MERMAIDS AND SAILORS www.teomagazine.com.au
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IN THIS ISSUE:
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THE FIFTH LABEL
ALEXANDRA AKA LADY DREWNIAK
Interview with Amy Hicks p. 16
Downtime with Drewniak p. 70
MERMAID KILLER
TESTING THE WATERS
Fifteen minutes with Felicity Heath p. 20
Catch up with Kane Overall p.74
NICKY IRVINE
EXQUISITE CORPSES
Illustration p. 29
Juz Kitson p. 88
MERMAID MOTEL
OCEAN BED
Editorial p. 38
Editorial p. 92
EMECIA
FASHION POWER COUPLE
Talk music and mums p. 66
Ainsley and Sebastien p. 102
88 102
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156 128
NIKKI FOUNTOGLOU The_Edit p. 110
WE [LOVE]MORE Interview with Fashion Blogger Annabel Wendt p. 114
HAYLEY ELSAESSER Fashion Designer p. 128
MODEL OF THE MOMENT Logan Georgina p. 132
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MERMAIDS EXIST Editorial p. 136
UNTAMED Editorial p. 156
WOLF Editorial p. 174
LUCID8’S LABEL LOVE AFFAIR Interview with Laura Vogt p. 178
DARK MERMAID
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Editorial p. 182
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CONTRIBUTORS FEATURE
ADAM STANLEY PHOTOGRAPHER MY FAVOURITE JOB FOR TEO WAS when I was the head photographer for the Lucid8 Boutique article, featured in this issue. I’ve also enjoyed helping behind the scenes at shoots and watching other talented photographers in action.
LUCY AHERN JOURNALIST
I’M CURRENTLY LISTENING TO
I LOVE WRITING BECAUSE it comes
Amity Affliction but am hanging for the new Angus and Julia Stone album.
faster and easier than speaking.
MY FAVOURITE AUTHOR IS a toss up
IF I COULD GO ANYWHERE IN THE WORLD, IT WOULD BE New York City.
between Ayn Rand and Marieke Hardy.
I’M CURRENTLY READING the
I PREFER TO TAKE PHOTOS OF
Handmaiden’s Tale, #GIRLBOSS and Catalogue Magazine cover to cover.
my dog [laughs].
MY INSPIRATION IS varied and comes from different mediums, such as films, or even places I drive past.
GEORGIA EDGAR MAKEUP ARTIST AS WELL AS BEING A MAKEUP ARTIST, I ALSO study Public Relations at UniSA.
MY BEST MAKEUP TIP IS to keep
WHEN I’M NOT WRITING FOR TEO, I work in marketing and social media, bake (and consume) excess amounts of chocolate-based goods, and binge watch Breaking Bad.
IN MY OPINION, A PERFECT OUTFIT WOULD BE print on print on print, plus some Celine heels (dreaming).
unruly brows in check with clear mascara.
WHEN I WAS LITTLE I WANTED TO BE in the Moulin Rouge! MY FAVOURITE FOOD IS salt and pepper squid, always.
THE BEST THING ABOUT WORKING FOR TEO IS getting to work alongside other lovely and creative people.
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JAKI WOODS DEPUTY EDITOR AND JOURNALIST I GOT INVOLVED WITH TEO BECAUSE I was looking to expand my writing and editing portfolio when I first heard of TEO looking for contributors - I strongly believed in the ideas behind the magazine as I have a strong interest in fashion and supporting Australia’s up-and-coming creatives, so I jumped on board straight away!
BESIDES WRITING AND EDITING ARTICLES FOR TEO, I study journalism at UniSA, write and photograph for The Urban Silhouette, blog on www. jakitten.com and am lucky enough to work at Australian Fashion Labels as a fit model!
MY FAVOURITE LABEL IS Can I choose three? Josh Goot, Cameo The Label and casper&pearl.
WHAT’S CURRENTLY ON YOUR MOOD BOARD? Instagram is my mood board!
PHEBE RENDULIC PHOTOGRAPHER I LOVE WORKING FOR TEO BECAUSE I love the excellent and incredibly talented people involved in each shoot!
MY FAVOURITE SUBJECT TO PHOTOGRAPH IS beautiful girls and food – I love shooting food.
CURRENTLY ON MY PLAYLIST IS
You’ll find my feed full of fashion, felines and flora (usually of succulent type!) at @ jaki_for_jakitten.
MY FASHION BLOG FEATURES On Jakitten I feature how I style all of my favourite labels to wear to local fashion events or just what I wore on the weekend! I’ve also been inspired by Margaret Zhang and have just created a flat lay section on the blog (because everyone loves a good flat lay!)
STACEY HENDRICKSON STYLIST WHEN I’M NOT STYLING PHOTO SHOOTS FOR TEO, I run my fashion brand casper&pearl, and modelling agency AZALEA Models.
I LOVE BEING A DESIGNER BECAUSE it allows me to bring all of my day dreams to life.
THREE THINGS IN MY HANDBAG ARE I don’t own a handbag, I just carry everything I need. Usually my Mimco coin purse, iPhone, keys and a notebook.
I STARTED AZALEA MODELS BECAUSE I knew way too many beautiful,
Young Fathers, Son Lux and Woodkid
unsigned girls and wanted to help them grow.
MY FAVOURITE TEO SHOOT WAS the
MY BEST FASHION TIP IS pair loose
one I did for this issue!
with tight.
IN MY SPARE TIME, I make embroideries, watch too many TV shows and dream about burritos.
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EDITOR’S LETTER ALL OF US NINETIES KIDS HAVE BEEN BASKING IN THE GLOW OF THE CURRENT NOSTALGIA TREND; BUT BLACK NAIL POLISH, AND NIRVANA CDS ASIDE - REMEMBER A TIME WHEN WE WERE EVEN YOUNGER? A TIME WHEN ALL WE CARED ABOUT WAS BEING UP EARLY ENOUGH TO WATCH CHEEZ TV OR AGRO’S CARTOON CONNECTION, WHEN DISNEY MOVIES WERE THE ONLY ONES WORTH WATCHING. ISSUE TWO IS ALL ABOUT BRINGING BACK THOSE EARLY CHILDHOOD MEMORIES WHEN ARIEL WAS EVERY GIRL’S IDOL AND POPEYE MOTIVATED MALES TO EAT THEIR SPINACH AT DINNERTIME. WE BACKWARDS CAP WEARING KIDS HAVE COME A LONG WAY SINCE THEN, BUT HAS MUCH REALLY CHANGED? MANY AUSSIE FASHION ICONS HAVE TAKEN STYLE CUES FROM OUR FAVOURITE CHILDHOOD HEROINES. THE CARTOON HEROES WHO’VE INFLUENCED OUR CURRENT ISSUE HAPPEN TO BE THOSE WHO STOLE OUR HEARTS AT SEA. TATTOOS ARE A MAJOR PART OF SAILOR CULTURE AND WHAT A COINCIDENCE IT IS THAT POPEYE HIMSELF ROCKS TATTOOS OF HIS VERY OWN; AND HAVE YOU SEEN OUR MALE STYLE ICON IN OUR POWER COUPLE FEATURE? CHECK HIS RAD TATTS. THE ANIMATED HERO INSPIRED FASHION DOESN’T STOP THERE. MANY ARIEL WANNABES ARE FLAUNTING THEIR MERMAID LOCKS, SPORTING PASTEL HUES AND MERMAID-LIKE DOS. SEA SIREN TONES ARE SURFACING IN DESIGNER CLOTHING COLLECTIONS FROM ALL OVER THE WORLD. THINK LADY PETROVA, SHI JEN AND THE QUIRKY PIECES COMING FROM THE GLITTERS FOR DINNER STORE. SHOP SHELVES AND ONLINE BOUTIQUES ARE BEING TREATED TO AN ARRAY OF METALLIC COLOURS, SHIMMERY FABRICS, FISH SCALE PRINTS AND SHINY SEQUINED PIECES THAT MIMIC THE FEATURES WE SO FONDLY ASSOCIATE WITH MER-PEOPLE. SO GENTS, CRACK OPEN A CAN OF SPINACH AND LIGHT YOUR PIPES; AND LADIES, GRAB YOUR GLORIOUS, GLITTERY GOWNS AND GET THOSE SPEAKERS BLARING WITH “UNDER THE SEA.” TURN YOUR PHONES OFF AND ENJOY A REMINISCENT JOURNEY ACROSS OUR VIRTUAL PAGES THAT CONJURE UP A WORLD OF THE SALTIEST SEAS AND THE SEXIEST OF SIRENS. SUSANNAH X
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FOUNDER & EDITOR
SUSANNAH IOANNOU DEPUTY EDITORS
JAKI WOODS VANESSA LOCAMPO ART DIRECTION & DESIGN
ARWEN LINDEMANN WWW.ARWENLINDEMANN.COM
CONTRIBUTORS JOURNALISTS: Darcy Colwill Emma Hosking Jaki Woods Jessica Ball Lauren Abineri Lucy Ahern Mikaela Pontecorvo Monika Portella Vanessa Locampo
PHOTOGRAPHY: Adam Stanley Collin Levin Felicity Heath Haley Renee Jesse Mullins Julius Falcon Krystal Opie Natasha Mulroney Phebe Rendulic Rochelle Flynn Sebastian Petrovski
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STYLING: Annabelle Harron Marissa Hanson Sebastian Petrovski Stacey Hendrickson Susannah Ioannou
BEHIND THE SCENES: Adam Stanley Jesse Mullins
HAIR AND MAKEUP: Alison Ancell Crystal Liz Felicity Heath Georgia Edgar Monika Portella Ruby Van Leuven
VIDEO PRODUCTION: Jesse Mullins Matt Carcich Ryan Abbas
LOGO DESIGN: Janice Cui
INTERNS: Bill Hinchcliff Charnie Reeves Chloe Tornow Courtney Robinson Mirna Taslidza
MODELS: AZALEA Models Brazen Models Next Los Angeles Brinkley Davies Imogen Alexy Jessica Buxton
PARTNERS: Adelaide Fashion Festival Barlow Shoes
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COVER MODEL HAIR AND MAKEUP: MONIKA PORTELLA STYLING: STACEY HENDRICKSON MODEL: AZALEA MODELS LOGAN GEORGINA PHOTOGRAPHER: PHEBE RENDULIC BEHIND THE SCENES PHOTOGRAPHY/VIDEOGRAPHY: ADAM STANLEY PRODUCER: MATT CARCICH SET ASSISTANT: ANDRE BAUTISTA MODEL WEARS CASPER&PEARL EMILIO TOP AND GARTH COOK INVERTED PLEAT TSHIRT
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THE FIFTH LA INTERVIEW WITH AMY HICKS
WORDS: DARCY COLWILL PHOTOGRAPHY: ADAM STANLEY 16
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NEW LABEL ON THE BLOCK The Fifth Label has just entered the market: designed for the fun-loving tomboy, The Fifth makes clothes which are comfortable, stylish, and affordable, designed with you in mind. Every piece portraying the off-duty model look, perfect for day and night. We spoke to the designer about inspiration, idols and most importantly, the clothes.
