better service while emphasizing their skills, training, and continuous education. The cycle of new technology in an industry doesn’t end. One of my commercial clients owns an auto-body shop, and his greatest competition isn’t the other ten shops in town, but the shade tree mechanic with little or no experience at all. But the shade tree mechanic will do the job, provide some aspect of service at much lower rates and force the true shop to look to the elements of what they do. The true shop must demonstrate why they are better, more qualified and their work has more value. The list can go on and on from plumbers, electricians, construction trades, cooking and more. As for the photography industry, what happened to going the extra mile? What happened to thinking differently and innovation? Maybe we should embrace change and quit focusing on what our neighbor is doing with his new digital SLR.
Toni’s cross-marketing campaign with McCalls fabric patterns was an example of targeting the DIY consumer as well. These products were readily available at all dePage 15
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Got Files? Move them! Victoria Kelly, Cr. Photog., CPP, F.Ph www.victoriakellyphotography.com
One of my best gal pals, Claire, came to see me recently. In one hand she carried a beatup iPod and in the other was a shiny new iPad she’d gotten for her birthday. There were 25 songs on the iPod that had been ripped from favorite CDs--could I please move them to her iPad? Now--before you start thinking how easy a task--here’s the “rest of the story”. The iPod had been connected to a computer that had died several years ago. Her new iPad wasn’t connected to any computer...and that’s how Claire wanted it. Victoria continues to share her tech tips with you this month. In her spare time she’s a cool, hip and trendy senior photographer and burns the midnight oil as the editor of Southern Exposure.
If you’ve spent much time working with iTunes you already know that moving music files between devices and computers can be, well, frustrating. But I was up to the challenge and this month I’m going to share with you how I got Claire’s music from the old iPod to the new iPad. My first task was to get the music from the iPod to MY computer without erasing the content from the iPod. I used a piece of software called “iRepo X” from Purple Ghost software. Repo is very easy to use...you connect the iPod to your computer, launch the software and follow the on-screen instructions. I dumped the music that Claire wanted into a folder on my desktop. (This process took about 15 minutes.) My next task was to figure out how to get the music to
“If you’ve spent much time working with iTunes you already know that moving music files can be, well, frustrating.” Page 18
Claire’s iPad. I had done several other small techy things for Claire so I already had a shared folder for her in my Dropbox. I moved the song files from my desktop to our shared folder. This process was a little longer--about an hour. Just as I was starting to pat myself on the back I figured I’d better test the Dropbox files from her iPad to be sure everything functioned similarly as to iTunes. And that’s when I encountered the snag in my otherwise brilliantly conceived and executed plan. The song files played one at a time--there was no moving to the next song in the list! BIG oops. Determined that this hiccup was not to be my Waterloo I remembered that I had an app called, appropriately enough, “Files App”. Its description says “All your files. One simple app. Read PDFs, view
photos, watch videos, listen to music and more.” The bonus of this little jewel is that it connects to, you guessed it, Dropbox. I imported Claire’s music into Files App, launched the first tune (a nice little salsa number, by the way) and waited to see if the next song would launch on its own. And I was rewarded. The songs played as if on an iTunes playlist. Give Files App a try...it’s relatively inexpensive and can be an alternative to iTunes if you have music files you need to move.
Did you know-The use of photographic film was pioneered by George Eastman who started manufacturing paper film in 1885 before switching to celluloid in 1889. His first camera, which he called the “Kodak”, was first offered for sale in 1888.
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