DESIGN BRIEF

GUCCI Smart Belt “Walk of fame” is composed of the iconic and always in trend and unisex leather belt with an attached luminous gold-tone Double G logo, which hides a subtle smart device.

The emblematic belt as shown in Figure 14 is a leather high quality belt, made in Italy to keep the prestige of the brand.

Figure 14. GUCCI Walk of Fame Smart Belt concept (Gucci 2020) 21

Product characteristics

 Italian leather  Manually dyed with ecological dyes  Shiny gold-toned hardware  Double G logo buckle  4cm width  Different sizes can be ordered from the website (XS, S, M ,L ,XL, XXL)

In terms of technology, a subtle device located behind the Double G buckle will allow the user to connect the belt to a smartphone and by downloading the Walk of Fame app from App Store/Google Play, the user will be able to access all the data.

Health monitoring data provided by the belt (Figure 15):

 Waist size: measures changes in circumference throughout the day  Eating habits: records the time of each meal by measuring the waist  Sitting: shows the time spent sitting comparing to activity/standing  Activity: tracks steps, distance walked, speed and calories burned  Gait analysis: provides detailed information about how the user walks and how to improve the body movement and feet orientation.

Figure 15. Health monitoring data provided by the belt (Popovici T. 2020)