TEO: WHEN DID YOU DECIDE YOU WANTED TO CREATE THE FIFTH LABEL AND WHY? Hicks: I was working for Finders Keepers, co-head designing with Kate Anderson. Our directors, Mel and Dean came to me with the idea of starting up a fashion label that had the same quality and the same values as other labels, but was at a price point that would be more affordable. So that’s how we devised The Fifth; it’s more street than the other labels, a little bit more casual, and has a lot more basics that run through every range.
DESCRIBE YOUR LABEL IN ONE WORD? That’s a hard one! Can I have two words? Girly, tomboy!
WHAT WAS YOUR INSPIRATION WHEN CREATING THE FIFTH LABEL? Well I guess that girly, tomboy look, and just creating comfortable items that everyone can wear and fit into - things that are relaxed and easy. A lot of the other brands under Australian Fashion Labels are very dressy, so I think The Fifth really complements them as it consists of basics that you can pair with those items.
WHO’S YOUR FASHION IDOL? I’ve loved Isabel Marant’s aesthetic ever since I started studying. She embodies that cool, casual vibe which is what I’m all about.
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DESCRIBE YOUR THREE FAVOURITE ITEMS FROM THIS MONTH’S CURRENT COLLECTION
WHAT MAKES THE FIFTH MORE UNIQUE THAN OTHER LABELS?
For our August collection, ‘Vacant Kingdom’, we have injected bold Aztec and leopard prints, splashes of bright fuschia, navy and orange, and of course - lots of stripes! Two of my favourite styles would have be The Train Shirt and Right Here Skirt both in the Green Washed Leopard Print. This little printed set, as seen on Aussie model Bambi Northwood-Blyth, is really laidback and has that cool LA vibe. Another favourite of mine would be the All Night Long Slv Dress in Black and White Stripe. A great basic, one that can be worn on it’s own or styled with a denim shirt and cropped knit.
Its price-pointed clothing with no quality compromise. Within Australian Fashion Labels, I guess it is the tomboy, street style that makes it stand out.
WHAT MAKES THESE ITEMS EXCEPTIONAL? Our designs are created around great cuts, fits and flattering shapes. Each collection we produce a great range of paired back essentials that are each instilled with a sporty influence. All our prints are designed inhouse, which make these pieces exclusive, unique and in our opinion - exceptional!
WHO IS THE BRAND DESIGNED FOR? DO YOU HAVE A PARTICULAR TYPE OF GIRL IN MIND WHEN THE DESIGNS ARE CONSTRUCTED? It’s a wide demographic now; we like to aim towards everyone. But initially we pictured an everyday girl - nobrainer clothes, easy stuff that you throw on and don’t have to think about too much.
IF YOU COULD DRESS ONE CELEBRITY, WHO WOULD IT BE AND WHY? If we’re talking in an Australian context, Lara Bingle and Pip Edwards because they’re definitely representations of our type of girl. We’re trying to tap into a bit more of an edgy kind of girl.
WHAT’S ON YOUR MOOD BOARD? Going forward, we’ve just messed around with the idea of Persian carpets (which is coming out soon), beautiful vintage Hawaiian prints, and as always, lots of stripes!
IS THERE ANY ADVICE YOU’D GIVE TO ASPIRING DESIGNERS? Just work hard, stick at it and take small steps, and you’ll get there eventually.
You can find The Fifth Label online at: thefifthlabel.com.au Instagram: @thefifthlabel
WHERE DO YOU SEE THE LABEL IN FIVE YEARS TIME? In five years time, I see the label growing a lot more. Even though it already is global, I can still somehow see it going further. We’re only just touching the surface! We’ve just started to step into shoes and accessories. So really, I want it to grow into a household brand.
WHERE CAN WE BUY THE FIFTH PIECES FROM? General Pants, David Jones, The Fashion Bunker, Birdcage, Princess Polly, and soon ASOS - just to name a few.
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MERMAID KILLER
WORDS: EMMA HOSKING
PHOTOGRAPHY: NAOMI LEE BEVERIDGE AND JUSTIN MORRISON 20
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Every now and then, you come across a label that’s born from something bigger than the love of clothes and aesthetic. Mermaid Killer is one of those labels. Starting from head designer Felicity Jayn Heath’s small studio apartment in Sydney in 2012, but since relocating to Los Angeles, Mermaid Killer has grown into an international label spanning Australia, the USA, Europe and Asia. With a unique punk style encompassing a strong sentiment to activism, music, charity and individuality, Mermaid Killer nods to downtown L.A culture and gives a big middle finger to mainstream trends. We caught up with Mermaid Killer’s designer, owner, entrepreneur, activist, model and brand representative Felicity, to talk everything Mermaid Killer, from (very secretive) plans for the label’s future, to how charity and social issues play a hugely influential role in her pieces.
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FIFTEEN MINUTES WITH
FELICITY HEA
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TEO: WHEN DID YOU FIRST BEGIN MERMAID KILLER? Heath: MK was like a little brain wave for around a year, but then I moved back to Australia after studying abroad and met another girl who wanted to start a company. We opened a little Big Cartel store selling handmade fluffy and studded bras, homemade opaque lipsticks and those t-shirts with skulls cut out of the back of them. The name Mermaid Killer was born from this and while she quickly lost interest I felt meeting her was like the hand of fate pushing me forward; so I kept going with it and about a year later I launched our first collection - Thrash, Riot, Resist.
WHAT WAS THE INSPIRATION BEHIND STARTING YOUR LABEL? To be honest, it was a mixture of moving to Los Angeles, my Grandma dying, my long-term relationship ending and realising that I am just a speck of dust in an ever-expanding universe. I wish it was more of a glittery story, but I lost who I was. So, I channelled all of my energy into creating something from my pain. I guess the irony is that Mermaid Killer ended up being something that helped me reclaim who I was and who I wanted to be, and continues to propel me forward in creativity, motivating me every day.
WHAT’S YOUR CREATIVE PROCESS WHEN DESIGNING PIECES FOR MERMAID KILLER? It all has to happen organically. Every collection has a central aesthetic and inspiration theme - for example, the current collection is called ‘Midnight” and is based on all things ‘of the night’. The colours symbolise the night sky and the themes run from street harassment, to neon lights, to creatures you don’t want to bump into in the night. Every collection is based around synchronicity, things I’ve experienced, and pictures I’ve seen that I’ve felt inspired by.
DOES BEING BASED IN L.A INFLUENCE YOUR DESIGNS, DESPITE BEING AN AUSTRALIAN LABEL? Los Angeles culture is very different from anything we have in Australia. While our weather is similar, Los Angeles has so much going on all the time. From the pristine to the grimy, Los Angeles is a giant juxtaposition of a city. I love it. I thrive on it. Californian punk rock completes my life. When I drive down the 101 at 2:00 am and see Downtown rise over the hill with palm tree shadows in the foreground, I feel so inspired by it all. It’s so hard for me to put it into words.
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WHO EXACTLY IS THE MERMAID KILLER GIRL/ GUY? They take no shit. They thrash and riot and resist the apathy that’s prevalent within society. They want to hear distorted guitars. They are a dichotomy unto themselves and travel with no conviction. They stand up for the truth, what they believe in, the underdog and themselves. They are bold.
WHAT HAS BEEN YOUR ‘HIGHLIGHT’ MOMENT FOR MERMAID KILLER, SO FAR? One of my biggest fashion inspirations, Audrey Kitching wore Mermaid Killer last year. She was number one on my list of ‘people I want to see in Mermaid Killer’, and she did. It’s crazy. Moving back to L.A at the end of last year was a really poignant moment for the company, too. This is where we are meant to be.
YOU PRIDE YOURSELF ON BEING AN ETHICAL LABEL; CAN YOU ELABORATE ON THIS A BIT FURTHER? I believe all sentient beings deserve a life away from slavery, exploitation, oppression and murder. We will never use or support sweatshops, leather, fur or anything derived from animals. This just isn’t something that exists in my life. I refuse to believe that your right to clothing in a Western country for a cheaper price trumps someone’s quality of life in a developing country. While we are different, we all deserve to be happy and free and to work for a fair wage.
HOW HEAVILY DO MUSIC, CULTURE, ARTS AND ACTIVISM FEATURE IN YOUR LABEL? We are heavily rooted in music - punk rock saved my life. We are always being worn on stage by bands, such as Iwrestledabearonce, Tonight Alive, Oh, Sleeper and Forever Ends Here, to name a few. Our entire brand encompasses my lifestyle, I guess. The culture I’m building is just an extension of who I am and the life I live. Our art component right now is by the amazing Anton Belardo (@jellyfishkisses), and it’s the most incredible aesthetic. I love spotlighting amazing artists and am so honoured Anton would work with us.
