E D E N

EDEN PROCESS BOOK

VI S UA L C OMMU NI CATI ONS

BY TENISHA CLARKE

CONCEPT

E DE N IS A SANC T UA RY, OR MAN C AVE O F SOR T S, TH AT CATE R S TO T HE BUSY LIFEST Y LE OF AT LANTA’S M ODE R N FE LLOW. LOCAT ED IN W EST SIDE P RO VISIONS AND E QU I PPE D WITH A R E TAIL SPAC E P RO VIDING GROC ERY A ND APPAR E L , A BAR BE R SH OP & SA LO N, AND BAR & LO UNGE A R E A, TH I S SAFE H AV E N IS A ONE- ST OP - SHO P T HAT BRINGS P E AC E OF MIN D TO TH E INDUST RIOUS GENT LEMAN W HILE SPAR K I NG H IS INTE R E S T S W IT H T HE LAT EST ST Y LES FROM EM E R GI NG ME NS WE AR FASHION BRA NDS.

E V E R Y T H I N G YO U N E E D I S R I G HT HE R E .

CUSTOMER PROFILE

E D E N ’S C UST O MER IS T HE MAN O F T HE HO U R . //MINIMAL, CURRENT AND CONSTANTLY ON THE GO. SOPHISTICATED AND REFINED, WITH A TOUCH OF QUIRKINESS //

AGE D 21 & OV ER, OUR GUY IS A ST Y LE A ND HEA LT H- C ONSC I OU S IN D IV ID U AL WHO VA LUES HIS DOLLAR, HIS T IME, PR E FE R S QU ALITY OV ER QUANT IT Y, AND ENJOY S T HE C O M PANY OF PE E R S WH O ALSO REC OGNIZE T HE SIGNIFIC A NC E OF TH E SE TH IN G S.

MOOD

I N S P I R AT I O N

MATERIALS BANANA LEAVES ELEPHANT EARS GREENERY PALM LEAVES POTTED PLANTS SUCCULENTS

LIGHTING / FIXTURES BAR STOOLS GEOMETRIC WALL DECOR INDUSTRIAL LIGHTING LIGHT METAL MODERN MINIM ALIST SEATING PIPE SHELVING TRACK LIGHTS

GROCERY CONVENIENT FRESH FRUIT HEALTHY NON-PERISHABLES JUICE/ESPRESSO BAR

BARBERSHOP / SALON BARBER CHAIRS EDGY GROOMING MINIMAL MIRRORS MODERN VINTAGE LEATHER WELL-LIT

BAR / LOUNGE DIM EXCLUSIVE HANGING LIGHTS LEATHER LIQUOR METAL ROOFTOP EXTENSION SOCIAL SPIRAL STAIRCASE

COLOR STORY

VISUAL DESCRIPTION

K E E PIN G WITH T HE C ONC EP T OF TA ST EFUL MINIMALIS M , E DE N WILL H AV E WHIT E WA LLS AND C EMENT FLO ORS HOUSI NG OU R FU R N ITU R E , F IXT URES, P RODUC T AND DEC OR. T HROU GH OU T TH E STOR E THERE ARE SUC C ULENT S A ND GREENERY TH AT PR OV ID E F R E SHNESS AND C OLO R A MO NGST T HE O TH E R W I SE BAR R E N AR CHIT EC T URAL ELEMENT S, A C C OMPA NI E D B Y CON TE MPOR ARY INDUST RIA L LIGHT ING. W HILE MIN I M AL I N D E SIGN, E D E N FLOURISHES FRO M W IT HIN W IT H EXC E PTI ONAL SE R V ICE S , FR ESH FOODS, A ND EMERGING A P PA REL B R ANDS FR OM TH E U.S. AND ABROAD - EAC H VERY UNIQ UE TO OU R LOCATION AND C UST OMER.