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Our activism is prevalent in every collection. Right now we are focused on street harassment and sexual violence and in the past we have focused on animal shelters. We will continue to work with a variety of issues that need to be brought to light. Fashion can be so vapid and I refuse to let my company turn into something that has no soul.
MERMAID KILLER DOES SOME AMAZING CHARITY WORK. HOW EXACTLY DO YOU GO ABOUT CHOOSING THE CHARITIES YOU SUPPORT? Right now our current collection “Midnight” has a few shirt designs that emphasise the importance of eradicating street harassment and sexual violence. We discuss consent, the right to own your own body and the right to occupy your own space without being approached while in a public area. In the past we have worked with Animal Welfare League and in the future I hope to tackle female circumcision in developing countries, environmental factors in regards to the ocean and its inhabitants such as pollution and fishing, as well as mental health issues and homelessness (and how a lot of the time, those two intertwine). I’m an inter-sectional feminist and equalist, so there are so many issues I care about around the world. It’s really just a matter of when I can get to them! I choose a charity based on my familiarity, or someone will suggest it to me. I may have chosen NoMore.Org because Mariska Hargitay owns it and I love Law and Order: SVU!
WHAT’S NEXT IN STORE FOR MERMAID KILLER? Our next collection is so exciting - I’m super psyched on it and I would love to tell you the themes we are centring around but I don’t want any other brands to read it and get ideas! We are just going to keep getting bigger and better. I’m so excited. You can find Mermaid Killer’s clothes at Natasha Marie Clothing in Sydney, Tattooed Zombie in Brisbane or online at: mermaidkiller.com Instagram: @felicityjaynheath & @mermaidkiller
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HAIR AND MAKEUP: FELICITY HEATH STYLING: MARISSA HANSON MODEL: JESSICA BUXTON PHOTOGRAPHY: FELICITY HEATH
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JESSICA WEARS RIOT GRRRL TEE HER OWN SKIRT IRON FIST BONE BREAKER
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NICKY
IRVINE ILLUSTRATION
PASSION REIGNITED BY NATURE – THE CREATIVE BLEND OF IMAGINATION AND ORGANIC PENCIL WORK Emerging illustrator Nicky Irvine describes his style as “traditional and raw.” Inspired by the natural world and all things beautiful, his illustrations often feature animals, people or an imaginative blend of the two. His organic style and precise graphite pencil work achieve the gentle tonal qualities found in the majority of his work, while he also dabbles in a cartoon-esque ink style of illustration. I caught up with Nicky at his Parkside studio to talk about his upcoming exhibition and recent career move. The young illustrator admires the fairy tale inspired illustrations of Kelly Smith (Birdy & Me). “She does what I want to be doing in 10 years’ time; just sitting at home in my modern yet chic studio with my cat, drawing and getting paid for it by large corporate companies and amazing magazines,” he says. While he specialised in illustration at university, Nicky’s journey began with a leap into graphic design when he took on a job at a communication and marketing company. “I got offered the job and you can’t turn down a job,” he says. “It’s easier to find work in graphic design than in illustration. It takes a lot of determination to break into and be successful within the illustration industry.” 29
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UNINSPIRED AND UNABLE TO UNITE HIS PASSION FOR ILLUSTRATION AND HIS JOB, NICKY DECIDED TO CHALLENGE HIMSELF, GIVE UP HIS FULL-TIME JOB AND CONCENTRATE ON HIS ILLUSTRATION. With a passion for artistic illustration rather than the calculated arrangement of shapes and typography, Nicky found full-time graphic design very “monotone”. “When you work full-time as a graphic designer, it is very limited in its creativity,” he says. “It normally ends up being just exactly what the client wants which is kind of ironic because that is the best part about illustrating for a client…testing your skills and drawing something that you probably would never have thought of drawing, which still has your own personal spin on it.” Uninspired and unable to unite his passion for illustration and his job, Nicky decided to challenge himself, give up his full-time job and concentrate on his illustration. He now works three days a week at The Content Partners, an up and coming communications agency. With more time to dedicate to illustration Nicky’s focus has shifted to refining his skills and producing illustrations for local clients as well as his own series of artworks. “Before I was doing something in a few hours or a night and being like “I’m done with that”, but now I can spend time perfecting... sit it away and come back to it and fix, re-work and finalise,” he says. His first solo exhibition “Beauty & the Butterfly” will launch in early August hosted by Adelaide fashion boutique Denim Iniquity as part of the SALA Festival. Nicky says the exhibition will explore the power of beauty through the female form. “It also exposes the fragility that lies within youth and beauty through the representation and inclusion of the butterflies,” he says. His polished collection of femininity inspired illustrations will be “nestled” amongst Denim Iniquity’s beautiful clothing.
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Join us for a wine and some art chit chat at Nicky’s exhibition: Beauty & the Butterfly 8 August – 28 August 2014 Denim Iniquity 142 King William Road Hyde Park Check out Nicky’s range of prints available for purchase at nickyirvine.com Facebook: facebook.com/nickyirvineillustration Instagram: @nickyirvineillustration WORDS: JESSICA BALL PHOTOGRAPHY: JESSE MULLINS
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A SONG OF SIRENS AND SAILORS BY NICKY IRVINE COMMISSIONED WORKS FOR TEO 33
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McLAREN VALE, S
HITHERANDY
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CELL AR DOOR OPEN 7 DAYS
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MERMAID MOTEL MAKEUP: GEORGIA EDGAR STYLING: THE WHOLE TEAM MODEL: BRINKLEY DAVIES PHOTOGRAPHER: KRYSTAL OPIE BEHIND THE SCENES PHOTOGRAPHY/VIDEOGRAPHY: JESSE MULLINS PRODUCER: JESSE MULLINS
BRINKLEY WEARS CAMEO STARRY EYED TANK FOLLOWING PAGE: BRINKLEY WEARS HER OWN TOP CORAL CROWN BY KOPIE CREATIVE
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BRINKLEY WEARS HER OWN TOP BRINKLEY’S OWN BATHERS
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BRINKLEY WEARS CAMEO STARRY EYED TANK CAMEO GOLDEN ONE BOMBER
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BRINKLEY WEARS CAMEO GOLDEN ONE BOMBER STYLIST’S OWN SHORTS
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BRINKLEY WEARS HER OWN TOP
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BRINKLEY WEARS CAMEO STEALING TIME DRESS BRINKLEY’S OWN BRALETTE
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BRINKLEY WEARS CAMEO MY EVERYTHING JUMPER | BRINKLEY’S OWN BATHERS
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BRINKLEY WEARS HER OWN TOP | BRINKLEY’S OWN SHORTS SURFBOARD BY BOWMAN SURFBOARDS
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BRINKLEY WEARS HER OWN TOP | BRINKLEY’S OWN BATHERS | BRINKLEY’S OWN SOCKS
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BRINKLEY WEARS HER OWN TOP BRINKLEY’S OWN BATHERS
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EMECIA
SELF-ACCLAIMED PARIAHS TALK MUSIC AND MUMS WORDS: VANESSA LOCAMPO PHOTOGRAPHY: JULIUS FALCON 66
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South Australian post-hardcore quartet Emecia has had an actionpacked 2014 so far. After only forming in early 2013, these boys have been working hard to create their perfect sound, carve out their own path and leave their distinct mark through the core of the local scene. One glance at their wild fire fan base and the new management deal the boys have just landed with Twin Peak Records, it’s easy to see the bright and star-spangled future that’s waiting for them just around the corner. Members Scott Middlin on vocals, Adam Donoghue on guitar, Ethan Gill on bass and Bodie Fuller on drums spent April of this year accompanying When Giants Sleep on their Lucidity tour, playing impressive gigs like the Perth Hyperfest and somewhere amongst all that they still found time to release their E.P ‘Pariah’ to very satisfied fans. With a contagious sound that’s gutsy and raw and stage presence that’s found embedded in the egos of rock gods, Emecia may be the new kids in town, but they’re here to stay.
TEO: EMECIA WAS BORN IN EARLY 2013. HOW DID YOU ALL COME TOGETHER? Emecia: The band happened when it was meant to happen. Adam came back to town, we met up and started jamming. Ethan randomly showed up at my house one day. Bodie was the final puzzle piece who was recommend to us. From then on we’ve started making music together.
YOUR SOUND’S BEEN DESCRIBED AS ‘GUTSY’ AND ‘RAW’, BUT HOW WOULD YOU DESCRIBE IT IN ONE WORD? #Emecia
WHAT WAS THE INSPIRATION BEHIND YOUR NEW EP ‘PARIAH’? Pariah was created by each of our members’ walks of life. We all at one point became Pariahs - each track represents a path we’ve walked, collectively making us Pariah.
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WHAT DO YOU THINK IT WAS ABOUT EMECIA THAT CAPTURED THE ATTENTION OF TWIN PEAK RECORDS THAT LANDED YOU MANAGEMENT AND AN ALBUM DEAL? After only being together a short time we have been busy building a strong fan base and playing a lot locally and interstate. After playing an all ages music festival in Perth we managed to show up on Twin Peaks’ radar and they sent us an offer whilst we were on the road. We signed not long afterwards.
WHEN WRITING YOUR SONGS, DO YOU HAVE A PARTICULAR AUDIENCE IN MIND? We try to please a wider audience than most heavy bands. We all love lots of different types of music and while we do all enjoy a post-hardcore sound, we also get our influences from rock music with catchy choruses and up beat feels.
WHAT DO YOU ENJOY MOST WHEN YOU’RE MAKING YOUR SONGS COME TO LIFE? DO YOU PREFER WRITING, RECORDING, PERFORMING, OR ALL OF THEM? Scott: Meeting people that enjoy our songs and hearing them sing my lyrics back to me at shows - no better feeling in the world. Adam: Recording is my fave. That’s where our ideas really get put together and a riff I had really comes to life. Ethan: I prefer performing live. You can’t beat the feeling you get playing your songs live to people who want to hear them. Bodie: Writing is my favourite. Having new ideas put down just gets my juices flowin’.
CONGRATULATIONS ON LANDING A SPOT AT PERTH’S HYPERFEST! WHAT WAS THE BEST PART ABOUT THE GIG? I’d like to say the road trip. It sounded like fun when we discussed it but after driving from Adelaide only to stop for petrol it took us about 34 hours each way and we did it in one weekend. So I’d have to say the 45 minutes on stage would easily have been the best part.
WHEN PLAYING ALONGSIDE OTHER BANDS, WHAT DO YOU FEEL SETS YOU APART? We normally get put with hardcore or metal bands whereas we are quite a bit more mainstream. We think the average person who doesn’t listen to hardcore might appreciate our sound a bit more.
DO YOU HAVE ANY MUSIC IDOLS WHO YOU’D LOVE TO LIVE UP TO? Not really, just make our mums proud!
WHERE DO YOU SEE YOUR BAND IN FIVE YEARS’ TIME? Playing in more countries, making more music and having more adventures.
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DO YOU HAVE ANY ADVICE FOR ASPIRING MUSICIANS AND BANDS ON THE LOCAL SCENE? Go to shows, even if you can’t get a spot on the bill yourself, go along and see who’s playing, and you’ll end up meeting people in the right places to get you further. Be professional on stage and make sure to be friendly to all the bands you’re playing with.
YOU’RE HEADING OUT ON A NATIONAL TOUR AGAIN TOWARD THE END OF THE YEAR - WHAT CAN FANS EXPECT FROM THE SHOWS? New material! We have had a lot of success from our debut EP but we have been hard at work to make sure our next release is better in every way. Fans should expect to hear a different sound on our tour - something a bit more polished.
WEBSITE: emecia.bandcamp.com FACEBOOK: facebook.com/emeciaofficial INSTAGRAM: @emeciaofficial TUMBLR: emecia.tumblr.com/
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ALEXANDRA AKA LADY DREWNIAK DOWNTIME WITH DREWNIAK
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Self-dubbed ‘lady’ who associates her style with ‘street’ vibes, Alexandra Drewniak is one badass babe. She spends her time travelling around taking snaps of anything from Fashion Week fun to evoking protest signs. When she’s not behind the lens, you’ll find her promoting music festivals or surrounding herself with anything that involves a set of speakers and sick beats. Her signature look often entails a cap (usually on backwards), an interesting bomber (our personal favourite is the NY baseball styled bomber that’s adorned with shiny, mermaid fin-like sequins!) and she always pulls off a rad do with her white-blonde locks that she occasionally dresses up with pastel hues.
TEO: DESCRIBE YOUR STYLE IN 3 - 5 WORDS. Drewniak: Street VS Lady.
WHAT’S ON YOUR MOOD BOARD? Photographs and Polaroid snaps of previous adventures. Clippings of new ideas, words, ideas that I believe or want to achieve.
WHO DO YOU LOOK UP TO CREATIVELY? JR. Everything he believes in, and works on is, in every way what I follow and love. His street art paste ups, to collaborating with the NYC ballet to studio time with Pharell. The man is everywhere!
WHAT CAMERA DO YOU SHOOT WITH? Canon 5D Mark III
IF WE LOOKED IN YOUR BAG, WE WOULD FIND... If you looked in my red backpack you would find my laptop, LEGO pencil case, at least five writing pads on the go, NTR rings, Karen Walker sunnies and envelopes of photos.
HOW DO YOU THINK PHOTOGRAPHY INFLUENCES SOCIETY? Well this could be answered as an essay! Photography influences society in many ways, it depends on individual perception, ideals, subject matter, purpose etc. Ultimately it’s a means of communication, and what you are trying to put out.
YOUR IDEAL SUBJECT TO PHOTOGRAPH IS... People in their natural environment. Faces. Expressions. Moments.
WHAT HAS BEEN YOUR FAVOURITE PROJECT/ COLLABORATION TO DATE? I’ve had two favourite collabs; a campaign, shooting with local designer, Ulyana Bezeruk for her labels None
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The Richer and Dashiki Resort as well as recently launched, The Jang Gang, collaborating with a graphic designer, visual artist, writer and stylist.
HOW DID YOU FIRST GET INVOLVED WITH STEREOSONIC AND PROMOTING? I faked my way into getting a bar job underage and just worked my way from there! I ran the promotions and marketing for quite a few venues around the country, which led to working on the Stafford Brothers reality TV show on Fox 8 and touring with them, shooting their shows. Stereosonic was just a natural progression.
ASIDE FROM PHOTOGRAPHY, WHAT DO YOU DO FOR FUN? MUSIC: playing it, dancing to it, attending shows. I love everything to do with it.
HOW HAS MUSIC INFLUENCED YOUR LIFE? It’s directly shaped my personality and professional life. I’ve been totally immersed from such an early age, from all genres, classical to EDM. It’s a mood changer for me! It’s the shit that gets me up in the morning.
WHERE DO YOU SEE YOUR CAREER HEADING IN 12 MONTHS TIME? Oh I just want to travel! So I’ll say yes to anything that gets me on a plane taking photos around the world.
WORDS: SUSANNAH IOANNOU PHOTOGRAPHY: ALEXANDRA DREWNIAK AND BEN MCPHERSON TEOMAGAZINE.COM.AU
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TESTING THE WATERS CATCH UP WITH KANE OVERALL
Kane Overall, otherwise known by his Instagram alias Kaptain Kirky, is often described as a typical Aussie ‘larrikin’ and is one of those all-round talented individuals with creativity skills to envy. Not only does he rock at surfing and illustrating, he is also co-owner of a new neoprene swimwear label, Lost on Vacation which is co-run by his close mate, Leigh Gapp. If this hasn’t impressed you enough, our jack-of-all-trades also has some interesting photography and videography abilities to add to the list. His passion for surfing has led him to mastering the art of shooting seascapes above and below the surface. Using a Canon 5D Mark III and Aquatech housing, Overall loves to capture magical moments. The following series of images are just a small sample of what he’s capable of when he immerses himself in the underwater world. The featured model Brinkley Davies, as seen in our ‘Mermaid Motel’ editorial, is one of Overall’s favourites to work with. “I shoot with Brinkley a lot,” Overall says. “She is always really keen and has what it takes to model underwater; you need to be good with your lungs and equalising at depths, holding a pose and trying to look like you are comfortable and free at the same time.” He regularly sets sails around Australia, naming a few of his favourite places to work, including Sydney and Byron Bay but has his heart set on showcasing the amazing beaches and nature of South Australia. “People are quick to write off Adelaide but usually they haven’t had a good look around our state,” Overall says. “I’m spending the next nine months documenting South Australia in a positive light and showing its true beauty.” Follow him on Instagram and Vimeo for more unique views of Australian waters and mermaid-like models. Instagram: @kaptainkirky vimeo.com/user1846992
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CREATURES BENEATH BY KANE OVERALL MODEL: BRINKLEY DAVIES WORDS: SUSANNAH IOANNOU
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WWW.JAKITTEN.COM A BLOG ABOUT THE INSIDE OF A FASHION WRITER’S WARDROBE BY JAKI WOODS
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EXQUISITE CORPSES JUZ KITSON
From tactile materials such as porcelain, flocking, bones, hair, plaster and latex, Juz Kitson’s mixedmedia ceramics practice creates other-worldly, beautiful and sensual pieces. The body and the visceral come to mind as her works take on organic, corporal forms, often presented en masse as a collection of taxonomic wall pieces. Kitson’s meticulously constructed pieces hold irresistible surfaces; pastel pink hues of latex and wax, luscious glaze treatments and the marble-like smoothness of porcelain. Their sensuality goes beyond their bodily appearances, enticing the viewer further into the peculiar and sometimes grotesque beauty of these objects.
TEO: HOW WOULD YOU DESCRIBE YOUR MAKING PROCESS? Kitson: My making process is experimental, intuitive and meditative. I’m guided by the qualities of porcelain and its potential limitlessness and I continue to be led by the material within my process - by its possibilities and limitations. It’s important to be constant within my process, to constantly collect obscure objects and experiment with new form. I see it as a process of evolution. I’m always interested in challenging perceptions of what Ceramics is/should be and where it is placed on a Contemporary level.
YOUR PRACTICE INCORPORATES SO MANY DIFFERENT CERAMIC AND SCULPTURAL TECHNIQUES – DO YOU HAVE A FAVOURITE PROCESS? I gravitate towards the painstakingly meditative process of making with porcelain - refining miniature detail, creating mass scale, and the complexities of the collections. The multi faceted levels of my practice see me bouncing between processes.
WHAT DO YOU THINK OTHERS LIKE ABOUT YOUR WORK? I’m interested in challenging the audience’s view of the materiality of the objects I incorporate into installations. I’m not concerned with satisfying the audience but rather provoking a sense of awe or bewilderment and challenging their perception.