RETAIL SPACE | APPAREL & GROCERY L EVEL 1

BARBERSHOP & SALON L EVEL 2

BAR & LOUNGE

L EVEL 3 E X T EN D E D T O R OOF T OP

CLOTHING BRANDS WE OFFER

ACN E S TUDIO S

K I NFOL K

AR C’TE RYX V EILANC E

M AM NI C K

CH ALAYAN

NN. 0 7

CR E E P BY H IR OSHI AWA I

O VADIA & SONS N E W YOR K

D AN IE L WE LLINGT O N IMOGE N E + W ILLIE

SIMON M I L L E R VIC T O R + A LEXA NDE R C O

J OH N E LLIOTT + C O

W. R . K

ASSORTMENT

T OP S WOV E N T EE’ S , S P OR T S H I R T S & D RES S S H I R T S OU T ER WEAR B O M BER J AC K E T S , H OOD I ES , QU AR T E R Z I P S & S P OR T C OAT S BOT T OMS D E N I M, C H I N OS , D RES S PAN T S , J OG G ERS SUITING BL AZ E R S , 2 P C , 3 P C , C U S T OM AC C ES S ORI ES G R OOMI N G , BAG S , T I E S , C U F F L I N K S , S OC K S

GRAND OPENING & I N V I TAT I O N

FOR TH E G R A ND OP ENING O F EDEN, T HERE W ILL B E A PR E OPE NING MIXER A ND P RESS C ONFERENC E HELD FOR OU R SPONS OR S , LOC AL & W ELL- KNO W N MEN’S BLO GG E R S AND IN FLU E N CE R S IN T HE C IT Y O F AT LANTA, A S W ELL AS FOR TH E BR AN D S R E PR ESENT ED IN OUR ST ORE. T HRO UGH T H I S PR E SS CON FE R E N CE, W E W ILL C REAT E A BUZZ A ND GET TH OSE IN V OLV E D E X C IT ED ABO UT O UR ST O RE LA UNC H T HAT W I L L TAK E PLACE IN MAY OF 2024. T O P RO MO T E O UR OPE NI NG E V E NT AN D GAIN T HE AT T ENT ION OF OUR C UST OM E R , W E WILL H AV E A ST RO NG SOC IA L MEDIA P RESENC E A ND PL AC E ADS IN LOCAL P UBLIC AT IONS. TH E G R AN D OP ENING W ILL C ONSIST OF HAVING A L OC AL D J ON TH E ROOFT OP, LIGHT BIT ES C O MP LIMENTARY OF OU R FOOD & GROC ERY P ROVIDER, 10% O FF FO R AT TE NDE E S ON ANY PUR CHASE OF $100 O R MO RE, FREE HAIRCU TS AND FACIALS, A CURATED MADE-TO-MEASURE SUITING EXPERIENCE E X CLU S IV E TO EDEN BY HIDEOKI BESP OKE, A ST OR E TOU R AND NU ME R O US GIVEAWAY S. IN V ITATION S W ILL BE A R T IFIC IAL/DEC O RAT IVE AP P L E S W I TH TH E TE X T E N GRAVED INT O T HE SURFA C E. T HE A P P LE IS A BIBLICAL REFERENC E T O T EMP TAT IO N AND E DE N IN A LIT ERAL SENSE, AND IS A MO RE CR E ATIV E WAY T O ENT IC E O UR C UST OMER TO ATTE ND THE GRA ND OP ENING EVENT.

FLOOR PLAN

ENTRY LEVEL / FIRST FLOOR

STAIRCASE TO 2ND FLOOR CASH WRAP

SUIT HASH

MADE TO MEASURE SUITING FRESH GROCERIES

FITTING ROOMS

BASIC WOVENS/KNITS ACCESSORIES

DRESS SHIRTS NON-PERISHABLES

FASHION WOVENS/KNITS

JUICE BAR

SPORT SHIRTS

DENIM SHOPPE

COFFEE BAR CASH WRAP

SECOND FLOOR

THIRD FLOOR

STAIRCASE TO 3RD FLOOR

STAIRCASE TO ROOFTOP

WAITING AREA 1

WAITING AREA 2 BARBER STYLING

SHAMPOO

FULL SERVICE BAR & LOUNGE

WINDOW