YOUR WORK EVOKES IDEAS OF COLLECTION AND RITUAL – DO YOU COLLECT ANYTHING? WHAT ARE YOUR RITUALS? I collect a lot of road kill on my drives through the Australian landscape along with skeletons of animals that die naturally. It is here in the rugged terrain I am challenged by what I see - the brutality of life at its very finest. 88
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‘SLEEP OF NON-BEING. HORSE HEAD ON BEDSIDE’, 2014,BONE, JINGDEZHEN AND SOUTHERN ICE PORCELAIN, HORSE HAIR, HIDE AND WOOD WORDS: LAUREN ABINERI PHOTOGRAPHY: COURTESY OF THE ARTIST
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YOUR WORK HAS THIS UNSETTLING BEAUTY ABOUT IT, IN THAT IT REMINDS US OF PARTS OF OUR OWN BODIES. The work as abstract or literal as it seems is full and imbued with sinister hidden meaning through the materials I use to convey ideas. I seek to challenge the viewers’ perceptions as they are confronted by the work – by drawing them in with the meticulously and painstakingly crafted material then brutally rebuking them by the contents of what it is they are actually looking at. There is a disconnection and re-examination of these specimens of nature; bones, skulls, antlers, husks, vertebrae, fur and hides that I collect become the foundation of the hybrid forms I create that delicately hang on an austere white wall. They present the reality of our biology, which can be confronting to the audience. The image of bones and organs are linked to death, and these objects remind us of our own mortal coil and the swift passing of time. They become visual dissections of our internal and external worlds, laid out in front for interpretation. The materials used like hair, wool, silk, wax and latex evoke a sense of warmth and security along with being delicate and sensual, repulsive and grotesque, confronting and provocative all at the same time.
WHICH ARTISTS HAVE INFORMED YOUR PRACTICE? I’m passionate about the practice of Jake and Dinos Chapman, the work of Lin Tianmiao (a Chinese installation artist) and the ideas of Belgium artist Berlinde De Bruyckere.
WHAT INSPIRES YOU WHEN YOU ARE IN THE STUDIO? I balance my practice between two studios, one on a rural property on the Central Coast of NSW and the other in Jingdezhen, the Ancient Porcelain City of China. Both lend themselves to different work ethics; in Australia I have the time to focus on the execution of building meaning and refining works, whereas in Jingdezhen I’ve been working with and learning from local master artisans to develop new technical skills, experiment with new porcelain bodies, glaze surfaces and learn firing techniques merely inaccessible to me in Australia. I work excessively while I’m there, night and day, producing plaster moulds, slip casting multiples and glaze firing on mass scale. These hundreds of components are naked raw pieces without sentiment and attachment, until everything is shipped back to Australia and I begin to construct, develop and refine the installations, giving inanimate material a spark of life in my studio in rural NSW Central Coast. 90
‘OUTSIDE THE SYMBOLIC ORDER OF THINGS (CREATION AND THE MORTAL)’, 2014 ANGORA AND CASHMERE GOAT HIDE, TAIWANESE JINGDEZHEN AND SOUTHERN ICE PORCELAIN, GOAT HOOVES, ANTLERS, PARAFFIN WAX AND TRADITIONAL CHINESE MEDICINE BALL WITH PRESERVED HERBS
RIGHT: ‘THE DEVINE NATURE OF BEING’ (DETAIL), 2014,JINGDEZHEN PORCELAIN, SOUTHERN ICE PORCELAIN, PARAFFIN WAX, SHEEP WOOL, CHINESE SILK THREAD, HORSE HAIR AND BONE TEOMAGAZINE.COM.AU
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OCEAN BED HAIR AND MAKEUP: CRYSTAL LIZ STYLING: ANNABELLE HARRON MODEL: NEXT LOS ANGELES LEILA GOLDKUHL PHOTOGRAPHER: COLLIN LEVIN SET ASSISTANT: ALEC SAINT MARTIN
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LEILA WEARS REBECCA MINKOFF SAM COAT | SHAKUHACHI DRESS REBECCA MINKOFF TALIO TOO SANDAL | DARNER SOCKS
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LEILA WEARS SHAKUHACHI TOP | SHAKUHACHI SHORT | SWEATER TURBAN BY LOMA LONDON | REBECCA MINKOFF SHOES | DARNER SOCKS
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LEILA WEARS WEARS REBECCA MINKOFF KANE JACKET ECO SWIM SWIMSUIT REBECCA MINKOFF TALIO TOO SANDAL | STYLIST’S OWN SOCKS
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LEILA WEARS SAM COAT | AMERICAN APPAREL SWIMSUIT RAG AND BONE DUNN OXFORD | WALFORD SOCKS
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FASHION
P OWER COUPLE
Ainsley and Sebastien won’t let sticks and stones Break their bones WORDS: LUCY AHERN PHOTOGRAPHY: JANNEKE STORM
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THEY SPORT ‘WIFEY’ TATTS, JETTED TO LAS VEGAS FOR A SHOTGUN WEDDING, ARE SOMETIMES MODELS AND SHARE THREE KIDS OH, AND DID WE MENTION THEY RUN ONE OF THE MOST BADASS FASHION AGENCIES AROUND? Ainsley Hutchence and Sebastien Fougere began Queensland’s Sticks and Stones Agency three years ago based on “a gut feeling” and infused it with their signature style, alternative aesthetic and don’t-give-a-fuck attitude. It’s grown into an influential blog, web store and amassed a cult following across the world. This couple is behind some of the finest work in fashion today – and you can’t help but feel they’re pretty much your spirit animals.
TEO: HOW DID YOU MEET, AND HOW LONG HAVE YOU BEEN A COUPLE? Ainsley: We first laid eyes on each other at a local organic café that Sebastien was working in at the time. Naturally my café visits increased drastically after that day. That was almost six years ago.
WHAT FIRST ATTRACTED YOU TO EACH OTHER? A: His amazing blue eyes and his accent! Sebastien: Her short shorts.
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YOU’RE A BREATH OF FRESH AIR IN THE FASHION WORLD, WHERE THE MAJORITY OF AGENCIES STICK WITH MORE COMMERCIAL OPTIONS. WHAT’S THE BEST PART ABOUT RUNNING STICKS AND STONES? A: Making it up as we go. S: The best part is that we have total creative freedom… we do what we want and don’t give a shit if it fails!
YOU BOTH SEEM TO FULFILL A HUGE RANGE OF JOBS IN THE AGENCY – WHAT WOULD YOU CALL YOUR JOB TITLE? A: Partner, founder, office manager, brand manager, bookkeeper, shit kicker, stylist, art director, online content manager, event coordinator, secretary, blog author, web sales and admin manager, marketing and PR, research and development, health and safety, customer service, national sales manager, photo shoot coordinator…but mainly Sebastien’s boss. S: Ains is the genius behind it all! She is the most inspiring person I know. She runs circles around me when it comes to IT stuff and day-to-day running of a business. I bring an artistic approach – I’d like to think I’m an ideas man – so together we make them happen. Some ideas hibernate for years and come out at the right time.
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DID WORKING IN SIMILAR FIELDS HELP GROW YOUR RELATIONSHIP, AND DO YOU THINK IT MEANS YOU UNDERSTAND EACH OTHER BETTER – WHEN WORKING AND LIVING TOGETHER? A: We started in this field together. I can’t imagine it any other way. I guess it does help in our personal life to understand each other’s business life. S: Yeah definitely…we liked the same things. We are basically obsessed with each other – for better or for worse! We can spend all day around each other and still miss each other; work time is different from personal time, and then there is the kids. You can’t plan when you’ll get the next inspiration or idea so it helps being stuck to each other’s side.
HOW DO YOU KEEP THAT ELUSIVE WORK/LIFE BALANCE? A: Sebastien lets me know if I’ve worked too much. S: Yeah not working comes easy to me, so Ains helps me get motivated to get shit done.
WHICH POWER COUPLE IS MOST LIKE YOU? A: I always wonder what that means…power couple? When people say that about us I think it’s a compliment, but I really don’t know. We would be most like the one that doesn’t know what the fuck they be doing. S: Power couple sounds so funny. I don’t really like any power couples? Maybe Meg and Jack White – unless she is his sister for real then that’s fucking gross!
WHAT IS THE OTHER’S BEST QUALITY? A: He gets so much pleasure from making me laugh and he’s so good at it! S: She is really carefree and funny!
MOST ANNOYING HABIT? A: That fucking hair dryer. I guess it’s a Canadian thing to blast the hairdryer over your whole body for 15 minutes before a shower, after a shower, while on the toilet, before sex, after sex, between meals… S: Probably how she likes everything jumbled up into a big ball – like her clothes on the floor or the bed. When she packs for a trip it is all literally jammed into a ball – next to my perfectly folded clothes – then she forgets that she needs something in the bag and turns my shit into the same ball. I hate it but love it because it’s so ridiculous!
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YOUR US WEDDING TRIP LOOKED LIKE A BLAST – WHAT SPURRED THAT DECISION? A: We’ve both been married before and had real weddings. This time we wanted to spend our hard earned cash on a trip…not on feeding a room full of strangers. Plus Elvis. S: At first we wanted to have all our family go to Bali and have a wedding – then it got complicated. It started not becoming about us at all and more about organising everyone else’s lives. So we uninvited everyone and said fuck it!
DESCRIBE YOUR PERSONAL STYLE. A: I’ve been told I’m a glamorous mess before? S: Fuck…just wear what I feel like. I rarely wash my clothes and wear the same shirt for days on end. I get really weird about clothes. Sometimes I feel like I want to wear suits all the time. I want to mix things up and provoke people!
DO YOU EVER SYNCHRONIZE YOUR OUTFITS (DELIBERATELY OR OTHERWISE)? A: We did one time for Fashion Week last year. We both wore the same yardage print by a brand we were repping at the time. Aside from that, never on purpose. S: By accident sometimes, and then we yell at each other for the other one to change.
IS YOUR HOME AS COLOURFUL AND CRAZY AS READERS MIGHT EXPECT? A: It’s crazier but probably in a totally different way to what they might expect. We share three kids (7, 10 and 12) between us with our exes, so our home life dynamic is constantly changing and might seem a little hectic looking in. I’ve been told it looks like we party hard – this is not the case at all (laughs). Of course we do get to experience fun things because of the job we have, but my idea of a good time is cuddling up with Sebastien on the couch.
AINSLEY, YOU HAVE SEBASTIEN’S NAME TATTOOED ON YOUR STOMACH – S, IS AINSLEY’S INKED ANYWHERE ON YOU? S: Yup – I got her name tattooed next to my heart like ten seconds after I met her.
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WHICH OF EACH OTHER’S TATTOOS DO YOU LIKE THE MOST? A: Matching WIFEY tatts. S: I like our right hand matching knuckle tatts from Bali.
WHERE DO YOU LOOK FOR INSPIRATION? A: Photographers….lots of them! S: Music, music interviews, music videos – I’m obsessed with rap music.
TOP THREE FAVOURITE DESIGNERS? A: Cami and Nadia from Di$count Universe, Jeremy Scott, Henry Holland. S: Don’t have any really…I love DIY shit, punk, making shit or altering your own clothes. Di$count Universe amazes me! I’ve been hand-stitching sequins onto vintage shirts – they’re now available on our web store. I like Wacky Wacko and Peggy Noland.
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YOUR FAVOURITE SHOOT FOR STICKS & STONES TO DATE? A: Our wedding shoot. S: What my wifey said.
IF YOUR SIGNIFICANT OTHER WAS A SONG, WHAT WOULD THEY BE? A: Anything by Bon Iver. Listening to his music makes me think of how the Earth perfectly evolved from nothing. I can literally see the very first plant sprouting and a tadpole growing legs…That’s what it’s like in a day of the life of Sebastien. He puts love and meaning into everything he does. Everything is a creation. He cares just as much about the process as he does the end result, and everything he does is beautiful. S: That cheesy Bruno Mars song, ‘Just the Way You Are’.
WHAT’S YOUR MANTRA WHEN IT COMES TO FASHION? A: Do whatever the fuck you want... S: Wear what you want, not what others want you to wear…scare people if you can!
FINALLY – WHAT DOES THE FUTURE HOLD FOR STICKS & STONES? Your guess is as good as ours! The ultimate goal is to keep doing what we love, and that keeps changing. We are constantly coming up with new ideas and we have learned just to release them gently into the universe. Don’t stress about them, just put them out there. The best ones always come back round to us in just the right time, so much bigger and better and easier than we could have imagined. For instance only five months ago we decided we should start a proper blog – hell, why not start an online store while we’re at it? Two months later, the most amazing digital design team offered to make us a website and three months later we launched. It evolved so naturally, and because of that we are so in love with it. We recently decided we would enjoy interviewing rad people doing rad things, and so we introduced our Sticks and Stones Shitty Interview series. Just last week we decided we would love to review movies, and so on Tuesday we introduced Sticks and Stones Shitty Movie Reviews… So what does the future hold? Who the fuck knows...We’re gonna love it though.
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When business meets fashion Nikki Fountoglou: fashion blogger and brains behind new boutique on the block, The_Edit YOUNG, BEAUTIFUL AND SUCCESSFUL. THERE ARE PLENTY OF REASONS TO BE JEALOUS OF NIKKI FOUNTOGLOU, OWNER OF THE POPULAR BLOG THE GAME CHANGER AND NOW THE ONLINE BOUTIQUE, ‘THE_EDIT’; WHICH IS SURE TO BECOME A FAVOURITE DESTINATION FOR THE ONLINE SHOPPER. THIS ALL HASN’T COME EASY FOR FOUNTOGLOU - LOTS OF HARD WORK, MULTI-TASKING AND SACRIFICE HAS BEEN INVOLVED IN HER JOURNEY. SO, IF YOU’RE CURRENTLY SAT READING THIS ISSUE AND AVOIDING WORK OF ANY KIND, HER STORY IS THE PERFECT MOTIVATION FOR THE CHRONIC PROCRASTINATOR! TEO: HOW OLD WERE YOU WHEN YOU CREATED YOUR POPULAR BLOG THE GAME CHANGER AND WHEN DID YOU DECIDE THAT FASHION WAS SOMETHING YOU WANTED TO PURSUE? Fountoglou: I’ve been blogging on and off for a number of years, but The Game Changer (TGC) is something I began earlier this year. The difference with TGC was that I outlined goals and objectives. I believe the theme and messages that I intended to pursue with my blog have really struck home and I’ve been able to connect with writing and developing it - which isn’t something I have done in the past.
YOU’VE BEEN RUNNING YOUR BLOG FOR A WHILE NOW. WHAT PROMPTED YOU TO MAKE THE TRANSITION FROM BLOGGER TO ONLINE BOUTIQUE OWNER? I still have a huge focus on the blog but obviously I share this with my store. I graduated university this year with a degree in PR, and wanted to expand my skills and love for fashion. Before I knew it, I was planning an online store!
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YOUR BLOG INCORPORATES A LOT OF DIFFERENT AND ON-TREND STYLES; IS THIS WHAT WE WILL SEE IN THE BOUTIQUE? Both my blog and store share similar styles - a style that is based around me and what I love. Of course, The_Edit Online caters for a wide variety of women and what they want/need, but I have selected every piece and there’s nothing you wouldn’t see me in that’s in the store.
YOU’RE SO YOUNG, AND YET A DEGREE, YOU RUN A BLOG CONSTANTLY UPDATED!) AND BOUTIQUE ON TOP OF THAT! IT ALL?
YOU’VE COMPLETED (WHICH IS NOW RUN AN ONLINE HOW DO YOU MANAGE
Anyone who knows me knows I’m an organisational freak! I really struggled to be organised throughout university, but when you’re really passionate and have goals in life and high expectations of what you want to achieve, you make it work. I am so passionate about both of these major projects in my life and it takes a lot of work to keep them running and evolving but I love what I do and that’s what drove me to take control of my own life and occupation. Most things are planned - my posts are usually planned the night before for social media. My week ahead is usually planned mid-week, the week before and my phone, iPad Mini and diary rarely leave my hand! TEOMAGAZINE.COM.AU
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WORDS: DARCY COLWILL PHOTOGRAPHY: JESS MILLER
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WHO IS YOUR INSPIRATION? As someone with a creative nature I am constantly inspired by different types of people and all sorts of things such as art, film and photography. My parents inspire me in a different way, say, to other creative types, my friends and my customers. My parents inspire me to work hard for my successes and have implemented a very strong work ethic in me. They inspire me to try my hardest to be the best and also encourage and support me to follow my deepest and wildest dreams as long as I am committed and I’m chasing something I love. I’m inspired by other local artists and my friends for their on-going support, and also their own ventures/talents that they are able to share with me. My competitors also inspire me, which surprises a lot of people. Without them I wouldn’t work as hard, wouldn’t try as hard and wouldn’t have the drive that I do.
CURRENTLY YOUR BOUTIQUE STOCKS ORBIN, JENNIFER KATE, SCK, ARNLEY, THREE FLOOR, AND WINONA WHICH ALL HAVE HIGH QUALITY AND UNIQUE ITEMS. DO YOU HAVE A PARTICULAR PROCESS WHEN CHOOSING A BRAND TO BE STOCKED ON THE WEBSITE? When I first started, I wrote a big list of all the brands I would love to work with, whether they are included for the launch or in the future. From there I narrowed it down to what was possible (budgets, other T&Cs) and what collections suited the best. I was also emailed by brands that followed us on Instagram and believed in our branding and messages. I used Instagram as a way of connecting with like-minded brands, which is such a new and different way of buying. I constantly update this list and keep an eye out for lookbooks and new collections. For my second season I was able to go back to this list and get in contact with new brands.
ALL OF THE DESIGNS ARE NOT ONLY ELEGANT, BUT CUTTING EDGE, AND RANGE FROM EVENING DRESSES TO CROP-TOPS; HOW DID YOU DECIDE WHAT TO STOCK AND DID YOU KNOW FROM THE BEGINNING THAT WAS THE PATH YOU WANTED TO TAKE WITH THE BOUTIQUE? From the planning stages I knew I wanted to provide my customers with something different, something special and pieces that were on the higher end of the scale. As the store progresses, the style and my own taste develops with it, therefore the boutique will always be based around what I think women should be wearing and investing in at the time. The_Edit Online believes in that cool, effortless and edgy way of dressing, so most of our pieces and brands follow suit.
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FOR THOSE INTERESTED IN STARTING A BOUTIQUE, COULD YOU EXPLAIN THE PROCESS AND ANY HARDSHIPS YOU FACED ALONG THE WAY? I was lucky enough to have a mentor to help me out in the beginning when I really didn’t even know the first step to organising a business. I’m also lucky enough to have my father helping me with the finances, as it’s not my strongest point. There hasn’t been anything that I’ve struggled with to the point that I didn’t believe or think my dreams were possible - buying can be hard, social media can be hard and PR can be hard but it’s all part of the learning process.
WHAT TIME MANAGEMENT TIPS CAN YOU OFFER FOR OTHER BUSINESS OWNERS WITH A SCHEDULE LIKE YOURS? Find what works for you, because I still work full time, I blog and I run the store, I pre-plan. I have a set schedule between 9.00am and 11.00am (also known as me time, with the exception of returning emails) and I try to do certain things on the same day every week such as blog posts or shoots. Invest in a pad of paper/diary, create a space where you work that’s going to inspire you and where you want to spend hours on end.
WHY DID YOU DECIDE TO CALL YOUR BOUTIQUE THE_EDIT? It took me a long time to find a name that really fit in with what I was trying to get the store to mean. I wanted to offer customers a place where they didn’t have to compare with others and where they didn’t have to keep looking somewhere else because they couldn’t find what they were after. The_Edit Online’s collection is the final ‘edit’ - the search is over and done with.
WHAT CAN WE EXPECT TO SEE FROM THE_EDIT IN THE NEXT YEAR? My goal for the next year is to keep inspiring others, collaborating with some talented style icons and bloggers from all over Australia, showcasing some more amazing brands and designers in our next few seasons and we have some great competitions coming up with other local brands.
ANY ADVICE TO ASPIRING FASHIONISTAS IN ADELAIDE? Love what you do, believe in what you do and show support constantly in your industry. I can assure you that you will get all the love and support back. Shop The_Edit here: theeditonline.com.au
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[LOVE] MORE INTERVIEW WITH FASHION BLOGGER
ANNABEL WENDT WORDS: JAKI WOODS PHOTOGRAPHY: WILL BRADEN
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A GIRL THAT DUBS CAPES AND KIMONOS, PLAID AND FLANNELETTE, AND FLARES AS THIS SEASON’S MUST-HAVES IS SURE TO HAVE SOME SERIOUS STYLE! Good thing that girl, Annabel Wendt, is a fashion blogger so she can share her, as she describes it, “rock and roll 70s meets 90s vintage kid” looks. Click over to LoveMore - Wendt’s blog she started back in 2008. You’ll soon see how her style is inspired by film, vinyl album covers, photography and nature; and she always seems to get a bit of Elaine and Kramer happening. Her blog is filled with lengthy inspiration posts, her own photography and personal style outfit posts. All her blog shoots are outdoors with greenery or water never too far away - which only proves her love for nature. On LoveMore we spy lots of layering, band tees, Doc Martens, vintage denim and an absolute babe! Wendt’s wardrobe is full of op-shop treasures (yes, we all envy those that have a knack for op-shop trawling!) but she also loves Free People, Isabel Marant and her own label Somedays Lovin’. Again, yes, she has her own label! Wendt is the head designer of the House of Quirky brand Somedays Lovin’, and you’ll find her sporting at least one piece in almost every blog post.
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“From my past experiences I learnt studying is not a good method for myself so I knew I had to take another route to achieve my career goals and passions,” Wendt says. “I started out interning and it all took off from there (not overnight!)” Wendt’s personal style seen on LoveMore is very evident through her designs and we love this season’s Somedays Lovin’ lacey flares - a trend that Wendt highly recommends for this season and she isn’t afraid to express that “I live for flares”. She loves getting rugged up for Winter, but she admits that she prefers Summer. She’d also opt for flats over heels - “I am pretty tall so I am lucky I can get away with it.” Even though on LoveMore Wendt spends a lot of time in front of the camera she also loves shooting on her film camera. You can follow Wendt’s adventures through her film photography on her Tumblr. “I would love to travel the world and take photos,” Wendt says. “I need to win the lotto!” As well as a love for travelling, Wendt explains how she loves getting lost in the world of Pinterest and hitting up her friend Brydie’s blog, Wolfclub. Wendt loves seeing Brydie’s work getting better and better. “She’s one talented lady,” Wendt says.
When styling herself she opts for pairing Somedays Lovin’ pieces back with vintage bits and bobs.
For aspiring fashion bloggers, Wendt simply recommends to “just be yourself”.
“I practically live in it [Somedays Lovin’]!” Wendt says. “I feel pretty lucky to be able to design for a label I love to wear so much!” Originally an Adelaide girl, Wendt packed her bags for Sydney to pursue her fashion-world dreams (and obviously she’s succeeding!) Wendt explains how she didn’t complete any formal study to become a fashion designer and all it took was a lot of hard work.
“As lame and generic as that sounds, it’s true,” Wendt says. “The more you try to copy others or worry too much about what other people think, the less you are going to stand out.” “Not everyone is going to like you, so you just need to have a bit of thick skin about it and stay true to yourself.”
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HAYLEY ELSAESSER FASHION DESIGNER WORDS: MONIKA PORTELLA PHOTOGRAPHY: SUPPLIED THINK YOU’VE SEEN IT ALL? YOU HAVEN’T, WELL NOT UNTIL YOU’VE SEEN CANADIAN BORN DESIGNER HAYLEY ELSAESSER’S DESIGNS. THEN YOU CAN REST ASSURED THAT ONE DESIGNER HAS VENTURED WHERE NO OTHER HAS. After graduating with a Bachelor of Fine Arts from the Queensland University of Technology in 2012, Elsaesser’s debut collection was chosen to be showcased at L’Oreal Melbourne Fashion Week and the following year saw a stream of attention from stockists along with a crew of diehard followers. This was over the ‘Candy Coated Voodoo’ collection which featured gory, ghastly and frightening themes but in an accessible manner with the ideas emblazoned in a playful combination of neon and pastel prints. This year’s ‘Droogs’ collection went bold on bohemia, again carefully panelling comic style colour imagery against earthy hippie-esque patterns, which lead to her debut at Mercedes-Benz Fashion Week in April this year. You’ve probably pieced together by now that Elsaesser is big on juxtaposition; contrasting the bold, the natural, the hip, the modern, the vintage, the badass and the delightful. Every collection she creates is derived from the most exciting and extreme of realms but also manages harmony that results in the bold, but wearable, pieces for the eccentric fashion fiend. Owing her style to a small town youth in an era devoid of the internet and accessibility, it’s no wonder her collections are visual eye-poppers, this stuff’s been on the boil for years! This fresh faced designer’s dream and vision has been coming to fruition for the past two years with success after success, but this is just the beginning of something bigger for this now Brisbane based creative mind. We picked the brain of the eccentric lass about her past, present and future.
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TEO: WHAT INSPIRED YOU TO BE A DESIGNER? Elsaesser: I’ve always been interested in fashion, of course and admired stylish band girls growing up and wanted to be like them. Coming from a small town in Canada, before online shopping was a thing, it was hard to find the clothes I was looking for. I took up sewing out of necessity and started making my own clothes at 15 and it just developed from there.
IF YOU WEREN’T DESIGNING, WHAT WOULD YOU BE DOING? Before I started in the design world, I was studying to become a psychologist. I have always been interested in how and why people are who they are and why they do certain things, so I’d probably still be in that field.
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WHO IS YOUR STYLE ICON? I don’t have one in particular but I do love celebrities like Rihanna and [Yeah Yeah Yeahs’ front woman] Karen O as well as bloggers like Susie Bubble and the Man Repeller who have a very distinct personal style.
IF THERE WAS ONE CELEBRITY YOU’D LIKE TO SEE IN YOUR DESIGNS, WHO WOULD IT BE? I would love to design something for Iggy Azalea, not only because her body is out of control, but she is just simply amazing!
DESCRIBE THE GIRL WHO WEARS YOUR DESIGNS…
YOU’VE TAKEN A MODERN STREET STYLE SPIN ON 1950S INSPIRED SHAPES AND PIECES, WHICH IS INCREDIBLY DARING. DO YOU AIM TO SHOCK PEOPLE WITH YOUR COLLECTIONS? I aim to do things that people aren’t used to seeing. In fashion a lot of the time people take themselves way too seriously - my aim is to have fun and make clothing that people will get excited about. So if it shocks people all the better!
WHERE AND HOW DID THE INSPIRATION FOR YOUR SPRING/SUMMER ‘REDNECK NOSTALGIA’ COLLECTION BEGIN?
She is bold, loves colour and mixing prints. She uses fashion to have fun, express herself and stand out in a crowd. Most importantly she knows how to have a good time and likes to have her clothing express that.
I watched the John Waters film Cry Baby and it just clicked. I loved the group of delinquents and their not so positive qualities. As I mentioned, I like to mix two different concepts so I took this inspiration of redneck America and mixed it with the beautiful beaches and nice pastel colours.
YOUR ‘DROOGS’ COLLECTION DRAWS ON POP ART, COMIC BOOKS AND BOHEMIA. HOW DID YOU ARRIVE AT THIS COMBINATION AND MAKE IT HARMONISE?
YOU MADE YOUR DEBUT THIS YEAR’S MERCEDES-BENZ FASHION WEEK. HOW DID YOU PREPARE FOR THE EVENT?
What I love to do when designing is marry two concepts that are seemingly very different yet once you see them in the final product they work. This comes naturally to me and I love a challenge. Most of the juxtaposition is done through combining ideals in prints and colour combinations.
FROM WHERE DO YOUR IDEAS FOR PRINTS ORIGINATE? I’m always being inspired by pop culture of the past and worlds outside my own. I’m also quite inspired by books and films and the escapism they can offer. Essentially I’m inspired by different worlds and stories outside my own and then giving them my own spin.
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Lots of hard work and planning! I had an amazing group of people helping me out along the way as it was a new experience for me.
WHAT WAS YOUR FAVOURITE MOMENT FROM MERCEDES BENZ FASHION WEEK? Strangely enough it was backstage! We had a very fun and positive vibe backstage unlike many other shows. There were photos being taken, models dancing and interviews. It was lots of fun.
CAN YOU GIVE ME ANY HINTS ABOUT IDEAS OR PLANS FOR UPCOMING COLLECTIONS OR DESIGNS? It’s something very different and I’m taking it to another level! That’s all I can say.
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THE NEWEST KID ON THE MODELLING BLOCK, LOGAN GEORGINA WAS DISCOVERED BY AZALEA MODELS AT THE RAW AGE OF 13, AND SHE IS ALREADY FAST TRACKING HER CAREER TO NEW HEIGHTS BOTH LOCALLY AND INTERSTATE. HAVING TOP LOOKS AND HIGH INTELLIGENCE TO MATCH, LOGAN IS UNDOUBTEDLY SOMEONE TO LOOK OUT FOR! RADIATING CONFIDENCE, BEAUTY AND BRAINS, LOGAN BELIEVES THAT PART OF BEING A MODEL IS BEING A GOOD ROLE MODEL.
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MODEL OF THE MOMENT
LOGAN GEORGINA WORDS: MIKAELA PONTECORVO PHOTOGRAPHY: PHEBE RENDULIC
TEO: HOW WERE YOU DISCOVERED? Georgina: I was discovered by another model who introduced me to the agency she was being managed by.
WHAT WOULD YOU SAY INSPIRED YOU TO START MODELLING? I’ve wanted to model from a young age. I really loved the idea of being a role model to other girls, especially teenagers. Modelling exudes confidence, which I think is important for all girls to have.
here in Adelaide. I would love to work as a veterinarian or a neuron surgeon and also do modelling on the side.
WHO IN THE MODELLING WORLD IS AN INSPIRATION TO YOU AND WHY? Cara Delevingne would definitely be my modelling inspiration. I think she gives a healthy and natural beauty to the modelling industry. She supports extremely good causes and is a role model to young girls everywhere. It would be a dream to meet her.
RUNWAYS OR PHOTO SHOOTS? HAVE YOU HAD ANY MEMORABLE SHOOTS IN YOUR CAREER SO FAR? IF SO, WHAT MADE THEM STAND OUT? The two most memorable shoots for me would be when I shot with Kendell Reece and when I did the cover shoot for TEO. When shooting with Kendell Reece, we shot in TunzaFun, so the shoot was in a more relaxed environment. I loved shooting for TEO because I got to wear some amazing clothing. Although it was freezing while shooting, the pictures came out amazingly.
WHAT ARE YOUR CAREER ASPIRATIONS? I do love modelling and would love to pursue it as a full time career but unfortunately, I don’t think it’s possible
It’s hard to say, I can’t choose. I love them both. Photo shoots are good because you meet amazing photographers, makeup artists, fashion designers and other models, but doing runway is an amazing feeling. When you walk down that runway, you get a rush of excitement and it’s an amazing feeling to know that everyone is looking straight at you—and the clothes you get to wear are amazing!
WHAT TYPE OF MODEL DO YOU SEE YOURSELF AS? I would love to be part of Victoria’s Secret and become an angel! That would be my dream, but in saying that, I wouldn’t really mind what sort of model I end up becoming. 133
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WHY DID YOU CHOOSE TO BE WITH AZALEA MODELS? Stacey and Anne have a strong passion for all of us AZALEA girls. It’s like one big family and it’s great to be part of something where you can share the same aspirations with other girls. Stacey and Anne have provided us with a safe agency and I really like the AZALEA ethics.
HAVE YOU EVER BEEN TOLD YOU HAVE A CELEBRITY DOPPELGANGER? Not particularly. My grandma has always told me I look like Angelina Jolie though.
WHAT IS YOUR FAVOURITE PHYSICAL FEATURE AND WHY? I would say either my cheekbones or the paleness of my skin. I’m not sure why I like them, but I feel like my pale complexion and defined cheekbones make me who I am.
WHERE DO YOU HOPE TO BE IN FIVE YEARS’ TIME? By then, I hope to be studying at university and shooting for some established magazines, such as Marie Claire, Attitude and Girlfriend.
WHAT DO YOU THINK MAKES YOU A SUCCESSFUL MODEL? I believe that because I am diverse, determined, passionate and kind-hearted that these qualities will help me become a successful model. I feel as though these qualities are needed to reach for your goals.
WHAT IS IT ABOUT MODELLING YOU LOVE MOST? I love meeting new people and seeing their ideas come to life through photography. I also enjoy that I’m able to contribute towards other peoples’ creative concepts. I am able to meet so many different people in the industry who all have different personalities and ideas but all share the same love for modelling and fashion. I love being able to listen to all the different ideas and this inspires me to better myself and strive to be a successful model.
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MERMAIDS EXIST HAIR AND MAKEUP: MONIKA PORTELLA STYLING: STACEY HENDRICKSON MODEL: AZALEA MODELS LOGAN GEORGINA PHOTOGRAPHER: PHEBE RENDULIC BEHIND THE SCENES PHOTOGRAPHY/VIDEOGRAPHY: ADAM STANLEY PRODUCER: MATT CARCICH SET ASSISTANT: ANDRE BAUTISTA
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LOGAN WEARS CAMEO SUN & MOON DRESS CAMEO GOLDEN ONE BOMBER
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LOGAN WEARS GARTH COOK INVERTED PLEAT TSHIRT | CASPER&PEARL RAMIREZ SKIRT
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LOGAN WEARS LADY PETROVA CRYSTAL MIRROR DRESS ANGEL PUFFS POM POM EARRINGS
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UNTAMED HAIR AND MAKEUP: ALISON ANCELL STYLING: SUSANNAH IOANNOU MODEL: AZALEA MODELS EMILY DUHNE PHOTOGRAPHER: HALEY RENEE BEHIND THE SCENES PHOTOGRAPHY/VIDEOGRAPHY: ADAM STANLEY RYAN ABBAS PRODUCER: RYAN ABBAS SET ASSISTANT: MIRNA TASLIDZA
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EMILY WEARS JAGGAR SAFARI JACKET| JAGGAR TOTALLY WILD TEE | JAGGAR CAMOUFLAGE PANT
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EMILY WEARS JAGGAR JUNGLE FEVER TEE| JAGGAR SAFARI SKIRT | WINDSOR SMITH SLIDE FROM BARLOW SHOES
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EMILY WEARS JAGGAR JUNGLE FEVER TEE | JAGGAR SAFARI SKIRT | DR MARTENS CLARISSA FROM BARLOW SHOES
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EMILY WEARS JAGGAR JUNGLE FEVER JACKET | JAGGAR AIRBORNE EMILY WEARS JACKET SHOES | JAGGAR BRA | JAGGAR SAFARI SKIRT JAGGAR | SIRENJUNGLE STORM FEVER FROM BARLOW SAFARI SKIRT | SIREN STORM FROM BARLOW SHOES1 7 3
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FEATURED OUTFIT: WOLF THE LABEL AUDE TEE WOLF THE LABEL DECHIRE SHIRT MODEL’S OWN SHOES MAKEUP: DEMI ERFURTH STYLING: SEBASTIAN PETROVSKI MODEL: BRAZEN MODELS DEMI ERFURTH PHOTOGRAPHY: SEBASTIAN PETROVSKI
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LUCID8’S LABEL LOVE AFFAIR A LOOK INTO ALL THE PERKS AND QUIRKS OF ONE OF THE BRIGHTEST ONLINE BOUTIQUES AROUND Lucid8 may not be an online boutique you’ve visited yet, but it should be near the top of the list. Creative and cool, this boutique will have you begging for more with every visit. We spoke to the owner, Laura Vogt, about, Kermit, Ebay, and being quirky; and how they have all played a big part in the journey to Lucid8’s creation! WHEN DID YOU REALISE YOUR INTEREST IN FASHION, AND WERE YOU ALWAYS FASHIONCONSCIOUS? I have always been the creative, quirky girl when it comes to fashion. My love for all things different stems from my personality and has blossomed over time into something I am recognised for among my peers. A defining moment of my personal style occurred in 2009 when Lady Gaga was interviewed on German TV donning a bizarre Kermit coat - I saw photos of her wearing it and just had to find out who the designer was (it was Jean Charles de Castelbajac!) Once I discovered this quirky designer I purchased two items from his Fall/Winter 2010 ‘South Park’ collection and haven’t looked back. The deeper I explored the internet, I discovered a vastly different world of fashion. I became passionate about finding something different to wear and it wasn’t until I became a bit older that I started altering my wardrobe by purchasing garments that were the right balance of trendy and different. They may have been a bit more expensive but were better quality and didn’t bore me the way fast/disposable fashion did.
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WHAT INSPIRED YOU TO CREATE YOUR ONLINE BOUTIQUE? I have been buying and selling garments on eBay for about eight years and also participating in the Round She Goes Markets since it began in Adelaide in 2012. I really enjoy the buying and selling of fashion and have always had dreams of becoming a fashion buyer and owning my own store. People always tell me they like my style and want to know where I bought something, or where I shop online. More often than not it’s from a website that isn’t as easily accessible to Australians because of the long shipping time and high shipping costs, or a brand that’s hard to find, or it was something I found on eBay from a collection that’s no longer available. I thought by bringing those types of items here they’ll be easily accessible for Australians to purchase. Friends and family have always encouraged me to follow my dreams. On Facebook I saw the growing success of an eBay shop (created by a girl who I went to primary school with) turn into a Facebook shop then turn into a website and a warehouse and now in the last two years she has
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gained over 200,000 Instagram followers! I thought “if she can do it, I can do it”. I immediately started thinking up a name whilst contacting a brand, who I thought I’d love to buy from; their manufacturing date was coming to a close so I got some money together, wrote up an order and the rest is history!
WHAT ARE THE MAIN THINGS YOU LOOK FOR WHEN CHOOSING ITEMS FOR YOUR BOUTIQUE? The main things I look for when choosing items or a brand to stock for my boutique is clothing that has something different to offer the customer, but not so out-there that people will be afraid of spending their money on it. There needs to be a good balance.
WHAT MAKES YOUR BOUTIQUE THE BEST PLACE TO ONLINE SHOP? New designers and new styles are a breath of fresh air in a market where everyone is selling and wearing the same thing. I am standing out by offering customers something that they have never seen before and they can discover a new world of fashion they didn’t know they loved! Each piece of clothing is specifically hand-picked and manufactured and only minimal amounts are purchased, meaning everything you see on the website is limited. There is no mass production of these garments so you know you are getting a quality piece of clothing for your money and you won’t see anyone else wearing the same thing.
HOW WOULD YOU DESCRIBE YOUR BOUTIQUE IN JUST FOUR WORDS? Contemporary, Luxe, Creative, Exciting. Shop Lucid8 here: lucid8boutique.com
WORDS: DARCY COLWILL PHOTOGRAPHY: ADAM STANLEY
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DARK MERMAID MAKEUP: RUBY VAN LEUVEN STYLING: RUBY VAN LEUVEN MODEL: IMOGEN ALEXY PHOTOGRAPHER: KRYSTAL OPIE
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